India is among the few economies that stood tall after the global
financial crisis mainly due to the countrys favourable population
demographics, greater domestic consumption, and inherent resilience.
Indias GDP is expected to grow more than 8 per cent between 2011 and
2015 and the IT market is expected to outpace the same. Increasingly
customers are looking at India more and more as a strategic partner in
specific business areas to drive productivity gains and business
outcomes. Domain expertise, process excellence, the ability to
leverage technology and greater scalability are becoming key
differentiators for countries as well as companies to compete and win
in the outsourcing business.
Since 2009, as a result of an altered demand landscape, the IT sector
had begun to transform itself by actively diversifying beyond core
offerings and markets through new business and pricing models. The
industry began specializing in end- to-end service offerings with
deeper penetration across verticals, transforming process delivery
through re-engineering and enabling technology. Innovation through
research and development and inclusive growth by developing targeted
solutions for the domestic Indian market has also become important for
the sector. I am glad that Zensar has been quick to spot
these opportunities and build a strategy and structure that will
support its new growth ambitions.
With the increase in technology spending and the changing pattern of
outsourcing contracts, I am confident that Zensar will be able to
secure larger deals focused on emerging verticals and geographies. In
the emerging markets of Asia Pacific, India and Rest of World regions
the outsourcing focus was not only on cost, but also value and on the
scale of transformation that could be achieved by working with Zensar.
The investment made to create intellectual property in the organisation
and bringing in non- linearity is also expected to be a key driver for
growth. The ultimate test for transformation through innovation for
Zensar today is to create a sustained impact on client revenues through
a model that can identify new growth engines and usage of technical and
domain capabilities. This calls for development of products, tools,
technologies and processes that can be used for multiple clients, and
the organisation is well poised to capitalize on this as the next wave
of growth.
Sincerely
Harsh Goenka
CEOs Note
This has been a good year for Zensar. We have met and exceeded our
goals in all areas - revenues from existing clients, addition of new
clients and addition and retention of manpower. The crowning glory in
the last quarter was the acquisition of PSI Holdings Inc with their
flagship company Akibia now adding tremendous capability to our
Infrastructure Management business worldwide.
We have moved to a new business model with five vertical domain
business units for Manufacturing, Retail, Insurance, Banking and
Connected Services, supported by Strategic Services units for
Consulting, Business Services, Infrastructure Management, Application
Development and Maintenance, Testing and Enterprise Technologies and
Applications. This move gives us a sharp focus on customer domains and
enables us to provide end-to- end services to them.
Zensars success in the last decade has been the focus on Innovation
and the outcomes have been rewarding for all stakeholders that Harvard
Business School is now developing a new case study focused on this
area. Our global delivery platform where centres in India, China, the
USA and UK collaborate to give a seamless experience to the client has
been one differentiator for Zensar to attract and enable new clients.
In an environment where margins are under some pressure, we will
continue to look at incremental innovations in our business model, key
customer-centric processes and talent management as well as
architectural innovations to capitalise on the Cloud phenomenon.
Our R&D team members are working at the leading edge of new
technologies and methodologies and each vertical domain unit is looking
at opportunities to build intellectual property. The success of our
template based approach in SAP has led both SAP India and US
recognising our capabilities and offering higher levels of partnership.
A new talent management thrust will see us developing stronger
entrepreneurial and leadership skills in all geographies and verticals
and build a stronger organisation.
Zensars pillars of strength continue to be the quality and loyalty of
our customers, innovation and the quality of teams. Our management team
has held together over the years and continues to stay committed to
growth, profitability and shareholder value
Sincerely
Ganesh Natarajan
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