A Basis of preparation of Financial statements
 
 These financial statements are prepared in accordance with Indian
 Generally Accepted Accounting Principles (GAAP) under the historical
 cost convention on the accrual basis and comply in all material aspects
 with the accounting standards as notified under Section 211(3C), the
 Companies (Accounting Standards) Rules, 2006, the provisions of the
 Companies Act, 1956 and guidelines issued by the Securities and
 Exchange Board of India (SEBi).
 
 B use of Estimates
 
 The preparation of financial statements requires the management to make
 estimates and assumptions that affect the reporting amounts of assets
 and liabilities, as of the date of financial statements and the
 reported amount of revenue and expenses of the year. Actual results
 could differ from these estimates. Any revision to estimates is
 recognized prospectively in current and future periods.
 
 C Tangible Fixed Assets
 
 a) Fixed assets are stated at cost, net of accumulated depreciation and
 accumulated impairment losses, if any. The cost comprise purchase
 price, borrowing cost and directly attributable cost of bringing the
 assets to its working condition for the intended use.
 
 b) Capital work in progress comprises cost of fixed assets that are not
 yet ready for their intended use at the reporting date.
 
 D Intangible Assets
 
 intangible assets acquired are measured on initial recognition at cost.
 intangible assets are carried at cost less accumulated amortization and
 accumulated impairment loss, if any.
 
 E Borrowing Costs
 
 Borrowing Costs directly attributable to the acquisition, construction
 or production of an asset that necessarily takes a substantial period
 of time to get ready for its intended use or sale are capitalized as
 part of the cost of respective asset. All other borrowing cost are
 expensed in the period they occur.
 
 F impairment of tangible and intangible Assets
 
 At each Balance Sheet date, the Company reviews the carrying amount of
 assets to determine whether there is an indication that those assets
 have suffered impairment loss. if any such indication exists, the
 recoverable amount of assets is estimated in order to determine the
 extent of impairment loss. The recoverable amount is higher of the net
 selling price and value in use, determined by discounting the estimated
 future cash flows expected from the continuing use of the asset to
 their present value.
 
 G depreciation on tangible and intangible Assets
 
 a) Depreciation on tangible fixed assets is provided on Straight Line
 Method at the rate specified in Schedule XiV to the Companies Act,
 1956.
 
 b) Leasehold improvements are amortized over the period of Lease.
 
 c) intangible assets are amortized on a straight line basis over the
 economic useful life estimated by the management.
 
 H investments
 
 a) investments, which are readily realizable and intended to be held
 for not more than one year from the date on which such investments are
 made, are classified as current investments. All other investments are
 classified as long-term investments.
 
 b) Current investments are stated at lower of cost and fair value
 determined on an individual investment basis. Long-term investments are
 stated at cost less provision for diminution other than temporary in
 the value of such investments.
 
 i transactions in Foreign Currencies
 
 a) Foreign currency transactions are accounted at the exchange rates
 prevailing on the date of such transactions.
 
 b) Foreign currency monetary items are retranslated using the exchange
 rates prevailing at the reporting date. Exchange difference are
 recognized as income or expense in the period in which they arise.
 
 c) Non-monetary items denominated in foreign currency are carried at
 cost.
 
 J Revenue Recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits that will flow to the Company and the revenue can be
 reliably measured.  Revenue recognition is as under :-
 
 a) Broadcasting revenue - Advertisement revenue (net of agency
 commission) is recognized when the related advertisement or commercial
 appears before the public i.e. on telecast. subscription revenue is
 recognized on completion of service.
 
 b) sales (includes licensing of Programs, movies and Rights) are
 recognized when the delivery is completed.
 
 c) Franchisee Fee - Franchisee fee is recognized proportionately over
 the period of service.
 
 d) dividend income is recognized when the Company''s right to receive
 dividend is established by the reporting date.
 
 e) interest income is recognized on a time proportion basis taking into
 account outstanding and the applicable interest rate.
 
 f) Revenue from other services are recognized as and when such services
 are completed / performed.
 
 K Inventories
 
 a) Programs/ Film Rights :
 
 Programs/ Film Rights are carried at lower of unamortized cost or
 realizable value. where the realizable value on the basis of its useful
 economic life is less than its carrying amount, the difference is
 expensed as impairment.
 
 i) Cost of news/ current affairs/ chat shows/ events etc are fully
 expensed in the year incurred.
 
 ii) Cost of Programs (other than (i) above) are amortized over three
 financial years from the year of telecast as per management estimates
 of future revenue potential.
 
 iii) Cost of movie rights are charged on a straight- line basis over
 the license period or 60 months from the date of acquisition, whichever
 is shorter.
 
 b) Work- in - progress- Programs and movies under production are stated
 at cost. Cost comprises of raw stock, cost of services and other
 expenses incurred upto the date of balance sheet.
 
 c) Raw stock - tapes are valued at lower of cost or estimated net
 realizable value. during the year, cost formula for valuation of raw
 stock is changed to Moving Weighted Average Basis instead of First in
 First Out Basis followed till the previous year ended March 31, 2011.
 due to change in the cost formula, current year tape consumption is
 higher by Rs52,229 and inventory value is lower by the same amount.
 
 L retirement and other Employee Benefits
 
 a) short-term employee benefits are expensed at the undiscounted amount
 in the statement of Profit and Loss in the year employee renders the
 service.
 
 b) Post employment and other long term employee benefits are expensed
 in the statement of Profit and Loss in the year the employee render the
 service.  the expense is recognized at the present value of the amount
 payable determined using actuarial valuation techniques. Actuarial
 gains and losses are charged to the statement of Profit and Loss.
 
 M Accounting for Taxes on income
 
 a) Current tax is determined as the amount of tax payable in respect of
 taxable income for the year as per the provisions of the income tax
 Act, 1961.
 
 b) deferred tax is recognized, subject to consideration of prudence in
 respect of deferred tax asset, on timing difference, being the
 difference between taxable income and accounting income that originate
 in one period and are capable of reversal in one or more subsequent
 periods and measured using enacted tax rates and laws.
 
 N Leases
 
 a) Finance Lease
 
 Assets acquired under Finance Lease are capitalized and the
 corresponding lease liability is recorded at an amount equal to the
 fair value of the leased asset at the inception of the lease. initial
 costs directly attributable to lease are recognized with asset under
 lease.
 
 b) Operating Lease
 
 Lease of assets under which all the risk and rewards of ownership are
 effectively retained by the lesser are classified as operating leases.
 Lease payments/ revenue under operating leases are recognized as
 expense/income on accrual basis in accordance with the respective lease
 agreements.
 
 O Earnings Per Share
 
 Basic earnings per share is computed and disclosed using the weighted
 average number of common shares outstanding during the year. dilutive
 earnings per share is computed and disclosed using the weighted average
 number of common and dilutive common equivalent shares outstanding
 during the year, except when the results would be anti-dilutive.
 
 p provisions, Contingent Liabilities and Contingent Assets
 
 Provisions involving substantial degree of estimation in measurement
 are recognized when there is present obligation as a result of past
 events and it is probable that there will be an outflow of resources.
 Contingent Liabilities are not recognized but are disclosed in the
 Notes. Contingent Assets are neither recognized nor disclosed in the
 financial statements.