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-0.25 (-1.87%)| Chairman's Speech (Ybrant Digital) | Year : Mar '12 |
Dear Shareholders, The global online population today stands at 30% (2.27 billion) of the world''s total population. Interestingly, average time spent on the internet globally is now 16 hours per month. As a result, the market for internet advertising is expected to touch USD 100 million by 2014, from around USD 79 million in 2012. The US, the primary market for online advertising, has for the first time reached a value of USD 31 billion mark, registering an annual growth of 22% in 2011 over 2010. Major European countries saw 14% growth in online marketing, despite economic adversity. China witnessed a whopping 57% growth in online ad spend,emerging as a USD 8.1-billion market. India''s online ad spend also surged by 25% to Rs. 2,850 crore in 2011-12. We have emerged as one of the leading players in the digital marketing space in India and globally. Despite economic turmoil across the globe we performed creditably. In 2011-12, we achieved a Rs. 1,297-crore turnover, owing to enhanced scale across all business divisions and the amalgamation. we reported a Rs. 272.08 crore EBIDTA, against Rs. 75.59 crore in 2010-11 and a Rs. 191.80-crore net profit against Rs. 50.18 crore in 2010-11. Our earnings per share stood at Rs. 4.03. One of the major milestones achieved during the year was the the amalgamation of Ybrant Digital Limited into LGS Global Limited. We have received the approval for merger of LGS Global Limited and Ybrant Digital limited from BSE and the Hon''ble High Court of Andhra Pradesh. The amalgamated entity was renamed Ybrant Digital Limited and got the shares listed in June 2012. This amalgamation will help create a highly competitive digital marketing solutions company. The combination of the operations will create a unique level of integration and will enable substantial cost savings. It would also aid in enhancing the scale of operations and the improved financial structure, cash flows, increased assets base, consolidated revenues and profitability would enhance shareholder returns. I am glad to announce that this year we became sales partners for Microsoft Advertising for Argentina and six cities across India. After being associated with Facebook for the past three years, we are again chosen as their official Marketing API Partner globally. Such partnerships will encourage the YDL team to keep evolving new standards in technology and best practices for ad serving, targeting and optimisation. It also validates our position in the market as a leading global digital marketing provider. Our future priorities comprise the following: - Capitalise on growth opportunities through organic and inorganic routes - Expand geographic presence to Eastern Europe, China, Africa and Korea - Continue to invest in technologies to upgrade our existing platforms and develop new platforms in accordance with client requirements - Forge relationships with traditional advertising and media service providers - Strengthen client relationships with improved solutions and services - Widen sales network by acquiring under-monetised media - Develop local merchant database into the network using local search - Expand presence and revenues from non-USA and European markets People at YDL have always loved the challenge to elevate the organisation to the next level. Their consistent innovation and hard work have enabled us to emerge as a potent force in the digital galaxy. As internet empowers the world, the creative ferment in digital advertising will continue. We will act as cheerleaders and celebrate the spectacle. Best regards, M Suresh Kumar Reddy Chairman and Managing Director |
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| Source : Dion Global Solutions Limited | |
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