a) Basis of preparation
 
 The financial statements have been prepared to comply in all material
 respects with the notified accounting standards by Companies Accounting
 Standard Rules, 2006 as amended and the relevant provisions of the
 Companies Act, 1956. The financial statements have been prepared under
 the historical cost convention on an accrual basis. The accounting
 policies have been consistently applied by the Company and, are
 consistent with those used in the previous year.
 
 b) Use of Estimates
 
 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates
 and assumptions that affect the reported amounts of assets and
 liabilities and disclosure of contingent liabilities at the date of the
 financial statements and the results of operations during the reporting
 period. Although these estimates are based upon management''s best
 knowledge of current events and actions, actual results could differ
 from these estimates.
 
 c) Fixed Assets
 
 (i) Fixed Assets are stated at cost less accumulated depreciation if
 any. Cost comprises the purchase price and any attributable cost of
 bringing the asset to its working condition for its intended use.
 
 (ii) Borrowing costs relating to acquisition of fixed assets which
 takes substantial period of time to get ready for its intended use are
 also included to the extent they relate to the period till such assets
 are ready to be put to use.
 
 d) Intangible Assets
 
 a) Goodwill on acquisition is amortized using the straight-line method
 over a period of five years.
 
 b) Softwares are amortized lower of useful life or over a period of six
 years on straight line basis.
 
 c) Program/ Film/ Cable rights are stated at net cost (cost less
 accumulated amortization/impairment)
 
 (ii) Leasehold improvements are amortized over the lease term, which is
 10 years.
 
 (iii) Plant and Machinery taken over under scheme of arrangement in the
 earlier years are depreciated over the management''s estimate of
 remaining useful life, a period of 5 years.
 
 (iv) Cost of news/current affairs/chat shows/events including sports
 events etc. are fully expensed on first telecast.
 
 (v) Program/Film/Cable rights are amortized on a straight-line basis
 over the license period or 60 months from the date of purchase,
 whichever is shorter.
 
 (vi) Assets costing less than Rs. 5,000 are fully depreciated in the
 year of purchase.
 
 f) Impairment
 
 (i) The carrying amounts of assets are reviewed at each balance sheet
 date if there is any indication of impairment based on
 internal/external factors. An impairment loss is recognized wherever
 the carrying amount of an asset exceeds its recoverable amount. The
 recoverable amount is the greater of the asset''s net selling price and
 value in use. In assessing value in use, the estimated future cash
 flows are discounted to their present value using a pre-tax discount
 rate that reflects current market assessments of the time value of
 money and risks specific to the asset.
 
 (ii) After impairment, depreciation is provided on the revised carrying
 amount of the asset over its remaining useful life.
 
 g) Leases
 
 Where the company is the Lessee
 
 Finance leases, which effectively transfers to the Company
 substantially all the risks and benefits incidental to ownership of the
 leased item, are capitalized at the lower of the fair value and present
 value of minimum lease payments at the inception of the lease term and
 disclosed as leased assets. Lease payments are apportioned between the
 finance charges and reduction of the lease liability based on the
 implicit rate of return. Finance charges are charged directly against
 income. Lease management fees, legal charges and other initial direct
 costs are capitalized.
 
 If there is no reasonable certainty that the company will obtain the
 ownership by the end of the lease term, capitalized leased assets are
 depreciated over the shorter of the estimated useful life of the assets
 or the leased term.
 
 Leases where the lessor effectively retains substantially all the risks
 and benefits of the ownership of the leased term, are classified as
 operating leases. Operating lease payments are recognized as an expense
 in the Profit and Loss account on a straight-line basis over the lease
 term.
 
 Where the Company is the lessor
 
 Assets given under a finance lease are recognized as a receivable at an
 amount equal to the net investment in the lease.  Lease rentals are
 apportioned between principal and interest on the IRR method. The
 principal amount received reduces the net investment in the lease and
 interest is recognized as revenue. Initial direct costs such as legal
 costs, brokerage costs, etc. are recognized immediately in the Profit
 and Loss Account.
 
 Assets subject to operating leases are included in fixed assets. Lease
 income is recognized in the Profit and Loss Account on a straight-line
 basis over the lease term. Costs, including depreciation are recognized
 as an expense in the Profit and Loss Account. Initial direct costs such
 as legal costs, brokerage costs, etc. are recognized immediately in the
 Profit and Loss Account.
 
 h) Investments
 
 Investments that are readily realizable and intended to be held for not
 more than a year are classified as current investments. All other
 investments are classified as long-term investments. Current
 investments are carried at lower of cost and fair value determined on
 an individual investment basis. Long-term investments are carried at
 cost. However, provision for diminution in value is made to recognize a
 decline other than temporary in the value of the investments.
 
 i) Inventories
 
 Inventories are valued as follows:
 
 Stores and Spares are valued at cost on first in first out basis or at
 net realizable value whichever is lower. Stock-in-trade including Set
 Top Boxes are valued at cost on weighted average method or at net
 realizable value whichever is lower.
 
 Net realizable value is the estimated selling price in the ordinary
 course of business, less estimated costs of completion and estimated
 costs necessary to make the sale.
 
 j) Revenue Recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits will flow to the Company and the revenue can be
 reliably measured.
 
 Income from Services
 
 Subscription revenue and Other Services revenue are recognized on
 completion of services.
 
 Lease rentals and Carriage fees are recognized on accrual basis over
 the terms of related agreements.
 
 Advertisement revenue is recognized when the related advertisement
 appears before the public. Other Advertisement revenue for slot sale is
 recognized on period basis.
 
 In pursuance of the regulation of Telecom Regulatory Authority of India
 (TRAI) the Company has implemented Conditional Access System (CAS) in
 the notified areas and accordingly subscription charges have been
 accounted in terms of the said regulations.
 
 Sale of Goods
 
 Revenue is recognized when the significant risks and rewards of
 ownership of the goods have passed to the buyer. In case of VAT
 collected on sales, exclusive method is followed, where sales and
 expenditure will not include VAT. VAT collected is disclosed under
 current liabilities and not routed through profit and loss account as
 mentioned in Guidance Note of State Value Added Tax, issued by The
 Institute of Chartered Accountants of India (ICAI).
 
 Interest
 
 Revenue is recognized on a time proportion basis taking into account
 the amount outstanding and the rate applicable.
 
 k) Miscellaneous Expenditure
 
 Costs incurred in raising funds are amortized equally over the period
 for which the funds are acquired. Preliminary Expenditure is amortized
 equally over a period of 5 years.
 
 l) Foreign Currency Transaction
 
 (i) Initial Recognition
 
 Foreign currency transactions are recorded in the reporting currency,
 by applying to the foreign currency amount the exchange rate between
 the reporting currency and the foreign currency at the date of the
 transaction.
 
 (ii) Conversion
 
 Foreign currency monetary items are reported using the closing rate.
 Non-monetary items which are carried in terms of historical cost
 denominated in a foreign currency are reported using the exchange rate
 at the date of the transaction; and the non-monetary items which are
 carried at fair value or other similar valuation denominated in a
 foreign currency are reported using the exchange rates that existed
 when the values were determined.
 
 (iii) Exchange Differences
 
 Exchange differences arising on the settlement of monetary items or on
 reporting such monetary items of the Company at rates different from
 those at which they were initially recorded during the year, or
 reported in previous financial statements, are recognized as income or
 as expenses in the year in which they arise.
 
 m) Retirement and other Employee Benefits
 
 Retirement benefits in the form of Provident Fund is a defined
 contribution scheme and the contributions are charged to the Profit &
 Loss Account of the year when the contributions to the respective funds
 are due. There are no other obligations other than the contribution
 payable to the respective trusts.
 
 Gratuity liability is a defined benefit obligation and is provided for
 on the basis of an actuarial valuation on projected unit credit method
 made at the end of each financial year.
 
 Short-term compensated absences are provided for based on estimates.
 Long term compensated absences are provided for based on actuarial
 valuation on projected unit credit method made at the end of each
 financial year.
 
 Actuarial gains/losses are immediately taken to the profit and loss
 account and are not deferred.
 
 n) Income Tax
 
 Tax expense comprises of current and deferred tax. Current income tax
 is measured at the amount expected to be paid to the tax authorities in
 accordance with the Income Tax Act, 1961 enacted in India. Deferred
 income taxes reflect the impact of current year timing differences
 between taxable income and accounting income for the year and reversal
 of timing differences of earlier years.
 
 Deferred tax is measured based on the tax rates and the tax laws
 enacted or substantively enacted at the balance sheet date. Deferred
 tax assets and deferred tax liabilities are offset, if a legally
 enforceable right exists to set off current tax assets against current
 tax liabilities and the deferred tax assets and deferred tax
 liabilities relate to the taxes on income levied by same governing
 taxation laws. Deferred tax assets are recognized only to the extent
 that there is reasonable certainty that sufficient future taxable
 income will be available against which such deferred tax assets can be
 realized. In situations where the Company has unabsorbed depreciation
 or carry forward tax losses, all deferred tax assets are recognized
 only if there is virtual certainty supported by convincing evidence
 that they can be realized against future taxable profits.
 
 At each balance sheet date the Company re-assesses unrecognized
 deferred tax assets. It recognizes unrecognized deferred tax assets to
 the extent that it has become reasonably certain or virtually certain,
 as the case may be that sufficient future taxable income will be
 available against which such deferred tax assets can be realized.
 
 o) Employees Stock Compensation Cost
 
 Measurement and disclosure of the employee share-based payment plans is
 done in accordance with SEBI (Employee Stock Option Scheme and Employee
 Stock Purchase Scheme) Guidelines, 1999 and the Guidance Note on
 Accounting for Employee Share-based Payments, issued by the Institute
 of Chartered Accountants of India. The Company measures compensation
 cost relating to employee stock options using the fair value method.
 Compensation expense is amortized over the vesting period of the option
 on a straight line basis.
 
 p) Earning Per Share
 
 Basic earnings per share are calculated by dividing the net profit or
 loss for the year attributable to equity shareholders (after deducting
 preference dividends and attributable taxes) by the weighted average
 number of equity shares outstanding during the year. For the purpose of
 calculating diluted earnings per share, the net profit or loss for the
 year attributable to equity shareholders and the weighted average
 number of shares outstanding during the year are adjusted for the
 effects of all dilutive potential equity shares.
 
 q) Provisions
 
 A provision is recognized when an enterprise has a present obligation
 as a result of past event; it is probable that an outflow of resources
 will be required to settle the obligation, in respect of which a
 reliable estimate can be made. Provisions are not discounted to its
 present value and are determined based on best estimate required to
 settle the obligation at the balance sheet date. These are reviewed at
 each balance sheet date and adjusted to reflect the current best
 estimates.
 
 r) Cash and Cash Equivalents
 
 Cash and Cash equivalents in the Cash Flow Statement comprise cash at
 bank and in hand, cheques in hand and short- term investments with an
 original maturity of three months or less.
 
 s) Borrowing Costs
 
 Borrowing costs directly attributable to the acquisition, construction
 or production of an asset that necessarily takes a substantial period
 of time to get ready for its intended use or sale are capitalized as
 part of the cost of the respective asset.  All other borrowing costs
 are expensed in the period they occur. Borrowing costs consist of
 interest and other costs that an entity incurs in connection with the
 borrowing of funds.