My dear fellow Stakeholders,
The Textile Industry in India was severely impacted by the global slow
down and recession during the period under review. However, lately
internationally there has been a gradual recovery. The demand in export
markets like USA and Europe are improving. At the retail level too,
there has been an increase in demand, both domestically and
internationally and we expect it to continue at an upward pace across
geographies.
Back home, indication are that the disposable income will continue to
increase significantly over the next decade. This will provide impetus
to the textile industry which is on the threshold of higher consumer
demand and on growth path due to such increased demand. Welspun being
an integrated Home Textiles supplier for all consumer requirements is
well poised to take advantage of this situation.
Cotton Scenario
The textile industry went through a tough year struggling with the
surging and fluctuating prices of raw materials. Since 2010, the prices
of raw materials, especially cotton, have been surging to an
uncontrollable level. Steep rise in cotton prices, which is the key
input for manufacturing textiles, is impacting profitability of
manufacturers. The Cotlook Index in March 2011 reached a high of
243.6, which was a rise of 182% as compared to March 2010. Cotton
accounts for 70% of the total cost of textile as compared to 40-50% a
year ago. In view of these developments, we are taking steps to drive
growth through innovative products at competitive prices to our
customers.
New Dimension
The key opportunity lies in tapping the huge market by leveraging the
brand and our extensive presence across the globe. Having a distinction
of being one of the Top 3 Home Textiles Manufacturers in the World, and
with our products sold across 32 countries; we have added yet another
feather in our cap by acquiring the assets of KOJO Worldwide - the most
recognized name in the Hospitality Industry- for soft goods in the US,
Mexico, Canada and Latin America. Along with KOJO, we are in a position
within the hospitality industry to provide a Total Soft Goods
Solution from linens and towels to decorative beddings to window
treatments of all types.
We will now provide our current and future customers with a single
manufacturing source which will streamline their design, purchasing and
ordering needs coupled with a state-of-the- art real time B2B
purchasing system. The benefits to the customer will also accrue, from
the innovative hospitality soft goods design capabilities acquired from
KOJO Worldwide. Together with KOJO we will provide the first-ever
vertical of total soft goods solution for the hospitality industry, by
controlling the growing of cotton to product designs, to lab testing,
to forecasting, to purchasing and delivering, these quality soft goods
products to the customers'' doorstep through an established global
logistics network.
Moreover, we also launched the catalogue business in UK which is
getting good response from the customers. To leverage the proximity of
scale we recently shifted our bedding facility from Ciudad de Juarez to
Rosarito in Mexico. With its proximity to San Diego, the facility is
geographically closer to the US market, which is one of the largest
markets for our fashion bedding and basic bedding product categories.
With this move we will be able to save on transportation costs and will
be able to delivery our products faster to the end customers in the US.
Additionally, we will also benefit from the import duty exemption in
the US under NAFTA (North American Free Trade Agreement).
Product Development and Innovation
We believe that product development and innovation are the two key
areas to create a sustainable competitive advantage. With the cotton
prices sky rocketing alternate fibers and blends are being looked at as
an option to counter the extreme proportions that cotton prices have
attained. Being the pioneers in textile industry, extra emphasis is
given on product innovation and technological excellence. Using inputs
from consumer research and through tracking the new developments, we
have added new towel products like nanospun, eco-lite (quick dry),
cotton bamboo, eucalyptus and texture towels to our product base.
On the Bed Linen front, we have added products like Ever Smooth MXL
Wrinkle Free, Quick Dry Sheets, Flexifit Sheets and the Perfect Sheet
incorporating all the qualities mentioned earlier. Altogether, we have
one registered product patent and seven trademarks under our name.
Corporate Social Responsibility
With our commitments firmly rooted into Corporate Sustainability and
Social Responsibility, we as an organisation, constantly commit
ourselves towards the betterment of the society where we resides in.
It was yet another golden moment for Welspun when we were honoured for
India Shining CSR Award – Outstanding CSR in Textile Sector at the
CSR Thought Leadership Conclave hosted by Wockhardt – a pharmaceutical
giant. The award ceremony was graced by many notable personalities such
as Noble Peace Laureate - His Holiness Dalai Lama, Noble Peace Laureate
- Prof. Muhammad Yunus and Cabinet Minister for Minority Affairs and
Water Resources, Government of India, Dr. Salman Khurshid. This award
is a testimony to the good work that we as a company are trying to do
for the community and I hope that we continue with this noble cause.
In conclusion, I would like to heartily thank our investors, the Board,
the management, our dedicated employees and the community at large for
their consistent support and commitment to Welspun; as well as our
esteemed customers for their confidence on us.
B. K. Goenka
Executive Chairman
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