a) Basis of preparation of financial statements
 
 The financial statements have been prepared to comply in all material
 respects with accounting standards notified by Companies (Accounting
 Standards) Rules, 2006 (as amended) and the relevant provisions of the
 Companies Act, 1956 (''the Act''). The financial statements have been
 prepared under the historical cost convention on an accrual basis. The
 accounting policies have been consistently applied by the Company and
 are consistent with those used in the previous year.
 
 The accompanying financial statements have been stated in millions of
 Indian rupees and, accordingly, transactions or balances less than Rs
 0.1 million are not considered material and hence not disclosed.
 
 b) Use of estimates
 
 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates
 and assumptions that affect the reported amounts of assets and
 liabilities and disclosure of contingent liabilities at the date of the
 financial statements and the results of operations during the reporting
 period end. Although these estimates are based upon management''s best
 knowledge of current events and actions, actual results could differ
 from these estimates.
 
 c) Fixed assets and depreciation
 
 Fixed assets
 
 Fixed assets are stated at cost less accumulated depreciation and
 impairment losses, if any.
 
 Cost comprises the purchase price and any attributable cost of bringing
 the asset to its working condition for its intended use. Borrowing
 costs, if any, relating to acquisition of qualifying fixed assets are
 also included to the extent they relate to the period till such assets
 are ready to be put to use.
 
 Amounts paid under contractual terms for purchasing fixed assets, fixed
 assets under construction and fixed assets acquired but not put to use
 at the Balance Sheet date are classified as capital work in progress.
 
 Leasehold improvements are depreciated over the lower of estimated
 useful lives of the assets or the remaining primary period of the
 lease.
 
 Costs incurred towards purchase of aircraft are depreciated using the
 straight-line method based on management''s estimate of useful live of
 such Aircrafts, i.e. 10 to 15 years.
 
 Fixed assets individually costing Rs 5,000/- or less are entirely
 depreciated on purchase.
 
 The gross block of plant and machinery as at March 31, 2011 includes
 cost of program production equipment of Rs. 1,466.0 million (Rs.
 1,452.6 million), post production equipment of Rs. 674.6 million (Rs.
 660.0 million), reception and distribution facilities of Rs. 891.1
 million (Rs. 854.0 million), computer and related equipments of Rs.
 830.6 million (Rs. 491.8 million), office equipment of Rs. 592.6
 million (Rs.  162.5 million) and aircraft of Rs. 2,641.4 million (Rs.
 2,641.4 million). The net block of plant and machinery as at March 31,
 2011 includes the net block of program production equipment of Rs.
 299.9 million (Rs. 363.4 million), post production equipment of Rs.
 286.2 million (Rs. 341.7 million), reception and distribution
 facilities of Rs. 227.0 million (Rs. 311.2 million), computer and
 related equipments of Rs.  378.7 million (Rs. 115.8 million), office
 equipment of Rs. 536.5 million (Rs. 93.6 million) and aircraft of Rs.
 2,181.8 million (Rs. 2,357.8 million).
 
 d) Intangible assets
 
 -  Computer software
 
 Costs incurred towards purchase of computer software are depreciated
 using the straight-line method over a period based on management''s
 estimate of useful lives of such software being 3 years, or over the
 license period of the software, whichever is shorter.
 
 -  Film and program broadcasting rights (''Satellite Rights'')
 
 Acquired Satellite Rights for the broadcast of feature films and other
 long-form programming such as multi-episode television serials are
 stated at cost. Satellite Rights, where the right to telecast commences
 after 12 months from the balance sheet date are disclosed as
 non-current assets and rights, where the right to telecast commences
 within 12 months from the balance sheet date are disclosed as other
 current assets.
 
 Satellite Rights are transferred to intangible assets, as and when they
 become available for telecast on television. Satellite Rights disclosed
 under intangible assets represent rights, which are available for use
 as at the balance sheet date.
 
 Future revenues cannot be estimated with any reasonable accuracy as
 these are susceptible to a variety of factors, such as the level of
 market acceptance of television products, programming viewership,
 advertising rates etc, and accordingly cost related to film and program
 broadcasting rights are fully expensed on the date of first telecast of
 the film / program episode, as the case may be.
 
 -  Film production costs, distribution and related rights
 
 Upon the theatrical release of a movie, the cost of production /
 acquisition of all the rights related to each such movie is amortised
 in the ratio that current period revenue for the movie bears to the
 management''s estimate of the remaining unrecognised revenue for all
 rights arising from the movie, as per the individual-film-forecast
 method. The estimates for remaining unrecognised revenue for each movie
 is reviewed periodically and revised if necessary.
 
 Expenditure incurred towards production of movies not complete as at
 balance sheet date and amounts paid under contractual terms for
 acquiring distribution rights and related rights of movies not released
 in theatres as at the balance sheet date are classified as intangible
 assets under development.
 
 a Licenses
 
 Licenses represent one time entry fees paid to Ministry of Information
 and Broadcasting (''MIB'') under the applicable licensing policy for
 Frequency Modulation (''FM'') Radio broadcasting. Cost of licenses is
 amortised overthe license period.
 
 -  Goodwill
 
 Goodwill is amortised on a straight-line basis over a period of five
 years, based on management''s estimates.
 
 e) Impairment
 
 The carrying amounts of assets are reviewed at each balance sheet date
 if there is any indication of impairment based on internal/external
 factors. An impairment loss is recognised wherever the carrying amount
 of an asset exceeds its recoverable amount. The recoverable amount is
 the greater of the asset''s net selling price and value in use. In
 assessing value in use, the estimated future cash flows are discounted
 to their present value using a pre-tax discount rate that reflects
 current market assessments of the time value of money and risks
 specific to the asset. After impairment, depreciation is provided on
 the revised carrying amount of the assets over its remaining useful
 life. A previously recognised impairment loss is increased or reversed
 depending on changes in circumstances. However the carrying value after
 reversal is not increased beyond the carrying value that would have
 prevailed by charging usual depreciation if there was no impairment.
 
 f) Investments
 
 Investments that are readily realisable and intended to be held for not
 more than a year are classified as current investments. All other
 investments are classified as long-term investments.  Current
 investments are carried at lower of cost and fair value determined on
 an individual investment basis. Long-term investments are carried at
 cost. However, provision for diminution in value is made to recognise a
 decline other than temporary in the value of the investments.
 
 g) Retirement and other employee benefit
 
 Retirement benefit in the form of provident fund is a defined
 contribution scheme and the contributions are charged to the profit and
 loss account of the year when the contributions to the respective funds
 are due. There are no other obligations other than the contribution
 payable to the respective funds.
 
 Gratuity liability is a defined benefit obligation and is provided for
 on the basis of an actuarial valuation on projected unit credit method
 made at the end of each financial year. Actuarial gains / losses are
 immediately taken to profit and loss account and are not deferred.
 
 h) Taxation
 
 Tax expense comprises current and deferred tax. Current income tax is
 measured at the amount expected to be paid to the tax authorities in
 accordance with the Income-tax Act, 1961 enacted in India.  Deferred
 income taxes reflects the impact of current year timing differences
 between taxable income and accounting income for the year and reversal
 of timing differences of earlier years.
 
 Deferred tax is measured based on the tax rates and the tax laws
 enacted or substantively enacted at the balance sheet date. Deferred
 tax assets and deferred tax liabilities are offset, if a legally
 enforceable right exists to set off current tax assets against current
 tax liabilities and the deferred tax assets and deferred tax
 liabilities relate to the taxes on income levied by same governing
 taxation laws.  Deferred tax assets are recognised only to the extent
 that there is reasonable certainty that sufficient future taxable
 income will be available against which such deferred tax assets can be
 realised.
 
 The carrying amount of deferred tax assets are reviewed at each balance
 sheet date. The Company writes-down the carrying amount of a deferred
 tax asset to the extent that it is no longer reasonably certain or
 virtually certain, as the case may be, that sufficient future taxable
 income will be available against which deferred tax asset can be
 realised. Any such write-down is reversed to the extent that it becomes
 reasonably certain or virtually certain, as the case may be, that
 sufficient future taxable income will be available.
 
 At each balance sheet date the Company re-assesses unrecognised
 deferred tax assets. It recognises unrecognised deferred tax assets to
 the extent that it has become reasonably certain or virtually certain,
 as the case may be that sufficient future taxable income will be
 available against which such deferred tax assets can be realised.
 
 i) Earnings per share
 
 Basic earnings per share are calculated by dividing the net profit or
 loss for the period attributable to equity shareholders by the weighted
 average number of equity shares outstanding during the period.  The
 weighted average number of equity shares outstanding during the period
 is adjusted for events of bonus issue; bonus element in a rights issue
 to existing shareholders; share split; and reverse share split
 (consolidation of shares).
 
 For the purpose of calculating diluted earnings per share, the net
 profit or loss for the period attributable to equity shareholders and
 the weighted average number of shares outstanding during the period are
 adjusted for the effects of all dilutive potential equity shares.
 
 j) Revenue recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits will flow to the Company and the revenue can be
 reliably measured.
 
 -  Advertising income and broadcast fees are recognised when the
 related commercial or programme is telecast.
 
 -  Program licensing income represents income from the export of
 program software content, and is recognised in accordance with the
 terms of agreements with customers.
 
 -  Subscription income represents subscription fees billed to cable
 operators and Direct to Home (''DTH'') service providers towards
 pay-channels operated by the Company, and are recognised in the period
 during which the service is provided. Subscription fees billed to cable
 operators are determined based on management''s best estimates of the
 number of subscription points to which the service is provided, at
 contractually agreed rates. Subscription income from DTH customers is
 recognised in accordance with the terms of agreements entered into with
 the service providers.
 
 -  Revenues from sale of movie distribution / sub-distribution rights
 are recognised on the theatrical release of the related movie, in
 accordance with the terms of agreements with customers. Revenues from
 the theatrical distribution of movies are recognised as they are
 exhibited, based on box office collections reported by the exhibitors
 after deduction of taxes and exhibitor''s share of collections.
 
 -  Income from content trading represent revenue earned from mobile
 service providers and is recognised as perthe terms of contract with
 mobile service providers.
 
 -  Revenues from aircraft charter services are recognised based on
 services provided and billed as per the terms of the contracts with the
 customers.
 
 -  Revenues from barter transactions, and the related costs, are
 recorded at fair values of the services rendered and services received,
 as estimated by management.
 
 -  Interest income is recognised on time proportion basis.
 
 -  Revenues recognised in excess of billings are disclosed as Unbilled
 Revenue under other current assets.
 
 a Billings in excess of revenue recognised are disclosed as Deferred
 Revenues under current liabilities.
 
 -  Dividend Income is recognised when the right to receive payment is
 established by the balance sheet date.
 
 k) Operating leases (where the Company is the lessee)
 
 Leases where the lessor effectively retains substantially all the risks
 and benefits of ownership of the leased asset, are classified as
 operating leases. Operating lease payments are recognised as an expense
 in the Profit and Loss account on a straight-line basis over the lease
 term.
 
 I) Cash and Cash equivalents
 
 Cash and cash equivalents for the purposes of cash flow statement
 comprise cash at bank and in hand and short-term investments with an
 original maturity of three months or less.
 
 m) Foreign currency transactions
 
 Transactions denominated in foreign currencies are recorded at the
 exchange rates prevailing on the date of transaction. At the year-end,
 monetary items are converted into rupee equivalents at the year-end
 exchange rates. Non-monetary items which are carried in terms of
 historical cost denominated in a foreign currency are reported using
 the exchange rate at the date of the transaction.
 
 All exchange differences arising on settlement / conversion of foreign
 currency monetary items are included in the profit and loss account.
 
 n) Provisions
 
 A provision is recognised when an enterprise has a present obligation
 as a result of past event and it is probable that an outflow of
 resources will be required to settle the obligation, in respect of
 which a reliable estimate can be made. Provisions are not discounted to
 their present values and are determined based on management''s estimate
 of the amount required to settle the obligation at the balance sheet
 date. These are reviewed at each balance sheet date and adjusted to
 reflect the management''s current estimates.
 
 o) Segment reporting
 
 The Company considers business segments as its primary segment. The
 Company''s operations predominantly relate to broadcasting and,
 accordingly, this is the only primary reportable segment.
 
 The Company considers geographical segments as its secondary segment.
 The Company''s operations are predominantly within India and,
 accordingly, this is the only secondary reportable segment.