(a) Basis of preparation
 
 The financial statements have been prepared to comply in all material
 respects with the accounting standards notified by Companies
 (Accounting Standards) Rules, 2006 (as amended) and the relevant
 provisions of the Companies Act, 1956, The financial statements have
 been prepared under the historical cost convention on an accrual basis
 except in case of assets for which provision for impairment is made and
 revaluation is carried out. The accounting policies have been
 consistently applied by the Company and are consistent with those used
 in the previous year.
 
 (b) Use of estimates
 
 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates
 and assumptions that affect the reported amounts of assets and
 liabilities and disclosure of contingent liabilities at the date of the
 financial statements and the results of operations during the reporting
 period. Although these estimates are based upon management''s best
 knowledge of current events and actions, actual results could differ
 from these estimates.
 
 (c) Fixed Assets
 
 Fixed assets are stated at cost, less accumulated depreciation and
 impairment losses if any. Cost comprises the purchase price and any
 attributable cost of bringing the asset to its working condition for
 its intended use. Borrowing costs relating to acquisition of fixed
 assets which takes substantial period of time to get ready for its
 intended use are also included to the extent they relate to the period
 till such assets are ready to be put to use.
 
 (e) Impairment
 
 i. The carrying amounts of assets are reviewed at each balance sheet
 date if there is any indication of impairment based on
 internal/external factors. An impairment loss is recognized wherever
 the carrying amount of an asset exceeds its recoverable amount. The
 recoverable amount is the greater of the asset''s net selling price and
 value in use. In assessing value in use, the estimated future cash
 flows are discounted to their present value using a pre-tax discount
 rate that reflects current market assessments of the time value of
 money and risks specific to the asset.
 
 ii. After impairment, depreciation is provided on the revised carrying
 amount of the asset over its remaining useful life.
 
 (f) Leases:
 
 Where the Company is the lessee
 
 Leases where the lesser effectively retains substantially all the risks
 and benefits of ownership of the leased item are classified as
 operating leases. Operating lease payments are recognized as an expense
 in the Profit and Loss account on a straight-line basis over the lease
 term.
 
 (g) Investments
 
 Investments that are readily realisable and intended to be held for not
 more than a year are classified as current investments. All other
 investments are classified as long-term investments. Current
 investments are carried at lower of cost and fair value determined on
 an individual investment basis. Long-term investments are carried at
 cost. However, provision for diminution in value is made to recognise a
 decline, other than temporary, in the value of the investments.
 
 (h) Inventories
 
 Inventories comprise television programs and films held for sale.
 Inventories are valued at lower of cost or net realisable value.
 Management allocates the cost of 90% of the television program and
 films with perpetual rights to domestic market and 10% to the other
 markets.
 
 Cost of Satellite rights of motion picture movies, television
 programmes and events are amortised over a period of four years based
 on their pattern of utilisation.
 
 Inventory of film raw stock are valued at lower of cost or estimated
 net realizable value. Cost is taken on First in First out (FIFO) basis.
 
 (i) Revenue Recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits will flow to the Company and the revenue can be
 reliably measured.
 
 i.  Sale of Goods
 
 Revenue is recognised when the significant risks and rewards of
 ownership of the goods have passed to the buyer i.e. when the
 television program and film are delivered to the customers.
 
 Revenue from sale of satellite/television broadcasting, music and home
 video rights are recognized in accordance with the contract/arrangement
 upon delivery of content to the customers.
 
 Theatrical revenue is recognized in accordance with the terms of the
 contract after release of the film.
 
 ii.  Interest
 
 Revenue is recognized on a time proportion basis taking into account
 the amount outstanding and the rate applicable.
 
 iii.  Dividends
 
 Revenue is recognized when the shareholders'' right to receive payment
 is established by the balance sheet date.
 
 (j) Foreign Currency Transactions
 
 i.  Initial Recognition
 
 Foreign currency transactions are recorded in the reporting currency,
 by applying to the foreign currency amount the exchange rate between
 the reporting currency and the foreign currency at the date of the
 transaction.
 
 ii.  Conversion
 
 Foreign currency monetary items are reported using the closing rate.
 Non-monetary items which are carried in terms of historical cost
 denominated in a foreign currency are reported using the exchange rate
 at the date of the transaction.
 
 iii.  Exchange Differences
 
 Exchange differences arising on the settlement of monetary items or on
 reporting such monetary items of the company at rates different from
 those at which they were initially recorded during the year, or
 reported in previous financial statements, are recognized as income or
 as expenses in the year in which they arise.
 
 (k) Retirement benefits
 
 i. Retirement benefits in the form of Provident Fund contributed to
 Trust set up by the employer is a defined benefit scheme and the
 payments are charged to the Profit and Loss Account of the year when
 the payments to the respective funds are due. Shortfall in the funds,
 if any, is adequately provided for by the Company. At the year-end,
 there are no other obligations other than the contribution payable to
 the respective trusts.
 
 ii.  Gratuity liability is a defined benefit obligation and is provided
 for on the basis of an actuarial valuation projected unit credit (PUC)
 method made at the end of each financial year.
 
 iii.  Long term compensated absences are provided for based on
 actuarial valuation. The actuarial valuation is performed as per
 projected unit credit method at the end of every year.
 
 iv.  Actuarial gains / losses are immediately taken to profit and loss
 account and are not deferred.
 
 (I) Income Taxes
 
 Tax expense comprises of current and deferred tax. Current income tax
 is measured at the amount expected to be paid to the tax authorities in
 accordance with the Income Tax Act, 1961. Deferred income taxes
 reflects the impact of current year timing differences between taxable
 income and accounting income for the year and reversal of timing
 differences of earlier years.
 
 Deferred tax is measured based on the tax rates and the tax laws
 enacted or substantively enacted at the balance sheet date. Deferred
 tax assets and deferred tax liabilities are offset, if a legally
 enforceable right exists to set off current tax assets against current
 tax liabilities and the deferred tax assets and deferred tax
 liabilities relate to the taxes on income levied by same governing
 taxation laws. Deferred tax assets are recognised only to the extent
 that there is reasonable certainty that sufficient future taxable
 income will be available against which such deferred tax assets can be
 realised. In situations where the company has unabsorbed depreciation
 or carry forward tax losses, all deferred tax assets are recognised
 only if there is virtual certainty supported by convincing evidence
 that they can be realised against future taxable profits.
 
 At each balance sheet date the Company re-assesses unrecognised
 deferred tax assets. It recognises unrecognised deferred tax assets to
 the extent that it has become reasonably certain or virtually certain,
 as the case may be that sufficient future taxable income will be
 available against which such deferred tax assets can be realised.
 
 The carrying amount of deferred tax assets are reviewed at each balance
 sheet date. The company writes- down the carrying amount of a deferred
 tax asset to the extent that it is no longer reasonably certain or
 virtually certain, as the case may be, that sufficient future taxable
 income will be available against which deferred tax asset can be
 realised. Any such write-down is reversed to the extent that it becomes
 reasonably certain or virtually certain, as the case may be, that
 sufficient future taxable income will be available.
 
 (m) Segmental Reporting Policies
 
 Identification of segments:
 
 The Company''s operating businesses are organized and managed separately
 according to the nature of products and services provided, with each
 segment representing a strategic business unit that offers different
 products and serves different markets.
 
 Allocation of common costs:
 
 Common allocable costs are allocated to each segment according to the
 relative contribution of each segment to the total common costs.
 
 Unallocated items:
 
 Includes general corporate income and expense items which are neither
 attributable nor allocable to any business segment.
 
 Segment Revenue and Expenses:
 
 Revenue directly attributable to the segments is considered as Segment
 Revenue. Expenses directly attributable to the segments and common
 expenses allocated on a reasonable basis are considered as Segment
 Expenses.
 
 Segment Assets and Liabilities:
 
 Segment assets include all operating assets in respective segments
 comprising of net fixed assets and current assets, loans and advances.
 Segment liabilities include operating liabilities and provisions.
 
 (n) Earnings Per Share
 
 Basic earnings per share are calculated by dividing the net profit or
 loss for the period attributable to equity shareholders by the weighted
 average number of equity shares outstanding during the period. For the
 purpose of calculating diluted earnings per share, the net profit or
 loss for the period attributable to equity shareholders and the
 weighted average number of shares outstanding during the period are
 adjusted for the effects of all dilutive potential equity shares.
 
 (o) Provisions
 
 A provision is recognised when an enterprise has a present obligation
 as a result of past event; it is probable that an outflow of resources
 will be required to settle the obligation, in respect of which a
 reliable estimate can be made. Provisions are not discounted to its
 present value and are determined based on best estimate required to
 settle the obligation at the balance sheet date. These are reviewed at
 each balance sheet date and adjusted to reflect the current best
 estimates.
 
 (p) Cash and Cash equivalents
 
 Cash and cash equivalents in the cash flow statement comprise cash at
 bank and in hand and short-term investments with an original maturity
 of three months or less.