a.  Basis of preparation
 
 The financial statements have been prepared to comply in all material
 respects with the Accounting Standards notified by Companies
 (Accounting Standards) Rules, 2006, (as amended) and the relevant
 provisions of the Companies Act, 1956. The financial statements have
 been prepared under the historical cost convention on an accrual basis.
 The accounting policies have been consistently applied by the Company
 and are consistent with those used in the previous year.
 
 b.  Use of estimates
 
 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates
 and assumptions that affect the reported amounts of assets and
 liabilities and disclosure of contingent liabilities at the date of the
 financial statements and the results of operations during the reporting
 period. Although these estimates are based upon managements best
 knowledge of current events and actions, actual results could differ
 from these estimates.
 
 c.  Fixed Assets and Depreciation
 
 Fixed assets are stated at cost, less accumulated depreciation and
 impairment losses if any. Cost comprises the purchase price and any
 attributable cost of bringing the asset to its working condition for
 its intended use. Borrowing costs relating to acquisition of fixed
 assets which takes substantial period of time to get ready for its
 intended use are also included to the extent they relate to the period
 till such assets are ready to be put to use.
 
 Depreciation is provided using the Straight Line Method as per the
 useful lives of the assets estimated by the management, which
 corresponds to the rate and in the manner prescribed under Schedule XIV
 of the Companies Act, 1956.
 
 Leasehold improvements are amortised over the period of the lease or
 its estimated useful life whichever is lower.
 
 Leasehold land is amortised over the primary period of the lease.
 Assets acquired on hire purchase/finance lease are generally
 depreciated over the period of useful life of assets on a straight-line
 basis unless there is no reasonable certainty that the ownership of the
 asset would be obtained at the end of the agreement term. Where there
 is no reasonable certainty that the ownership of the asset would be
 obtained at the end of the agreement term such assets are depreciated
 over the shorter of the contract term or the assets useful life in
 accordance with the Companys normal depreciation policy.
 
 d.  Impairment of assets
 
 The carrying amounts of assets are reviewed at each balance sheet date
 if there is any indication of impairment based on internal/external
 factors. An impairment loss is recognized wherever the carrying amount
 of an asset exceeds its recoverable amount. The recoverable amount is
 the greater of the assets net selling price and value in use. In
 assessing value in use, the estimated future cash flows are discounted
 to their present value using a pretax discount rate that reflects
 current market assessments of the time value of money and risks
 specific to the asset.
 
 After impairment, depreciation is provided on the revised carrying
 amount of the assets over its remaining useful life.
 
 e.  Intangibles
 
 Software is amortized over its estimated useful life of six years.
 
 g.  Investments
 
 Investments that are readily realisable and intended to be held for not
 more than a year are classified as current investments.  All other
 investments are classified as long-term investments. Current
 investments are carried at lower of cost and fair value determined on
 an individual investment basis. Long-term investments are carried at
 cost. However, provision for diminution in value is made to recognise a
 decline other than temporary in the value of the investments.
 
 h.  Revenue recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits will flow to the Company and the revenue can be
 reliably measured.
 
 Sale of Goods:
 
 Sales of printed material and fulfillment product are recognized on
 transfer of property in goods and performance of service.  Sales are
 inclusive of excise duty, wherever applicable, but net of trade
 discount and other applicable taxes. Export sales are net of freight
 expense and commission expense.
 
 Export incentive principally comprises of duty drawback, Duty
 Entitlement Pass Book credit, excise duty rebate and other benefits
 available to the Company based on guidelines formulated for the
 respective schemes by the government authorities.  These incentives are
 recognized as revenue on accrual basis to the extent it is probable
 that realization is certain.
 
 Barter Transactions:
 
 Barter transactions are recorded at fair value, being the value at
 which the transactions are agreed between the parties and comparable
 with similar transactions with other parties.
 
 Income from Services:
 
 Revenue from services is recognized as and when the services are
 rendered.
 
 Interest:
 
 Revenue is recognized on a time proportion basis taking in to account
 the amount outstanding and the rate applicable.
 
 Dividends:
 
 Revenue is recognised when the shareholders right to receive payment is
 established by the balance sheet date.
 
 i.  Borrowing Cost
 
 Borrowing costs directly attributable to the acquisition, construction
 or production of an asset that necessarily takes a substantial period
 of time to get ready for its intended use or sale are capitalized as
 part of the cost of the respective asset.  All other borrowing costs
 are expensed in the period they occur. Borrowing costs consist of
 interest and other costs that an entity incurs in connection with the
 borrowing of funds.
 
 j.  Foreign Currency Transactions
 
 Initial Recognition:
 
 Foreign currency transactions are recorded in the reporting currency,
 by applying to the foreign currency amount, the exchange rate between
 the reporting currency and the foreign currency at the date of the
 transaction.
 
 Conversion:
 
 Foreign currency monetary items are reported using the closing rate.
 Non-monetary items which are carried in terms of historical cost
 denominated in a foreign currency are reported using the exchange rate
 at the date of the transaction; and non-monetary items which are
 carried at fair value or other similar valuation denominated in a
 foreign currency are reported using the exchange rates that existed
 when the values were determined.
 
 Exchange Differences:
 
 Exchange differences in respect of assets acquired from out of India
 before accounting period commencing on or after December 7, 2006 were
 capitalized as a part of fixed asset till March 31, 2010. Such exchange
 differences so far as they relate to the acquisition of a depreciable
 capital asset have been adjusted with the cost of such asset during the
 financial year 2008-09 and would be depreciated over the balance life
 of the asset, and in other cases, have been accumulated in Foreign
 Currency Monetary Item Translation Difference Account and have been
 amortized over the balance period of such long term asset/liability but
 not beyond accounting period ended on or before March 31, 2011.
 
 Exchange differences arising on the settlement of monetary items or on
 reporting Companys monetary items at rates different from those at
 which they were initially recorded during the year, or reported in
 previous financial statements, are recognised as income or as expenses
 in the year in which they arise.
 
 The premium or discount arising at the inception of forward exchange
 contracts is amortised as expense or income over the life of the
 contract. Exchange differences on such contracts are recognised in the
 statement of profit and loss in the year in which the exchange rates
 change. Any profit or loss arising on cancellation or renewal of
 forward exchange contract is recognised as income or as expense for the
 year.
 
 k.  Retirement and other employee benefits
 
 Retirement benefits in the form of Provident Fund and Superannuation
 fund is a defined contribution scheme and the contributions are charged
 to the Profit and Loss Account of the year when the contributions to
 the respective funds are due.  There are no other obligations other
 than the contribution payable to the respective trusts.
 
 Gratuity liability is a defined benefit obligations and are provided
 for on the basis of an actuarial valuation on projected unit credit
 method made at the end of each financial year.
 
 Short-term compensated absences are provided for based on estimates.
 Long-term compensated absences are provided for based on actuarial
 valuation. The actuarial valuation is done as per projected unit credit
 method.
 
 Actuarial gains/losses are immediately taken to profit and loss account
 and are not deferred.
 
 I.  Leases
 
 Finance leases, which effectively transfer to the Company substantially
 all the risks and benefits incidental to ownership of the leased item,
 are capitalized at the lower of the fair value and present value of the
 minimum lease payments at the inception of the lease term and disclosed
 as leased assets. Lease payments are apportioned between the finance
 charges
 
 and reduction of the lease liability based on the implicit rate of
 return. Finance charges are charged directly against income.  Lease
 management fees, legal charges and other initial direct costs are
 capitalized.
 
 If there is no reasonable certainty that the Company will obtain the
 ownership by the end of the lease term, capitalized leased assets are
 depreciated over the shorter of the estimated useful life of the asset
 or the lease term.
 
 Leases, where the lessor, effectively retains substantially all the
 risks and benefits of ownership of the leased term, are classified as
 operating leases. Operating lease payments are recognized as an expense
 in the Profit and Loss account on a straight-line basis over the lease
 term.
 
 m.  Income Taxes
 
 Tax expense comprises of current and deferred tax. Current income tax
 is measured at the amount expected to be paid to the tax authorities in
 accordance with the Income Tax Act, 1961 enacted in India. Deferred
 income taxes reflects the impact of current year timing differences
 between taxable income and accounting income for the year and reversal
 of timing differences of earlier years.
 
 Deferred tax is measured based on the tax rates and the tax laws
 enacted or substantively enacted at the balance sheet date. Deferred
 tax assets and deferred tax liabilities are offset, if a legally
 enforceable right exists to set off current tax assets against current
 tax liabilities and the deferred tax assets and deferred tax
 liabilities relate to the taxes on income levied by same governing
 taxation laws. Deferred tax assets are recognised only to the extent
 that there is reasonable certainty that sufficient future taxable
 income will be available against which such deferred tax assets can be
 realised. In situations where the company has unabsorbed depreciation
 or carry forward tax losses, all deferred tax assets are recognised
 only if there is virtual certainty supported by convincing evidence
 that they can be realised against future taxable profits.
 
 At each balance sheet date the Company re-assesses unrecognized
 deferred tax assets. It recognizes unrecognized deferred tax assets to
 the extent that it has become reasonably certain or virtually certain,
 as the case may be that sufficient future taxable income will be
 available against which such deferred tax assets can be realized.
 
 The carrying amount of deferred tax assets are reviewed at each balance
 sheet date. The Company writes-down the carrying amount of a deferred
 tax asset to the extent that it is no longer reasonably certain or
 virtually certain, as the case may be, that sufficient future taxable
 income will be available against which deferred tax asset can be
 realised. Any such write-down is reversed to the extent that it becomes
 reasonably certain or virtually certain, as the case may be, that
 sufficient future taxable income will be available.
 
 MAT credit is recognised as an asset only when and to the extent there
 is convincing evidence that the company will pay normal income tax
 during the specified period. In the year in which the Minimum
 Alternative tax (MAT) credit becomes eligible to be recognized as an
 asset in accordance with the recommendations contained in guidance Note
 issued by the Institute of Chartered Accountants of India, the said
 asset is created by way of a credit to the profit and loss account and
 shown as MAT Credit Entitlement. The Company reviews the same at each
 balance sheet date and writes down the carrying amount of MAT Credit
 Entitlement to the extent there is no longer convincing evidence to the
 effect that Company will pay normal Income Tax during the specified
 period.
 
 n.  Employee Stock Option Plan
 
 Measurement and disclosure of the employee share-based payment plans is
 done in accordance with SEBI (Employee Stock Option Scheme and Employee
 Stock Purchase Scheme) Guidelines, 1999 and the Guidance Note on
 Accounting for Employee Share-based Payments, issued by the Institute
 of Chartered Accountants of India. The Company measures compensation
 cost relating to employee stock options using the intrinsic value
 method. Compensation expense is amortized over the vesting period of
 the option on a straight-line basis.
 
 o.  Segment Reporting Policies
 
 Identification of Segments: The Companys operating business are
 organized and managed separately according to the nature of products
 and services provided, with each segment representing a strategic
 business unit that offers different products and serves different
 markets. The analysis of geographical segment is based on the areas in
 which major operating divisions of the Company operate.
 
 p.  Earnings Per Share
 
 Basic earnings per share are calculated by dividing the net profit or
 loss for the period attributable to equity shareholders (after
 deducting preference dividends and attributable taxes) by the weighted
 average number of equity shares outstanding during the period. Partly
 paid equity shares are treated as a fraction of an equity share to the
 extent that they were entitled to participate in dividends relative to
 a fully paid equity share during the reporting period. The weighted
 average number of equity shares outstanding during the period is
 adjusted for events of bonus issue; bonus element in a rights issue to
 existing shareholders; share split and reverse share split
 (consolidation of shares).
 
 For the purpose of calculating diluted earnings per share, the net
 profit or loss for the period attributable to equity shareholders and
 the weighted average number of shares outstanding during the period are
 adjusted for the effects of all dilutive potential equity shares.
 
 q.  Provisions
 
 A provision is recognised when an enterprise has a present obligation
 as a result of past event; it is probable that an outflow of resources
 will be required to settle the obligation, in respect of which a
 reliable estimate can be made. Provisions are not discounted to its
 present value and are determined based on best estimate required to
 settle the obligation at the balance sheet date. These are reviewed at
 each balance sheet date and adjusted to reflect the current best
 estimates.
 
 r.  Cash and Cash equivalents
 
 Cash and cash equivalents for the purposes of cash flow statement
 comprise cash at bank and in hand and short-term investments with an
 original maturity of three months or less.
 
 s.  Derivative Instruments
 
 As per ICAI Announcement, accounting for derivative contracts, other
 than those covered under AS-11, are marked to market on a portfolio
 basis, and the net loss after considering the offsetting effect on the
 underlying hedge item is charged to the income statement. Net gains are
 ignored.