I will touch upon the broader context in which your Company is
operating because the future of your Company will be shaped by changes
in the macro environment. The Company performance and financial results
will be presented by the Managing Director. It is noteworthy that your
Company has crossed revenue milestone of Rs.1000 Crore and has posted
its highest-ever net profit after tax, of Rs.126 Crore for the year
ended March 31, 2011. Another significant achievement for your Company
is the commissioning of a new manufacturing unit in Dahej which should
be in commercial production during this quarter and would provide a new
growth platform through contract manufacturing.
In the past, I have spoken about how factors like increasing world
population, growth in developing nations and increasing urbanization
are spurring the demand for food. When it comes to India, the pressure
to meet food requirements becomes even more acute. There have been
estimates that India will grow at 8 to 9% in the coming years. This
means that Indias ‘trillion dollar GDP will double every eight years.
Consumption expenditure constitutes a major component of Indias GDP.
This will include food, personal transportation, housing etc. Further,
Indias population is going to increase gradually though at
decelerating pace for the next two decades. This means more people with
more income, and hence the need for more food.
Higher food inflation in India continues to be of concern and, in turn,
is punishing poor people hard. A 10% increase could push close to 30
million Indians below the poverty line, says an ADB study titled
‘Global Food Price Inflation and Developing Asia. As per IMFs Asia
desk, “India is a chronically supply-constrained economy, with chronic
excess demand. In the course of the economic cycle, therefore, price
pressures tend to be exaggerated.”
A scenario where food demand is far in excess of supply, is not
unlikely in the years to come. Last year, I reiterated this fact
through a chart on anticipated supply-demand gap for key food items
with the gap escalating over the years.
The crux of the matter is that world at large, and India in particular
are short of food. There have been noteworthy initiatives by the
Government to address this evolving situation. The ministry of
agriculture has designed interventions to get more acreage for certain
crops and to use better high-yielding seeds. The problem however, is
complex and requires attention from several sectors.
Your Company is well placed to play a positive role as it deals with
increasing food production and productivity. Rallis can convert this
challenge into an exciting opportunity, by leveraging its current
product portfolio and extending into other agro-inputs and services to
emerge as a complete service provider to the Indian farmer. Your
Company realizes that for it to have a consistent and meaningful growth
in the agricultural space, it must put together two halves of the same
fruit: (a) Increasing crop productivity & production and (b) Reducing
barriers to marketing for farmers.
a. Increasing Crop production:
Rallis has invested time and resources to understand farmers needs and
created products that address impediments towards greater productivity.
Its comprehensive range of crop protection chemicals and services are
spread across 80% of Indias districts through an extensive
distribution network of loyal and supportive dealers and retailers.
Through its extensive relationship initiatives your Company listens to
the evolving needs of farmers and comes out with new and relevant
products. Your Company keenly monitors what is internally called
‘innovation turnover index to ensure that the sale from new products
is a significant proportion of total sales. Over the last few years
your Company has introduced new products, a testimony to the technical
expertise and innovative streak that your Company has exhibited to
cater its most important customer: the Indian farmer. As a progressive
move towards sustainability, the Company has eliminated ‘red triangle
products from its portfolio.
Your Company has also done a noteworthy job in marketing and branding
several new products so that ready adoption and consumption by farmers
follows. The Company is now widely known for its quick establishment of
brands through farmer-centric launches, field demonstrations and
leveraging the immense goodwill garnered through farmer-relationship
initiatives like Rallis Kisan Kutumba. A customer engagement survey by
Gallup reveals that when it comes to awareness of brands in Indian crop
protection market, your Company has 7 of the top 12 brands in the
country. Top 3 brands of your Company by revenue also contribute close
to Rs. 250 Crore in total sales.
Source: Unaided recall, Gallup Customer Engagement Survey
This year your Company completed acquisition of a majority stake in
Metahelix Life Sciences, a research led seeds Company. Seed is the most
important and primary Agriculture input. Its quality has a direct
impact on production. With Metahelix, your Company will be in a strong
position to provide a trustworthy portfolio of seeds to the Indian
farmer. Availability of such seeds will have a direct impact on
farmers productivity. For instance, Bollworm and Spodoptera control
are critical for ensuring a good commercial cotton crop and Metahelix
is working on some exclusive solutions of Bt Cotton to achieve this
objective. We are confident that in time to come we shall be able to
come out with appropriate seeds for a wider range of crops to enhance
productivity.
b. Reducing barriers to marketing for farmers:
Gains in productivity will not be sufficient unless it is complemented
by appropriate market linkages. A large majority of farmers still
struggle to get basic information on prices, trends and forecasts in
order to take an informed decision on when and where to sell his
produce. Structural reforms and an equal participation from private and
public sector is essential to bridge information gap and generate
infrastructure for farmers to get remunerative rates for their produce.
States have been attempting to amend the Agricultural Produce Marketing
Acts that will allow much more competition and greater participation of
the private sector in the marketing of agricultural produce—thereby
enabling farmers to get the right price and making the sector more
dynamic. However the current situation is far from satisfactory. The
need is to free up marketing and create a reformed agri-marketing set
up which gives farmers the value that they deserve.
Your Company, through its relationship programmes and various
initiatives, has empowered farmers by giving them timely information
and also undertaken schemes where the final produce is bought from the
farmers at a fair price and thus absolving the need for farmers to
undertake a complicated journey of approaching mandis and negotiating a
good price.
Both the abovementioned points are illustrated through the Company
initiative of MoPu (More Pulses) that was launched this year.
More Pulses: An Example
Pulses are the most economical and relevant source of protein in India
where a predominant proportion of population is vegetarian. The need
for the initiative was felt with the sky-rocketing prices of pulses and
the realization that despite the massive growth in population and the
resulting consumption, the production of pulses in India has been
stagnant for the last 20 years. Despite being the largest producer of
pulses, India imports close to 3mn tonnes per annum. What is worrisome
is that demand for pulses will double in the next 9-10 years and the
gap would need to be entirely filled by imports unless we double the
acreage or double the productivity. Since either of the above may not
be feasible in isolation, the MoPu initiative looked at a mix of both.
The initiative started in Tamilnadu, where your Company worked along
with a Tamilnadu-World Bank institution called IAMWARM. The objective
of IAMWARM is to intensify efforts to improve productivity and income
by productive use of water. The pilot started with the objective of
enhancing the cultivation of black gram by providing farmers quality
black gram seeds, critical technology interventions to increase yield
through Rallis PoP (package of practice) and creating a mechanism for
buy-back of the produce at fair prices.
The following approach of the pilot has now been extended to other
pulses and states, in what has become a national initiative for your
Company:
- Your Company has created multiple farmer commodity groups with the
help of the Department of Agriculture
- The groups engaged with Rallis for the right cultivation practices,
inputs and selling of material
- The buy-back plan was routed through the commodity group concept
- Rallis developed seed farms to multiply and produce quality black
gram seeds and supply the same to farmers
- Rallis along with TNAU scientists identified stages for intervention
in the agricultural practices followed by the farmers in the area that
included seed treatment, soil health, techniques of cultivation and
pest management
The most gratifying result of the MoPu initiative has been to see yield
improvement of up to 40% to 500 kg/ac in Tamilnadu which increased the
farmer income by another Rs. 5000 per acre. The buyback provision also
ensured that the farmers dont undertake the hassle of finding the
right buyer. Electronic payment was directly made into the local
account of farmers. Transparent pricing based on market rates ensured
high level of trust and engagement.
Acknowledgement
I had mentioned last year that your Company had become subsidiary of
Tata Chemicals and there was an interest to see how we could leverage
synergies between the two companies to generate new business
opportunities. I am happy to tell you that MoPu is a great example of
how the two companies have come together. Pulses sourced from MoPu are
being branded and marketed by Tata Chemicals Ltd under the i-Shakti
brand in the retail market. Between the two companies we have empowered
farmers across the value chain and taken care of his needs in entirety
from sowing to harvesting to marketing. We now aspire to cover many
more farmers and crops as part of the initiative to make a substantial
impact on Indian farmers and agriculture.
I would like to end by expressing my sincere appreciation for the
continued support of the shareholders, employees, Tata Group, suppliers
and commercial partners during the year. I would also like to thank my
colleagues on the Board for their support and guidance to the Companys
management, which goes a long way in encouraging the management in
meeting the challenges in its quest for meaningful growth.
Chairman
Mumbai
May 18, 2011
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