The Directors have the pleasure of presenting the 46th Annual Report
and Audited Accounts of the Company for the year ended June 30, 2010.
FINANCIAL RESULTS
(Figures in Rs. crores)
2009/10 2008/09
Sales including Excise 914 773
Net Sales (less excise duty) 903 773
Profit before tax 234 232
Profit after tax 180 179
Proposed Dividend plus tax thereon 85 85
Transfer to General Reserve 18 18
Balance carried forward 278 201
BUSINESS ENVIRONMENT
The global economy is gradually emerging from the throes of the
meltdown of 2008 and the fundamentals appear to be reasonably good.
However, challenges do remain. As per published studies consumer
sentiment is highest in India. India ranks second in the Nielsen Global
Consumer Confidence survey released on January 7, 2010-an indication
that recovery from the economic slowdown is faster in India with
consumers willing to spend more. This recovery has helped your Company
register yet another successful year.
BUSINESS PERFORMANCE
Your Company delivered strong business results in the year under
review. The sales at Rs.914 crores are higher by 18% versus the sales of
Rs.773 crores in the previous financial year. The Feminine Hygiene
business continues to grow in higher double digits with all the
variants of Whisper sanitary napkins showing a healthy growth. While
Whisper Choice the variant in the popular segment is helping your
Company grow volume shares, the growth of Whisper Ultra in the premium
segment has helped add to value shares. Similarly, the Healthcare
business has also shown sales growth of 11% behind increased sales of
Vicks VapoRub and Vicks Inhaler. Overall, the Company continued to
focus on driving persuasive and consumer-meaningful innovations backed
by distribution expansion and remarkable advertising support thereby
recording a valuable growth across all areas of business.
While the sales have grown by 18%, the Profit Before Tax (PBT) at Rs.234
crores is up only by 1% vs. last years PBT of ^232 crores. This is
primarily due to increased market investments and expenses in the last
quarter of the year under review, such as increase in the advertising
and promotion expenses in general, the launch of Whisper Choice Ultra
in particular, the start-up expenses on new manufacturing lines and the
unexpected levy of excise duty by the 2010 Union Budget.
During the year under review, the Company earned Profit after Tax (PAT)
of Rs.180 crores which is also marginally up as compared to last years
PAT of Rs. 179 crores.
Healthcare Business
Healthcare business at Rs.381 crores (vs. last years Rs.344 crores) posted
a growth of 11% this year across Vicks VapoRub, Vicks Cough Drops,
Vicks Action 500 and Vicks Inhaler thereby consolidating the market
leadership in its respective categories. This growth was driven by a
combination of product initiatives and increased investment behind
proven equity building advertising.
Vicks VapoRub had a record year posting the highest ever market share.
The growth in the brand was driven primarily through continued focus
and augmented media spends on the successful blanket of warmth
advertising and on our ongoing strategy of upsizing consumers to drive
consumption - viz. the timely promotions on jars which help in
encouraging consumers to purchase larger packs.
The Vicks Cough Drops business had an excellent year, with the brand
growing at 15%. The growth was driven by launch of a Jumbo drop, to
cater to the top unmet demand of the category. This was accompanied by
new attractive packaging and a higher media reach behind remarkable
advertising support. The growth was further supported by an initiative
to drive awareness of flavors via relevant touch points such as radio
and wall-painting, which led to a further increase in consumption.
Our modest shipments on Vicks Action-500 during the year were driven by
the overall slow down in the cold tablets category. During the second
half of the financial year, your Company invested in superior
advertising support for the product and saw the business respond
immediately. We will however continue promoting the benefits of the
product and expanding its distribution to ensure robust growth of Vicks
Action-500 in the year ahead.
Vicks will continue to innovate to ensure it stays the most trusted
cough and cold care amongst consumers in India.
Feminine Hygiene Business
Feminine Hygiene business recorded yet another year of high growth with
sales at Rs.532 crores (vs. last years Rs.428 crores) translating to a
growth of 24%. Your Company has delivered the highest sales and share
growth for P&G across the globe, with Whisper increasing its market
share and Whisper Ultra being the largest value share brand in the
market. This growth is driven, both by increase in distribution amongst
non-users and consumption amongst users.
During the year under review, a number of initiatives were designed to
win with the consumers needs across segment.
The top-tier consumers were delighted by the magical absorbency
promised by Whisper Ultra, and the launch of Whisper Choice Ultra in
Februrary 2010 with its ultra offerings fascinating the mid-tier
consumers. Whisper Choice Ultra priced at Rs.30 for 6 pads addresses the
barrier that the mid-tier consumer faces and provides her a chance to
experience gel technology protection - a unique superiority of the
product now at a far more affordable cost than before.
Your Company continued its disproportionate focus on the Point of
Market Entry consumer. The Whisper school program reached a total of
2.4 million menstruating girls across private and government schools,
which is a 15% increase versus the previous year. At the same time, by
constantly innovating to meet the consumers needs, Whisper ensured
that the top-tier brand Whisper Ultra was sampled in the more urban
schools, and the more economical mid-tier Whisper Choice in the
upcountry schools. Not only did the program reach out to more
potential consumers, but it also increased its depth by reaching out to
lower tier towns. With the launch of Whisper Choice Ultra, the school
program will be leveraged to sample this winning proposition to all
government school girls.
In addition to the robust and time-tested School Girls Program, your
Company continued to expand its direct-to-home selling program across
the country. The top-tier program reached 0.75 million consumers in
their homes, which is a 147% increase as against the previous year. The
Whisper Choice program, first initiated in Tamil Nadu, made it a most
preferred brand of the consumers with the highest volume share in the
state. This program was expanded to 6 other states, reaching 1.9
million consumers and creating trial among 1.4 million of these
consumers.
DIVIDEND
The Directors are pleased to recommend a dividend of ^22.50 for each
equity share of Rs.10/- each for the financial year ended June 30, 2010.
CORPORATE SOCIAL RESPONSIBILITY
Shiksha:
P&Gs philosophy of purpose-inspired growth is about continuing to
touch and improve the lives of more people, more completely. Our
purpose not only inspires us to make products people love, but also
fuels our readiness to touch and improve lives in the times of need -
which we do through our Corporate Social Responsibility (CSR) programs
such as Shiksha.
Shiksha, our signature CSR program has in its 6th year helped improve
the lives of over 150,000 children across 602 communities with a
donation of over Rs.5 crores. This year, Shiksha moves onto a new vision
of creating tangible, visibly long-lasting impact through the building
of Shiksha schools across the country that offer quality education to
children in need. Over the last 6 years, P&G has already been helping
bring to life over 100 schools via either building them (near our
plants), supporting them through Non-Government Organizations (NGOs),
working with Army Wives Welfare Association schools, or reactivating
Government schools through our work with NGO partner CRY. This year we
hope that the building of Shiksha schools will lead to far more
children being able to access quality education. After all,
DIRECTORS RESPONSIBILITY STATEMENT
Pursuant to the requirement under Section 217(2AA) of the Companies
Act, 1956, with respect to Directors Responsibility Statement, it is
hereby confirmed:
(i) that in the preparation of the annual accounts for the financial
year ended June 30, 2010, the applicable accounting standards had been
followed along with proper explanation relating to material departures;
(ii) that the Directors had selected such accounting policies and
applied them consistently and made judgments and estimates that were
reasonable and prudent so as to give a true and fair view of the state
of affairs of the Company at the end of the financial year and of the
profit or loss of the Company for the year under review;
(iii) that the Directors had taken proper and sufficient care for the
maintenance of adequate accounting records in accordance with the
provisions of the Companies Act, 1956, for safeguarding the assets of
the Company and for preventing and detecting fraud and other
irregularities.
(iv) that the Directors had prepared the accounts for the financial
year ended June 30, 2010, on a going concern basis.
CORPORATE GOVERNANCE
A separate report on Corporate Governance along with the Auditors
Certificate on its compliance is annexed to this Report.
MANAGEMENT & PERSONNEL
The growth over the past few years demonstrates the core strengths of
our employees to stay reality-based, embrace change and proactively
influence the course of business. The Directors are confident that
employees are up to the challenge and thank them for their continued
trust and support.
The information as per Section 217(2A) of the Companies Act, 1956
(Act), read with the Companies (Particulars of Employees) Rules 1975
forms part of this Report. As per the provisions of Section 219(1
)(b)(iv) of the Act, the Report and Accounts are being sent to the
shareholders of the Company excluding the statement of particulars of
employees under Section 217(2A) of the Act. Any shareholder interested
in obtaining a copy of the said statement may write to the Secretarial
Department at the Registered Office of the Company.
DIRECTORS
Mr. R. A. Shah, Director, retires by rotation and being eligible,
offers himself for re-appointment.
The Directors recommend his re-appointment. Mr. Shah needs no
introduction to the shareholders. Mr. Shah has been one of the founder
Directors of your Company.
AUDITORS
The Auditors, M/s. Deloitte Haskins & Sells, Mumbai, Chartered
Accountants (Registration No. 117366W) retire and offer themselves for
re-appointment.
COST AUDITORS
Your Company has received the approval of the Central Government for
re-appointment of M/s. Ashwin Solanki & Associates, Cost Accountants,
to conduct the cost audit of drug formulations for the year ended June
30, 2011.
CONSERVATION OF ENERGY ETC. INFORMATION
The information, in accordance with the provisions of Section 217(i)(e)
of the Companies Act, 1956, read with the Companies (Disclosure of
Particulars in the Report of Board of Directors) Rules, 1988, regarding
conservation of energy, technology absorption and foreign exchange
earnings and outgoings, forms part of this Report.
TRADE RELATIONS
The Directors wish to thank the retailers, wholesalers, distributors,
suppliers of goods & services, clearing and forwarding agents and all
other business associates and acknowledge their efficiency and
continued support in promoting such healthy growth in the Companys
business.
ACKNOWLEDGEMENT
We are grateful to The Procter & Gamble Company, USA and Procter &
Gamble Asia Pte Limited, Singapore for their invaluable support in
terms of access to the latest information/knowledge in the field of
Research & Development for products, ingredients and technologies;
timely inputs to exceptional marketing strategies; and the goodwill of
its world-renowned trademarks and superior brands. We are proud to
acknowledge this unstinted association that has vastly benefited the
Company.
For and on behalf of the Board
Mumbai R. A. Shah
August 18, 2010 Chairman
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