I am extremely pleased to present the details of your Companys annual
performance for the financial year 2009-10.
The world economic crisis left a deep impact on global economy.
Fortunately, it did not have much effect on the growth of the FMCG
industry in India due to strong and steady demand for consumer
products. The country ranked second in the Nielsen Global Consumer
Confidence survey released on January 7, 2010 indicating strong
fundamentals and faster recovery from the economic slowdown. The
findings of the survey were substantiated by the performance of the
FMCG sector which registered robust growth.
I take great pride to report that your Company delivered strong
business results with the sales at Rs.914 crores higher by 18% versus the
sales of Rs.773 crores in the last financial year. The Profit After Tax
(PAT) at Rs. 180 crores was in the line with PAT of the last
corresponding year, recording a strong 20% margin after tax. The Board
of Directors of your Company has recommended a dividend of Rs.22.50 per
share for all our shareholders this year (which is subject to approval
of the shareholders of the Company at its ensuing Annual General
Meeting). Your Company increased investments in marketing and supply
chain such as setting up of new manufacturing lines, promotion and
launch of new products like Whisper Choice Ultra. The unexpected levy
of excise duty by the 2010 Union Budget has also impacted profit growth
in last quarter of 2009/10 Fiscal.
Feminine Hygiene business registered 24% growth with all the variants
of Whisper sanitary napkins showing healthy growth. Whisper Choice led
the growth in the category with 40% increase in sales helping the
Company grow volume and value share. Feminine Hygiene business, this
year delivered the highest sales and share growth for P&G across the
globe with Whisper increasing its market share and Whisper Ultra being
the largest value share brand. Your Company made strategic decision to
invest in educating the consumers and improve penetration to grow under
developed category of sanitary napkins.
Your Company launched the Whisper school program to reach a total 2.4
million menstruating girls which was a 15% increase over the previous
year. Whisper also took the innovative route to ensure that the top
tier brand was sampled in the more urban schools and the more
economical mid-tier Whisper Choice in the upcountry schools. Whisper
Choice program was extended to 6 other states tapping 1.9 million
consumers and created trial among 1.4 million consumers.
Healthcare business has also shown robust sales growth of 11% versus
the previous year. I would like to reassure you all that Vicks will
continue to innovate to ensure it stays the most trusted cough and cold
care solution in India. The growth in the category was driven by a
combination of product initiatives and investment behind proven equity
building advertising.
P&Gs commitment to purpose-inspired growth in order to touch and
improve the lives of more people has led to the extension of its
signature Corporate Social Responsibility (CSR) program Shiksha to
6th year. I am happy to share that P&G India as a whole, has this year
helped educate over 150,000 children across 602 communities with a
donation of over Rs.5 crores by building Shiksha Schools across the
country offering quality education to children in need.
In the end, I wish to re-affirm our commitment to innovation which will
continue to be at the heart of everything we do - be it in our products
or in our communication with consumers. I would also like to attribute
the growth over the past year to our employees who have demonstrated
their ability to stay reality- based, embrace change and proactively
influence the course of business.
I would like to thank our shareholders for their resolute trust in the
Company and look forward to their continued support and participation
in the growth of the Company.
Mumbai R. A. Shah
August 18, 2010 Chairman
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