The Directors have the pleasure in presenting the 17th ANNUAL REPORT
 and that of the Auditors together with the audited Balance Sheet as at
 31st March 2012 and the Profit and Loss account for the year ended on
 that date.
 
 PERFORMANCE
 
 The financial results for the year ended 31st March 2012 are as under:
 
                                                   Rs. (In Lacs) 
 
                                     31.03.2012       31.03.2011
 
 Income                                  518.20           520.72
 
 Profits before 
 depreciation and interest               163.35           196.51
 
 Depreciation                             10.39            10.21
 
 Interest                                  0.41             1.59
 
 Profit before Tax                       152.55           184.71
 
 Provision for taxation                   43.81            61.65
 
 Profit After Tax                        108.74           123.06
 
 Provision for Dividend                   27.50             27.5
 
 Tax on proposed Dividend                  4.25             4.67
 
 Transfer to general Reserve                NIL              NIL
 
 Surplus carried to Balance Sheet         76.99            90.89
 
 COURSE OF BUSINESS AND OUTLOOK
 
 During the year under review, the company''s operations were stable.
 Your company had achieved an income of 518 lacs as compared to Rs.521
 lacs in previous year. The profit before tax stood at Rs.152.55 lacs as
 compared to Rs.184.71 lacs in the previous year due to inflationary
 pressure and competition.
 
 FIXED DEPOSIT
 
 The company has not accepted any fixed deposit during the year.
 
 DIVIDEND
 
 The Directors recommends a dividend of 5% exclusive of dividend tax for
 the financial year ended 31st March 2012.
 
 DIRECTORS
 
 Mr. V. Krishnaswami and Mr. K.N. Deendayalan retires by rotation and
 being eligible, offer for re-appointment.  AUDITORS
 
 The auditors of the Company M/s. CHANDARANA & SANKLECHA, Chartered
 Accountants retire at the conclusion of the ensuing Annual General
 Meeting and are eligible for re-appointment.
 
 STATUTORY DISCLOSURES
 
 The Company had no employee covered by the provisions of section
 217(2A) of the Companies Act, 1956.
 
 CONSERVATION OF ENERGY AND TECHNOLOGY ABSORPTION AND FOREIGN EXCHANGE
 EARNINGS / OUTGO:
 
 Being in to Forex trading business, Particulars with respect to
 Conservation of Energy, as required under Part a of the above rules
 are NIL.
 
 FOREIGN EXCHANGE EARNINGS/OUTGO:
 
 Foreign Earnings: NIL (P.Y Rs. 2.14 lacs) towards turnover incentive
 received from American Express in US dollar
 
 Foreign outgo: Rs.5.92 lacs (P.Y Rs. 5.28 lacs) towards annual seller
 fee and distribution fee paid to American Express in US dollar.
 
 DIRECTORS'' RESPONSIBILITY STATEMENT:
 
 Directors hereby declare:
 
 i) That in the preparation of the annual accounts, the applicable
 accounting standards had been followed along with proper explanation
 relating to material departures;
 
 ii) That the directors had selected such accounting policies and
 applied them consistently and made judgments and estimates that are
 reasonable and prudent so as to give a true and fair view of the state
 of affairs of the company at the end of the financial year and of the
 profit or loss of the company for that period ;
 
 iii) That the directors had taken proper and sufficient care for the
 maintenance of adequate accounting records in accordance with the
 provisions of this Act for safeguarding the assets of the company and
 for preventing and detecting fraud and other irregularities subject to
 the inherent limitations that should be recognized in weighing the
 assurance ;
 
 iv) That the directors had prepared the annual accounts on a going
 concern basis.
 
 Corporate social responsibility
 
 The vision of the company Prithvi on Corporate Social Responsibility
 (CSR) is To be a socially responsible corporate citizen.
 
 CSR activities of the company includes support to needy and handicapped
 person. In this direction the company performs its CSR through School
 of Human Genetics and Population Health, Help Age, and Bhagwan Mahaveer
 Viklang Sahayata Samiti etc. We firmly believe to move beyond the
 business and add colours to many lives, because we believe ... LIVE AND
 LET LIVE.
 
 HUMAN RESOURCES MANAGEMENT :
 
 Employee relations throughout the company were harmonious. The board
 wishes to place on record its sincere appreciation of the devoted
 efforts of all employees in advancing the company''s vision and strategy
 to deliver another record performance.
 
 CORPORATE GOVERNANCE:
 
 Pursuant to clause 49 of the Listing Agreement, a report of compliance
 of corporate governance as on 31/03/2012 duly certified by the auditors
 of the company is annexed (Annexure - A)
 
 ACKNOWLEDGEMENTS:
 
 Your Directors wish to place on record their sincere appreciation to
 the Governmental authorities, Company''s bankers and customers, vendors
 and investors for their continued support during the year.
 
 Your Directors are also pleased to record their appreciation for the
 dedication and contribution made by employees at all levels who through
 their competence and hard work have enabled your Company achieve good
 performance year after year and look forward to their support in the
 future as well.
 
                                       For and on behalf of the Board 
 
                                            Sd/-
 
 Place: Chennai                          P. Delichand Jain
 
 Date : 30/07/2012                           Chairman