Prime Focus

I have been part of the entertainment business for over four decades
 and have seen this industry evolve during this period. I am proud to
 have been part of this business and am happy with the way it has
 evolved.
 
 The film industry was unstructured and chaotic when I started making
 films. Since the time the industry was recognized and corporatized, I
 have seen it go from strength to strength. The TV industry too has come
 many miles in the past one decade. It has been
 
 the fastest growing segment of the entertainment and media industry in
 the past five years.
 
 Prime Focus was created with a view to participate in the entertainment
 and media industry as a service provider in all the stages of making a
 film or a TV serial or a TV advertisement We have always believed in
 quality service and the latest technology.  We are glad that the number
 of films and advertisements being made has not reduced and the budget
 per film and per advertisement has steadily increased. More so, towards
 post production and VFX. This is a trend that in my opinion, will not
 be reversed. But can only intensify.
 
 As we lead the Indian market we had our eyes set on creating a global
 enterprise. We believe that Prime Focus is now a global enterprise
 ready to service the world market Our acquisitions in the US and the UK
 will help us create a foothold in the biggest markets globally with
 access to technology, infrastructure and talent and the opportunity to
 offshore some of them. We are hopeful of creating a trend similar to
 what IT did in the 1990s.
 
 I am extremely proud to say that in less than 12 years, Prime Focus is
 a global company today.
 
 2008 was not the best year for the film industry due to the writers
 strike and the impending actors strike in Hollywood as well as the
 severe liquidity crisis. It will be unfair to say that the media and
 the film entertainment business will go unaffected. But given our size
 and business model, we are better suited. With state-of-the-art
 infrastructure and talent in USA, UK and India, the India advantage and
 an ever growing need for entertainment and media, Prime Focus is
 preparing for better times ahead.
 
 I sincerely thank every shareholder, employee, customer and
 vendor-partner for their faith in the company, for the support to our
 strategy and the patience to help us build a truly global enterprise.
 
                                               Thank you once again.
 
                                                          Sincerely,
 
                                                    Naresh Malhotra
                                                           Chairman