Dear Shareholders:
This year, I am happy to report on another year of substantial
activity, strong progress and a year in which we have achieved most of
our immediate strategic goals. With Phoenix Marketcity - Pune launched,
the Group''s portfolio is steadily growing on a pan India basis; our
gearing is at a healthy level for this point of our development cycle;
ownership enhancing investments have been made and the development
programme of our Marketcities continues to fold out as planned. For
FY2011 the Group recorded a net profit after tax and minority interest
of Rs. 842 million, up 36% from last year. With consolidated earnings at
Rs. 5.81 per share for FY2011, your directors are recommending a final
dividend of Rs. 1.80 per share, up 50% from last year.
With a topline increase of 71% to reach Rs. 2.10 billion in income from
operations, we expect consistent growth in every urban market in which
we operate in India. Following Pune, we are on course to complete three
other Marketcity projects at Bangalore, Kurla (Mumbai) and Chennai –
positioning the Group to experience growth in multiples. Concurrently,
we are getting ready to launch our large- scale residential and
commercial projects in Bangalore, Chennai and Mumbai respectively, due
for completion over the next 3-4 years.
Economic Conditions and General Outlook
In last year''s annual report I expressed faith in the huge potential
for growth of organised retail in this country and that we aim to be
the single largest developer and manager of large format malls in
India. This year we find ourselves in the midst of an endemic turmoil
within the global economy, which is the result of a huge hangover from
excessive public borrowing by the USA, Spain, Italy, Greece amongst
other countries. We are also in a phase where it is speculated that
high interest rates will continue to prevail in India for at least the
next year or so, until inflation is tamed at the cost of slower growth.
Despite these dampeners, I continue to maintain my optimism on the
strength of India''s short and long-term consumption story. The Indian
economy remains reasonably robust and is to a certain extent insulated
from the current global contagion. Consumption in India is at an all
time high and with the possibility of a more liberalized FDI regime
allowing new retail brands to enter India, we expect the business of
retailing infrastructure to remain strong and healthy. As a barometer,
there has been no let up in the footfalls and spending at High Street
Phoenix and Palladium – our marquee assets in Mumbai. The highly
positive response we are getting from the citizens of Pune and
participating retailers, post the recent launch of our first Marketcity
concept there, is testimony to our conviction that India is craving for
world class malls with a shopping and entertainment experience that is
nothing short of the best available anywhere else in the world. Our
decision to place big investments into our retail business is turning
out to be a good one, putting us in the right space at the right time
to achieve the market leader status.
Imagine. Conceive. Realize.
The cornerstone of our success so far revolves around three core
capabilities. They are - the future that we are able to Imagine, our
ability to adapt to market conditions when we Conceive a project, and
finally our project and business management capabilities that allow us
to Realize our ideas.
When we set out to build the grand Marketcity concept, we needed to
take a call on large-scale assets that had to have a 30 years lifespan
- not just for 5 or 10 years. For such big assets, we have made the
short-term count as much as the long term. With over 80% occupancy and
stabilized cash flows anticipated within 12 months of initial
operations, we''ve shown that we can execute our business plans well.
This has positioned us uniquely as leaders in the niche large format
retail marketplace with very limited competition. The main reason
behind this is that we don''t see our projects as a real estate play
alone. Instead, we are actually investing in the retailer''s business
also by linking a reasonable portion of our license fees to the
revenues generated by the retail outlets in our malls. That means that
we''ve had to understand how retail works; what kind of products are in
demand and establish working relationships with all the best retailers
not just by licensing space to them, but by actually understanding
their business.
As we launch one project after another, the learning curve of the
management team has been quite sharp. Today we have built solid
bandwidth and processes to develop large projects, giving us the
confidence to dream even bigger. Going beyond just mall operations, our
investors should take comfort in the fact that we now have a new track
record under our belt - that of building super-scale projects and
executing complex business plans. With four Marketcities on stream for
sequential delivery within a short span of time, I expect the
marketplace to attach low risk discounters when gauging our
capabilities for future projects. But we do not intend to rest on our
laurels. Conceiving our dreams has a lot to do with great ideas and
project management – but most importantly, it''s also about risk
management. Even though we''ve proven ourselves already, we now plan to
institutionalize risk management. In this endeavour, we have recently
mandated a reputed international firm the task of assisting us to
formalize this within the organisation.
Going Forward
We have a lot of faith in our business model and, as a long-term
strategy, we intend to continue to increase our stake in the large
assets we are developing. During the year, we have increased our stake
in two projects: Phoenix Marketcity Pune and Bangalore. While we
increased our stake in Pune by 8% through the purchase of shares from
another shareholder, our stake in Bangalore increased by 18% through a
combination of subscribing to a rights issue and purchase of shares
from other shareholders. These acquisitions are part of a long-term
strategy of consolidating our stakes in our various projects at an
attractive price, thereby creating long- term value for PML
shareholders.
This year''s performance is a sample of what''s to come – steady and
healthy cash generating business model driven by ownership and
management of strong and iconic assets. This formula of unlocking
maximum value of land parcels is now working for us very well. The time
for realizing the fruits of our labour has begun. We believe that our
idea of holding an asset with its appreciation in our books, supported
with strong recurring income, is the best way to unlock the maximum
value from land. We are now on a journey to become one of the largest
retail led asset companies in India. We are now planning new growth
tracks beyond the Marketcity phases. We''ve already begun to imagine it.
Board Matters
I would like to take this opportunity to extend a warm welcome to
Pradumna Kanodia to PML''s Board of Directors. Already serving as the
Group CFO, we now look forward to his contribution both at the board
and operational levels. I also extend my heartiest congratulations to
Shishir Shrivastava for his appointment as the Group CEO & Joint
Managing Director of the Company. I am sure the entire Group will
benefit from his acumen, steadfastness and solid experience. I look
forward to working alongside both these capable and experienced
individuals. While I remain an active and involved Joint Managing
Director, staying close to the business and contributing to strategy
and all major decision-making for the Group, I will share this
responsibility with Shishir. Graduating from a single mall to fast
becoming one of India''s largest retail led property companies in just a
span of 5 years, this change will allow me to focus more on the bigger
picture for charting the Group''s next phase of growth going forward.
I also wish to thank the remaining board members and all Phoenixians
for their full support and commitment towards fulfilling our dreams -
and all our customers, lenders and investors for placing their trust
and faith in our capabilities.
Atul Ruia
Jt. Managing Director
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