Dear Shareholders,
As I write this letter to you, the world has been hit by the bombshell
announcement of downgrading the u.S. credit rating, even as it is
already shaken with concerns of more fall-outs in the debt-ridden
European union. The severity of this condition has suddenly led to a
fear syndrome that a grave global economic slowdown is resurfacing and
these thoughts haunt the world economy yet again.
Stubbornly high inflation and a drop in business confidence is already
challenging India''s economic growth. While one does not dispute the
gravity of the current economic situation leading to these concerns, at
PDL, we believe that India is at a critical point of its economic
history and the right policy thrust will play a big role in shaping the
future. The last one year has seen India clock sustained and stable
economy growth of 8%, which has played an important role in helping the
realty sector come out of the days of economic slowdown. Positive
sentiments amongst buyers were visible, though the demand anticipated
at the start of the year 2010-11 is still to come because of the
repeated interest rate hikes by the Central Bank during the year. As we
all know, the past 12 months threw up challenges of spiralling
inflation, increasing commodities prices and the consistent high rate
of inflation which impacted corporate bottom line across industries.
Financial performance
However, despite the negative industry situation, I am very pleased to
share with you that PDL has progressed well on all the key business
parameters that we had set before us. The Company was in a
consolidation mode and worked to deleverage the balance sheet, exited
non-core assets in terms of the Company''s perspective, raised funds at
SPV level and ensured fast track execution and delivery of on-going
projects. We have successfully sold over 2117 units comprising an area
of 4.07 million sq. ft. during the year.
The Company'' consolidated revenues stood at Rs.942.40 crores for the
year ended 31st March 2011. EBIDTA was at Rs.324.48 crores, which
reflects an increase of 8.9% from Rs.297.93 crores in Fy 2009-10. Net
profit was at Rs.141.06 crores versus Rs.134.86 crores in Fy 2009-10,
registering a growth of 4.6%. The EPS for the year stood at Rs.3.40
while our PAT margin increased from 13.65% to 14.97% during the year.
Reinforcing our priorities
We have remained focused on our key priorities of faster execution,
timely deliveries and maximising cash flows. Our unwavering emphasis on
providing cost-effective and holistic solutions to customers continues
to offer a compelling value proposition to them and to drive our
business strategy.
The completion schedule of various projects in the residential
categories was accelerated in line with market requirements and this
ensured that we continued to earn the trust and confidence of
customers. We remained committed to our promise of timely delivery and
handed over possession of nearly 1500 units, comprising an
approximately 3.78 million sq. ft., during the year.
As a part of our clearly chalked out roadmap, we currently have 30
residential projects with a saleable area of 74.70 million sq. ft.
under execution in fast track mode in the residential segment. The
execution roadmap is clearly chalked out into short term (6 months),
medium term (6-12 months) and over the next two years (1-2 years) which
also provides visibility to the revenues. At the same time, we
received licences and sanctions for several other important residential
projects, which are either ongoing or planned to be launched in the
near future.
As part of the accelerated execution plan, the Company is moving its
ongoing 10 standalone commercial projects, encompassing a saleable area
of nearly 1.81 million sq. ft., of which 0.59 million sq. ft. is into
the fast track construction mode. A new office-cum- commercial project
of 0.14 million sq. ft. at K.G. Marg, New Delhi, is slated to be
launched in the future.
As you are well aware, PDL is a pioneer in the concept of Metro Malls
and has a BOT agreement with DMRC for developing 15 projects comprising
one commercial office space, two metro stations and 12 malls outside
metro stations, all on DMRC land. Of these 15 projects, the Company
has successfully completed nine projects with a saleable area of 0.75
million sq. ft. Work at Parsvnath Metro Mall, Seelampur and Parsvnath
Office Complex, Bhai Veer Singh Marg (commercial space) continues as
per plans.
The Company''s 13 hotel properties across India bear its hallmark stamp
of quality and excellence and construction work at Hyderabad, Mohali,
Lucknow, Shirdi, Bhiwadi and Indore is ongoing.
Strengthening the balance sheet
We have raised Rs.269.52 crores through QIP route in October, 2010. We
have also successfully raised Rs.681 crores through 5 project level
SPVs from PE Funds viz. Sun Apollo, Red Fort Capital and JP Morgan. The
continuous inflow of foreign direct investment in projects being
developed by PDL shows confidence of the investors in the Company. Our
ability to attract these leading international private equity brands
endorses our strategic moves and further reinforces our value
proposition, strong corporate governance, and fast execution and
delivery^^- capabilities. In line with our strategy to reduce debt, the
Company has continued a strategic and comprehensive portfolio review of
its real estate assets, with a view to exiting the non-strategic
assets, and has monetized few of its projects. We believe these moves
will improve the cash flows of the Company and bolster growth in
future.
Brands endorsement
Recognising the fine architecture of our mall, the world''s 2nd largest
retailer Carrefour zeroed down on Seelampur Metro Mall for setting up
its first store. This choice clearly epitomises the Company''s property
development expertise. The Metro Mall at Seelampur is the 8th Mall
which PDL has completed, and is another step forward to build the best
of malls and hence enable people enjoy a world-class shopping
experience.
Environment & Safety
At PDL, Safety, Quality, and Environmental management systems are an
integral part of the operations and play an important role in achieving
high quality products through cost-effective, safe and sustainable
means. The combination of robust systems and processes and experienced
manpower ensures that we flawlessly adopt the best construction and
engineering practices. These efforts are reflected in the safety
certificate received from DMRC for the construction of station box at
Dhaula Kuan in October 2008 on the fastest metro corridor connecting
New Delhi railway station to International Airport.
Moving forward
As we move forward, even in the scenario that is rift with challenges,
we remain optimistic of the demand in the residential segment across
the country. The unfulfilled demand for quality homes is enormous and
genuine buyers continue to search for their dream homes - quarterly
variations in demand sentiment notwithstanding. We expect to see demand
emanating from middle-income and affordable housing.
Further, notwithstanding the scenario of gloom, during the coming
quarters, we feel that prices will move northward with upward bias of
10 to 15%. The rationale of price increase is because of the increase
in input costs, which have increased by as much as 10% in cement and
23% in steel.
In the commercial sector, post the global slowdown, corporate and
retailers are expanding and the supply of commercial space in centrally
located place is limited. We are seeing a trend of increase in rentals
and selling prices in commercial segments as well. We have remained
bullish even in a challenging business environment and our focus will
continue to remain on the execution of our projects. To sum up, I am
confident that the coming quarters will be robust and we will have
improved margins. We are fully poised to capitalise on the unfolding
opportunities and steadfastly face challenges that may arise.
Signing off
I take this opportunity to thank the shareholders, our employees,
customers, bankers and other institutions, investors, partners,
advisors, vendors and consultants for their co-operation, trust and
confidence. As we strive to build on our legacy of strengths and remain
committed to delivering on our promises to all our stakeholders, I seek
your continued support.
Thanking you,
yours sincerely,
Pradeep Jain
Chairman
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