Mirc Electronics

The year gone by saw some radical changes in consumer electronics. With
 a wide plethora of options available for the Indian consumer, it has
 become a necessity to keep raising the bar constantly by bringing in
 newer and better products.To that end, it gives me immense pleasure to
 inform you that with what we have in store for the coming year, your
 company is equipped to face any challenge and rise like the proverbial
 phoenix.
 
 Ever since we launched our first product, we have solved to Infuse
 functionality with aesthetics. And this continues till date, with
 increased fervour, sharper focus and cutting-edge products.
 
 To state an example, we observed that most people find it a hindrance
 to cook food in a microwave, especially because Indian food is arduous
 to prepare. In order to address this barrier, we made a microwave with
 32 Indian auto cook menus, which makes Indian delicacies at a push of a
 button. But we did not stop at that as we then gave It a sleek black
 mirror finish to create a distinct and stunning looking microwave.
 
 And our Ultra Slim Air Conditioners have a unique APM cooling
 technology that give you the experience of sheer winters even at 48
 degrees of heat. It has a star energy efficiency rating to keep your
 electricity bills in check. They are by far the most energy-efficient
 in the country and they meet norms higher than the prevalent industry
 standard.
 
 But whats also worth mentioning is our Washing Machine which redefines
 the category. While front-loaders are cumbersome to bend, top loadrs
 dont give tumble wash effect. So we developed a fully automatic
 washing machine with a higher and wider opening so there is no bending
 required. And then we perfected it until it became slimmer than the
 slimmest washing machine present in the market.
 
 As a part of bringing tomorrows technology today. our 42 Xaria PHD
 breaks barriers of LCD TV viewing.The new generation LCD is
 incorporated with the World-Class engine powered by Marvel give you
 High Definition Viewing experience. Furthermore. Its equipped with
 IPLAYON which in addition to games, enables sharing photos on a large
 screen and listening to music through a USB 2.0 interface, in addition,
 it comes with a Thunder Woofer Bar that seamlessly looks a part of the
 LCD design and gives you me most powerful sound in the LCD segment.
 Moreover it also saves you the hassle of setting up a home theatre,
 
 But this is Just the tip of the iceberg, as we then innovated in other
 categories as well. Be it DVDs, Slim TVs or our Mobiles, we have always
 challenged conventional thinking We have always looked for the unstated
 demand of the consumer, their requirements and there by blending design
 with functionality.
 
 It Is important to note that this has been nothing out of the ordinary
 for us; this exercise has been a sheer fores of habit, ever since your
 companys first venture. We have just defined a pad which will throttle
 our efforts. For It is your company chat believes that through its
 relentless pursuit for perfection, it is welI poised to keep growing
 and always stay ahead of the competition.
 
 Your faith and trust in us and tire less efforts of our employees will
 surely succeed in making the company retain its leadership position
 soon,
 
                                                        GULU MIRCHANDANI
                                            Chairman & Managing Director