Liberty Shoes

The year 07-08 can be classified as the year of learning and
 correction. We saw a sea change in the way business is being done and
 will be done in the future. Not just in the footwear industry but in
 almost all spheres. Not just in India but globally.  The parameters
 have become similar in India as the economy merges itself more with
 world trade.
 
 What are the changes that have been seen. The biggest change is the
 change of style and fashion as it moves across global boundaries and
 the speed with which it changes. Not very long ago we used to pride
 ourselves with introducing fresh designs in the marketplace every six
 months. In the year gone by we introduced new designs almost every
 quarter to ensure that we continued to keep pace with the global
 trends. We even outsourced some products to ensure that we continued to
 deliver Aaj ka Style Wave
 
 This trend was visible not just in the domestic market but also in the
 vast export market that your Company caters to. Innovation was the key
 and we as a Company delivered more than satisfactorily on that front in
 the export market too. Many new clients came on board and we see the
 Company developing a strong and long term business relationship with
 these customers.
 
 Another key focus are a that your (Company has developed and is now
 worth sharing with you is the efforts of developing a new market of
 industrial sales. There has been a large jump in this focused line and
 we are already emerging as a leading player in the segment with the
 finest brands and companies using our footwear for their work force.
 The development has been done for both the safety segment as well as
 the executive segment of the institutions.
 
 Our retail forays have started showing dividends.
 
 Our hold on the retailing world becoming better by the day and our
 understanding allowing us to innovate and experiment with the offer to
 accentuate the margins for your Company. The stores that Company owns
 are showing better footfalls and with organized retail development the
 brand visibility stands enhanced. We have implemented a special drive
 wherein our successful franchise partners in retail are being
 encouraged to improve their business practices which are delivering a
 special experience to the customer.
 
 Our Humantech Centres are developing world class products and continue
 to maintain the edge as globally envied hubs of quality product
 creation. All centres have shown excellent outputs and the
 technological advancements and upgradations have been done regularly to
 keep their position of centres of excellence.
 
 Each year some of our work gets recognized at National & International
 forums and as usual we did get our share of recognition this year too.
 Overall it has been a satisfactory year in terms of recognition,
 innovations and growth in brand presence. As you read this let me
 assure you that the management and the team would be deep into making
 the coming year a wonderful year on the same parameters.