Dear Fellow Stakeholders,
It is with an even greater sense of responsibility than usual that I
pen my note for this year, as our inorganic thrust at the end of the
year has the potential to raise our company to a higher level.
Before I report the developments of the year and provide an insight
into what our future plans are, the teaching of the Bhagwad Geeta which
says that the only constant is change comes to my mind. I believe that
to adapt to change, one must be innovative and constantly seek new
opportunities. This was our line of thinking during the year when we
took a major step forward with our acquisition of Henkel India, a
subsidiary of Henkel AG & Co. KGaA, Germany.
The Indian markets are perceived to be among the most lucrative markets
for both - domestic and international investors. Following market
liberalisation, increasing consumerism and the entry of more foreign
players, the Indian consumer is rapidly evolving and has grown more
demanding.
The Indian FMCG industry has been on a fast track of growth following a
surge in middle class income resulting in rising disposable incomes.
However, one must note too that the industry is also facing a lot of
pressure on account of high inflation and the rising cost of
production.
Adapting to Changing Scenarios
In such a scenario, Jyothy Laboratories posted a 4% increase in Net
Sales at Rs. 59980 lakhs. EBITDA margins dipped marginally due to
inflationary pressures at 17.8% as against 19.1% last year. Pressure at
the operating level percolated into the Net Profits which sustained at
Rs. 8005 lakhs as compared to Rs. 8027 lakhs for the Year under review.
In the Soaps and Detergents business the company posted a 13% return
which was lower than expected. This was primarily on account of input
cost pressures and a reduced sales due to unavoidable price hike in the
last quarter of the fiscal. We have also undertaken heavy advertising
for the detergent segment which is expected to drive scalability.
The Household Insecticides category witnessed a de-growth of 13%. This
was primarily due to trade schemes and promotions being withdrawn.
However, we have launched Maxo Military in February 2011 in line with
our agreement with Government of India and Department of Research and
Development Organisation. The technology has been transferred to us and
we have commenced the manufacturing and sales of the same. Initially we
have targeted the major cities and gradually we hope to widen our
reach. The efforts over the last one year are expected to fructify in
the financial year 2011-12 and we expect this segment to boost the
overall topline and bottomline of the Maxo segment.
Exo ( Surface Cleaners) has done well on a lower base and the national
rollout is being undertaken in a phased manner. The Fabric Spa business
too has made satisfactory progress both organically and inorganically
and as we have discussed at the time of launching the business, it will
start yielding positive financial results over the next 12 months.
Acquiring to Grow
In our core business, our focus on technical innovation and deeper
understanding of customer behaviour has enabled us to continuously
improve the key benefits of our products and create huge brand loyalty.
This year we felt that the time was right to not only continue with our
focus on innovations but also seek new opportunities.
The Indian economy has been booming and many product categories in
India are getting bigger and more relevant than they were a couple of
years ago. Thus, while protecting and scaling our core business had
become critical, entering niche product categories and building a
strong presence there had become equally important.
Thus, we chose the inorganic growth route and acquired Henkel India, a
subsidiary of Henkel AG & Co. KGaA, Germany and have acquired 14.9% as
on March 31, 2011 and on May 31, 2011 50.97% from Henkel. The Open
offer is on and we hope to acquire 86%. for Rs. 78,730 lakhs. We propose
to fund this acquisition through our internal accruals, Funds raised
through QIP and bank borrowings.
Perfect Synergies
Henkel India has a strong urban presence which complements our strong
rural presence and widens our market coverage. In segments where we
have an overlap like the fabric care segment, Henkel India compliments
our existing portfolio by providing us presence in premium category
with products like Henko Stain Champion and strengthening our presence
in mid-lower segment categories with products like Mr. White.
The acquisition also marks our entry into personal care products like
Margo soap and Neem tooth paste and Fa Men''s range deodorants and
soaps. We believe that these brands have immense potential and with the
right positioning and marketing push, they can achieve a much higher
market share.
Henkel India''s Pril already has a good market share and compliments our
surface cleaner brand Exo.
Thus with our core businesses, we are striving to reshape our portfolio
toward higher-growth categories and entering certain niche categories
to expand our presence across market segments within the FMCG industry.
With the strong parentage of internationally acclaimed Henkel AG, the
company''s supply chain management will raise the level of our existing
practices and improvise operational efficiencies. We will also be
rationalising the manufacturing and distribution networks to facilitate
higher profitability through better logistics management.
Financial Clarity
We understand the financial implications of this acquisition very well
as it is after a lot of debate and weighing of its pros and cons that
we went ahead and completed it.
We are comfortable with the debt implications the acquisition brings
and are confident about servicing it by hiving off non- core real
estate assets. The losses made by Henkel India will also provide us a
significant tax shield, especially since our Uttaranchal unit will soon
lose the tax break it has enjoyed thus far.
As a company, we are fully aware and prepared in terms of the time
commitment and the efforts required to integrate the work culture and
businesses and understand the fact that it will be a task requiring
dedicated efforts in the near term. However, we are confident that once
the transition takes place, the company will emerge as a much stronger
entity in terms of its business model and financial muscle.
Appreciation of Our Strength
I have no hesitation in saying that it is our enthusiastic and talented
employees who have and will move our company forward. They execute the
strategies designed by our management team precisely in a very
challenging economic environment and we are proud and honoured to work
alongside them.
Finally, there is no doubt in our mind that the most important element
for delivering shareholder returns is superior leadership and execution
excellence. Building on the path breaking changes that we have
undertaken in this financial year, we are confident of delivering the
same and repositioning the company on an even higher growth curve.
Finally, Ithankeach one of you, my fellow stakeholders foryour
continuing support and on behalf of every Board and staff member of our
company, assure you of our best efforts in the year ahead.
M. P. Ramachandran
Founder, Chairman and Managing Director
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