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-3.85 (-2.1%)
-3.9 (-2.12%) | Chairman's Speech (Jyothy Laboratories) | Year : Mar '12 |
Dear Shareholders The Backdrop A year ago, we set out to write a new chapter in our history. We embarked on our plan to reap new opportunities as we acquired controlling stake in Henkel India Limited and commenced the process of integrating newly acquired business of Henkel with our core operations. I must state here that we remained on track with our planned integration in the midst of an economy which was witnessing high inflationary pressures. In spite of the present economic turmoil, the opportunities in India is expected to be good and consumer spending in India is expected to grow phenomenally driven by rising incomes and aspirations, widespread media proliferation and better physical reach across the country. Hence, while the economic scenario remains volatile and uncertain across the globe, we believe that the impact will be relatively lesser in India on companies in the consumer goods space. Due to the large consumer base that India has, excellent opportunities lie ahead. The Outcome We continue to focus on the landscape of our business, our products and our consumers to determine where our biggest opportunities lie. We identified our strengths and where improvements could be made, we did that. We also developed key strategic objectives and consciously worked on them. Since then, the results confirm that our strategy is working. Net Sales grew by 10%, at Rs 66,278 lakhs on a standalone basis. In terms of profitability the operating profits stood at Rs 8,266 lakhs and Profit after Tax at Rs 8,352 lakhs after considering other income. If we account for the entire 12 month period in terms of erstwhile Henkel as well as Jyothy Laboratories'' Net sales would be Rs 107,091 lakhs. The profit growth was flat on account of restructuring of the distribution network from tier 3 to tier 2 model due to which inventory levels was brought down to almost one week stock at CSA level and receivables was brought down to Rs 4251.55 lakh as on March 31, 2012 from Rs 10349.89 as on March 31, 2011. Behind the Scenes Our integration strategy was divided into phases, which is why the numbers have panned out just as we had planned. We commenced with streamlining the management at Henkel by retaining certain select middle level managers handling brands and distribution. Looking at the future for the product lines that we acquired, we have rationalised all sales promotions and offers and brought the advertising under Jyothy Laboratories'' umbrella. We have and will continue to increase retail prices across products keeping in mind reasonable profitability, cost of production and other operational costs in line with their positioning, during the year. We have shifted erstwhile Henkel''s corporate office functions from Chennai to Mumbai. The Production activity has been streamlined to ensure procurement, production and logistics efficiencies. The Purchase and Supply Chain activities are centrally undertaken from Mumbai, again to ensure, cost efficiencies. Marketing strategies for the new products brought under our umbrella like Margo, Pril, Henko and Fa which have immense potential, new campaign will be rolled out as we attempt to reposition these flagship products in FY 2012-13. The trade environment in India is unique with different urban and rural market dynamics. With a strong presence now in urban and rural markets, our product visibility has improved manifold and across the board. The process of having a balanced presence in small stores to modern trade formats is ongoing and the results will be visible over the next few quarters. Another important step which we have undertaken in the area of distribution is that we made a deliberate move from a three tier to two tier system by phasing out state level super stockists (CSA) resulting into cost savings and higher efficiencies. The year gone by was like a tightrope walk as we preserved organic growth of Jyothy''s product line, even while turning around erstwhile Henkel''s business. Moving forward, although we will continue to focus on operational efficiency with expectations of further improvement in our key operating and financial metrics, our primary focus will be on accelerating the growth of our brands and expanded combined portfolio. Certain measures have already been initiated in this direction, including contemporary packaging, a streamlined product portfolio and regional focus. Notably, the efforts have been across the spectrum of our business - production, sales, marketing, management bandwidth, supply chain and finance , in a phased manner. This is also evident from our quarter on quarter numbers where in the first quarter of FY 2011-12 we did register a de-growth followed by gradual ascent in the sales figures and eventually turning it around to record 40% growth in the last quarter. A similar trend has been observed in our EBITDA growth, quarter on quarter. I believe that this is an indication of our integration process bearing fruit and we understand that while there will be some pain initially and the integration and turnaround process will be complete over the next quarters. Overcoming Challenges There have been concerns about the Debt which we have taken on our books on account of the Henkel acquisition. Our thought process has been that while we have real estate on hand to sell and pay off to extinguish this debt, we would do it only if required and only at the right price and time. We are confident that the growth and profits generated by the erstwhile Henkel products itself will help us service this debt. Our focus will be on enhancing our profitability numbers which will, in turn, take care of the debt servicing and repayment. We have setup a joint venture in Bangladesh with Kallol Enterprise Limited for setting up a state-of-the-art manufacturing facility as we propose to manufacture and market the entire range of our products portfolio in Bangladesh. Needless to say, this will be done in a phased manner. Growth Story Continues The Jyothy Fabric Care Services Limited is now the biggest laundry chain with 122 outlets and we are on track with our expansion across the length and breadth of the country with presence in Bangalore, Delhi, Mumbai, Hyderabad, Pune and Chennai. We have grown both organically and through inorganic route here and going forward the potential is immense, especially in the light of new contracts bagged recently. Shaping a New Future According to Confederation of Indian Industries (CM), the Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of USD 13.1 billion. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from USD 11.6 billion in 2003 to USD 33.4 billion in 2015. Penetration levels as well as per capita consumption in most product categories in India is low indicating the untapped market potential. The burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert these consumers into using branded products. With long term structural strengths in the industry, we have stepped forward with confidence and aligned our organisation and infrastructure to support our new corporate strategy. In the process, we reduced non- value-added costs and imposed new financial discipline across the company. With the acquisition of Henkel, we have emerged as Company with a suite of products across categories like Fabric Care, Surface Cleaning, Household Insect repellents and Personal care. Within each of these categories too we have a diversified portfolio of products across socio-economic categories ranging from premium to niche category products. This widens our presence across FMCG market categories and will be the key growth driver. Simultaneously, we developed the necessary capabilities to improve our competitiveness and today, we are better positioned to manage our business at enhanced scale and to allocate our resources to the most promising opportunities. A Vote of Thanks I extend my gratitude to all of you who have helped us at every step to march forward successfully and continue to shape our bright future —our employees, our consumers, our suppliers, our bankers and our shareholders. I am also grateful to our Executive Leadership Team for its exceptional management skill and commitment of our Board of Directors for their continuing guidance. I do ensure that we will strive hard to continue to earn the trust, confidence and pride of all our stakeholders. Signed (CMD) |
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| Source : Dion Global Solutions Limited | |
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