It gives me great pleasure to welcome you to the 96th Annual
General Meeting of your Company.
It is a matter of satisfaction for me to report yet another
year of robust growth and strong performance encompassing all
the business segments of your Company.
The foundations that we have laid over time by investing in
R & D, technology and innovation for international competitiveness,
supported by a robust governance structure, continue to drive growth
in your Company's multiple businesses, providing a strong momentum
for a secure future.
FINANCIAL PERFORMANCE
Gross Turnover for the year grew by 20.2% to Rs. 19505 crores.
Net Turnover at Rs.12369 crores increased by 26.3% driven by the
non-cigarette FMCG businesses, higher agri-business revenues and
the continuing strong performance by the Hotels business.
The non-cigarette portfolio grew by 37.6% during the year and
now accounts for 52.3% of the Company's Net Turnover. Pre-tax
profit increased by 20.1% to Rs. 3927 crores, while Post-tax
profit at Rs. 2700 crores registered a growth of 20.8%. Earnings
Per Share for the year stands at Rs. 7.19. Cash flows from Operations
stood at Rs. 3402 crores during the year.
The ITC Group's contribution to foreign exchange earnings over
the last ten years amounted to nearly USD 2.8 billion, of which
agri exports constituted nearly 65%. Earnings from agri
exports is an indicator of your Company's contribution to the
rural economy by effectively linking small farmers with
international markets.
You, the shareholders, can draw even greater satisfaction from
the fact that these financial results rest on a strong foundation
of trust earned by your Company's diverse brands, products and
services and the enduring relationships formed with millions of
farmers in rural India over several years. It is on this bedrock
of trust, competencies, innovation and rural partnerships that
we have built our aspiration to be a leader in every business segment
we are engaged in.
SUSTAINABLE AND INCLUSIVE GROWTH
Last year, I had spoken to you on the fundamental pillars of
Vision, Values and Vitality that have powered the transformation
of your Company over the past decade. I reiterated that envisioning
a larger societal purpose has always been the hallmark of your Company.
Indeed, this 'commitment beyond the market' is a compelling Vision
that motivates us to enlarge our contribution to the Indian Society,
even as we attain new milestones of excellence in sustainable
wealth creation.
We have, over the years, pursued relentless innovation to forge
unique business models that synergise long-term shareholder value
enhancement with the superordinate purpose of creating greater
societal capital. We take pride that your Company is defined
by its deeply 'Indian' character that aligns corporate strategy
to national priorities.
It is for this reason that we measure our accomplishments not only
in terms of financial performance but also by the transformation
we have consciously engendered to augment the natural and social
capital of the nation. This approach towards achieving Triple
Bottom Line benchmarks is key to our resolve to contribute to
the national goal of sustainable and inclusive growth. It is
my firm belief that business enterprises can and must make a
difference towards achieving greater social equity. It is through
a fundamental and unwavering commitment to Triple Bottom Line
objectives that long-term sustainability of business enterprises
can be ensured, unleashing in the process strong drivers that
can make national progress more inclusive and equitable.
ITC has received global recognition as an exemplar of Triple
Bottom Line performance. For five years in a row, we have achieved
and sustained our status as a 'water positive' organisation. We have
also been 'carbon positive' for the last two years. We continue
to strive towards achieving a 'zero solid waste' discharge status,
having recycled over 90% of solid waste produced during the year.
This makes us, to the best of my knowledge, the only business
enterprise in the world, of our size and complexity, to accomplish
these three dimensions of environmental excellence - an extremely
challenging task given the fact that we are continuously growing
our manufacturing operations.
In addition, through a concerted effort to develop innovative
value-chains across our diverse business segments, your Company
today is instrumental in creating and sustaining livelihoods for
nearly 5 million people, many of whom represent the weakest sections
in rural India.
Our deep commitment in ensuring sustainability and competitiveness
have given us the confidence to voluntarily publish an annual
Sustainability Report with independent reputed third party verification.
The 2006 Sustainability Report of your Company, the third in the series,
is the first in India and among the top 10 in the world to be presented
in accordance with the latest G3 guidelines of the Global Reporting
Initiative.
Indeed, these achievements reinforce our commitment in making a
meaningful contribution towards sustainable and inclusive
growth of the Indian Society.
A SOCIAL CHARTER FOR BUSINESS
A few weeks ago, the Hon'ble Prime Minister Dr Manmohan Singh
presented a ten-point 'Social Charter' sharing his vision on
the responsibility of corporates for sustainable and inclusive growth.
He said, and I quote, Indian industry must rise to the challenge
of making our growth processes both efficient and inclusive.
This is our endeavor in Government. It will have to be yours too
and I seek your partnership in making a success of this giant
national enterprise. If those who are better off do not act in a
more socially responsible manner, our growth process may be at risk,
our polity may become anarchic and our society may get further divided.
I invite corporate India to be a partner in making ours a more humane
and just society. Unquote.
To my mind, the Hon'ble Prime Minister's clarion call is not only
a responsibility that we, in Indian Business and Industry, must commit
ourselves to but a crying need that we cannot afford to neglect any
longer. While we can justifiably be proud of India's stellar performance
in GDP growth, the growing inequity in sharing the fruits of success is
indeed a millstone that impedes the nation's true potential. Business
Corporations draw heavily on societal resources. Therefore, it is in
the enlightened self-interest of business to engage constructively
in enlarging its contribution to the broader social and environmental
agenda. Competitiveness of firms can be severely threatened by
unsustainable environments and a lopsided social structure that
creates islands of affluence amidst a sea of poverty. A constructive
public-private partnership for socially responsible growth is imperative
and must occupy a larger space in the future business strategies
of India's corporate sector.
You are indeed aware of the enormous importance of our rural
engagement in the future growth of your Company. We have constantly
strived to meaningfully blend our social responsibilities with business
competitiveness, so that we can continue to create shareholder value
even as we enhance the benefits that accrue to rural communities.
We recognise that this is the path we must pursue to ensure sustainable
and inclusive growth - a philosophy that is central to the vision
articulated by Prime Minister's Social Charter for Business.
I take immense pride that the vision enunciated by the Hon'ble Prime
Minister echoes the core values that your Company has enshrined in its
management philosophy and governance structure. We have indeed been '
practitioners' of this vision for many years now. It gives me immense
satisfaction that your Company has executed, on a substantial scale,
innovative business strategies which result in 'mainstreaming' the
disadvantaged sections of rural India.
Your Company's pioneering e-Choupal initiative today comprises 6,400
choupals transforming the lives of over 3.5 million farmers in 38,500
villages in 9 States of India. We hope to reach out to 10 million farmers
in 100,000 villages in the not too distant future. The Social and Farm
Forestry Programme of ITC covers 65,000 hectares providing over 28 million
person days of employment among the disadvantaged. In the process, we
have also helped sequester over 2,000 kilotons of Carbon Dioxide as a
firm commitment to combating climate change. Your Company's Integrated
Watershed Development programmes in rural areas cover nearly 27,000
hectares providing critical irrigation to water stressed areas. This
year, we have also forged a milestone partnership with the Government
of Rajasthan for an integrated watershed development project covering
5,000 hectares. Your Company's initiatives to provide opportunities
for non-farm incomes through economic empowerment of women, supplementary
education and integrated animal husbandry services continue to make
significant strides in rural empowerment.
As a nation, we face today a multi-dimensional challenge to chart a
growth path that will transform the lives of almost a third of our
billion population who live at the margin. Surely, it is not a task
that any single segment of society - be it Government or Responsible
Business - can hope to accomplish in isolation. It is true that
sustained high rates of GDP growth is one of the surest ways of
creating livelihoods for the disadvantaged. However, if such growth
impulses do not envision or contain conscious efforts to enhance social
value, it is not necessary that high growth rates alone will ensure social
equity. In fact, there is a danger that competitive pressures may not
actually lead to development and growth in areas that need it the most.
There is also a significantly large cost involved in implementing
value-chains that are socially inclusive. While commensurate returns
may flow over the longer term, there are indeed cost barriers, over the
short to medium term, that inhibit investments in such socially inclusive
initiatives. In the absence of strong fiscal or financial incentives,
business enterprises would hesitate to raise such investments and
commit physical and human resources over a longer term. Therefore,
it is important to examine how market drivers can creatively facilitate
such long-term investments which have larger societal benefits.
Corporates will be able to support a much larger social involvement
in their business strategies, if market forces facilitate such
investments and returns.
How do we then create a market that will support such corporate
action for social development ? If we are to transform the Hon'ble
Prime Minister's vision into reality to its fullest potential,
we need to find answers to this critical question.
MOBILISING CSR FOR ECONOMIC GROWTH WITH EQUITY
Over the years, progressive organisations have demonstrated several
laudable examples of responsible corporate action for social development.
Unfortunately, many of these efforts have not been able to reach a level
of scale and dimension that can make an impactful difference on a nation
as large and diverse as ours. Why is it, that despite possessing rich
and diverse managerial capability, a tradition of entrepreneurship,
economic resources and the right consciousness, corporates are
still unable to participate more meaningfully in building
natural and social capital?
The reasons are many and complex. These relate to the lack of a
conducive external environment as also to organisations' vision,
values, leadership and competitive capability. However, if there
is one common thread, it is the unassailable fact that markets have
failed to reward CSR (Corporate Social Responsibility). They do not
adequately provide the drivers required to sustain a level of intensity
of long-term engagement necessary to produce results in the vast social
fabric. As Prof. David Vogel says, in his recent work titled 'Market
for Virtue', and I quote, CSR is sustainable only if virtue pays
off. The supply of corporate virtue is both made possible and
constrained by the market …..while there is a place in the business
system for responsible firms, the 'market for virtue' is not sufficiently
important to make it in the interest of all firms to behave more
responsibly.
It is sometimes argued that the 'reputational asset' that CSR attains
is an adequate reward in itself, and therefore, does not need any
further market incentives. However, at the present stage in India,
such a reputational asset has so far not led to any significant
consumer support, persuaded sizeable investor interest, or
resulted in meaningful preference in Government policies.
Therefore, given the ambivalent market response, CSR initiatives,
by and large, tend to attempt the minimum, often defined by
compliance to regulations, and do not ignite creativity and
innovation to accelerate social benefit.
There are also apprehensions amongst many that investing in CSR
would put them at a disadvantage vis-à-vis their competitors who
do not choose to carry such social overheads. Nevertheless, there
are worthy exceptions, where organisations have displayed
sustained commitment and are certainly the harbingers of
social change and an inspiration to others. However, it is only
when market forces make CSR a crucial component of shareholder
value creation that new competitive forces will emerge in favour
of responsible corporate action. It is then that CSR will assume
a new dimension - one that is defined by market forces, and not
inspired by corporate conscience alone.
I am of the firm belief that private enterprises are well placed
to play a much larger role in augmenting natural and social capital.
Corporates have created assets and facilities that span the length
and breadth of the country, and therefore, constitute the front
line of engagement with civil society. The physical presence in
communities around their catchments gives them an opportunity to
directly engage in synergistic business activities that can create
livelihoods and add to preservation of natural capital. More than
financial resources, private enterprises possess the more crucial
managerial capability to ensure efficient delivery of social projects.
In that sense, CSR can lead to optimum utilisation of national
resources, given that far higher social benefits will accrue to
every unit of incremental cost incurred by the organisation.
Thus, given the right market incentives, Indian corporates can
significantly add to Government efforts in pursuing growth with
equity in constructive public-private partnerships.
The key to corporates sustaining a meaningful strategy for
constructive social action therefore lies in the ability to
create strong market drivers that incentivise CSR. Civil Regulation,
including pressure groups, act as strong drivers to ensure socially
responsible action. Government regulation and public policy are also
influential drivers. However, these again tend to deliver the bare
minimum interventions. Besides, over reliance on regulation can
stifle corporate creativity and innovation. A perceptible
augmentation of societal capital will take place when market
drivers spur innovation and a sense of competition to deliver
CSR in ways that positively impact financial results. CSR
initiatives then become a part of the balance sheet deliverables,
are quantified by the market and provide a direct incentive to the
company to enhance socially responsible behaviour.
MAKING MARKETS WORK FOR CSR
Can we, therefore, make markets work for CSR ? Are there compelling
market drivers which would give a positive reinforcement to corporates
to focus on Triple Bottom Line performance ? Can these powerful
drivers energise innovation by companies, so that CSR becomes
an integral part of the marketing mix and a competitive differentiator?
Fortunately, there is an answer. The most potent force that can
trigger a complete rethink of corporate strategy and bring about
transformational change lies in the power of consumer franchise.
I use the term 'consumer' here in a broader sense to also encompass
other market participants including Government - both as a buyer
and regulator, Investors, Employees, Job-Seekers and other segments
of Civil Society.
An enlightened consumer, by exercising a choice in favour of '
socially responsible' enterprises, can unleash a powerful force of
incentives. A 'positive vote' for socially responsible companies,
exercised through preference for a company's products and services,
would change the context and dimension of meaningful CSR, create
strong economic multipliers and enhance shareholder value.
The implications of such consumer franchise for business
will be wide ranging.
Consumer preference will spur a massive movement in corporate
innovation to integrate business goals with the building of
societal capital.
CSR can also emerge as a distinctive market differentiator
and help position progressive companies more strongly
in the marketplace.
Companies will vie for consumer spend by positioning CSR
as a compelling value proposition.
Gains would accrue to the company and its shareholders with
increasing revenues and goodwill.
Where consumers go, Investors will follow. Investors will
increasingly find such socially responsible companies attractive,
given the larger market gains.
Potential employees would also seek opportunities in such successful
companies and the enterprises themselves would be better positioned
in the war for talent.
Competition amongst CSR exemplars would lead to a perceptible
augmentation of natural and social capital and this would
create a more sustainable future.
Thus, powerful market drivers will emerge to encourage CSR as
an integral part of business strategy. In the course of time,
stakeholders will build a more enduring relationship with such
companies, continuously creating value for the organisation,
for its shareholders and the nation.
ENLISTING CONSUMER SUPPORT
The key, therefore, lies in mobilising market participants -
the most potent being the consumer - and enhancing awareness
amongst them, so as to empower their decisions. We will need
to ramp up consumer education substantially, so that they are
made aware of the power they possess to transform society and
bring in enduring social change. Government, Industry and Civil
Society will need to join hands in this endeavour to give it more
body, scope and reach.
Your Company made a beginning in this direction by creating a high
visibility 'cause marketing' campaign involving our popular brands -
Sunfeast' and 'Aashirvaad' - and highlighted the link with some of
our CSR initiatives. It was our endeavour to educate the consumer
that with every spend on those brands, they would, in effect, be
contributing to the Social Forestry and Watershed initiatives of
your Company. You are aware that your Company's 'Classmate' brand
contributes significantly towards the education of the underprivileged
by earmarking a portion of its proceeds for this cause. I am given
to understand that school children actually prefer Classmate products
not only for their superior quality, but also for their association
with a noble cause. We are committed to enhancing these awareness
campaigns, and it will be our endeavour to continuously make the
consumer aware of the choice that she possesses to support such
social programmes by making informed buying decisions.
It is heartening to note that worldwide, consumers are already
demonstrating their preference for socially responsible products
and services. In 2006, an estimated €1.6 billion worth of Fairtrade
products were sold across the world, growing annually by almost 50%.
This independent consumer certification mark guarantees that disadvantaged
producers are getting a better deal. Today, more than 7 million people -
farmers, workers and their families - across 59 developing countries
benefit from the international Fairtrade system. In some cases,
consumers have also demonstrated that they are willing to pay more
for a product or service if it contributes to social good. These
are certainly welcome developments although they occupy, as of now,
a small proportion of global trade. If these individual efforts of
consumers get escalated into collective action, they will certainly
have a distinct impact on corporate thinking and action.
Unfortunately, the 'market for virtue' in India is practically
non-existent. However, a small beginning has been made. With concerted
action from policy makers and civil society, a significant force can be
created by enlightened consumer franchise to spur industry into
innovative thinking for social action.
India's young demographic profile will also support this trend.
In late 2006, a Cone Millennial Cause Study in the US found that,
amongst the youth, nearly nine out of ten surveyed stated that they
were likely or very likely to switch from one brand to another
(price and quality being equal) if the second brand was associated
with a good cause. This goes to indicate that with greater awareness
through education and exposure, the future generation will tend to
exercise a 'vote' for companies with higher social accountability.
This is now getting to be a worldwide trend, and with increasing
connectivity through the Internet, widespread media and new tools
for communication, I can see the emergence of a young global community,
who share common views, common concerns, and common hopes and
aspirations. This is a force that is lying dormant amongst India's
confident new young generation, and once unleashed will be a
formidable catalyst for change.
ALIGNING FORCES OF FRANCHISE
Given the power of consumer franchise, how do we align forces
amongst all the market participants to support a new movement
for innovative CSR?
To make 'consumer choice' a compelling market driver we would
need to create a supportive institutional framework to facilitate
the process of making an informed choice by market participants.
Let me briefly elaborate on some of these enablers :
First, the Policy and Institutional Framework.
Market participants would need an effective tool to make an
informed choice in favour of a Responsible Corporation. I would
suggest that Government support the development of a 'CSR Sustainability
Trustmark', or a series of Trustmarks defined by Industry segments,
which could be displayed on products and services to convey to the
consumer that the enterprise follows a strong commitment to building
natural and social capital. Voluntary in nature, these Trustmarks,
crafted on sound scientific and market principles, will stand for
the positive impact a company has made on the environment and the
society. The Trustmarks could also be supplemented with Ratings,
based on the extent of the individual company's involvement in
creating societal capital.
The Trustmarks need to be administered by a reputed and independent
body or bodies, much like the financial rating agencies. An institutional
framework and appropriate guidelines can be created by a
Government-Industry partnership to provide organisational
support and credibility.
A major impetus can emerge out of Government's consideration
to extend fiscal and financial concessions, priority clearance
and other incentives to organisations that attain sustained
high ratings. Government and its agencies could also give purchase
preferences to suppliers with highly rated Trustmarks.
Second, the role of Industry :
In championing a sincere commitment to a Vision that embraces
contribution to Society as a key component of business strategy.
In moving towards voluntary disclosure of Triple Bottom Line
performance in the Company's Annual Reports, verified by independent
reputed third party organisations.
In making a strong effort to attain the CSR Sustainability Trustmarks,
and displaying the same on their products and services.
In enlarging the Company's contribution by giving preference to
vendors with a strong CSR and Sustainability orientation.
In developing a model code of responsible conduct by Industry bodies
and associations for its members.
In encouraging Modern Retail outlets to develop special sections
that display and sell products with Trustmarks.
In providing support to the creation of Awards that recognise
outstanding Sustainability Performance. This would provide a
tremendous reputational asset and incentivise CSR significantly.
In strengthening reporting on Sustainability based on guidelines
such as the Global Reporting Initiative. I am sure that the Indian
operations of multinationals, not listed on Indian bourses, would
also want to make such public disclosures and demonstrate their
contribution to the Indian Society. I envisage a future where
Sustainability Reporting will form an integral part of a firm's
public disclosures, and will be valued by stakeholders in equal
measure to the established practices of financial reporting.
Third, the role of Investors.
Investors play a critical role in encouraging social accountability
in corporate behaviour. Globally, there are today hundreds of funds
that invest in socially responsible enterprises. These funds rely
on Sustainability Indices such as Dow Jones Sustainability World
Index, FTSE4Good, Domini 400 Social Index and others to guide
investment decisions. These funds have already channeled large
amount of investors' savings into companies that have high social
brand capital.
India has witnessed some welcome developments in this direction
in recent years. The ABN Amro Bank launched a Sustainable Development
Fund as India's first Socially Responsible Investing Fund. Recently
CRISIL, S&P and KLD have announced that they would develop an
Environmental, Social and Corporate Governance (ESG) Index of
Indian companies. The Institute of Chartered Accountants of India
is also reported to be working on developing a similar evaluation.
Individual investors, while seeking to maximise returns from their
portfolio holdings, could exercise a powerful choice for companies
with high Triple Bottom Line performance.
Banks and Financial Institutions could ask for voluntary disclosures
and factor the rating in their lending evaluations.
Fourth, the role of Civil Society organisations.
Consumer awareness will benefit immensely if civil society
organisations and consumer bodies actively advocate the usage
of Trustmarks. They could also promote awareness amongst constituents
to support products and services of companies with higher
Sustainability ratings.
Schools and educational institutions could also promote awareness
on responsible corporate behaviour and its association with the
Trustmark ratings on products and services, and design elements
in their curriculum to groom citizens of tomorrow as enlightened
consumers.
And finally, the Media, as one of the most powerful forces of
shaping public opinion, can make a multi-dimensional contribution
in this direction.
It is my strong belief that by aligning such powerful forces,
we will see the emergence of a new consciousness where CSR
will transcend from corporate philanthropy to a competitive
value proposition.
Your Company has been instrumental in setting up the
CII-ITC Centre of Excellence for Sustainable Development,
which is a unique institution that seeks to address the void
in developing requisite capability on Sustainability issues
among Indian industry. The Centre endeavours to bring about
transformational change in Indian businesses by providing
thought leadership, promoting awareness and building capacity.
One of the major initiatives of the CII-ITC Centre is to
recognise excellence in Sustainability practices by
presenting Awards to industry, based on a rigorous process
of selection. This attempt to recognise outstanding Sustainability
initiatives is designed not only to celebrate individual corporate
action, but also to inspire others to follow.
I am convinced that in today's enlightened India, more and more
companies will respond to the appeal made by the Hon'ble Prime
Minister to forge partnerships for social action, and achieve
growth with efficiency and inclusivity. Making markets work for
CSR will indeed provide the compelling foundation for such initiatives.
MAKING A DIFFERENCE
The essence of what I have presented to you today is a
considered response to enhancing corporate participation in
societal development. Your Company has been at the forefront
in providing both thought leadership and action in creating a
more secure, sustainable and inclusive future. It is true that
no single organ of society will be able to make a significant
difference based on their individual action. However, the efforts
made by your Company demonstrate that with innovation, commitment
and by forging enduring partnerships, we can all make a difference.
Indeed, the challenges seem daunting when we witness the scale of
inequity and poverty. The good news is that never before in world
history have we possessed so much knowledge, technology and resources
to deal with this apparently hopeless situation. It is indeed heartening
to witness a growing corporate consciousness to ensure that the
future generations are more secure. I hope this groundswell of
effort will continue to grow and become a committed movement for
a better tomorrow.
I firmly believe that Corporates in India have the capability,
the vision and the entrepreneurial skill to forge a more
prosperous future for the nation, even as they sharpen their
competitiveness and grow their businesses globally. Mahatma Gandhi
said, and I quote : The difference between what we do and
what we are capable of doing would suffice to solve most
of the world's problems. We need to heed this message to realise
our fullest potential.
To be able to stand tall amidst adversity, to live your
convictions and know that your actions and beliefs have transformed
the lives of millions is at once a humbling and enriching experience.
Your company is indeed privileged to be able to make a difference,
and be recognised for the contribution it makes. Our abiding Vision
the strength of our outstanding human capital, and our commitment
to creating enduring value will continue to inspire us as we strive
to achieve even greater success in the future.
On this occasion of your Company's 96th AGM, I would like to once
again thank all of you - our valued shareholders - for your
unstinted support in our shared journey to create one of India's
most valuable corporations. In this journey, I look to you, as always,
or your continued support and encouragement.
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