Dear Shareholders,
The fiscal year that has just ended has been positive and encouraging
for ISMT, a clear sign that we are on the right and intended path. Net
sales increased by 36%, Tube sales increased by 24%, Steel sales
increased by 31%, exports increased by 87%, and EBITDA increased by 28%
as compared to the previous year.
Indeed, this is the inflection point that we were looking for a steep
increase in sales after many years of level growth. As I mentioned last
year, and I would like to reiterate now, this is the start of a
transition from being a niche producer of specialized seamless tubes
and alloy steels to becoming a global leader in these products; In
other words, the unfolding of our ''Vision'' to be the most sought after,
efficient, profitable and respected producer globally of precision
seamless tubes and alloy steels.
Undoubtedly, a key driver for this change has been the commissioning of
the PQF Mill that is now shown some improved performance. We now have
the largest tube making capacity in the country and we are leveraging
this advantage to secure an unshakeable market position for ourselves
in key sectors of the economy.
During the last year we have been making efforts towards bringing the
PQF Mill on stream by reducing some of the issues that we have had with
this Mill in terms of product quality and productivity, and creating a
market for some of the new products that can be produced by the PQF
Mill.
During the current year our focus will be to reduce production costs.
While sales volumes will no doubt increase as a result of the marketing
efforts that have gone in during the preceding years, we will now seek
to optimize the production processes in the PQF Mill and drive down the
costs of our core products. We expect that these efforts will begin to
bear fruit by way of increased operating margins during the current
year. The combination of these elements will make our business model
very robust and create a secure foundation for future growth.
In addition to the above, we have launched various other initiatives
and business process changes to make our Company more responsive and
agile. We have a very active marketing team that is constantly looking
for new markets by geography as well as by product segments. We have
tightened various business processes so that we can adjust prices very
quickly in response to changes in input prices. We have also put in
place an improved planning process that aims to reduce delivery lead
times while simultaneously reducing inventory and WIP at all stages.
This year a specific focus area for the Company is on improving
delivery timelines and on improving quality. Our management attention
is now directed towards developing very strong embedded customer
relationships with ''market leaders'' in each of our target markets and
ensuring that they are completely satisfied. With the tremendous growth
in certain sectors we believe that associating with such companies will
create a firm basis for sustained future growth. We have already made
some significant headway in this direction and will continue the
development further.
As part of our firmly entrenched corporate philosophy we continue to be
focused on new product development. Like in the previous years we are
working on launching several new products, tubes as well as steel, for
the Powergen, Mining and Automotive markets.
The overall market situation today is not very different as compared to
this time last year. The key dynamic in the seamless tube market today
is the overcapacity in China, the consequent price cutting by Chinese
enterprises, and the anti-dumping duty on Chinese tubes in the
European, U.S., and Canadian markets. This scenario is contrasted by
the fact that as yet there is no anti-dumping duty imposed by the
Indian Government.
Faced with mounting duties in the developed markets China is dumping
seamless tubes in the remaining parts of the world including the Middle
East, North Africa, South-East, and India with extreme aggression.
Selling seamless tubes in these regions is extremely difficult. On the
other hand, demand for Indian tubes has increased in countries like the
U.S., and Europe, where anti-dumping duty has been levied on Chinese
products.
Last year our application for anti-dumping duty had been turned down by
the Indian Government on a technicality. We are now making a new
application supported by fresh evidence of Chinese anti- dumping
behavior, and we are hopeful of securing a positive response from our
Government.
Regardless, as a means to hedge ourselves against these uncertainties
in the market, we are vigorously focusing on increasing our exports to
the U.S., Europe, and other regions where duty has been imposed on
Chinese products. We are also increasing our market share in more
sophisticated product segments where Chinese competition is more muted.
Fortunately for us these specialized product segments, namely,
construction, Powergen, and mining are all growing rapidly in India.
During current year our 40MW captive power-plant will come on stream.
Combined with the other cost cutting activities that I mentioned
earlier the power cost savings that will accrue from the operations of
this plant will further strengthen the financial structure of our
operations.
In summary, I believe we are taking all the necessary steps to create
and secure a firm foundation for our Company. We are moving in the
right direction and I look forward to our shared future with optimism.
I would like to take this opportunity to express my gratitude to our
customers, banks, and business associates, for their continued support
and for the trust they have reposed in us.
Thank you
Salil Taneja
Pune, August 29, 2011
|