The year 2010-11 has been an eventful and satisfying year for the
business. We managed to grow in volumes and strengthen our position in
a tough and competitive environment. We ended March 2011 with five
consecutive quarters of double-digit volume growth, a feat not achieved
in the last 10 years. While we are pleased with our achievements, the
business is not complacent. It remains focused on the road ahead –
simultaneously addressing the challenges of today while investing in
the opportunities of tomorrow.
The current environment presents a host of challenges. Commodity and
food inflation appear sticky and GDP growth may moderate in the near
term. Competitive pressures will be on the rise as newer entrants seek
a slice of Indias long term growth potential. None of these challenges
are new; they have stayed with us in some form through the last year.
Our ability to steer through these conditions and lead the market is
reflected in the numbers we delivered.
During the year, the domestic consumer business grew 10.9 per cent
driven by a strong 13 per cent volume growth. PBIT margins declined by
190 basis points on account of higher input cost inflation and 60 basis
points increase in brand investment. Net Profit increased by 4.7 per
cent to Rs. 2306 crore for the full year.
The business saw growth across all segments. The Home and Personal Care
business grew by 9.8 per cent with competitive growth in both Laundry
and Personal Wash. Personal Products business grew strongly at 15.7 per
cent. Growth was broad based across categories with Skin Care
delivering a particularly strong performance. The Foods business grew
13.4 per cent. Red Label tea was re-launched and continued to deliver
double-digit growth. Our water purifier brand, Pureit, grew strongly
and continued to expand its franchise with product offerings across
multiple price points. Pureit now protects 4.5 million homes.
Your Company has a strong portfolio of brands straddling the entire
consumer pyramid. We are well placed to maximise on the opportunity in
a growing market like India. We will continue to strengthen this
advantage with excellence in execution, a sharp focus on the needs of
our consumers and continuous improvement in our distribution reach.
During 2010-11, we significantly increased our direct retail coverage
by adding over 600,000 outlets. This meant tripling our direct coverage
in rural India, contributing to 50 per cent of our rural growth.
Project Shaktimaan, the second phase of Project Shakti was launched and
was a key enabler for this rural expansion.
In addition to expansion of outlets, we also improved the quality of
our visibility and the availability of our products. This was called
the Perfect Stores programme and we kick-started it with Mission
Bushfire, which saw all our employees go out into the market in a
focused five-day programme that transformed 14,000 kirana stores across
India into Perfect Stores.
At a time when input costs remain high and price volatility brings
added challenges, we will continue to focus on the best value for our
consumers and customers through innovations and strong cost efficiency
programmes. We see these as key drivers of value creation for our
business.
While we manage our business dynamically to deliver consistent and
profitable growth, we also recognise that responsible growth is as
important. In 2010, Unilever launched the Unilever Sustainable Living
Plan globally. The Unilever Sustainable Living Plan seeks to double the
size of the Company while reducing its environmental impact. In an
increasingly resource-constrained world, this decoupling of growth from
the impact on the planet is the model that consumers will ultimately
demand.
In addition to halving the overall environmental impact, the Unilever
Sustainable Living Plan commits to helping more than a billion people
to improve their health and well-being and sourcing 100% of the
agriculture- based materials sustainably. We aim to achieve this across
the whole value chain, with specific, time-bound commitments and with
the active participation of our partners. The Unilever Sustainable
Living Plan will help us deliver growth while ensuring security of
resources, reducing costs, building sustainability into our brand
proposition and will keep us the preferred choice of consumers and
customers. Our vision for responsible growth builds on our firm belief
that we do well when our interests are aligned with the needs of the
society we serve.
People are at the heart of our business. Our deep commitment to people
and our ability to offer them exciting opportunities enables us to
attract the best talent that gives us the competitive edge. Throughout
2010-11, we strengthened our Employer Brand and continued to retain our
number one position with the top business schools we visit. We can hire
and retain the best talent because of the value systems we uphold; it
is the foundation on which we have built this business.
And as we reach out for the next phase of growth, I look forward to
your continued support.
With warm regards,
Harish Manwani
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