The global scenario
Across the world in 2012 the economy remained a worry. Global GDP fell
to 3.2% compared to 4% in 2011. Many of the systemic vulnerabilities
continued. Among these were fiscal fragility, hidden and unknown risks
of financial derivative instruments and the problems of the weaker
Eurozone economies. The increasing instances of political gridlock
aggravated the situation.
While these are not totally left behind, there are strong positives.
The unwinding of financial leverage, several rounds of liquidity
injections, with Japan also joining in augur well for the global
economy. Alongside, continuing low interest rates, sharp corrections in
commodity and energy prices and a modest recovery in the US housing
market ring in a degree of optimism. Furthermore, the private corporate
sector seems on the path to stepping up investment outlays. Thankfully,
the worst case outcomes have been averted. The US has not fallen off
the fiscal cliff. And despite the recent financial shocks in Cyprus,
government bond yields have fallen. The global economy has clearly
shown a lot of resilience.
The global economy is now moving on to a surer recovery mode. The IMF
projects growth at 3.25% in 2013, increasing to 4.0% in 2014. GDP
growth in emerging markets and developing countries is placed at 5.3%
in 2013, increasing to 5.7% in 2014. US GDP is expected to grow 1.9% in
2013, rising sharply to 3.0% in 2014. Europe will remain a laggard,
with growth projected at -0.3% this year, and inching to just over 1%
in 2014. China''s growth will scale back from its recent double digit
levels to 7-8%, which is still respectable.
Developments on the global front undeniably dented India''s growth
level, besides the issues at home.
The Indian economy - ongoing resilience
Slow growth, investor diffidence, the rupee falling to an all time low,
power outages and a poor monsoon added to the country''s woes. High
commodity prices and supply constraints of critical raw material, such
as coal and natural gas further compounded the problem. Unsurprisingly
then, India''s GDP growth slowed markedly in 2012-13, to 5%, down from
6.2% in the previous year. The manufacturing sector recorded a growth
of only 1.9% in 2012-13, down from 2.7% in 2011-12. Export growth in
2012-13 was 5.1%, compared to 15.3% in the previous year.
There are good signs, as we move into fiscal 2013 - 2014. There have
been some positive policy developments in recent months. These include
a decline in interest rates and a move towards market- based pricing
for diesel and petrol. If this pricing flexibility persists, it could
make a considerable dent in the subsidy bill. The expectation of a
normal monsoon is a positive, going forward.
In FY 2013-14, GDP growth is projected to rise modestly to around 6.0%
with much of the improvement likely only in the second half of the
year. Industrial activity will continue to be adversely affected by
regulatory bottlenecks. The recent decline in commodity prices,
particularly of crude oil, and continuing buoyancy of FII inflows will
pave the way for greater exchange rate stability, and a moderation of
inflation. The RBI projects a 5.5% increase in the wholesale price
index in FY 2013-14, down from 7.3% in the previous year.
These developments affect your Company''s growth and performance.
Your Company has outperformed its peers on every aspect. Its
consolidated revenues at nearly US dollars 15 billion (Rs.80,193
crores) and EBITDA at US dollars 1.6 billion (Rs.8,849 crores), is
indeed a notable feat in the current context. But for the subdued
growth in the global economy, the depressed state of metal prices, and
the relatively high energy prices, which impacted the different
segments within the Metals Business, your Company would have posted
even better results.
Your Company has delivered several projects commendably. It''s growth
strategy acquired further shape and flesh. To cite a few projects - the
Mahan Aluminium produced its first metal. Utkal Alumina commenced
charging bauxite to commission the Plant. Aditya Aluminium will go on
stream during this calendar year. Hirakud Flat Rolled Products project
- the first of its kind to produce high-end canbody stock; and the
Mouda Foils project were commissioned as well. These projects sharpen
the value-addition edge of your Company.
At the global level, on the projects front, Novelis too commissioned
its new Cold Mill at the Pinda Plant in Brazil. Its rolling capacity
expansion in Korea and the automotive finishing line in the US are on
track and expected to be flagged off in the current fiscal. An auto
finishing line in China has commenced. In pursuit of its goal of
recoursing to 80% recycled content by 2020, Novelis has embarked upon
recycling expansions aggressively.
Novelis reported Adjusted EBITDA of US dollars 961 million in FY13,
only marginally shy of US dollar 1.05 billion in the previous year,
despite severe macroeconomic headwinds.
Your Company''s consolidated capex spend was close to US dollars 2.6
billion (Rs.14,000 crores). This is the third consecutive year of the
highest ever capex spend. These investments, which we have persevered,
will not only propel us towards the growth trajectory planned for the
Metals Business, but will also, create the lowest-cost production bases
on the global cost curve - ones that can withstand any phase of the
I am pleased to state that the Copper Business put up yet another
robust performance, despite the sharp reduction in Sulphuric acid
realizations. Deft Concentrate sourcing, coal sourcing and a higher
proportion of value-added production enabled it to achieve outstanding
results. The strong performance of the Copper Business, which has a
conversion business model, cushioned the pressure on aluminium margins.
It once again vindicated the virtue of our de-risked business model in
the Metals Business.
As aluminium prices continue to remain weak in the international
market, the Metals Business will face challenges in the near-term.
Furthermore, depreciation and the interest burden from its expansion
projects, will also have a bearing on the financial results in FY-14.
Nevertheless, the Business remains extremely well-placed for the long-
term, with the addition of these mega-scale assets in our portfolio. As
these projects ramp up to their full potential, your Company will see
an exponential growth in volumes and profitability in the years ahead.
To our Teams
I thank all of our teams. For most of our employees, I can say with
certitude that their commitment towards their responsibility to give
results has been incredibly overwhelming. They have enriched your
Company and determined its course over the years. I am confident that
as we move into an even higher growth trajectory, our people will
continue to rise to the increasing demands of their work.
The Aditya Birla Group in perspective
Over the last two years, significant changes have impacted the global
and domestic business scenario. Given our resilience, our Group has
managed to weather the storm. Our consolidated revenue at US 42 billion
dollars is marginally above that of the last year.
I believe, that if we have been able to sustain our revenues, it is
because of the quality of our 136,000 strong workforce spread over 36
countries and 42 nationalities. The hallmark of our overall leadership
development efforts has been our belief in taking bets on our
people. And it has indeed paid off.
Our entrepreneurial DNA also encourages risk taking which includes
taking risks with people, of course with safety nets. We believe that
people are endowed with immense capability - our task is to spot them,
early in their careers and provide them with suitable opportunities to
try their hand at and test their skills. Our investment in people
processes has enabled us have a robust bench strength of talent. Our
entire focus is on ensuring that we always remain a meritocracy. This
pool of talent is developed through a series of planned exposures,
assignments and training opportunities so that they are prepared to
take on leadership roles as and when these emerge.
Let me elucidate these aspects with an overview of our talent
management and leadership development processes.
Two new programmes namely Step UP and Turning Point have been
launched. These aim primarily to prepare Departmental Heads and
Functional Heads for the next stage of their career development as
Functional heads and Cost Centre heads respectively. The first pilot
batches have already undergone the initial rounds of training. These
programmes will be further institutionalized.
Last year, I had alluded to the launch of our P&L Leaders Development
Program, called - The Cutting Edge. The objective of this program
is to prepare our high-performing functional heads to take on P&L
roles. The program has taken off to a solid start. The first batch of
participants has been already absorbed in the global immersion program
across 4 different countries. The second batch of The Cutting Edge
will soon start their programme.
To augment talent on the technical side, we have also been hiring, for
the first time, a select set of manufacturing professionals directly at
the Group level - The first group has already moved into our
Our in-house learning university ''Gyanodaya'' is a globally benchmarked
institution. It leverages resources from around the world to meet the
development needs of our leadership. Last year it had 28,000 touch
points and partnered with several external institutions and
corporations for collaborative learning. More than a 1,000 executives
take courses at Gyanodaya each year.
Furthermore, we have institutionalized global career paths - driven
both by the individual and the organization''s needs. To a great extent
this allows an individual to ''take charge of his own career''. We
leverage vacancies across the Group and stimulate talent mobility by
identifying and moving leaders across geographies and functions and
into new roles as part of their career development. Development for us
today means providing people opportunities to learn from their work
rather than taking them away from their work to learn.
Let me give you some statistics relating to fast tracking of talent.
Since April 2011, from our management cadre comprising of 37,600
colleagues 15%, i.e. 5,824 have been promoted, 18% i.e. 6,481 have
moved roles and 12% i.e. 4,543 have moved location.
Additionally, we seek feedback in an institutionalized way and conduct
conversations with our people across the Group to gauge their
engagement with our Group. We call it ''Vibes''. The Vibes survey is
carried out by a global reputed external HR research agency. This year
94% of our 35,000 Executives participated in the Vibes survey - which
is an indication of their engagement with the Group. It was very
heartening for me to see that 92% of employees have an overwhelming
sense of pride in our Group. More than 80% are engaged employees and
again over 90% say that they understand the connect between their work
and goals of business.
Today, we are reckoned as an Employer of Choice that offers a World of
Opportunities for talent.
I take great pride in sharing with you that our Group (Aditya Birla
Group) has topped Nielsen''s Corporate Image Monitor 2012-13. An
extract from their media release would interest you - Aditya Birla
Group has emerged as the Number 1 corporate, the ''Best in Class'' across
all the six pillars of Corporate Image, according to the annual
Corporate Image Monitor 2012-13, conducted by Nielsen, a leading global
provider of insights and information into what consumers watch and buy.
The six pillars of Corporate Image comprise of Product & Service
quality, Vision and Leadership, Workplace Management, Financial
Performance, Operating style and Social responsibility.
Nielsen''s Corporate Image Monitor measures the reputation of the 40
leading companies in India across sectors and serves as an important
indicator of the strength of the corporate brand.
The survey was conducted among policy makers, the financial media,
financial analysts, investors, professionals from the corporate sector
and the general public across 7 metros. The 40 corporates covered in
this survey were selected using The Economic Times-500 and the Business
Today-500 list of listed companies. Nielsen is a global market research
company, headquartered in New York and operating in 60 countries.
Let me conclude that we have strong Balance Sheets, robust cash- flows
and gearing levels well within reasonable limits. The global presence
of our Group and the experience of operating in 36 countries invests us
with the strength to acquire assets or grow organically anywhere in the
world in different business environments.
And finally, our indomitable strength of running low cost, highly-
efficient and vastly productive operations, through our embedded
culture of continuous improvement and innovation, will see us through
good times as well as tough times.
Kumar Matngalam Birla