Dear shareholders,
The Directors have pleasure in presenting the 90th annual report of
the Company together with the audited accounts for the year ended 31
st December 2010.
Economic Scenario
Despite the indian economy sustaining its growth levels, food inflation
remained high. this coupled with increase in commodity costs have
resulted in a high inflationary trend which affected the FmCG sector.
the Government has taken measures including reduction in the liquidity
from the system, which resulted in higher interest rates. index of
industrial production grew by 10.4.% while services grew by 9% and
agricultural sector grew at almost same levels compared to the previous
year.
financials (rs in crores)
year 2010 year 2009
Sales 467.72 509.46
Profit before interest & depreciation 24.27 46.43
interest 17.11 19.29
Depreciation 6.03 6.25
Profit before tax and extraordinary items 1.13 20.89
extraordinary items – restructuring costs - 33.49
Profit / (Loss) before tax 1.13 (12.60)
During the year under review, the sales of the Company declined from
rs.509 crores to rs.468 crores while the profit before tax and
extraordinary items declined from rs.20.89 crores to rs.1.13 crores.
the consolidated group sales declined from rs.592 crores to rs.534
crores and the Group Losses before tax and extraordinary items
increased from rs.24 crores to rs 51.8 crores the decline in sales and
profitability came from a combination of several factors including
significant competitive pressures with predatory price reductions and
increased promotional and advertising activities by the key
competitors. During the year, the Company took necessary steps to
restrict the profit losses by focusing on higher margin brands and more
profitable customers.
consolidated results (rs in crores)
year 2010 year 2009
Sales 533.90 592.28
Profit / (Loss) before interest &
depreciation (16.92) 8.05
interest 28.89 25.92
Depreciation 6.03 6.25
loss before tax and extraordinary items (51.84) (24.11)
extraordinary items - restructuring costs - 33.49
loss before tax (51.84) (57.60)
Marketing
laundry and home care
in the first half of 2010, the detergent powder category grew by 16% in
volume terms largely driven by economy and mid-range segments. the
value growth at 4% was far lower indicating the price deflation in the
market. the year 2010 witnessed an unprecedented price war amongst the
key competitors in the detergent market.
pril - Pril Liquid witnessed 28% growth in value backed by initiatives
like the new thematic campaign, launch of a new 150ml SKU at the price
of a bar and a new limited edition pack for the summer season. Pril Bar
also grew due to various marketing initiatives including introduction
of improved packaging design. Focus on 2011 will be to drive trials by
converting bar users to liquid.
henko - a new campaign was rolled out strengthening the innovative
benefit of Germ Kill with irfan Khan as the brand ambassador. however,
the price war in the segment and high media spend by the competitors
resulted in a decline of volumes.
Mr. White – mr. White volumes were impacted by the significant price
reductions in the mid-price segment. mr. White was able to maintain its
prices and margins by investing on innovative promotions rather than
participating in the direct price reductions. By end of 2010, an
innovative consumer promotion Sure Shot offer was rolled out and the
initial response has been encouraging.
cosmetics & toiletries
toilet soaps
the toilet Soap market witnessed a growth of 5% in volume and 6% in
value. the category was highly active with intense promotional
activations coupled with heavy media investments. the Deodorant
category grew faster at 52% in value and 45% in volume with a number of
new entrants in the female deodorant category.
Margo – a slowdown has been witnessed across margo''s focus markets with
entry from key competitors, aggressive marketing spend by competitors
and pressure from low price products. the market share stands at 1.3%
in value and 1.08% in volume on all india basis.
fa range - Fa Deo Classic has recorded growth of around 23% in 2010
backed by promotional activities as well as trade initiatives. major
promotions for the year included Fa Pass Your heart on, Fa Friendship
campaign and the launch of mystic moments and exotic Garden variants,
backed by tV campaigns.
hair care division - schwarzkopf professionals (skp)
the hair Care Division - SChWarZKoPF ProFeSSionaLS (SKP)- has been sold
by the Company for rs.25.35 crores in accordance with the members
resolution passed vide postal ballot conducted vide notice dated 8th
February 2011 conducted in pursuance of section 192a of the Companies
act, 1956
production
Karaikal - the plant was operated to meet the market requirements of
our branded products viz., henko Stain Champion, henkomatic, mr.White,
Chek, Bref, Pril, Zeolite and export requirements. the Zeolite plant
was operated to cater to the captive, domestic and export market
requirements. the performance level of both the plants has been
satisfactory. neem extract, margo and Chek perfume production
continued in Karaikal. these units are operated to cater to the captive
consumption.
human resources
Your Company supports the employees with tools, systems, standards and
individualized training programs to create an environment in which
individual performance and teamwork can thrive.
conservation of energy, technology absorption, foreign exchange
earnings and outgo
the particulars relating to the Conservation of energy, technology
observation, Foreign exchange earnings, outgo as required u/s 217
(1)(e) of the Companies act, 1956 are enclosed as part of this report.
subsidiary company
the audited statements of accounts of the subsidiary company viz.,
henkel marketing india Ltd for the year ended 31 st Dec''10 together
with the reports of Directors and the auditors, are annexed as required
u/s. 212 of the Companies act, 1956. the turnover of the Company during
the year under review was rs.352 crores as against rs.459 crores in the
previous year while the loss has increased from rs.44.99 crores to
rs.52.96 crores.
dividend
For the year under review, your Directors have not recommended dividend
due to inadequate profit.
deposits
Your Company has not accepted any deposit from the public during the
year.
directors
Jyothy Laboratories Limited (JLL) has acquired controlling stake in
the Company from henkel aG & Co. KGaa (henkel) as per the Share
Purchase agreement dated 5th may 2011 (the agreement) executed
between henkel and JLL. Consequently, mr. m. P. ramachandran, mr. K.
Ullas Kamath, ms. m. r. Jyothy, mr. nilesh mehta, mr. Bipin r. Shah,
mr. K. P. Padmakumar and mr. r. Laxminarayanan, appointed as
additional Directors with effect from 31st may 2011 in accordance with
the provisions of the articles of association.
Dr. a.C.muthiah, mr. Patrick Kaminski, mr. Ben ho, mr. thomas Jungmann,
Dr. a.Besant C raj, mr.Sukhendu ray, mr. rm. muthukaruppan, mr.
a.Satish Kumar, Dr. Uddesh Kohli, Prof. Debashis Chatterjee, mr. V.
Selvaraj, Directors and mr. Jayant K Singh, managing Director have
resigned from the Board. the Board places on record its appreciation
for the valuable support and guidance rendered by the above resigned
Directors during their tenure.
the Company has received the notices under Section 257 of the Companies
act, 1956 in respect of appointment of mr. m. P. ramachandran, mr. K.
Ullas Kamath, ms. m. r. Jyothy, mr. nilesh mehta, mr. Bipin r. Shah,
mr. K. P. Padmakumar and mr. r. Laxminarayanan as Directors of the
Company in the ensuing annual General meeting of the Company.
the Board recommends the appointments of aforesaid Directors in the
ensuing annual General meeting.
directors'' responsibility statement
in compliance with the provisions of Section 217(2aa) of the Companies
act, 1956 (the act), your Directors hereby confirm that:
i) in the preparation of the annual accounts for the year ended 31 st
December 2010, all the applicable accounting standards had been
followed along with proper explanation relating to material departures;
ii) accounting policies were adopted and applied consistently and made
judgments and estimates that were reasonable and prudent so as to give
a true and fair view of the state of affairs of the Company as at 31st
December, 2010 and of the profit or loss of the Company for the year
ended on that date;
iii) the Directors had taken proper and sufficient care for the
maintenance of adequate accounting records in accordance with the
provisions of the act, for safeguarding the assets of the Company and
for preventing and detecting fraud and other irregularities have been
taken; and
iv) the annual accounts have been prepared on a ''going concern'' basis.
corporate governance
Pursuant to Clause-49 of the Listing agreement with the Stock
exchanges, a report on Corporate Governance together with the
certificate from mrs. B. Chandra, Practising Company Secretary, on the
compliance with the conditions of the Corporate Governance and
management Discussion & analysis report are attached to this report.
the audited Consolidated Financial Statements are provided in the
annual report.
particulars of employees
a statement giving information and particulars of the employees as
required u/s 217 (2a) of the Companies act, 1956 forms part of this
report. however, the annual report excluding the aforesaid information
is being sent to all the members of the Company and others entitled
thereto. any member interested in obtaining such particulars may write
to the Compliance officer at the registered office of the Company.
auditors
m/s Cngsn & associates, Chartered accountants, Chennai, the Statutory
auditors of the Company, retire at the conclusion of forth coming
annual General meeting and are eligible for re-appointment as auditors
of the Company for the financial year 2011. regarding the observations
made by the auditors in their report, the notes forming part of
accounts are self-explanatory.
environment and safety Measures
in line with the global trend and henkel''s policy, the thrust for
Safety, health and environmental issues (She) was sustained. having
established iSo 9001 Quality management System, since 1994, an
integrated management system comprising environment management System
(iSo 14001) and occupational health & Safety management System (BS
ohSaS 18001) are in place. Various environmental programs and risk
reduction programs have been implemented. internal audits had been
initiated in respect of third party manufacturing units as well as
Depots across india, to assess and improve She performance.
cost audit
as per the requirement of the Central Government and pursuant to
Section 233B of the Companies act, 1956 the Company carries out an
audit of cost accounts relating to the products every year. Subject to
the approval of the Central Government, the Company has appointed mr.
a. madhavan, Cost accountants, as the Cost auditor of the Company for
the year 2011.
cautionary note
the Directors'' report and annexure thereof had been previously approved
by the Board of Directors of the Company in their meeting held on 8th
February, 2011. however, in view of the change of management consequent
to the sale of controlling stake by henkel aG & Co, KGaa to Jyothy
Laboratories Ltd, the Board of Directors approved the revised draft of
Directors'' report with necessary changes in the meeting held on 27th
July, 2011. the present Board of Directors have relied upon the
Directors'' report dated 8th February, 2011 as approved by the erstwhile
Board of Directors while stating the various facts mentioned in this
report in respect of the Company and other related matters.
Certain statements contained in this report and management Discussion
and analysis may be ''forward looking''. Such ''forward-looking''
statements are subject to risks and uncertainties and therefore actual
results could be different from what the Directors envisage in terms of
future performance and outlook.
acknowledgement
the Board of Directors express their sincere appreciation for the
contribution and commitment of the employees of the Company and for the
excellent support provided by the Shareholders, Customers,
Distributors, Suppliers, Bankers, media and other Service Providers
during the financial year under review.
For and on behalf of the Board of Directors
For henkel india ltd
sd/-
Place : mumbai M.p.ramachandran
Date : 27thJuly''11 Director
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