Dear Shareholoders,
Fiscal 2011 was a significant year for global economic recovery,
showing noteworthy turnaround over the previous years'' performance.
Despite various challenges, like economic uncertainty and natural
disasters, the world economy as a whole was successful in retracing
growth. The financial crisis has not left a deep impact on growth in
developing economies, as they continue to make good progress compared
with the developed world. A double-dip scenario was evaded and we are
experiencing the positives of increased global economic activity.
The Indian economy displayed a certain degree of insulation against
negative global developments, and benefited from sustainable growth,
primarily based on domestic demand. Though we are facing a high
inflationary pressure, our economy is treading a positive direction
with gross domestic product expected to grow at a rate of over 8% in
2011-12. With greater government impetus on economic progress, we are
hopeful that the Indian economy will continue to be one of the best
performers worldwide.
In such an environment, the global steel industry posted impressive
growth, both in value and volume terms. In CY2010, the steel industry
achieved peak production levels of over 1.4 billion tonnes. Growth
since then has been encouraging. The current year started on an
encouraging note, with performance expected to surpass earlier record
levels.
Our products find applications in steel making through the EAF route
and overall growth naturally results in the growth of the EAF segment,
to comply with better environment standards, thereby providing fillip
to graphite electrode consumption. Steel production through the EAF
route, is expected to touch a new peak in the short-term, implying
robust demand. We are observing that new capacities are being
established and many steel giants are converting their existing
conventional steel production facilities into EAF plants to comply with
better environment standards. We believe this will drive greater demand
for graphite
electrodes, going forward.
We, at HEG Limited, are proud to be a part of few global organisations
who manufacture graphite electrodes. The Company built its successful
growth story over the past few decades through the implementation of a
focused strategy which resulted in cost consciousness, international
quality, integrated manufacture and strong customer relations.
Further, I am glad to share that we are expanding our graphite
electrode capacity from 66,000 tonnes to 80,000 tonnes per annum. The
first phase of the expansion is operational and full- capacity
commercial production is expected to be on stream by October 2011. We
have invested around Rs. 225 crore towards this expansion, through a
combination of internal accruals and debt. This capacity expansion is
being carried out at a relatively low capital investment which we
believe will translate into lucrative payback in the near future.
With this expansion, we will be successful in consolidating our
position.
We are expanding our graphite electrode capacity from the current rate
of 66,000 tonnes to 80,000 tonnes per annum. The first phase of the
expansion is operational and full- capacity commercial production is
expected to be on stream by October 2011.
Rs. 225 crore
We invested around towards this expansion through a combination of
internal accruals and debt.
As the world''s largest single-site producer of graphite electrodes.
Such a large single-site facility benefits us significantly, owing to
better cost containment, greater quality control and easier operations
management. We expect this expansion to benefit us as demand is
continuously improving, evident from the strengthening of our order
book. Capacity utilisation levels are rising throughout the industry,
driven by higher demand, which should lead to a better pricing of
graphite electrodes. With larger capacity, post the expansion, we will
derive greater benefits from a conducive operating scenario.
While demand and pricing scenarios seem encouraging, let me briefly
discuss the manufacturing side of our business. Manufacturing graphite
electrodes involves two main cost components – needle coke and power.
Needle coke for CY 2011 was booked at competitive rates and we tied up
with our suppliers for the entire requirement, keeping in view our
expanded capacity.
The other important cost component is power. Your Company is
well-positioned in this regard, as we have three captive power plants
with a total rated capacity of 77 MW. Around 64 MW capacity comes from
two thermal power plants whereas the hydel power plant
contributes 13.5 MW. All three power plants operated optimally during
the year. The total power generation capacity is sufficient even for
our expanded graphite electrode capacity.
Your Company lays strong emphasis on providing the best service and
product experience to its global customer base. Quality of graphite
electrodes remained a focal point of our operations and we continue to
deliver products of international standards.
No business would be successful unless supported by quality committed
talent. We believe that we engaged some of the best talent in the
industry. We provide superior training programmes and lay emphasis on
developing our human resources to drive organisational growth.
Business growth and societal progress go hand in hand. As a successful
company, we believe in sharing what we create. Towards that end, we
continued to implement initiatives and demonstrate our corporate social
responsibility. We adopted a few villages in Madhya Pradesh, with an
aim to improve their lifestyle. We focuesed on higher education,
granting scholarships, improving infrastructure and maintaining higher
standards of living,
Your Company is well-positioned in this regard, as we have three
captive power plants with a total rated capacity of 77 MW. Around 64 MW
capacity comes from two thermal power plants whereas the hydel power
plant contributes towards the remaining 13.5 MW capacity.
among others. Additionally, we emphasise community healthcare and
family welfare. To create social capital and deliver our CSR
activities, we have formed the Graphite Education and Welfare Society,
a non-profit trust.
As I look ahead, I foresee the graphite electrode industry being on a
high- growth path. With the Company''s inherent advantages that include
a large single-site facility, low-cost production, world-class
products, broad client base and growing business prospects, we are
confident of capturing opportunities which will take the Company to the
next level of success.
As I conclude, I would like to thank you for the continued trust and
support extended by you in our Management and the Board of Directors. I
take this opportunity to also thank our customers, employees,
suppliers, service providers, financial institutions and bankers for
their contribution towards the Company''s success. Let us all reaffirm
our commitment towards the growth of HEG Limited as the industry
leader.
Best wishes,
Ravi Jhunjhunwala
Chairman and Managing Director
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