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-1.25 (-0.68%)
-0.3 (-0.16%) | Chairman's Speech (HEG) | Year : Mar '12 |
Dear Shareholder''s
THE YEAR 2011-12 CAN BE SUMMED UP AS ONE OF GLOBAL UNCERTAINTIES.
The global economic environment turned adverse following the financial
turmoil in the euro zone, questions raised about the US economy by
rating agencies and the unfortunate Tsunami in Japan. In India, the
Government was caught between the challenge of spurring growth and
containing inflation, which resulted in an economic slowdown. Besides,
the sudden rupee depreciation from August 2011 resulted in enhanced
forex related costs.
The combination of these factors impacted steel demand, our critical
user segment. While our topline and EBIDTA (before exceptional items)
grew 28% and 4% respectively over the previous year, our profit after
tax declined stood at Rs.62.3 crore in 2011- 12 impacted by currency
volatility.
Sparks of delight
On the face of it, the numbers showcase a gloomy picture of our working
in 2011-12. However, there were some positive sparks, which helped
progressively de-risk our business from volatile external factors.
Capacity expansion: Our Rs.225 crore expansion was commissioned in
February 2012. This provides us with the opportunity to increase our
market share in the top-end of the graphite electrode market.
This expansion will enhance profitability in two ways: 1) it is
tailored for large- sized products fetching higher realizations and 2)
it will cover our production costs (raw material, power and labour)
more effectively.
Capacity utilisation: We achieved a capacity utilisation of about 90%
in our existing production capacity which was higher than the global
average by about 10%, a remarkable achievement.
Wider sales: We widened our geographic footprint. The result was that
that the adverse external environment notwithstanding, we grew sales
volumes over 15% in 2011-12.
Liquidity: Despite a financial crisis in various global economies, we
enhanced our liquidity through stronger relationships with several
private and foreign banks. This strengthened our cumulative bank limits
addressing our growing working capital needs.
The trigger
An increase in steel-making through the EAF route will catalyse the
next round of growth of the global graphite electrode sector.
At HEG, we feel that the EAF steel making route will continue to be
preferred for various reasons:
- EAF route for steel making is preferred over the blast furnace route
which is beset with volatile commodity prices and environmental
considerations
- The cost of energy (critical in EAF steel making) is relatively low
in developed economies; the per unit cost of energy in the US is
US{FILE_CONTENT}.06 and in the EU is US{FILE_CONTENT}.08
The EAF route comprises more than 60% of all steel produced in the US
and over 40% of all steel manufactured in Western Europe –
approximately a third of the world''s steel production. Credible
sources suggest that the EAF steel production will continue to grow in
developed and fast-developing nations namely Middle East, Russia and
China marked by affordable power and growing private consumption,
auguring favourably for the global graphite electrode sector.
India also provides an interesting opportunity for graphite electrode
manufacturers. Indian ISPs are adding EAF units to their blast furnace
facilities to strengthen their competitive advantage. Besides,
increased private consumption over the last decade catalysed domestic
scrap generation, reducing a dependence on imported scrap and making
this route increasingly cost-effective. India is expected to add 10 MT
steel making capacity through the EAF route over the next five years.
Blueprint
At HEG, we are adopting a three- pronged approach to grow volumes and
profitability.
Value addition: Our recently commissioned new capacity (14,000 TPA) has
widened our product basket towards value-added products opening new
windows of opportunity for the Company.
Geographic diversification: We expect to strengthen our presence in new
and growing EAF markets of BRIC nations and other Asian economies and
benefit from emerging opportunities in those geographies.
Strengthening relationships with suppliers: We built on our existing
relationships besides bringing new supplier sources for key raw
materials.
Message to stakeholders
A 40-year young organization has readied itself to capitalise on
emerging opportunities with the sectoral upturn. During the current
year, an interesting volume-value play is expected to unfold, which
will strengthen our volumes and profitability.
In conclusion, I would like to thank you for your continued trust in
our Management and the Board of Directors. I also take this
opportunity to thank our customers, employees, suppliers, service
providers, financial institutions and bankers for their support and
role in the Company''s success.
Warm regards,
Ravi Jhunjhunwala,
Chairman and Managing Director |
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| Source : Dion Global Solutions Limited | |
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