Dear Shareholder,
The global economy has withstood the recession though its recovery has
been rather sluggish. World growth decelerated to nearly 3.8% during
the second half of 2010 from 5.3% during the first half. The IMF
forecasts a 4.3% global growth in 2011. The US economy grew at 3% last
year. Growth in the Euro zone was muted at around 2%. In sharp contrast
emerging economies have grown briskly - in excess of 7%. China and
India are the clear standouts, peaking at over 10% and 9% growth
respectively.
With the global economic growth slowing, growth levels in India are
likely to be impacted. Nevertheless, as we know, the fundamentals of
the Indian economy remain strong. Over the past few years India’s track
record has been impressive. The country recorded almost twice the
global growth rate. Whilst the country does face roadblocks in the
short term, the medium to long term growth prospects for India are
bright. These have a bearing on your Company’s growth and performance.
For the Financial Year 2010-11, your Company’s consolidated revenues
stood at US $ 4.7 billion (Rs. 21,585 crores) vis-à-vis US $ 4.3 billion
(Rs. 20,195 crores) in the previous year. Net profit at US $ 501 million
(Rs. 2,279 crores ) is lower by 17% in comparison to US $ 581 million (Rs.
2,759 crores) – excluding extraordinary item in FY 2010.
I must say that this year has been all about leadership through
consolidation, employee engagement, performance management and customer
focus.
Leadership through consolidation
In the Pulp and Fibre business, the acquisition of Domsjö Fabriker has
indeed been a high point. This is a world-class company with cutting
edge technology. Its production process, coupled with its
state-of-the-art biorefinery, add enormous value. Its high quality pulp
will enable us enhance the supply of top quality premium VSF to our
customers. The acquisition is in line with our strategy of having a
significant part of our speciality pulp for our consumption through a
captive source. With Domsjö we are closer to this goal.
Our growth plans in the VSF sector continue to be aggressive. We are
the world’s No.1 in this sector with our Group’s current capacity, in
excess of 744,000 tons. In China, we have nearly doubled our production
capacity from 36,000 tons to 70,000 tons. At Harihar (Karnataka) a
36,500 tpa Brownfield expansion will go on stream in the near future.
Additionally, a 120,000 tpa VSF plant at Vilayat will be up and running
by the year 2013. Our intent is to ramp up to 1 million tons, in the
near future.
Intensifying its focus on speciality products, your Company has begun
manufacturing “micro modal” a finer denier modal widely used in
knitwear and women’s wear. Your Company has also tied up with leading
textile manufacturers for the use of its speciality fibres in denims
for women, suitings and school uniforms.
Cement Sector
The acquisition of ETA Star Cement marked our foray beyond Indian
shores. It has always been our aspiration to establish our leadership
position in India and to have a formidable presence in the Indian Ocean
rim. This region is a focus area for your Company in the white cement
sector as well. This acquisition along with the amalgamation of
Samruddhi Cement, has bolstered UltraTech, your Company’s subsidiary
leadership position. UltraTech has become a PAN India player.
Alongside, we have gained a strong foothold in the growing markets in
the Middle East and the neighbouring regions. Today, UltraTech’s
capacity stands raised to 52 million tons. UltraTech is among the top-
10 global cement companies.
Capital outlays
In the VSF sector, your Company’s capex stands at US $ 540 million (Rs.
2,400 crores). This is towards the Greenfield and Brownfield projects
at Vilayat (Gujarat) and Harihar (Karnataka) to which I have alluded
earlier and partly towards modernization.
To accelerate the pace of growth in cement, over the next 3 years, your
Company has earmarked a capital outlay of US $ 2.5 billion (Rs. 11,000
crores). We are investing in the setting up of additional
clinkerisation plants at Chhattisgarh and Karnataka together with
grinding units, bulk packaging terminals and ready mix concrete plants
across the country. These expansions are expected to be operational in
FY14 and will augment our cement capacity by 9.2 mtpa.
Outlook
I believe, the pricing of competitive fibres and cotton production will
have a bearing on profitability in the short term. Rising input costs
may impair earnings to some extent.
In the cement sector, current issues such as the demand supply
mismatch, infrastructural bottlenecks and rising input costs are
challenges that we have to grapple with currently. In the last few
years, new capacity additions of around 100 mtpa, coupled with the
prevailing sluggish demand has resulted in a surplus scenario. At the
same time, the substantial hike in coal and petro-products prices have
led to a drastic increase in input costs. So, overall in the short term
one feels bearish about the sector.
In my view, over the long term the cement sector is likely to grow in
excess of 8.5%. My optimism stems from the Government’s enhanced focus
on urban as well rural infrastructure development and housing.
Furthermore, the enhanced capital allocation towards infrastructure in
the 12th - Five year plan will be a growth propeller. We are positive
that we will continue to do well.
To our teams
I would like to say a big thank you to all of our teams for their
consistent high performance. I take great pride in the performance of
our people.
The Aditya Birla Group in perspective
Today, we are a multi ethnic, multi dimensional Group with a bench
strength of 133,000 passionate and committed people, belonging to 42
nationalities across 6 continents. For the year 2010-11, our
consolidated revenues stand at US $ 35 billion, compared to US $ 29
billion in the preceding year, recording a 22% growth. Our leadership,
regardless of levels, has a penchant for collaborative and innovative
solutions, for new ways of working that keep our Companies and our
products on our clients and customers radar all the time. This is what
drives our performance.
I believe that purposive actions in the people area can be huge
differentiators to our growth plans. For us, it is very important to
know what our people think of us. So we recourse to a biannual
Organizational Health Survey (OHS) conducted by Gallup as the barometer
of the engagement at work index in our Group. Over 28,000 executives
spanning 31 countries participated in OHS 7 (2010). The participation
level at 97%, in Gallup’s opinion, sets a new benchmark. Given its
objectivity and rigor of its process, there is immense value in its
findings.
It is a matter of great satisfaction for me that the key strength of
the Group, as identified in the OHS, continues to be the great sense of
pride that our employees experience and express in working for the
Aditya Birla Group. More importantly, this pride stems from our
employees’ belief and conviction that we are a good corporate citizen.
Given the decline in ethics we see in business today, that is a huge
validation of our insistence on value-based leadership. Pride, in turn
is a great driver of positive energy and performance.
To capitalize on this positivity and to grow and hone the talent
resident in the Group, we have launched several initiatives that
further our Employee Value Proposition - a World of Opportunities. We
have launched the ‘Career Management Services’ - a pioneering effort
which is an integrated end-to-end career service aimed at all
employees. This is already afoot in the cement business. Over the
coming years it will be extended across other businesses in the Group.
On the issue of grooming talent, collectively our Business Directors
and Business Heads, along with me, have invested over 500 man-hours in
discussing, reviewing and working through the development plans of each
of our talent pool members at the Group level. Their development plans
include engagement with special projects, coaching and mentoring by the
top leadership team, besides attending cutting-edge functional and
behavioural programmes globally that open the frontiers of their mind
and goad them to defy limitations. That 60% of the total leadership
positions were filled in from our existing talent in 2010-11 validates
the talent honing processes which have laid a robust leadership
pipeline within our Group.
Our commitment to employee learning and development at all levels, is
unrelenting. In 2010-11, there were 30,000 touch points with our
learners through multiple formats of learning. More than 25,000
employees enlisted in e-learning programmes at Gyanodaya, our Institute
of Management Learning. This year, at Gyanodaya, 200 colleagues at
very senior levels attended specially designed programmes. They had the
opportunity to interact with professors from leading Universities and
B-Schools. They were a great faculty, drawn from Universities such as
Stanford, RICE, Michigan and Duke at the global level along with
professors from the IIMs and ISB (Hyderabad). Our senior managers also
derived immense value from training and learning sessions conducted by
leading consultancies such as The Centre for Creativity Leadership
(CCL), The Hay Group and The Works Partnership (TWP), among others.
Finally, I am delighted to share with you that our employees have given
a thumping vote of confidence to our Group as the ‘Best Employers’ in
India and in Asia Pacific. Aditya Birla Group, of which your Company is
an integral member, has been declared as one of the ‘Best Employers’ in
India in the Aon Hewitt Survey conducted recently. We ranked 2nd from
among 200 other Indian organizations, who participated in the survey.
In Asia Pacific, we have been ranked among the top companies as well.
Soon we hope to attain this stature in the rest of the world too -
wherever we operate.
Our people are our future. With them and the wind in our sails, we feel
buoyant about achieving our stretch goal of becoming a 65 billion
dollar Group by 2015. Your Company will play an important role in
reaching this destination.
Yours sincerely,
Kumar Mangalam Birla
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