I am delighted to address you on what has been another successful and
eventful year for your Company. Fiscal year 2011 has been a
transformative year for GCPL on many fronts. In May 2010 we acquired
the remaining 51 % share in Godrej Sara Lee Limited and with the merger
of the two businesses, GCPL is now the largest Indian Household and
Personal Care company. We believe that this merger provides us a unique
opportunity to significantly change the trajectory of our FMCG business
as we leverage the complementary strengths of the two companies to
create one GCPL. The potential for value creation, simply put, is huge.
Along with becoming the largest Indian Household and Personal Care
company in fiscal year 2011, we also continued our evolution from an
Indian FMCG company to a leading emerging markets FMCG company. Through
our numerous acquisitions outside of South Asia, GCPL now has
operations in Indonesia, South Africa, Nigeria, Argentina, Uruguay, UK
and the Middle East. Our products are now available in 55 countries
around the globe and about a third of our revenues in fiscal year 2011
came from our international operations.
I believe that the lagging impact of the economic crisis is reversing
and barring unforeseen developments, especially on the political front,
the global environment is returning to normalcy. India, along with the
other emerging market economies, has demonstrated encouragingly strong
growth and continues to show resilience to external market fluctuations
such as high inflation and interest rates. Indeed, for the next fiscal
year, the Government has predicted healthy growth rates, a testament to
Indias remarkable growth story. The increased focus on developing
infrastructure, particularly in roads and rail, is expected to boost
the consumption story of India, supplementing both the country and your
Companys growth in the years ahead.
In line with this growth story, your Company has continued to develop
expansion into the rural space, while at the same time reaching outward
to different regions across the world and consolidating our
international business. Simultaneously, implementation of new
initiatives and
innovations for additions in our brand categories has improved
efficiency, productivity and profitability through the year. The
macroeconomic environment has faced some roadblocks in the last year,
but we are confident that Indias overall growth story will continue
and that your Company is well positioned to build growth drivers,
capitalize on global opportunities and create sustained value for all
its shareholders.
FMCG Sector
Most concerns about the FMCG sector revolve around increasing commodity
prices, which has led to limited purchasing power. Due to high
inflation during the year, low income households have tightened their
belts. However, improved irrigation techniques and agricultural
infrastructure have to some extent freed agricultural production from
its dependency on the monsoons and this should lower food prices going
forward.
Despite this, the FMCG sector has demonstrated a strong picture of
growth, performing encouragingly through the year. The expansion in
volumes in most of our businesses has been indicative of increasing
consumer demand and consumption, as also our enhanced marketing and
distribution efforts. While increasing competition, high inflation, and
inflated input cost prices may temporarily impact margins, I believe
that the viability of the sector will hold and we will continue to
foresee significant prospects in this sector.
Perspectives on our Performance
The Godrej Sara Lee acquisition has tremendous game changing potential
and as a result of it, we now have a broader category portfolio. Home
Care now comprises 43% of our portfolio and Personal Wash is 32% of our
portfolio, as opposed to 65% of the portfolio resting on Personal Wash
in fiscal year 2009. Apart from a broader category portfolio, our
domestic scale has increased significantly. Over the last year, our
domestic business reported a growth of 89% to reach ? 2395 crores.
This increased scale enables GCPL to further expand distribution in
India and improve penetration in channels such as chemists, modern
trade and rural markets. It will allow us to compete more effectively
in terms of investing in creating new platforms to develop innovative
solutions to meet customer needs. The merger also provides the ability
to drive significant synergies in our operations. Finally, we believe
that we now have a strengthened ability to attract and retain top notch
talent for future business growth. The integration process is well on
track. Over 100 of our team members have been working very hard in cross
functional teams to cross pollinate ideas, to share learnings and to
chart the path of a bigger and better GCPL. This intensive effort has
been code-named Project Neo.
We have been following a very disciplined and focused globalization
approach which we call our 3 by 3 strategy – presence in 3 continents –
Asia, Africa and Latin America through 3 core categories - home care,
hair care and personal wash. Our 3 by 3 strategy starts with the
premise that apart from tremendous opportunities available for growth
in India, there are attractive opportunities available in other
emerging markets as well.These emerging markets have characteristics
and consumer demographics similar to India. With the economies of
Indonesia, Africa and Latin America all expected to grow at more than
5%, we expect healthy organic growth in our international businesses,
both in top line and even more on the bottom line.
We believe that we can very effectively leverage GCPLs fundamental
value proposition of superior quality affordable products and our
understanding of consumers to our international markets. We can also
add tremendous value to these acquisitions through the rigor of the
Godrej processes, operational discipline, manufacturing, technology and
sourcing strengths.Our acquisitions have been very value accretive for
us.
Apart from expanding our geographic presence, our other key priority is
to continue driving leadership in our core categories. We are the
leaders in hair colour, home insecticides and liquid detergents and the
number two player in soaps in the Indian market. We are also the market
leaders in air fresheners and wet tissues in Indonesia, in hair colours
in many countries in Africa and Latin America. We are also the number
two player in home insecticides in Indonesia and hair extensions in
South Africa.
To capitalize on the growth potential in our categories, innovation is
a key area of focus. We are actively building our innovation platforms
of the future. We will be investing heavily in these platforms and the
projects undertaken will guide the future trajectories of our
categories. The recent relaunch of Godrej Expert, one of our heritage
brands, in an exciting new avatar with multiple benefits, is an example
of this.
All of this would not have been possible without the exemplary
commitment shown by the GCPL team. Under the leadership of Mr.
Mahendran, we have a strong team in place ably driving our ambitious
growth plans. GCPL today provides tremendous growth and development
opportunities for its employees. In recognition of its strong people
proposition, AON Hewitt ranked GCPL as the #4 best employer in India,
moving 7 notches up from the #11 rank we held previously.
Outlook
As a company, we have always been committed to strong and sustained
value creation. Over the last 10 years, we have achieved sales growth
at a compounded annual growth of 23% and profit after taxes at a
compounded annual growth of 28%. The market has also rewarded us well
for our strong performance, with our share price delivering a
compounded annual growth of 37% during this 10-year period - making
GCPL the best performing FMCG stock during this period. This is against
the backdrop of the FMCG index which grew by a compounded annual growth
rate of 15% over the same period.
Going forward, we will continue to emphasize driving inorganic and
organic growth. As we continue to expand our product portfolio and
expose our customers to our broad range of quality products, we will
also focus on enhancing our presence in target geographies, both
domestically and internationally. On the inorganic front, we will
continue to analyze personal wash, hair care and home care sectors and
capitalize on available growth opportunities.
Your Company today is intimately linked with both the Indian growth
story and the increasing opportunities in developing markets and enjoys
a position as a trusted brand leader and household name. We will
continue to build our reputation as a domestic leader by positioning
ourselves strategically and operationally to consolidate and build for
a bright future.
I would like to take this opportunity to thank our employees, whose
consistently admirable work helps deliver strong performance. I would
also like to thank our business partners, our vendors, and our other
business associates. Finally, I would like to thank all our
stakeholders for their continued interest, support, trust and
encouragement.
Yours Sincerely,
Adi Godrej
Chairman
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