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6.75 (1.25%)
8 (1.48%) | Chairman's Speech (Gitanjali Gems) | Year : Mar '12 |
Dear Shareholders, THE MACROECONOMIC ENVIRONMENT DURING FY12 WAS REPLETE WITH UNCERTAINTIES AND STRESSES. THE FRAGILITY OF THE GLOBAL ECONOMIC ENVIRONMENT AND A SLOW RECOVERY RATE GLOBALLY NOTWITHSTANDING, WE AT GITANJALI GEMS, VIGOROUSLY SOUGHT, IDENTIFIED OPPORTUNITIES AND NAVIGATED CHALLENGES TO CHART A CHALLENGING YEAR SUCCESSFULLY. Our company''s efforts were based on a firmly-entrenched belief that is at the core of our business. We believe we have the potential to track opportunities and find success in every situation. Our ability to look beyond the norm has been catalytic in our reporting a successful and profitable year. There are over a billion people in India. It is a gigantic market with a large youth population. Disposable incomes in India are on the rise. This translates to mounting aspirations for products such as branded jewellery. We, at Gitanjali were well-poised to take advantage of this and as a result were able to grow customer wallet share in FY12. We have succeeded through aggressively expanding our presence in smaller Indian cities and towns. Our success has proved that jewellery consumers are shifting from the unorganised sector to the organised sector. It has also proved that branded jewellery is rapidly becoming the preferred option for consumers in these regions and that the increase in demand for branded jewellery is not limited to large cities alone. That is another reason for our company to be optimistic. Our strategy is to position multiple brands uniquely, linking them to occasions, classes and situations and then marketing these across regions through a diverse mix of company owned stores, shop-in-shops and franchising. Gitanjali''s portfolio of brands is intended to ensure that there are no gaps left and that dynamic and rapidly changing consumer needs are addressed through our bouquet of brands. We are now one of the leading players the world over in jewellery branding and retailing. Our presence spans the value chain in full, from the sourcing of diamonds to the retailing of jewellery. Being integrated, the company enjoys benefits that emanate at the value chain''s intermediate stages. Gitanjali not only finds a place amongst the largest global branded jewellery and retail players but is also among the fastest growing companies in this space. We recognise that diamond jewellery is rapidly gaining ground in an Indian market dominated predominantly by gold. Diamonds are also being viewed as a form of financial security and a repository of value. These are significant in uncertain times when risk-aversion is on the rise. By offering a range of brands as well as trust and convenience to consumers, our company enjoyed high growth during the year. Regional preferences have been incorporated in the new collections, brands and designs that were launched during the year. Our brands continue to enjoy strong recall owing to vigorous promotional campaigns and the choice of leading celebrities as brand ambassadors. As pioneers in the branded jewellery business, Gitanjali has been and will continue to benefit from this transition. We have succeeded by capitalising on our first mover position by recognising emergent patterns and shifts and adapting accordingly. We have, for example, adopted modern retail formats such as boutiques, shop-in- shops and Jewel Souk (a multi-brand store), all aimed to enrich the consumer jewellery purchasing experience. Gitanjali''s portfolio of brands is a potent one. Both current and potential jewellery consumers are familiar with the company''s brands-Gili, Asmi, Nakshatra and D''damas to name some. During the year, nine of our Indian brands were independently valued at Rs. 5,584 Cr. We are constantly innovating-creating new designs, new collections, introducing new channels for the sale of jewellery, supporting new product launches with promotional campaigns thus reaching out to consumers in a variety of ways and so enthralling them. These initiatives have been immensely successful. In the year 2011-2012, we commenced a business reorganising exercise whereby we strategically reorganised our business into three focused verticals in order to enhance value for stakeholders. The vertical under the operating-cum-holding company Gitanjali Brands Limited (GBL), on a consolidated basis, holds all our Indian brands for distribution and retail of jewellery in India. Our portfolio is well-balanced in terms of presence in India and overseas and in terms of a balance between diamond and gold jewellery. This has accelerated the improvement in the annual performance. Incisive strategic initiatives relating to a gamut of activities from branding to the launch of new collections, new store openings and sales provided powerful impetus to our company''s revenues which swelled by 33%. We service consumers through over 4000 points of sale. In India we are present across 300 cities and towns. In order to leverage our position of supremacy, we have expanded our retail presence aggressively during the year 2011-2012. We added 23 own stores, taking the number of these stores to 233. Gitanjali added 57 stores in the shop-in-shop format resulting in this number increasing to 577. Our company also added 64 franchisees which took the number of franchisees to 319. The size of our company''s retail network increased consequently from 1.3 million square feet in 2010-2011to 1.7 million square feet in 2011-2012 We intend to scale up to 2 million square feet by FY 2015. The driver for the expansion of our retail presence will be our growing franchise network. This will address the fast growing demand for branded jewellery in small towns and cities. As a result of its constantly increasing retail footprint, the company achieved high sales from stores that matured during the year 2011-2012. Gitanjali''s occupancy of over 60% of the Indian organised mall space is the largest in the jewellery category. A word on our US business - The retail chain, Samuels has turned profitable. The Group currently operates through a 110 doors in the US. The business witnessed a robust top and bottom line growth during the year. Supply chain synergies also contributed to healthy returns and profits. Expansions and acquisitions have been in focus during the year. We aim to have a powerful presence in the leading jewellery markets globally namely, the USA, Japan, China, India and the Middle-East. We opened three more stores in the Middle-East taking the store count in that region to four. We also want to serve emerging markets. Our Italian brands service international design preferences which are different from designs that are suitable for India. Gitanjali incorporated Aston Luxury Group in Hong Kong to explore and expand the international business of the Group in the Asia Pacific region. Gitanjali acquired Crown Aim which is in Hong Kong. The entity has a state- of-the-art manufacturing unit in China as well as in-depth sourcing capabilities. With an output of over 1000 pieces of jewellery each day Crown Aim ensures additional profit capture and enhanced merchandising capabilities for Gitanjali. Crown Aim has a subsidiary - “Alfred Terry”, in the UK, which distributes jewellery across 2,000 points in the UK and in the rest of Europe. The company acquired Leading Jewels of Japan KK to expand business in Japan and the adjoining region. The company incorporated Leading Singapore Jewels Pte. Ltd with the objective to expand business in Singapore and the Far Eastern regions We expect to continue to benefit from the increasing share of organised players in the jewellery space in India. Our astute understanding of market and individual segment requirements, focus on increasing market visibility, maintaining the strong brand recall we enjoy among customers, innovations and design concepts will fuel our growth globally. The synergies that our company''s alliances and acquisitions provide for in terms of learning and efficiencies will drive our expansion in keeping with our vision and corporate philosophy. On behalf of Gitanjali, I would like to thank you for the trust and faith that you have demonstrated. It is these that above all drive us on to consolidate and reinforce our position and enhance value. Warm regards, Mehul C. Choksi Chairman and Managing Director |
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| Source : Dion Global Solutions Limited | |
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