Dear Shareholders,
After two consecutive years of gloom, some cheer returned to the global
economy in 2010-11, though not enough to qualify as a sustained
recovery yet. India was shielded against the worst economic headwinds,
and our GDP responded with a robust growth performance. This stability
is expected to continue, with GDP growtf estimates ranging from 8.2% to
8.6%. Notwithstanding the optimism, inflationary pressures, a policy
initiative slowdown, as well as an overheated commodity price ecosystem
are matters of considerable concern.
This sets the context for the performance of the global pharmaceutical
industry, which grew by 4.1% to USD 856 billion, and is expected to
touch USD 880 billion in 2011, growing from 5% to 7%. The global pharma
market is expected to cross the trillion dollar milestone by 2014,
reflecting a significant market expansion. A substantial part of this
growth will be contributed by generics at a product level, and by the
''pharmerging'' markets like China, Brazil, Turkey, Mexico, Russia etc.
at a geography level.
These economies are expected to double their spending on medicines by
2015 - to almost USD 300 billion, contributing 28% of the global pharma
market. India will be an important participant in this growth. Not only
will there be a significant growth in chronic therapies, such as
diabetes and hypertension, but also a high degree of government
expenditure (approximately 1.5% of GDP) is expected.
Today, Elder Pharmaceuticals ranks among the top five fastest growing
pharmaceutical companies in India by virtue of strategic alliances,
synergetic acquisitions, globally accredited manufacturing facilities,
and above all an extensive marketing and distribution network. We
concluded the 100% acquisition in the UK-based Nutraceutical major
NeutraHealth PLC in November 2010. NeutraHealth offers advanced
Vitamins and Mineral Supplements (VMS) and Probiotics. On the one hand,
Neutrahealth will provide raw materials for certain Elder brands, while
Elder will provide the API to them on the other. We have also enhanced
our stake in Biomeda Bulgaria. Elder currently holds 92.2% stake in
Elder Biomeda. It is primarily involved in two sets of businesses that
include distribution and products manufacturing. We are building an
enormous plant in Bulgaria which will act as a large manufacturing
base.
Our financial performance reflects our growing strength. The
organization registered a topline growth of 33% from Rs. 7,208.98 million
to Rs. 9,592.03 million. This growth can be primarily attributed to
revenue generation from our own brands, such as Shelcal, Chymoral,
Formic and Eldervit, among others. These brands delivered robust
growth. Operating in a highly inflationary regime the bottomtine growth
was 11% from Rs. 553.92 million to Rs. 616.76 million. We also witnessed
attractive growth across all divisions. We intend to double the
turnover within the next two-and-a-half years. Our subsidiaries
overseas will contribute significantly in revenue generation in the
years to come.
Elder''s business strategy is simple: we believe in innovation and
introduction of new concepts, rather than competing in an already
fiercely competitive market. This strategy of building a niche for our
brands is challenging, but in the long run it generates enhanced
revenues and drives higher market recall than operating in a ''me-too''
market. Since inception, we have always followed this principle, which
helped carve a niche for our products. Over the preceding two decades,
Elder has created an extensive intellectual asset base and a powerful
research and development division. Intellectual capital represents our
principal asset, which creates and sustains our brand leadership in the
markets of our presence.
Elder''s domestic operations are growing significantly. In the domestic
market, the Women''s Healthcare division is performing exceedingly well.
Going forward, our objective is to foray into the segment of women''s
hygiene as well. In addition to urban markets, Elder is also focusing
on growth opportunities in the rural and semi-urban markets through its
rural marketing team ELVISTA. We also launched the Mass Market
Initiative-Adventus. Besides, there will be a greater thrust on exports
in future. We received accreditation from Ministry of Health-Japan for
our Active Pharmaceutical Ingredients (API) plant at Patalganga,
Maharashtra, opening up the fast growing Japanese markets for the
company''s products, which is a positive step towards strengthening the
organization''s position as a supplier of APIs and intermediates in the
Japanese market.
I am confident that despite all our past achievements and milestones,
our best is still to come. Our vision is to enhance the quality of life
of patients by focusing on better health outcomes through our products.
With our motivated employees, we will keep raising the standards of our
performance in all spheres of activities so as to generate more value
for all the stakeholders.
I take this opportunity to convey my sincere gratitude and thanks to
all the lenders, vendors, the doctor fraternity and service providers
for their continuous patronage and faith in the company.
Thanks for your enduring faith in our efforts. That''s our biggest
motivation.
Warm Regards,
Jagdish Saxena Chairman
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