(a) Basis of preparation
 
 The financial statements have been prepared to comply in all material
 respects with the notified Accounting Standards by Companies
 (Accounting Standard) Rules, 2006 (as amended) and the relevant
 provisions of the Companies Act, 1956. The financial statements have
 been prepared under the historical cost convention on an accrual basis
 except in case of assets for which provision of impairment is made. The
 accounting policies have been consistently applied by the Company.
 
 (b) Use of estimates
 
 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates
 and assumptions that affect the reported amounts of assets and
 liabilities and disclosure of contingent liabilities at the date of the
 financial statements and the results of operations during the reporting
 period.  Although these estimates are based upon management''s best
 knowledge of current events and actions, actual results could differ
 from these estimates.
 
 (c) Fixed assets
 
 Fixed assets are stated at cost, less accumulated depreciation and
 impairment losses if any. Cost comprises cost of acquisition or
 construction including any attributable cost of bringing the asset to
 its working condition for its intended use, net of cenvat credit.
 Borrowing costs relating to acquisition of fixed assets which takes
 substantial period of time to get ready for its intended use are also
 included to the extent they relate to the period till such assets are
 ready to be put to use.  No borrowing costs were eligible for
 capitalization during the year.
 
 (d) Depreciation
 
 Depreciation is provided on the original cost, pro-rata to period of
 use on the straight line method at the rates specified in Schedule XIV
 to the Companies Act, 1956, or estimated useful life, whichever is
 higher.
 
 
                          Estimated useful
                           life (in years)
 Building
 
 On freehold land                       58
 
 Leased improvements                    30
 
 Plant & Machinery                      20
 
 Computers                               6
 
 Furniture & Fixtures                    6
 
 Vehicles                                8
 
 
 Assets costing below Rs. 5,000 are fully depreciated on installation.
 
 (e) Intangible Assets
 
 Costs relating to rights and licenses, which are acquired, are
 capitalized and amortized on a straight-line basis over their useful
 lives.
 
 Film rights         5
 
 Computer software   6
 
 (f) Impairment
 
 The carrying amounts of assets are reviewed at each balance sheet date
 if there is any indication of impairment based on internal/external
 factors. An impairment loss is recognized wherever the carrying amount
 of an asset exceeds its recoverable amount. The recoverable amount is
 the greater of the asset''s net selling price and value in use. In
 assessing value in use, the estimated future cash flows are discounted
 to their present value at the weighted average cost of capital.  After
 impairment, depreciation is provided on the revised carrying amount of
 the assets over its remaining useful life.
 
 A previously recognised impairment loss is increased or reversed
 depending on changes in circumstances. However the carrying value after
 reversal is not increased beyond the carrying value that would have
 prevailed by charging usual depreciation if there was no impairment.
 
 (g) Investments
 
 Investments that are readily realisable and intended to be held for not
 more than a year are classified as current investments.  All other
 investments are classified as long-term investments. Current
 investments are carried at lower of cost and fair value determined on
 an individual investment basis. Long-term investments are carried at
 cost. However, provision for diminution in value is made to recognise a
 decline other than temporary in the value of the investments.
 
 (h) Employee benefits
 
 Retirement benefits in the form of provident fund and superannuation
 fund are defined contribution schemes and the Company has no further
 obligation beyond the contributions made to the respective funds.
 Contributions are charged to Profit and Loss Account in the period in
 which they accrue.
 
 Employees are entitled to benefits under the Payment of Gratuity Act,
 1972, a defined benefit plan. The plan provides for a lump-sum payment
 to eligible employees at retirement, death, incapacitation or on
 termination of employment, of an amount based on the respective
 employee''s salary and tenure of employment. The gratuity liability and
 net periodic gratuity cost is actuarially determined at the year end
 based on the projected unit credit method after considering discount
 rates, expected long term return on plan assets and increase in
 compensation levels. All actuarial gains/losses are immediately
 recorded to the Profit and Loss Account and are not deferred. The
 Company makes contributions to a fund administered and managed by Life
 Insurance Corporation of India (''LIC'') to fund the gratuity liability.
 Under this scheme, the obligation to pay gratuity remains with the
 Company, although LIC administers the scheme.
 
 Liability for long term compensated absences are provided for based on
 actuarial valuation done as per projected unit credit method at the
 year end.
 
 (i) Revenue recognition
 
 Royalty income is recognised on an accrual basis in accordance with the
 terms of the relevant agreement.
 
 Interest income on loans and deposits is recognised on a time
 proportion basis taking into account the amount outstanding and the
 rate applicable. Income from investments is accrued when the right to
 receive payment is established.
 
 Revenue from licensing of motion film/Advertising projects (Event
 management) is recognised in accordance with the licensing agreement or
 physical delivery of the motion film/ Advertising projects (Event
 management), whichever is later.
 
 Interest on income tax refund is recognised on receipt of the refund
 order.
 
 Income from services is recognised on proportionate basis as and when
 the services are rendered, in accordance with the arrangement entered
 into as per contracted rates.
 
 (j) Foreign currency transactions
 
 Foreign currency transactions during the year are recorded at rates of
 exchange prevailing on the date of the transaction.  Monetary foreign
 currency assets and liabilities are translated into rupees at the rates
 of exchange prevailing on the date of the balance sheet. Non-monetary
 items which are carried in terms of historical cost denominated in
 foreign currency and reported using exchange rate at the date of
 transaction. All exchange differences are dealt with in the Profit and
 Loss Account. The financial statements of integral foreign operations
 are translated as if the transactions of foreign operation have been
 those of the Company itself.
 
 (k) Leases
 
 Leases where the lessor effectively retains substantially all the risks
 and benefits of ownership of the leased item, are classified as
 operating lease.
 
 As lessee:
 
 Operating lease payments are recognised as an expense in the Profit and
 Loss Account on a straight line basis over the lease term.
 
 As lessor:
 
 Assets subject to operating leases are included in fixed assets. Lease
 income is recognised in the Profit and Loss Account immediately on a
 straight-line basis over the lease term. Costs, including depreciation
 and other initial direct costs like brokerage etc are recognised as an
 expense in the Profit and Loss Account.
 
 (l) Income taxes
 
 Tax expense comprises of current, and deferred tax . Current income tax
 is measured at the amount expected to be paid to the tax authorities in
 accordance with the Income Tax Act, 1961 enacted in India. Deferred
 income taxes reflects the impact of current year timing differences
 between taxable income and accounting income for the year and reversal
 of timing differences of earlier years.
 
 Deferred tax is measured based on the tax rates and the tax laws
 enacted or substantively enacted at the balance sheet date. Deferred
 tax assets and deferred tax liabilities are offset, if a legally
 enforceable right exists to set off current tax assets against current
 tax liabilities and the deferred tax assets and deferred tax
 liabilities relate to the taxes on income levied by same governing
 taxation laws. Deferred tax assets are recognised only to the extent
 that there is reasonable certainty that sufficient future taxable
 income will be available against which such deferred tax assets can be
 realised. In situations where the Company has unabsorbed depreciation
 or carry forward tax losses, all deferred tax assets are recognised
 only if there is virtual certainty supported by convincing evidence
 that they can be realised against future taxable profits.
 
 At each balance sheet date the Company re-assesses unrecognised
 deferred tax assets. It recognises unrecognised deferred tax assets to
 the extent that it has become reasonably certain or virtually certain,
 as the case may be that sufficient future taxable income will be
 available against which such deferred tax assets can be realised.
 
 The carrying amount of deferred tax assets are reviewed at each balance
 sheet date. The Company writes-down the carrying amount of a deferred
 tax asset to the extent that it is no longer reasonably certain or
 virtually certain, as the case may be, that sufficient future taxable
 income will be available against which deferred tax asset can be
 realised. Any such write-down is reversed to the extent that it becomes
 reasonably certain or virtually certain, as the case may be, that
 sufficient future taxable income will be available.
 
 Minimum Alternative Tax (MAT) credit is recognised as an asset only
 when and to the extent there is convincing evidence that the Company
 will pay normal income tax during the specified period. In the year in
 which MAT credit becomes eligible to be recognised as an asset in
 accordance with the recommendations contained in guidance Note issued
 by the Institute of Chartered Accountants of India, the said asset is
 created by way of a credit to the Profit and Loss Account and shown as
 MAT Credit Entitlement. The Company reviews the same at each balance
 sheet date and writes down the carrying amount of MAT Credit
 Entitlement to the extent there is no longer convincing evidence to the
 effect that Company will pay normal Income Tax during the specified
 period.
 
 (m) Provisions, contingent liabilities and contingent assets
 
 A provision is recognised when the Company has a present obligation as
 a result of past events, it is probable that an outflow of resources
 will be required to settle the obligation, and a reliable estimate can
 be made of the amount of the obligation.  Provisions are not discounted
 to their present value and are determined based on best estimate
 required to settle the obligation at the balance sheet date. These are
 reviewed at each balance sheet date and adjusted to reflect the current
 best estimates. Contingent assets are not recognized in the books of
 account of the Company. Contingent liabilities are disclosed by way of
 notes to accounts.
 
 (n) Earnings per share
 
 Basic earnings per share are calculated by dividing the net profit for
 the period attributable to equity shareholders by the weighted average
 number of equity shares outstanding during the period. The Company has
 not issued any potential equity shares, and accordingly, the basic
 earnings per share and diluted earnings per share are the same.
 
 (o) Cash and cash equivalents
 
 Cash and cash equivalents for the purpose of cash flow statement
 comprise cash at bank including fixed deposit (having maturity of less
 than 3 months), cheques in hand and cash in hand.
 
 (p) Segment Reporting
 
 Identification of segments :
 
 The Company''s operating businesses are organized and managed separately
 according to the nature of services provided, with each segment
 representing a strategic business unit that offers different services.
 
 Allocation of common costs :
 
 Common allocable costs are allocated to each segment on reasonable
 basis.
 
 Unallocated items :
 
 Includes general corporate income and expense items which are not
 allocated to any business segment.
 
 Segment Policies :
 
 The Company prepares its segment information in conformity with the
 accounting policies adopted for preparing and presenting the financial
 statements of the Company as a whole.