a. Basis of preparation
 
 The financial statements are prepared and presented under the
 historical cost convention, on the accrual basis of accounting and in
 accordance with the Generally Accepted Accounting Principles (GAAP)
 in India, and comply with the Accounting Standards prescribed by the
 Companies (Accounting Standards) Rules, 2006, to the extent applicable
 and in accordance with the relevant provisions of the Companies Act,
 1956, as adopted consistently by the Company. These financial
 statements have been prepared for the year ended 31 March, 2011.
 
 b. Use of estimates
 
 The preparation of financial statements requires the management of the
 company to make estimates and assumptions that affect the reported
 balances of assets and liabilities, and disclosure of contingent assets
 and liabilities at the date of the financial statements and reported
 amounts of income and expenses during the year. Examples of such
 estimates includes provisions for income taxes, future obligations
 under employment retirement benefit plans, provision for doubtful debts
 and advances and estimated useful life of tangible and intangible
 assets.  Actual results could differ from these estimates. Any revision
 to accounting estimates is recognised prospectively in the current and
 future periods.
 
 c. Revenue recognition
 
 i. Income from operations
 
 1.  Service revenue comprises income from subscription, placement of
 channels, advertisement revenue, fees for rendering management,
 technical and consultancy services and other related services. Income
 from services is recognised upon completion of services as per the
 terms of contracts with the customers. Period based services are
 accrued and recognised pro-rata over the contractual period.
 
 2. Activation Fees on Set Top Boxes (STB) is recognized as revenue at
 the end of the month of activation of boxes, on issue of STBs to the
 customers.
 
 3. Revenue billed but not recognised at the end of the year has been
 disclosed as deferred revenue under current liabilities.
 
 ii. Sale of equipment
 
 Revenue is recognized when the significant risks and rewards of
 ownership of the equipment have been passed to the buyer.  The time of
 transfer and the amount is determined based on the arrangement between
 the parties involved.
 
 In case of VAT collected on sales, exclusive method is followed, where
 sales and expenditure will not include VAT, VAT collected is disclosed
 under current liabilities and not routed through profit and loss
 account as mentioned in Guidance Note of State Value Added Tax by ICAI.
 
 iii. Others
 
 1. Profit on sale of investment in mutual funds is recorded on transfer
 of title from the Company and is determined as the difference between
 the sales price and the carrying value of the investment.
 
 2. Interest on the deployment of surplus funds is recognised using the
 time-proportion method, based on interest rates implicit in the
 transaction.
 
 3. Dividend and interest income are recognised when the right to
 receive the same is established.
 
 d. Barter Transactions
 
 Barter transactions are recognised at the fair value of consideration
 received or paid. When the fair value of the transactions cannot be
 measured reliably, the revenue/expense is measured at the fair value of
 the goods/services provided/received adjusted by the amount of cash or
 cash equivalent transferred.
 
 e. Fixed Assets i. Tangible Assets
 
 1.  Fixed assets are stated at the cost of acquisition less accumulated
 depreciation. The actual cost capitalised includes purchase price, and
 all other attributable costs of bringing the assets to working
 condition for intended use.
 
 2. Assets are capitalised on the date when they are ready for intended
 use. Set top boxes are capitalised at the end of the month of
 activation.
 
 3.  Fixed assets under construction, advances paid towards acquisition
 of fixed assets and cost of assets not ready for intended use at the
 balance sheet date, are disclosed as capital work in progress.
 
 ii. Intangible Assets
 
 a. Intangible assets acquired in business acquisitions are stated at
 fair value as determined by the management of the Company on the basis
 of valuation by expert valuers, less accumulated amortisation.
 
 b. Other intangible assets are stated at cost of acquisition less
 accumulated amortisation. The actual cost capitalised includes purchase
 price, and all other attributable costs of bringing the assets to
 working condition for intended use.
 
 f. Depreciation and Amortisation
 
 Depreciation on fixed assets except leasehold improvements is provided
 on the straight-line method over their estimated useful lives, as
 determined by the management, at the rates which are equal to or higher
 than the rates prescribed under Schedule XIV of the Companies Act,
 1956. Depreciation is charged on a pro-rata basis for assets
 purchased/sold during the year. Assets costing Rs. 5,000 or less are
 fully depreciated in the year of purchase.
 
 The management''s estimate of the useful life of the various fixed
 assets is as follows:
 
 Headend and distribution equipment 6 to 15 years
 
 Set top boxes 8 years
 
 Computers 6 years
 
 Office & other equipment 3 to 10 years
 
 Furniture & fixtures 6 years
 
 Vehicles 6 years
 
 Software 5 years
 
 Leasehold improvements are amortised over the lower of the useful life
 or the period of the lease.
 
 License fee for internet service is amortised over the period of
 license agreement.
 
 Fixed assets acquired through business purchase are depreciated over
 the useful life of 5 years as estimated by an approved valuer.
 
 Intangible assets comprising distribution network rights and goodwill
 are amortized on a straight line method over their estimated useful
 lives, determined by management to be 5 years.
 
 g. Impairment of Assets
 
 At each balance sheet date, the Company reviews the carrying amounts of
 its fixed assets to determine whether there is any indication that
 those assets suffered an impairment loss. If any such indication
 exists, the recoverable amount of the assets is estimated in order to
 determine the extent of impairment loss.  Recoverable amount is the
 higher of an asset''s net selling price and value in use. In assessing
 value in use, the estimated future cash flows expected from the
 continuing use of the asset and from its disposal are discounted to
 their present value using a pre-tax discount rate that reflects the
 current market assessments of time value of money and the risks
 specific to the asset.
 
 Reversal of impairment loss is recognised immediately as income in the
 profit and loss account.
 
 h. Leases
 
 i. Finance Leases
 
 Leases under which the company assumes substantially all the risks and
 rewards of ownership are classified as finance leases.  Assets taken on
 finance lease are capitalised at the inception of the lease at the
 lower of the fair value or the present value of minimum lease payments
 and a liability is created for an equivalent amount. Each lease rental
 paid is allocated between the liability and interest cost, so as to
 obtain a constant periodic rate of interest on outstanding liability
 for each period.
 
 ii. Operating Leases
 
 Leases where the lessor effectively retains substantially all the risks
 and benefits of ownership of the leased asset are classified as
 operating leases. Lease payments under operating leases are recognised
 as expense in the profit and loss account on a straight line basis over
 the lease term.
 
 i. Borrowing Costs
 
 Borrowing costs directly attributable to the acquisition, construction
 or production of a qualifying asset are capitalised as part of cost of
 the asset. A qualifying asset is one that necessarily takes substantial
 period of time to get ready for intended use. Other borrowing costs are
 recognised as an expense in the period in which they are incurred.
 
 j. Investments
 
 Trade investments are investments made to enhance the company''s
 business interests. Investments are classified either as long term or
 current investments, based on management''s intention at the time of
 purchase. Long-term investments are stated at cost less provision for
 other than temporary diminution in the carrying value, as determined
 separately for each investment. Current investments are stated at the
 lower of cost or fair value. The comparison of cost and fair value is
 done separately in respect of each category of investments.
 
 k. Foreign Exchange Transactions
 
 Transactions in foreign currencies are recorded at the exchange rates
 prevailing on the date of the transaction.  Realised gains and losses
 on foreign exchange transactions settled during the year are recognised
 in the profit and loss account.
 
 Monetary items denominated in foreign currency and outstanding at the
 balance sheet date are translated at the rates prevailing on that date
 and resultant gains/losses on foreign exchange translations are
 recognised in the profit and loss account.
 
 In case of forward contracts for foreign exchange, the difference
 between the forward rate and the exchange rate at the date of
 transaction are recognised over the life of the contract.
 
 l. Taxation
 
 Income tax comprises current tax and deferred tax. Current tax is
 determined in accordance with the provisions of Income Tax Act, 1961.
 Advance taxes and provisions for current taxes are presented in the
 balance sheet after off - setting advance taxes paid and income tax
 provisions.
 
 Deferred tax charge or credit is recognised on timing differences being
 the difference between taxable income and accounting income that
 originate in one period and are capable of reversal, subject to
 consideration of prudence, in one or more subsequent periods. Deferred
 tax assets and liabilities are measured using the tax rates and tax
 laws that have been enacted or substantively enacted by the balance
 sheet date. Deferred tax assets on unabsorbed depreciation and carry
 forward of losses are not recognised unless there is a virtual
 certainty that there will be sufficient future taxable income available
 to realise such assets. Deferred tax assets are reviewed for the
 appropriateness of their carrying values at each balance sheet date.
 
 Minimum alternate tax (MAT) paid in accordance with Income Tax Act,
 1961, which gives rise to future economic benefit in the form of
 adjustment from income tax liability, is recognised when it is certain
 that the company will be able to set off the same and adjusted from the
 current tax charge for that year.
 
 Provision for wealth tax is made based on tax liability computed after
 considering tax allowances and exemptions available in accordance with
 the provisions of the Wealth tax Act, 1957.
 
 m. Employee Benefits
 
 i. Short Term Employee Benefits
 
 The undiscounted amount of short term employee benefits expected to be
 paid in exchange of services rendered by employees is recognised during
 the period when the employee renders the services. These benefits
 include salaries, bonus, leave travel allowance and performance
 incentives.
 
 ii. Long Term Employee Benefits
 
 -Provident Fund and other State Plans
 
 Company''s contributions towards recognised Provident Fund, Employee
 State Insurance Fund and Employees Pension Scheme under defined
 contribution plans are recognised in the profit and loss account during
 the period in which the employee renders the related service.
 
 -Gratuity
 
 The Company''s gratuity is, a defined benefit plan. In accordance with
 ''The Payment of Gratuity Act, 1972'', the plan provides for a lump sum
 payment to vested employees, at retirement, death, incapacitation, or
 termination of employment, of an amount based on the respective
 employee''s last drawn salary and tenure of employment with the Company.
 
 -Compensated Absences
 
 The employees of the Company are entitled to compensated absences. The
 employees can carry forward a portion of unutilised accrued compensated
 absence and utilize it in future periods or receive cash compensation
 for the unutilised accrued compensated absence. The Company records an
 obligation for compensated absences in the period in which the employee
 renders the service that increase this entitlement. The Company
 measures the expected cost of compensated absence as the additional
 amount that the Company expects to pay as a result of the unused
 entitlement that has accumulated at the balance sheet date.
 
 Liability with regard to compensated absences and gratuity is accrued
 based on actuarial valuations at the balance sheet date, carried out by
 an independent actuary. Actuarial valuation is carried out using the
 projected unit credit method, which recognises each period of service
 as giving rise to additional unit of employee benefit entitlement and
 measures each unit separately to build up the final obligation. The
 obligation is measured at the present value of the estimated future
 cash flows. The discount rate used for determining the present value of
 the obligation is based on the market yields on government securities
 as at the balance sheet date Actuarial gains/ losses are recognised
 immediately in the profit and loss account as income or expense.
 
 n. Earnings Per Share
 
 In determining earnings per share, the company considers the net profit
 after tax and includes the post tax effect of any extraordinary/
 exceptional item. Basic earnings per share are computed using the
 weighted average number of equity shares outstanding during the year.
 Diluted earnings per share are computed using the weighted average
 number of equity shares outstanding during the year and dilutive equity
 equivalent shares outstanding at the year end, except where the results
 would be anti dilutive.
 
 o. Segment Information
 
 i. Business Segments
 
 Based on similarity of activities, risks and reward structure,
 organisation structure and internal reporting systems, the Company
 operates in the distribution & placement of television channels and
 related services.
 
 ii. Geographical Segments
 
 Secondary segmental reporting is performed on the basis of the
 geographical location of customers i.e. within India and overseas.
 
 p. Employee Stock Option Scheme (ESOS)
 
 Stock options granted to the employees under the stock options schemes
 are accounted at intrinsic value as per the accounting treatment
 prescribed by the guidance note on Employee share based payments issued
 by the Institute of Chartered Accountants of India. Accordingly, the
 excess of market price, determined as per the guidance note, of
 underlying equity shares (market value), over the exercise price of the
 options is recognised as deferred stock compensation expense and is
 charged to profit and loss account on a straight line basis over the
 period of the options. The amortised portion of the cost is shown under
 reserve and surplus.
 
 q. Provisions and Contingencies
 
 A provision is recognised when there is a present obligation as a
 result of a past event, it is probable that an outflow of resources
 will be required to settle the obligation and in respect of which
 reliable estimate can be made. A disclosure of a contingent liability
 is made when there is a possible obligation or a present obligation
 that may, but probably will not, require an outflow of resources. Where
 there is a possible obligation or a present obligation in respect of
 which the likelihood of outflow of resources is remote, no provision or
 disclosure is made.
 
 r. Cash Flow Statement
 
 Cash flows are reported using indirect method, whereby net profit
 before tax is adjusted for the effects of transactions of non-cash
 nature and any deferrals and accruals of past or future cash receipts
 or payments. The cash flows from regular revenue generating, investing
 and financing activities of the Company are segregated.