1.1. Basis for preparation of financial statements
 
 The financial statements have been prepared in accordance with the
 Accounting Standards as specified in the Companies (Accounting
 Standards) Rules, 2006 to the extent applicable. The accounts are
 prepared under historical cost convention and ongoing concern basis,
 with revenue recognized, expenses accounted on their accrual and in
 accordance with Generally Accepted Accounting Principles in India.  The
 accounting policies have been consistently applied and followed by the
 Company.
 
 1.2. Use of estimates
 
 The preparation of financial statements in conformity with Indian GAAP
 requires the management to make judgments, estimates and assumptions
 that affect the reported amounts of assets and liabilities and
 disclosure of contingent liabilities, at the date of the financial
 statements and of the result of operations during the reporting period.
 Although these estimates are based upon management''s best knowledge of
 current events and actions, uncertainty about these assumptions and
 estimates could result in the outcomes requiring a material adjustment
 to the carrying amount of assets or liabilities in future periods.
 
 1.3. Inventory
 
 Raw materials, stores, spares and& consumables useable in the printing
 and publication of newspapers and periodicals are valued at cost on
 FIFO basis. Cost includes applicable taxes, duties and transportation,
 handling and interest cost. Inventories of Odyssey stores are valued at
 the lower of cost and net realizable value. Cost is determined by the
 weighted average cost method.
 
 1.4. Fixed assets and depreciation
 
 Fixed Assets are stated at cost of acquisition less accumulated
 depreciation. Expenditure which are of capital in nature are
 capitalized at cost, which comprises of purchase price (net of rebates
 and discounts), import duties, levies and all other expenditure
 directly attributable to cost of bringing the asset to its working
 condition for its intended use. Financing costs relating to acquisition
 of fixed assets are also included to the extent they relate to the
 period till such assets are ready to put to use. Depreciation on fixed
 assets is provided on the basis of Straight Line Method, at the rates
 and in the manner prescribed in the Schedule XIV to the Companies Act,
 1956. On additions and disposals, depreciation is provided for the
 period of use during the period under report. Brand and Editorial
 content property rights relating to Asian Age grouped under Intangibles
 which we are acquired are amortized on straight line basis over period
 often years.
 
 1.5. Capital work in progress
 
 Advances paid towards the acquisition of fixed assets and direct
 expenses pertaining to the cost of those assets, not put to use before
 the period end are disclosed under ''Capital work in progress''.
 
 1.6. Revenue recognition
 
 Revenue is recognized to the extent that it is probable that the
 economic benefits will flow to the Company and the revenue can be
 reliably measured. Specifically, the following basis is adopted.
 
 Advertisements: Advertisement revenue is recognized, net of discount
 and commission, as and when advertisement is published/sold.  Further,
 advertisement revenue earned, as per arrangement with BCCI, from sale
 of media rights, ticket revenue from the viewer ship in stadium,
 sponsorship and in-stadia advertisement etc., are recognized on accrual
 / intimation by BCCI.
 
 Circulation Revenue: Circulation revenue is recognized, net of
 commission, on dispatch of newspapers and periodicals.
 
 Sale of merchandise: Revenue from sale of merchandise is recognized
 when significant risks and rewards in respect of ownership of products
 are transferred to the customer.
 
 Other Operating Income: Sale of scrap is recognized upon passing of
 title/sale invoice is made and interest income is recognized on time
 proportionate basis.
 
 1.7. Foreign currency transactions
 
 Foreign exchange transactions are accounted at the rates prevailing on
 the date of transactions. Monetary assets and liabilities relating to
 foreign currency transactions unsettled at the end of the period are
 translated at period end rates. The difference in translation of
 monetary assets and liabilities and realized gains and losses on
 foreign exchange transactions are recognized in the Statement of Profit
 and Loss.
 
 1.8. Retirement benefits
 
 Retirement benefits in the form of Provident Fund are charged to the
 Statement of Profit & Loss of the period when the contributions to the
 respective funds are due and/or paid. Gratuity, which is a defined
 benefit plan, is provided as per actuarial valuation, determined by an
 independent actuary, as on balance sheet date.
 
 1.9. Borrowing costs
 
 Borrowing costs that are attributable to the acquisition or
 construction of qualifying assets are capitalized as part of the cost of
 such asset.  A qualifying asset is one that requires substantial period
 of time to get ready for its intended use. All other borrowing costs
 are charged to Statement of Profit and Loss.
 
 1.10. Leases
 
 Assets taken on finance lease are capitalized at the inception of the
 lease at the lower of the fair value or the present value of minimum
 lease payments and a liability is created for an equivalent amount.
 Each lease rental paid is allocated between the liability and interest
 cost, so as to obtain a constant periodic rate of interest on
 outstanding liability for each period. Operating leases in respect of
 office and other equipment, house for employees, Office buildings are
 cancelable/ renewable by mutual consent on agreed terms. Lease payments
 under an operating lease are recognized as an expense in the Statement
 of Profit and Loss.
 
 1.11. Earnings per share
 
 Basic and Diluted Earnings Per Share (EPS) is reported in accordance
 with Accounting Standard 20 on Earning Per Share. EPS is computed by
 dividing the net profit or loss after tax for the period by weighted
 average number of Equity shares outstanding during the period.  Diluted
 EPS is computed by dividing the net profits or loss after tax for the
 period by the weighted average number of equity shares outstanding
 during the period as adjusted for the effects of all dilutive potential
 equity shares, except where the results are anti-dilutive.
 
 1.12. Taxation
 
 Provision for Current tax is made based on the tax liability computed
 in accordance with the relevant tax rates and provisions of Income Tax
 Act, 1961. Deferred tax is measured based on the tax rates and tax laws
 enacted or substantially enacted at the Balance Sheet date.  Deferred
 tax assets are recognized only to the extent that there is reasonable
 certainty that sufficient future taxable income will be available
 against which deferred tax assets can be realized.
 
 1.13. impairment of Fixed assets
 
 An Asset is treated as impaired when the carrying value of assets
 exceeds its recoverable value. An impairment loss is charged to
 Statement of Profit & Loss as an expense immediately, when the asset is
 identified as impaired. The impairment loss recognized in prior
 accounting period is reversed if there has been a change in the
 estimate of recoverable amount based on external and internal sources
 of information.
 
 1.14. Provisions, contingent liabilities and contingent assets
 
 The Company recognizes a provision when there is a present obligation
 as a result of past obligating event that probably requires an outflow
 of resources and a reliable estimate can be made of the amount of the
 obligation. A disclosure for a contingent liability is made when there
 is a possible obligation ore present obligation that may, but probably
 will not, require an outflow of resources. Where there is a possible
 obligation ore present obligation that the likelihood of outflow of
 resources is remote, no provision is made.
 
 1.15. Cash Flow Statement
 
 The Cash Flow Statement is prepared under the indirect method as per
 Accounting Standard 3Cash Flow Statement.
 
 1.16. Segment Reporting
 
 The Company is primarily in the business of printing and publication of
 newspapers and periodicals and related advertisement revenues.  The
 Company''s operations are geographically spread across India and do not
 have any operations in economic environments with different risks and
 returns. Accordingly, pursuant to the accounting standards, no segment
 disclosure has been made in these financial statements, as the Company
 has only one geographical segment.