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2.4 (1.55%)
2.4 (1.55%) | Chairman's Speech (Dabur India) | Year : Mar '12 |
Dear Partners in Growth, It gives me immense pleasure to share with you, another year of impressive performance by Dabur. The year has been a landmark year in more ways than one. During the year, Dabur surpassed the Rs. 5,000 crore or the US$ 1 billion mark in revenues and is now one of the few companies in India which have achieved this distinction. Our Foods division achieved a new milestone surpassing the Rs. 500 crore revenue mark. Odonil, one of our Home Care brands has now become a Billion Rupee brand, taking our count of Billion Rupee brands to twelve. These are trying times, with the industry and the world witnessing fair bit of challenges, given the deepening debt crisis in Europe, political upheavals in parts of Middle East and rising tensions between Iran and the West. India too witnessed its share of challenges during the 2011-12 fiscal, led by a deceleration in Industrial production and GDP growth rates. Steep inflation and the resultant high input costs coupled with adverse currency movements and disruptive competition were some of the other challenges in the Indian market. The external headwinds notwithstanding, the consumer goods industry has performed well. I am pleased to inform you that Dabur has ended the year with strong growth in both revenues and profits. On a consolidated basis, the revenues grew by 29.6% to end the year at Rs. 5,283.2 crores, and the Net Profit rose 13.4% to Rs. 644.9 crores. The steady growth achieved by Dabur has been enabled by sustained investments in marketing and brand building, distribution, production, supply chain management, and by driving operational efficiencies across functions. Our new launches such as Dabur Almond Hair Oil, mixed fruit flavoured variant of our flagship health supplement brand Dabur Chyawanprash, premium face masks and scrub under Dabur Uveda and a range of professional facial products and body bleach under the brand Fem during the year have been well accepted in the market. The pace of innovation in the International Business has been fairly robust as evidenced by launch of products such as skin serums, skin creams, skin lotions, wet wipes, new variants in hair oils, shampoos etc. In addition, we leveraged Hobi Group''s expertise in hair gels and launched the Vatika Hair Gel range in our international markets. Going ahead too, Dabur will accelerate its innovation initiatives and introduce a host of new products and variants to consolidate our competitive positioning while remaining focused on current market segments in which we operate today. The growth strategies and your Company''s achievements through 2010-11 have been elaborated in detail in the Management Discussion & Analysis section of this report. During the year, we undertook two major distribution related initiatives in our domestic business. The rationale behind our first initiative was to enhance the quality of our distribution by leveraging scale of a unified business, since the earlier distribution structure for the Consumer Health Division comprising OTC and Ethicals was subscale. We integrated the entire portfolio of Dabur and created specialized networks to meet different service needs of categories and channels. The sales structure has now been aligned along three distinct categories - Home & Personal Care, Health Care and Foods. The second distribution initiative, which is still work in progress, is focussed on significantly increasing the reach of our brands in rural India since rural markets offer significant potential, driven by increasing disposable incomes and rising aspirational levels. We conducted a pilot in UP and Maharashtra which yielded positive results. Consequently, we are rolling out the initiative in other states like Punjab, Rajasthan, Bihar, West Bengal, Assam, Orissa, Madhya Pradesh and Karnataka. These ten states together represent around 70% of the rural FMCG potential. The year gone by witnessed some significant developments, in our International Business which I would like to highlight in this letter. Your Company is in the process of establishing a Greenfield manufacturing unit in Sri Lanka, which would become operational by the second half of the current fiscal. This unit will initially produce our packaged fruit juices under the brand Real and would later be expanded to cover more products. In addition, we are contemplating local manufacturing in Africa for Namaste''s range of hair care products which in turn would help us enhance our product offering and presence in Africa. Our business is committed not just towards profitable growth, but also towards leaving a deeper imprint on the society as a whole. We, at Dabur, believe that financial performance and sustainability go hand in hand and can never be separated. Dabur continues to place a strong emphasis on societal needs, while addressing environmental and climate change issues with increased significance. Small yet significant steps are being taken to not only reduce our carbon footprint but also continuously monitoring waste generation and establish effluent waste treatment plants across all our manufacturing units. As we expand our global footprint, we are also matching our business growth while addressing environmental and societal needs wherever we operate. I would like to take this opportunity to thank all our consumers, business partners, shareholders and employees for continued commitment and support. I gratefully acknowledge the confidence and faith reposed by the shareholders in the Board and the Management team which has, in my view, spurred the Company to take on more challenges. Finally, I must applaud the tireless efforts, dedication and commitment of our employees who have helped us reach where we are now and look forward to their continued support in the journey forward. Yours sincerely Dr. Anand C. Burman Chairman Dabur India Ltd. |
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| Source : Dion Global Solutions Limited | |
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