Dear Shareholders,
Last June, we turned a new chapter in the history of our Company, when
we set foot in Africa, widely referred to as the ''last frontier of
growth''. In one sweeping move, we extended our mobile network across
15 new countries in the continent. The move truly heralded the arrival
of Bharti Airtel on the global telecom map. Although we already had a
multi-country presence in South Asia, entry into Africa introduced a
paradigm shift in how we looked at the world and how the world looked
at us.
Our entry into Africa is perfectly aligned with the emerging global
reality, where future growth is increasingly going to be rooted in
emerging and developing economies. In fact, Africa and India are
predicted to be the fastest growing regions in the global economy with
average annual real GDP growth estimated at 7 percent and 8 percent,
respectively, between 2010 and 2050.
Entry into Africa has changed our lives enormously. Our global
expansion is anchored in our strategy of transplanting our successful
business model and blending it with local needs. The challenge of
operating in multiple socio-cultural, political and regulatory
environments is obviously there. The bigger challenge for the Company,
however, is in building a unifed global character embodying the highest
standards of corporate governance that Airtel is so proud of. In the
last ten months, we have initiated synchronised action on multiple
fronts – people leadership, brand presence and the business eco-system.
People continue to be a strategic driver of our business; more so after
our extended global presence. It has always been our endeavour to
promote local talent in overseas markets. We also try to complement
them with selective induction of expat talent as part of our larger
global talent management plan. As part of our cross-pollination
strategy, a talent exchange programme is already underway between India
and Africa.
In November, we launched our new brand identity the ''Wave'' – across 19
markets. After one of the fastest global brand rollouts, the new
youthful identity is today reaching out to a quarter of the world''s
population – capturing the imagination of different markets, cultures
and customer preferences.
We have been fairly successful in replicating structures and processes
and recreating our partner ecosystems across the 16 African markets
despite the challenges of the new environment. We have entered into
outsourcing deals with world-class partners, many of whom happen to be
our partners in India and South Asia as well. Through our philosophy of
symbiotic partnerships, we hope to bring to Africa new technology, new
practices and new opportunities for growth. We truly believe that real
prosperity is shared prosperity.
India will continue to be the leading market in our portfolio. Its
inherent growth and our continued leadership will keep contributing
substantially to our global stature in the years to come. Hyper
competition in the market with 12-13 players, many of whom happened to
be new entrants, is clearly abating. Some semblance of sanity is being
restored and consolidation is imminent. Tariffs have stabilised
ensuring return of reasonable growth for us. Although a fair amount of
regulatory uncertainty still pervades the air with regard to allocation
and pricing of 2G spectrum, the principal stakeholders appear to be
heading towards some sort of a consensus on key issues. It is our
profound hope that the next round of policy making will ensure a
sustainable growth path and a fair regulatory regime.
Introduction of 3G was a big event for Indian telecom during the year.
Life for the Indian consumer is set to change substantially as the data
revolution takes root. We intend to have a pan-India 3G footprint, in
strategic collaboration with other operators, creating enriching
customer experience.
We have also introduced some path-breaking initiatives in the area of
mobile banking and commerce. Our partnership with State Bank of India
has enormous potential both in terms of revenue and social inclusion.
Being a responsible corporate citizen is something very dear to Airtel.
Our fagship initiative, the Bharti Foundation''s school education
programme, grew from strength to strength during the year. The
programme followed Airtel into Africa, where we adopted 19 schools in
the 16 countries that we are present in. In India, the programme saw a
year of consolidation. Over and above increasing the number of Satya
Bharti schools to 242, reaching out to over 30,000 students, Bharti
Foundation initiated upgradation of 50 primary schools to
middle/elementary level during the coming years. Importantly, the
Foundation''s fagship programme found traction amongst benefactors, with
organisations and eminent individuals coming forth to support this
ambitious, yet much-needed, endeavour.
Preserving our planet for our future generation is something that
Airtel is deeply committed to. This was the genesis of our pioneering
and game-changing introduction of shared passive services almost a
decade ago. More recently, our group tower company, Bharti Infratel,
pioneered a comprehensive energy management programme, the ''P7 Green
Towers project''. In recognition of the leadership we continue to
provide to our peers globally, Bharti Infratel received the ''Green
Mobile Award'' at the 2011 GSMA Annual Global Mobile Awards for the Best
Green Product/Service or Performance category for this pioneering
project.
The Board of directors is the cornerstone of Airtel. After a very
successful association, Arun Bharat Ram and Lim Chuan Poh have retired
from the Bharti Airtel Board. I extend my sincere thanks to both of
them for their valuable counsel and guidance during their tenure. I
also welcome on Board four new members - Hui Weng Cheong, Lord Evan
Mervyn Davies, Dr. Salim Ahmed Salim and Tsun-yan Hsieh.
Congratulations to both Manoj and Sanjay for their stellar
contributions towards driving our growth agenda in Africa and South
Asia, respectively. I am sure that they will continue to scale new
heights in the days to come.
Overall, 2010-11 has been a year of consolidation for us in the new
geographies. Back home in India, it has meant a reiteration of our
market leadership. I have every reason to believe that the best is yet
to come.
Sunil Bharti Mittal
Chairman & Managing Director
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