The Directors have pleasure in presenting the One Hundred and Third
Annual Report of the Bank with the audited Balance Sheet, Profit & Loss
Account and the Report on Business and Operations for the year ended
March 31, 2011 (FY11).
Performance Highlights
- Total Business (Deposit+Advances) increased to Rs 5,34,116 crore
reflecting a growth of 28.30%.
- Gross Profit and Net Profit were Rs 6,981.61 crore and Rs 4,241.68
crore respectively. Net Profit registered a growth of 38.7% over
previous year.
- Credit-Deposit Ratio stood at 86.77% as against 84.47% last year.
- Retail Credit posted a growth of 33.8% constituting 18.88% of the
Banks Gross Domestic Credit in 2010-11.
- Net Interest Margin (NIM) as per cent of interest earning assets in
global operations was at the level of 3.12% and in domestic operations
at 3.72%.
- Net NPAs to Net Advances stood at 0.35% this year against 0.34% last
year.
- Capital Adequacy Ratio (CAR) as per Basel I stood at 13.02% and as
per Basel II at 14.52%.
- Net Worth improved to Rs 19,750.63 crore registering a rise of
43.27%.
- Book Value improved from Rs 378.44 to Rs 504.43 on year.
- Business per Employee moved up from Rs 981 lakh to Rs 1,229 lakh on
year.
Segment-Wise Performance
The Segment Results for the year 2010-11 reveal that the contribution
of Treasury Operations was Rs 882.51 crore, that of Corporate/Wholesale
Banking was Rs 1,525.49 crore, that of Retail Banking was Rs 1,517.89
crore, and of Other Banking Operations was Rs 2750.61 crore. The Bank
earned a Profit
after Tax (PAT) of Rs 4,241.68 crore after deducting Rs 1,026.18 crore
of unallocated expenditure and Rs 1,408.64 crore towards provision for
tax.
Dividend
The Banks Directors have proposed a dividend of Rs 16.50 per share (on
the face value of Rs 10/-per share) for the year ended March 31st,
2011. The total outgo in the form of dividend, including taxes, will be
Rs 753.35 crore.
Capital Adequacy Ratio (CAR)
The Banks Capital Adequacy Ratio (CAR) is comfortable at 14.52% under
Basel II as on 31st March 2011. During the year, the Bank strengthened
its capital-base by raising Rs 1,500 crore through unsecured
subordinated bonds and Rs 711.50 crore through innovative perpetual
bonds.
The Banks Net Worth as at 31st March 2011 was Rs 19,750 crore
comprising paid-up equity capital of Rs 392.81 crore and reserves
(excluding revaluation reserves) of Rs 19,357.82 crore. An amount of Rs
3,488.33 crore was transferred to reserves from the profits earned.
Provisions towards Retirement and Other Benefits
During the year 2010-11, the Bank has made provision towards
contribution to gratuity (Rs 382.90 crore), pension funds (Rs 788.55
crore), leave encashment (Rs.-21.20 crore) and additional retirement
benefits (Rs 10.17 crore) on actuarial basis. Total provisions under
these four categories amounted to Rs 1,160.42 crore during the year
2010-11, against Rs 402.71 crore during 2009-10. Total corpus available
with the Bank at the end of March 2011 under these heads was: Rs
1,289.75 crore (gratuity), Rs 5,177.08 crore (pension funds), Rs 506.31
crore (leave encashment), and Rs 396.13 crore (additional retirement
benefits).
Key Financial Ratios
Particulars 2010-11 2009-10
Return on Average Assets (ROAA) (%) 1.33 1.21
Average Interest Bearing Liabilities
(Rs crore) 2,80,098.94 2,15,886.21
Average Cost of Funds (%) 4.67 4.98
Average Interest Earning Assets
(Rs crore) 2,82,109.79 2,16,735.54
Average Yield (%) 7.76 7.70
Net Interest Margin (%) 3.12 2.74
Cost-Income Ratio (%) 39.87 43.57
Book Value per Share (Rs) 504.43 378.44
EPS (Rs) 116.37 83.96
Operations and Services
Customer-Centric Initiatives
As always, efficient customer service and customer satisfaction are the
primary objectives of the Bank in its day to day operations. The Bank
is highly responsive to the needs and satisfaction of its customers,
and is committed to the belief that all technology, processes, products
and skills of its people must be leveraged for delivering superior
banking experience to its customers without fail.
Recently, the Bank has taken several measures to improve customer
service at the branches and at the same time, strengthened the customer
complaint redressal machinery for fast disposal of customer complaints.
Efforts to Improve Customer Service at Branches
The feedback on quality of customer service at branches is obtained
through the Branch Level Customer Service Committee meetings that are
held every month in which customers from various cross sections of the
society are invited including Senior Citizens and Pensioners. The
suggestions/views generated during the meetings are collated and
appropriate follow up action is taken to examine the feasibility to
implement the suggestions for improving the quality of customer service
rendered at the branches.
The Bank is focused towards providing excellent customer service
through all delivery channels and has been making continuous efforts
for enhancing the level of customers satisfaction by leveraging
technology to provide e-products and alternative delivery channels best
suited to the diverse needs of different customers. The varied
interests and expectations of customers are taken care of by improving
upon the various processes and procedures.
Compliance
The Bank is a member of the Banking Codes and Standards Board of India
(BCSBI) and has adopted the Code of Commitment to the Customers revised
by the BCSBI in August 2009 and also, Code of Banks Commitment to
MICRO and Small Enterprises. The Code has been placed on the Banks
website and also made available to customers at the branches.
While announcing the Annual Monetary and Credit Policy for the year
2010-11, the Governor, Reserve Bank of India, had proposed that Banks
should devote exclusive time in their Board Meetings once in every six
months to review and deliberate on issues concerning Customer
Service/Customer Care. To comply with this, two such six-monthly
reviews were undertaken by the Banks Board for the sub-periods
January-June 2010 and July-December 2010 during the Board Meetings
dated 20th November 2010 and 26th March 2011, respectively.
Customer Service Committee of the Board
The Bank has a Sub-Committee of Board for Customer Service which is
headed by the Banks Chairman and Managing Director with the following
members as on 31st March 2011.
1. Shri M. D. Mallya - Chairman and Managing Director
2. Shri Rajiv Kumar Bakshi - Executive Director
3. Shri N. S. Srinath - Executive Director
4. Dr Masarrat Shahid - Director
5. Shri Maulin Vaishnav - Director
This Sub-Committee addresses the issues relating to the formulation of
policies and assessment of its compliances which brings about
consistent improvement in the quality of customer service. It also
monitors the status of the number of deceased claims pending for
settlement beyond 15 days pertaining to Depositors/Locker
Hirers/Depositors of safe custody articles, and reviews the status of
implementation of Awards passed by Banking Ombudsman. The Committee
also addresses issues relating to systemic deficiencies existing in the
Bank, if any brought out by such Awards. The details of the attendance
of the meetings of “Customer Service Committee of the Board” held on
21st June 2010, 4th September 2010, 27th December 2010 and 26th March
2011 during financial year 2010-11 are as follows.
Meetings
Name of the held
Director Period period Meetings
of their attended
tenure
Shri M. D.
Mallya 01-04-2010 4 4
to
31-03-2011
Shri Rajiv
Kumar Bakshi 01-04-2010 4 4
to
31-03-2011
Shri N.S.
Srinath 01-04-2010 4 4
to
131-03-2011
Dr Masarrat
Shahid 01-04-2010 4 4
to
31-03-2011
Shri Maulin
Vaishnav 03-09-2010 2 2
to
31-03-2011
Shri A.
Somasundaram 01-04-2010 1 1
to
30-07-2010
Standing Committee on Customer Service
The Bank has also set up a Standing Committee on Procedures and
Performance Audit on Customer Services, comprising of three eminent
public personalities as members along with both the Executive Directors
and four General Managers of the Bank. This Committee oversees timely
and effective compliance of the RBI instructions on Customer Service
and also reviews the practices and procedures prevalent in the Bank and
takes necessary corrective steps on an on-going basis.
The suggestions emanating in the Branch Level Customer Service
Committee meetings are obtained by the Head Office on quarterly basis
from Regional Offices and placed before the Standing Committee on
Procedure and Performance Audit on Customer Services. The feedback of
the Committee meetings is then put up to the Customer Service Committee
of the Board of Directors.
Customer-Centric Initiatives and Redressal of Complaints
- The Bank has put in place a Customer Grievance Redressal Policy,
approved by the Board, and a well structured Customer Grievance
Redressal Mechanism. The General Manager in charge of the Operations
and Services” is designated as Nodal Officer for customer complaints
regarding the Bank. At Zonal and Regional levels, Zonal Heads and
Regional Heads are designated as Nodal Officers for their respective
Zones and Regions. The names of all Nodal Officers along with their
contact numbers are displayed in all the branches.
- A Note on Review of Customer Services & Grievances Redressal
Machinery is placed before the Board of Directors every quarter giving
position of customer complaints received at Regional Offices and Head
office and the follow up measures with important initiatives taken by
the Bank for improving the customer services during the period.
- To eradicate customer complaints fully and ensure hassle free
customer service, analysis is done on the complaints received from the
customers and suitable timely action is taken so that there is no
repetition of such complaints in future.
- The Bank has Board approved policies on Customer Services and the
same are placed on the Banks website.
Based on the feedback and suggestions from the grass root level
customer committees and various studies/surveys, a slew of customer
centric initiatives and measures were taken by the Bank during the year
under review to improve customer service at its branches.
KYC-AML-CFT
Know Your Customer (KYC) norms/ Anti-Money Laundering (AML) standards/
Combating of Financing of Terrorism (CFT) measures and obligation of
Bank under PMLA, 2002.
The Bank has Board approved KYC-AML-CFT Policy in place. The said
Policy is the foundation on which the Banks implementation of KYC
norms, AML standards, CFT measures and obligation of the Bank under
Prevention of Money Laundering Act (PMLA) 2002 is based.
The major highlights of KYC-AML-CFT implementation across the Bank are
as under.
- Generation of Cash Transaction Reports (CTRs) electronically for
submission to Financial Intelligence Unit (FIU), through the electronic
medium.
- Installation/Implementation of “AML Solution” for generating system
based alerts.
- System-based detection and submission of Suspicious Transaction
Reports (STR) to the Financial Intelligence Unit (FIU).
- System based Risk Categorization (from AML Measure) of Banks
customers accounts every half year.
- Filing of Counterfeit Currency Reports (CCRs) to FIU- IND, New Delhi.
The full KYC compliance entails staff education as well as customer
education for which the following measures have been taken by the Bank.
- A comprehensive list of KYC documents is uploaded on the Banks
website (www.bankofbaroda.com) for the benefit of customers.
- A KYC-AML page is created at the Banks Intranet for posting
reference material on KYC-AML-CFT education.
- Regular Training Sessions are conducted on KYC-AML-CFT guidelines at
the Banks training establishments.
- Training is being arranged for the Banks Senior Officials/Executives
at RBI, IBA and National Institute of Bank Management (NIBM).
- Sustained efforts are made to create expertise at the Banks Head
Office for Corporate Oversight and also for the KYC Audit of branches.
Government Business
The Banks Government Business department has primarily focused on
three activities, notably, Control and Maintenance, Business
Development and Pension Back Office during the year 2010-11.
To facilitate its activities, the Department created a special vertical
for its operations in New Delhi, headed by an Assistant General Manager
for ensuring better liaison with various ministries and departments of
Government of India. The main achievement of this department during the
year 2010-11 may be summarized as follows.
1) The Bank received authorisation for payment of pension to all
Central Civil Pensioners in the country.
2) Also, the Railway Board, RBI and CGA authorised the Bank to
undertake pension payment to the Railway
Pensioners under Single Window Scheme (SWS) under which reimbursement
of pension paid would be available at CAS, Nagpur.
3) Processing of pension of more than 55,000 Railway Pensioners would
also be done at CPPC under the Single Window System (SWS) with effect
from April, 2011.
4) During the review period, the Bank got authorisation for e-payment
of State Taxes in the States of Tamil Nadu, Kerala, Uttarakhand,
Karnataka, Andhra Pradesh, West Bengal and Delhi.
5) Conclusion of Agreement with Stock Holding Corporation of India
(SCHIL) for sale of e-stamps. This business has commenced in the State
of Gujarat.
6) Special Savings Bank Product for Pensioners “Baroda Pensioners
Savings Bank Account” was launched where pensioners get overdraft
equivalent to two- month pension.
7) Collection of RTO Fees in the State of Gujarat and Tamil Nadu.
8) Moreover, the Bank is now the Direct Agency Bank for Railway Receipt
and Payment Business instead of Sub Agent of State Bank of India at
nine locations.
9) For the benefit of the Pan Indian Customers, a proposal has been
sent to Ministry of Finance for authorising 700 additional branches for
PPF/SCSS Business.
10) The Bank implemented a revised accounting procedure and system for
Postal as well as Railway Receipt & Payment Business for automated
reimbursement process and to eliminate losses due to a negative float.
11) Commencement of the Payment of Income Tax through ATMs.
12) The customers were enabled to view their 26AS Statement of Income
Tax deposited through the Banks Internet Banking facility - Baroda
Connect.
13) The Bank was authorized for collection of Custom Duty through
e-mode at all locations in the country.
Vigilance
Vigilance activity in the Bank is an integral part of the managerial
function and primarily aims at (1) ensuring integrity, (2) protecting
the innocent (i.e., supporting quality decisions), (3) eliminating
forces that thwart integrity, and (4) preventing the losses -- both the
financial as well as reputational for the Bank.
A rational distinction is drawn between a business loss, which has
arisen as a consequence of a bona-fide commercial decision, and an
extraordinary loss, which has occurred due to mala-fide, motivated or
reckless performance of duties. On the one hand, to keep the morale of
the employees high and on the other hand, to weed out the attempts of
the unscrupulous persons, efforts are made to bring the departmental
action to its logical conclusion expeditiously.
The Vigilance machinery in the Bank is effectively performing its
proactive role in new risk prone areas emerging in computerized/
e-Banking environment, in addition to sensitising all categories of
staff members with the various preventive measures. The Bank has been
taking suitable steps towards preventive, detective and punitive
vigilance as per the Government of India guidelines.
With a view to share the various modus operandi of ingenious frauds
with the staff members, Quarterly Vigilance Newsletter has been
introduced by the Vigilance Department of the Bank to keep the staff
alert so that they should not fall prey to such attempts. The Bank has
also introduced a scheme for granting rewards to employees for
detecting and foiling attempts of frauds/prevention of frauds with a
view to encourage the vigil and alertness displayed by the employees
while performing the duties and thereby detecting/foiling the attempted
frauds. With the awareness, alertness and diligence exhibited by the
operating staff, 58 fraudulent attempts by unscrupulous elements were
thwarted, during the year April 2010 to March 2011, which saved the
Bank from substantial financial loss.
Business Performance
Given below are the details of the Banks major achievements on
business front during 2010-11.
Resource Mobilisation and Asset Expansion
The share of Banks deposits in total resources stood at 85.22% as of
31st March 2011. The total deposits grew from Rs 2,41,261.93 crore to
Rs 3,05,439.48 crore, posting a growth of 26.60% over the previous
year. Of this, Savings Bank Deposits
- an important constituent of low cost deposits grew by 22.67%
- from Rs 52,543.92 crore to Rs 64,454.04 crore. The share of low cost
deposits (Current plus Savings) in Total Deposits (Domestic plus
Overseas) was at 28.68% and in Domestic Deposits at 34.36%.
During the year 2010-11, interest rates offered on the most popular
buckets of retail term deposits of commercial banks in India increased
by 200 to 250 bps making low cost deposits a less attractive
proposition. Across the banking industry, the
share of low cost deposits (CASA) to total deposits shrank sharply
during 2010-11. Even for Bank of Baroda the domestic CASA share
marginally declined from 35.63% to 34.36% on a year on year basis.
The Banks Global Advances expanded significantly and much above the
banking industry average by 30.65% during 2010-11 led by 28.69%
expansion in domestic advances and 36.59% expansion in overseas
advances.
Unlike the experience of Indian banking industry, Bank of Barodas
Total Credit growth (at 30.65%) was in proper alignment with its Total
Deposit growth (at 26.60%) during 2010-11.
Composition of Funds - Global
Particulars End End Growth
March March
2010 2011
(Rs crore) (Rs crore)
Deposits 2,41,261.93 3,05,439.48 26.60%
- Domestic 1,85,500.25 2,33,323.30 25.78%
- Overseas 55,761.68 72,116.18 29.33%
Borrowings 13,350.09 22,307.85 67.10%
Global Advances
Particulars End End Growth
March March
2010 2011
(Rs crore) (Rs crore)
Advances 1,75,035.28 2,28,676.36 30.65%
- Domestic 1,31,643.62 1,69,407.86 28.69%
- Overseas 43,391.66 59,268.50 36.59%
Wholesale Banking
A strong corporate credit culture and consistent growth in credit way
above the banking industry average have been the key differentiators of
Bank of Baroda.
The Banks Wholesale Banking Division offers a full range of loan
products and services such as Term Loans, Short- Term Loans, Demand
Loans, Working Capital Facilities, Trade Finance Products, Treasury
Products, Bridge Loans, Syndicated Loans, Infrastructure Loans, Cross
Currency/ Interest Rate Swaps, Foreign Currency Loans, Loan Against
Future Rent Receivables and many more to its large and mid corporate
clients depending upon their needs. The product offerings are flexible
and suitably structured taking into account the customers risk
profiles and specific needs.
Based on the superior product delivery, passionate service orientation,
timely and speedier sanctions with a customer- centric approach, the
Bank has made significant achievements into providing an array of
Wholesale Banking products and services to several multinationals,
domestic business houses and prime public sector companies.
The Wholesale Banking Department started the year 2010-11, with a motto
- “Year of Strengthening Corporate Relationship”
and the focus was to improve the share of business from the existing
customers, thereby, strengthening the relationship with them and also
building new relationships by targeting the Corporates who were
hitherto not banking with the Bank.
Under Wholesale Banking, the Corporate Customers are identified as
Large and Mid Corporates. Those having annual sales turnover of over Rs
150 crore but up to Rs 500 crore are classified as Mid Corporates, and
those having a sales turnover of above Rs 500 crore are classified as
Large Corporates.
During 2010-11, the Wholesale Banking Division sanctioned fresh
facilities to 239 first time entrants amounting to Rs 36,318.67 crore
through its Fast Track scheme and achieved increase in the existing
accounts to the tune of Rs 41,660.31 crore, thus, the total sanctions
from the department reaching a figure of Rs 77,978.98 crore. This
exceeds the total sanctions for the previous year by almost Rs 7,900
crore. The major sanctions were given to sectors like iron & steel,
metals & metallic products, commercial real estate and infrastructure
segments like power, roads, telecommunication, etc.
Reduction in Turnaround Time in Wholesale Banking
The Department placed a major thrust on faster delivery through
efficient channels and adoption of better practices in credit
administration. Efforts were also made to improve the speed of decision
making without compromising the quality of decision. Simplification of
credit proposal formats was carried out, so that all vital information
was captured with a sense of objectivity, thereby quickening the
decision-making process. This helped the Bank a great deal in reducing
the turnaround time. The Department targets to reduce the time taken
for according a sanction to less than 25 days.
Project Finance Division
The Project Finance Division, a part of the Wholesale Banking
Department earned total fee income of Rs 19.14 crore during 2010-11
through conducting 156 TEV (i.e., Technical Evaluation & Viability)
studies and vetting of projects and syndication deals. This is in
comparison to the fees of Rs 6.84 crore earned during 2009-10 out of
TEV, vetting of projects and
also Syndication deals. The Division finalized 15 syndication deals
during the year as against three deals during the last year.
Furthermore, the fee receipts during the year have increased to Rs
14.67 crore as against Rs 3.98 crore last year. Out of the total booked
Syndication fees of Rs 30.42 crore, the amount already received was Rs
14.67 crore and the balance amount of Rs 15.75 crore will be received
during the year 2011-12.
Marketing Efforts in Wholesale Banking
The Department is planning to have a full-fledged Market Intelligence
Unit and a vibrant Marketing Team to target newer companies from the
perspective of significant business opportunities, especially in loan
syndication. The Project Finance Division attached to the department
has been tracking the Projects Today database on a regular basis and
identifying upcoming projects. The Relationship Officers identified to
handle various states of India and attached to Wholesale Banking
Department are also on the move to their respective states to have a
continuous liaison with the existing units and to help the Zonal
Offices in those states in targeting the new customers.
Other Initiatives
Additionally, the Banks Wholesale Banking Division took the following
initiatives during 2010-11 to strengthen this portfolio further.
1) A substantial improvement was brought about in communication
channels between the Corporate Office and Operating Units of the Bank
by creating separate e-mail IDs for different purposes like agreement
in principle, modifications and submission of credit proposals, etc.
2) A dedicated focus was given to upgradation of skills and knowledge
levels of officers working in the Department including the new campus
recruits.
3) A thrust was placed on regular grooming of Credit Officers and Forex
Officers to handle the credit portfolio of large number of branches.
4) A Plan was made to open additional Corporate Financial Services
branches in North Mumbai, Greater Noida and Surat.
5) The Department closely tracked the Mid Corporate segment accounts by
identifying the segment as a separate line of business. It is now
proposing to open 14 exclusive Mid-Corporate branches during the year
2011-12, for which licenses were obtained from the RBI.
6) The Department organized several customers meeting and one-to-one
meetings between the Corporates and the Members of Top Management of
the Bank to have first-hand information on their business and credit
requirements.
7) The Department took active interest in recruiting specialized
officers from campuses and Institute of Chartered Accountants of India
(ICAI) and placing
them in vital areas of credit administration across the
branches/administrative offices, etc., for bringing in new blood and
filling the vacancies arising out of attrition and retirement.
Retail Business
As in the past, the Retail Business continued to be one of the thrust
areas for achieving business growth during the year 2010-11. The Banks
performance during Financial Year 2010- 11 under Retail Banking Segment
is as under.
Growth under Retail Lending
Retail Loan outstanding was Rs 32,434.84 crore as on 31st March, 2011,
as against the level of Rs 24,247.71 crore as on 31st March, 2010. A
growth of 33.76% (Rs 8,187.12 crore) was registered during 2010-11 as
against a growth of 23.53% (Rs 4,619.76 crore) registered during the
previous year. The growth under five key products (excluding
LABOD/ODBOD etc) was 21.56% (Rs 4,094.72 crore) over the level of Rs
18,992.00 crore at end-March, 2010. During the same period of 2009-10,
growth under the five key products was 22.65% (Rs 3,507.36 crore) over
the level of Rs 15,484.63 crore as of end-March, 2009.
NPA under the Retail Loan
The amount of Non Performing Assets as on 31st March, 2011 under Retail
Loan was Rs 579.83 crore (1.79%) as against the level of Rs 511.77
crore (2.11%) as on 31st March, 2010.
Savings Bank Deposits
The Banks Domestic Savings Deposits stood at a level of Rs 62,959.07
crore as on 31st March, 2011 registering a growth of 22.83% (Rs 11,702
crore) over the level of Rs 51,257.55 crore as on 31st March, 2010.
Initiatives in Retail Banking during 2010-11 New Products Launched
- A new Retail Asset Product styled as Baroda Traders Loan against the
Security of Gold Ornaments/ Jewellaries was launched during 2010-11.
Also, its variant termed as “Baroda Advance against Gold Ornaments
/Jewellaries” was launched at all Metro and Urban branches of the Bank.
- A Retail Asset scheme under Baroda Personal Loan styled as Baroda
Loan to Retirees for Pension Option was introduced on 4th December,
2010 for a limited period up to 11th December, 2010.
- Education Loan Interest Subsidy Scheme for students belonging to
Economically Weaker Sections was launched as per the directives of
Ministry of Human Resource Development, Government of India.
- A new Term Deposit Product styled as Baroda Utsava Deposit Scheme for
444 days was introduced on 15th October 2010 at the interest rate of
8.10% which was revised from time to time and last increased to 9.35%
with effect from 1st March, 2011. A fresh deposit of Rs 19,918 crore
was mobilized up to end-March, 2011 under the product.
- Two new Retail Liability Products under Savings Bank Segment styled
as Baroda Pensioners Savings Account and a Life Insurance linked
Savings product styled as Baroda Jeevan Suraksha Savings Account under
a tie-up arrangement with IndiaFirst Life Insurance Company were
launched on 15th January 2011.
Business Initiatives
- To mobilise low cost deposits aggressively, a Savings Bank Deposit
Campaign was launched on 21st June, 2010 for the period of three
months. An amount of Rs 1,944 crore as fresh Savings Bank Deposit was
mobilized during this campaign. A second Savings Bank Deposit Campaign
was launched from 1st December, 2010 to 31st March, 2011, which
generated a fresh Savings Bank Deposit to the tune of of Rs 3,081 crore
under 1,014,589 accounts.
- For augmenting Retail Loan Portfolio, a Retail Loan Festival Campaign
was launched from 1st October, 2010 to 31st December, 2010. During the
campaign, a total of Rs 1,218 crore was disbursed under both Home and
Auto Loans. Another Retail Loan Campaign specially focused on Home
Loans and Auto Loans was launched from 1st February 2011 to 31st March,
2011. A fresh business of Rs 891.74 crore was generated during this
campaign.
- To increase the attractiveness, maximum period of deposits under
Recurring Deposit and Yatha Shakti Jama Yojna were increased to 120
months from the existing 36 months.
- Interest Rate Structure on Car Loans was revised from Quantum Based
Interest Rates to Tenor Based Interest Rates with effect from 1st
September, 2010.
- To facilitate the borrowers, an Online Auto Loan Application Module
was made live with effect from 9th August, 2010.
- A Tie-up Arrangement was made with IndiaFirst Life Insurance Company
for providing Life Insurance Cover to the Banks Home Loan borrowers.
- A “Reward & Recognition Scheme” for the Banks staff under Group
Credit Insurance scheme in a tie-up arrangement with Kotak Life
Insurance and IndiaFirst Life Insurance was initiated with effect from
1st October, 2010.
- The Bank opened a new Gen-next branch in NOIDA during
the first quarter of 2010-11 and now the total number of Gen Next
Branches is eight.
- Five new Retail Loan Factories at Karol Bagh New Delhi, Raipur,
Ludhiana and Nasik were opened during 2010- 11, whereas one existing
RLF at Jodhpur was closed. With this the total tally of the Banks
Retail Loan Factories (RLFs) is 35.
- Existing accounts of Home Loans and Education Loans were also brought
into the ambit of Group Credit Life Insurance Cover under the tie-up
arrangement with Kotak Life Insurance and IndiaFirst Life Insurance
with effect from 31st December, 2010.
Wealth Management Services
As a part of customer centric measures, the Bank has been providing
Wealth Management Services to its high net worth (HNI) and affluent
customers as a Total Financial Solution at one place since June 2004.
At present, the Bank provides through the network of its branches,
various third party products in Life Insurance, Non Life Insurance
including Health Insurance, Mutual Funds and Equity Trading under the
tie-up arrangements with different partners.
Moreover, during the last couple of years, the Bank has formed two
joint ventures (JV) with the leading international brands in the Mutual
Fund and Life Insurance segments.
Baroda Pioneer Asset Management Co. Ltd., a joint venture in Mutual
Fund in association with Pioneer Investments of Italy, and IndiaFirst
Life Insurance Co., a joint venture in Life Insurance with Andhra Bank
and L&G of U.K. have successfully positioned themselves in the Indian
market with encouraging performance even in the initial stages of their
business.
The extension of ASBA (Application Supported by Blocked Amount)
facility (i.e., the supplementary process of applying in IPO/FPO/Right
issues) to 2,100 more branches during the year, has enabled almost all
branches to provide the additional value added services to its
customers. This is a step further in our endeavor to protect customers
interest and provide them with new services. The Bank also launched
during the year an on-line ASBA Facility for its Net Banking customers,
which provides the convenience of a simple, instant, secure and 24x7
facility to apply for IPO/FPO/NFO to the Barodaconnect (i.e., the
Banks internet banking platform) customers from the comfort of their
homes/residences.
The Bank has also established Baroda Gold Lounge in 13 select
strategically located branches, which are distinct dedicated spaces to
provide par excellence investment advisory services to HNI customers of
the Bank. Initiatives taken by the Bank under the Wealth Management
Services have started contributing encouragingly to its non-interest
income.
MSME Business
The Micro, Small and Medium Enterprises (MSME) segment is a vital
component of Indian economy. This sector accounts for around 40.0% of
total industrial production, 34.0% of industrial exports and 95.0% of
industrial units and 35.0% of total employment in manufacturing and
service sectors of India. The contribution of services sector within
the SME segment is
quite significant, especially the IT enabled services, hospitality
services, tourism, couriering, transportation, etc.
To give a focused attention to emerging SMEs in India, the Bank has
been considering other commercial units with a turnover up to Rs 150
crore at par with the SMEs. To promote the growth of SME sector, the
Bank has launched a special and novel delivery model, viz. SME Loan
Factory, which at present, is made operational in 36 centres of the
Bank and well accepted in the market place. The SME Loan Factory is an
innovative model for streamlining processes and for timely sanction of
SME loan proposals. The model comprises of the Central Processing Cell
for speedy appraisal and sanctioning of proposals within the stipulated
deadline and a sales team to follow up on leads generated by the
branches. Going by the past success, the Bank is planning to open more
such loan factories in the ensuing year. The Bank has SME Loan
Factories at all major business centres across the country viz. Agra,
Ahmedabad, Bangalore, Bareilly, Baroda, Bhilwara, Bhubhaneshwar,
Bulsar, Chandigarh, Chennai, Coimbatore, Dehradun, two Factories in
Delhi, Hyderabad, Indore, Jaipur, Jamshedpur, Jamnagar, Jodhpur,
Kanpur, Kolhapur, Kolkata, Lucknow, Ludhaina, 3 Factories in Mumbai,
Nagpur, Nashik, Pune, Rajkot, Raipur, Surat, Varanasi and
Vishakhapatnam. These SME Loan Factories together sanctioned loans
aggregating Rs 14,530 crore during 2010-11 as against Rs 11,071 crore
in the previous year.
Growth of Business
The total outstanding in MSME Sector works out to Rs 27,365 crore as on
31st March 2011. The growth in lending to MSME Sector during the last
three years is given in the table below.
Year Growth
(%, YoY)
2008-09 24.18%
2009-10 43.98%
2010-11 29.63%
The percentage growth of MSME credit during 2009-10 was relatively high
as the advances up to Rs 20 lakh to Retail Trade were classified for
the first time under the “Micro & Small Enterprises Sector” in 2009-10,
in line with the RBIs revised guidelines issued during September,
2009. The growth rate
was normalized during the year 2010-11.
The Bank took the following initiatives in its SME business segment
during the year under review.
Initiatives in MSME Financing During 2010-11
1. During this year, the Bank introduced five new customer- centric,
area-specific products to suit the local cluster needs along with the
renewal of eight existing customer-centric area-specific products.
2. The Bank sponsored a workshop on “Management Skills to Source
Financing and Management of Technology by SMEs” for entrepreneurs
organized by the AIMA at Faridabad.
3. The Bank introduced “Protrack” - an e-tracking system for the SME
credit proposals with a view to have control over the turnaround time.
4. The Bank celebrated SME Festival from 1st January 2011 to 28th
February 2011 in order to give boost to SME advances. Some concessions
in the rate of interest and service charges were announced for loans
sanctioned during the celebration period.
5. The Bank participated in the Workshops arranged by CGTMSE on Bank
Credit to Micro & Small Enterprises and the Role of Credit Guarantee.
6. The Bank accorded higher importance to Increase the flow of credit
to MSME with a special emphasis on Micro Enterprises.
7. The Bank focused on collateral free credit under the CGTMSE scheme
through a special campaign.
8. The Bank achieved total customer relationship through enhanced
cross selling, locational meetings, involvement of trade bodies at the
national and state levels.
9. The Bank placed emphasis on continuous knowledge updating and skill
building of processing/marketing officers attached to its SME factories
with the help of external and internal training outfits.
Rural and Agricultural Lending
The Bank has always been a frontrunner in the area of Priority Sector
and Agriculture lending, harnessing the vast potential of the rural
market through its wide network of 1,171 rural branches
and 832 semi-urban branches. The Bank has opened 157 new branches in
rural and semi-urban areas during 2010-11. The Bank is the convener of
the State Level Bankers Committee (SLBC) in UP and Rajasthan. The Bank
also shoulders the Lead Bank Responsibility in 45 districts in the
states of Gujarat (12), Rajasthan (12), Uttar Pradesh (15), Uttaranchal
(2), Madhya Pradesh (2) and Bihar (2).
Moreover, there are five Bank sponsored Regional Rural Banks (RRBs) in
various states with a network of 1,223 branches and total business of
Rs 18,800 crore as of end-March, 2011.
Performance of Priority Sector Lending in 2010-11
Priority Sector Advances of the Bank surged from Rs 48,552.36 crore as
at the end-March 2010 to Rs 57,363.60 crore as at the end-March 2011
and formed 43.57% of the Adjusted Net Bank Credit (ANBC) against the
mandated target of 40.00%.
Agriculture Advances (both direct and indirect) of the Bank recorded a
growth of 13.47% over the previous year and rose to Rs 24,529.22 crore
as at end-March 2011. However, the Banks lending to Direct Agriculture
depicted a stronger growth of 28.72% (y-o-y) to Rs 17,157.83 crore
during 2010-11.
Under its flagship agriculture loan product “Baroda Kisan Credit Card”,
the Bank issued as many as 2,44,558 Credit Cards during 2010-11 to
provide credit to farmers. The Bank financed as many as 2,72,415 new
farmers during the year under review. As a part of its microfinance
initiatives, the Bank credit-linked 19,257 Self Help Groups (SHGs) with
an amount of Rs 163.77 crore during 2010-11, thereby taking the total
number of SHGs credit-linked to 1,34,942 amounting to Rs 956.96 crore.
Business and Social Initiatives
Besides posting a healthy business growth, the Bank undertook several
initiatives during 2010-11 to harness the emerging opportunities for
rural and agriculture lending. Some of them are mentioned below.
1. To augment its Agriculture advances, the Bank conducted special
campaigns, viz. Kharif and Rabi campaigns for crop loans, under which
the disbursements of Rs 2,317 crore and Rs 1,231 crore were made,
respectively. Another Campaign for Investment Credit was also
undertaken under which disbursements of Rs 993 crore were made.
2. The Bank organized 3,323 Village Level Credit Camps and disbursed
Rs 3,169 crore to 2,30,599 borrowers during 2010-11.
3. The Bank identified 450 Thrust Branches across India to enhance
Agriculture Lending which constituted 34.0% of the total Agriculture
Lending as at end-March 2011.
4. The Bank formulated various area-specific schemes, tailor made to
the needs of local requirements, particularly where there is a
concentration of industries like Rice Mills, Cold storages, cotton
ginning units, Poultry units, etc. Moreover, suitable concessions in
the rate of interest, service charges, etc., were allowed under these
schemes to garner maximum possible business. As many as 22 area
specific schemes were formulated to increase the lending to agriculture
sector.
5. Baroda Grameen Paramarsh Kendra (BGPK) - was another initiative
undertaken by the Bank to help the rural community by providing credit
counseling, financial literacy and other services like information on
the prices of agricultural produces, scientific farming, etc. The Bank
established 52 BGPKs as on 31st March, 2011.
6. Furthermore, eleven more Baroda Swarojgar Vikas Sansthan (BSVS),
Baroda R-SETI centres were opened during the year under review. With
this, the total number of BSVS went up to 36. Besides, Raebareli and
Ajmer BSVS were created exclusively for women entrepreneurs. The BSVS
are primarily the institutes for training the youth and imparting
knowledge and skills required for taking up self-employment ventures.
During the year 2010-11, around 42,212 youth beneficiaries were trained
out of which 28,331 have established self-employment ventures. It is
heartening to see that out of the total 79,442 beneficiaries trained by
these centres so far, 50,035 have already established their self
employment ventures.
Financial Literacy and Credit Counseling Centres (FLCC)-“SARATHEE”
Based on the guidelines issued by the RBI, the Bank has established 18
FLCCs, christened as “SARATHEE” to impart financial literacy and credit
counseling services to the needy people to help them avail financial
services from the banking
system and also to provide counseling services to those who are under
financial distress due to the debt burden. The Bank has opened these
centres under its BSVS trust. Free counseling services are being
provided to the concerned free of cost. The Bank opened 14 new FLCCs
during 2010-11, taking the total number of FLCCs to 18 as on end-March
2011. The Bank has firmed up a plan to open FLCCs in each of its lead
districts in due course.
Business Facilitators Model
This model has been implemented across India to accelerate the process
of Financial Inclusion of the excluded segment as well as to augment
the Banks agriculture portfolio. Business Facilitators will mainly
canvass loan applications for the Bank for which the Bank will pay them
compensation. Individuals including retired bankers and Government
employees, NGOs, farmers clubs and SHGs are engaged as agents to
improve the Banks outreach in the rural and semi-urban areas.
Micro Loan Factory
Additionally, the Bank has opened Micro Loan Factories at Raebareli and
Sultanpur in U.P. The Micro Finance Loan Factory has a mobile van with
facilities and all related stationeries/ documents on the SHG
financing. It is manned by officers who are duly authorised to sanction
and disburse loans up to Rs 25,000 to SHGs on the spot and at their
doorsteps.
Performance of RRBs Sponsored by the Bank
The Bank has sponsored five RRBs as under.
- Baroda Uttar Pradesh Gramin Bank, Head Office: Raebareli.
- Baroda Rajasthan Gramin Bank, Head Office: Ajmer.
- Baroda Gujarat Gramin Bank, Head Office: Bharuch.
- Nainital-Almora Kshetriya Gramin Bank, Head Office: Haldwani.
- Jhabua-Dhar Kshetriya Gramin Bank, Head Office: Jhabua.
The aggregate business of these five RRBs rose to Rs 18,803.05 crore as
of end-March, 2011 from Rs 16,244.41 crore as at end-March, 2010,
registering a year on year growth of 15.75%.
The five RRBs together posted a net profit of Rs 116.53 crore during
2010-11 as against Rs 118.93 crore earned during 2009-10. The “Net
Worth” and the “Reserves and Surplus” of all these RRBs put together
improved from Rs 609.12 crore at end-March, 2010 to Rs 729.96 crore at
end-March, 2011 and from Rs 354.43 crore at end-March, 2010 to Rs
452.68 crore at end-March, 2011, respectively.
Banks efforts towards Financial Inclusion
The Bank has formulated a three-year Financial Inclusion (FI) Plan as
per the RBI guidelines issued in 2010 that was approved by the Banks
Board. However, keeping in view the mandate given by the Government of
India, the SLBCs allotted
2,864 villages to the Bank, each having population more than 2,000 that
are to be covered under the FI Plan by March 2012, of which 1,200
villages were targeted to be covered by March 2011. The Bank
comfortably surpassed this target and extended banking services to
1,228 villages during the year 2010-11. The remaining villages are
proposed to be covered in the year 2011-12.
To reach out to such unbanked villages, two delivery channels have been
adopted i.e. ICT based Business Correspondent (BC) Model which is based
on the Application Service Provider (ASP) model with Biometric Smart
Card based technology wherein Business Correspondents visit villages
with Point of Service (POS) devices for carrying out transactions.
Under this model, the customers can operate their accounts using their
Smart Cards though the biometric authentication. The second delivery
channel adopted is Mobile Banking. Under this, the Mobile Vans move
within a cluster of villages in close proximity to the Banks existing
branches. The Vans with the Banks staff visit the identified villages
during some fixed days in a week for providing banking services. At
present, a Mobile van has been deployed in Charada branch of Mehsana,
Gujarat and three more vans have been deployed at Allahabad, Varanasi
and Bihar.
As per the directive of the Government of India, the Banks Chairman
and Managing Director, Executive Directors and Corporate General
Managers have been visiting the villages
under the FI Plan regularly to oversee the implementation and progress
of the Banks FI mission.
Advances to SC/ST Communities during 2010-11
The outstanding advances granted by the Bank to SC/ST communities have
been growing healthily year after year. This is evident from the fact
that the outstanding advances granted to these beneficiaries went up
from Rs 3,100 crore as at end- March, 2010 to Rs 3,760 crore as at
end-March, 2011.
In fact, the SC/ST communities accounted for a share of 28% in the
total advances granted to Weaker Sections during the year under review.
Furthermore, a special thrust is laid by the Bank in financing SC/ ST
communities under various government sponsored schemes namely
Swaranjayanti Gram Swarojgar Yojana (SGSY), Swarna Jayanti Shahari
Rojgar Yojana (SJSRY), Prime Minister Employment Generation Programme
(PMEGP), etc.
It is heartening to note that the Baroda Swarojgar Vikas Sansthans
(BSVS) have been giving due preference to SC/ ST communities while
selecting the trainees. So far, these centres have trained 29,721
youths under the SC/ST category of which 18,735 have already
established their self employment ventures.
International Business
The improvement in global economic scenario, strong economic revival
especially in the advanced countries and a substantial growth in the
International Trade flows supported growth of business and
profitability of International Operations. The Bank leveraged on its
long experience of international banking, strong and loyal customer
base, time-tested business model, technological initiatives to live up
to its position as the Indias International Bank.
During 2010-11, there was a better than expected growth in the business
and profits of the Banks International Operations. The asset growth
was further assisted by Foreign Currency requirements of Indian
Corporates for their overseas expansion, and, also, to take advantage
of the difference in cost of resources. To meet the requirements of
borrowers, the Bank raised Foreign Currency resources in timely fashion
at overseas centres at the finest terms supported by the Banks strong
credit story.
The Bank kept continuous watch on economic, social and political
developments around the world to safeguard its business interests. The
business model was aligned and risk management functions were further
strengthened to take care of any shocks in the ever-changing
international scenario.
The overseas branch network was further expanded to 85 branches/offices
offering further opportunities for generating profitable growth of
business.
Business and Profit Performance
During 2010-11, the total business (Deposits + Advances) of the Banks
Overseas Branches registered a growth of 32.51% (y-o-y). The Customer
Deposits increased by 23.44%, Total Deposits by 29.33 % and Advances by
36.59%. The International Operations contributed 24.6% to the Banks
global business as on 31st March, 2011.
Total Assets
Total Assets of the Banks International Operations increased from Rs
68,375 crore to Rs 91,273 crore registering a growth of 33.49% during
the year.
Net Profit
The Gross Profit for the year 2010-11 registered a healthy growth of
23.94% over the level of previous year. The Net Profit, however,
declined by 7.32% due to an unfavourable statistical base effect.
During the year 2009-10, the Net Profit had increased sharply because
of the reversal of provisions made under Mark to Market of
Investments. The contribution of international operations to the Banks
Total Net Profit stood at 19.15% during 2010-11.
Asset Quality
Consistent with its past practices, the Bank took all the necessary
safeguards at the time of asset creation and ensured monitoring of
assets on an ongoing basis to be in readiness for any eventualities in
the economic scenario around the world.
The accounts restructured in previous years as per the RBI norms were
continuously monitored during 2010-11 to ward off any deterioration in
the asset quality. In NPA accounts, there were continuous efforts for
upgradation/recoveries as per the norms in the country of operation. As
a result, the Gross NPAs to Total Advances were contained at 0.62% as
on March 2011. The Net NPAs too were modest at 0.19%.
International Presence
With the commencement of operations in New Zealand, the Bank extended
its overseas presence to 26 countries with 85 branches/offices as
under.
Banks Overseas Branches 54
Banks Representative Offices 3
Branches of Banks Overseas Subsidiaries 28
Total 85
In addition to the above, the Banks associate in Zambia has 12
branches.
Overseas Expansion
During the year 2010-11, the Bank opened seven new branches/ offices
(including the ones for its overseas subsidiaries). A branch was opened
at Ilford, Essex (U.K.) and five Electronic Banking Service Units
(EBSUs) in UAE at RAKIA, Ras Al Khaimah, Al Qusais, Dubai, Sh. Zayed
Road, Dubai, Al Karama, Dubai and National Paints, Sharjah. The
subsidiary in New Zealand - Bank of Baroda (New Zealand) - commenced
operations with the opening of branch at Auckland.
Future Plans in Overseas Business
In order to serve the ever increasing expatriate Indian population and
corporates around the world and canvass more diversified business for
the Bank, ambitious overseas expansion plans have been drawn by the
Bank. It proposes to further expand its network by opening additional
branches in countries where it is already present, and, also wants to
enter new territories. Steps have been initiated for opening of two
branches and two EBSUs in UAE, one branch in Oman and one branch in
Mauritius. The work related to the opening of eight new branches of the
subsidiaries is at an advanced stage. The subsidiaries in Uganda,
Kenya and New Zealand will be opening two branches each and in Botswana
and Guyana, one additional branch will be opened.
The Banks applications for setting up of a subsidiary in Suriname and
Canada, opening of a branch in Qatar and upgradation of a
Representative Office in Australia to a branch are under process by the
host country regulators. The Bank has already initiated steps for
identification of new centres for overseas expansion.
Syndication Centre
The Banks Global Syndication Centres at London and Dubai, supported by
the Offshore Banking Unit at Singapore and other branches in major
financial centres, are actively catering to the needs of Indian and
local corporates for Foreign Currency funds. The International Merchant
Banking Cell (IMBC), set up at the Banks Corporate Office, Mumbai,
plays an active role in the business on account of raising of
substantial resources by Indian Corporates. The IMBC now actively
participates in the loan origination.
Products and Services
After implementation of the Core Banking Solution in its overseas
operations, the Bank launched various new products and services to meet
the requirements of diversified groups of customers. New products,
developed after extensive market research, have found wide
acceptability with local population.
Technology Upgradation in Overseas Operations
- The number of ATMs at overseas territories and subsidiaries increased
to 68 (42 onsite and 26 offsite) as on 31st March, 2011 from 55 (36
onsite and 19 offsite) as on 31st March, 2010.
- Global Treasury Solution was implemented at the Banks operations in
UK, UAE, Bahamas, Bahrain, Hong Kong, Singapore and Belgium. The Banks
subsidiary in Uganda has also initiated process for implementation of
Treasury Module as per the requirements of the country of operation.
- Implementation of a Centralized SWIFT activity was completed and made
operational from the Banks Data Centre in Mumbai.
- Except UK and US Territories, all Territories/Subsidiaries have
started routing their Swift operations through the SWIFT Cell, Data
Centre. The XMM application was implemented in the place of SAM and PC
Connect.
- The Payment Messaging System too was implemented. It is a middleware
between Core Banking Solution (Finacle) and SWIFT which helps in
Straight-Through-Processing of incoming and outgoing SWIFT messages
with Anti Money Laundering check. The same was implemented in all the
overseas territories/subsidiaries except in UK and USA.
- The Anti Money laundering Erase (Batch mode) was implemented in all
the overseas centres except, Belgium and USA.
- Anti Money Laundering Online List Matching Solution too was
implemented at all the centres of the Bank except USA.
E-Banking
- The Bank has made “View based E-Banking” available in its operations
in Fiji, Oman, Tanzania and UK.
- The Bank has implemented “Transaction-based Internet Banking” in
Uganda, Botswana, UAE, New Zealand, Kenya, Mauritius and Seychelles.
- The Bank has firmed up its plan to cover all the remaining overseas
centres under this facility during 2011-12.
Risk Management in Overseas Operations
The Bank has put in place an appropriate risk management system,
comprising of necessary elements of active Board and senior management
oversight, adequate policies, procedures and limits, adequate
management information systems and comprehensive internal control for
risk identifications, risk measuring, risk monitoring and risk control
for its overseas operations. The Bank has implemented BASEL II
guidelines in all the Overseas Territories with effect from 31st March,
2008 and has adopted Standardised approach for Credit Risk,
Standardised Duration Method for Market Risk and Basic Indicator
Approach for Operational Risk.
To prepare for the adoption of the advanced approaches, the Bank has
developed customized BOB RAM internal Rating Module for its UK and UAE
territories, covering major portion of the overseas business. In a
phased manner, the BOB RAM will be introduced in all the other
territories. The Bank has posted highly skilled and qualified Risk
Managers in all the major overseas territories, to put in place the
requisite risk management practices in overseas operations and to
comply with the extant guidelines of host and home country regulators.
Regulatory Compliance
The compliance structure of the Bank is based on the extant guidelines
of the home countrys regulator. All the overseas
territories have put in place the centre-specific compliance policies
consistent with the corporate compliance policy of the Bank. A
compliance function is being carried out by the designated compliance
officer in the territory. The Bank scrupulously follows all the Anti
Money Laundering and Know Your Customers guidelines of the Host and
Home country regulators.
Treasury Operations
The global economic scenario presented a mixed picture during 2010-11.
While growth in emerging market economies (EMEs) remained strong, it
was on an upswing in the US and the Euro areas. However, the sharp
increase in oil prices during the course of the year as a result of the
events in the Middle East and North Africa added tremendous uncertainty
to the pace of global recovery. Coupled with rising prices of food and
commodity, the spike in oil prices significantly heightened the
inflationary concerns. Balancing the concerns on twin challenges of
taming inflation and managing economic growth, the RBI started hiking
policy rates since March 2010. During the year 2010-11, the RBI
cumulatively hiked the repo rate by 175 bps and the reverse repo by 225
bps, albeit in a calibrated fashion.
The advance estimate of the GDP growth for 2010-11, given by the
Central Statistical Organisation, Government of India is at 8.6%. The
benchmark 10 year G-Sec yield moved touching a high of 8.25% and a low
of 7.37% with an average yield of approximately 7.90% during the year
under review. Against this backdrop of rise in yields and rate hikes,
the Bank Treasurys focus was to enhance the overall yield on its SLR
portfolio. The average yield on Domestic SLR investment portfolio for
the year was 7.68%. Keeping in view the macro economic situation, the
Modified Duration of SLR investments under Available for Sale category
was kept at 2.62 years. During the year, the Bank earned Rs 4,645.83
crore by way of Interest/Discount earned on Investments, Rs 457.24
crore as Profit on Sale of Investment and Rs 307.61 crore as Foreign
Exchange earnings. The Treasury actively utilised the market movements
and used the Overnight Index Swaps and INBMK Swaps for hedging and
trading opportunities. The Treasury offers customized solutions using
available instruments viz. IRS, CIRS, Forwards & Options to meet
Interest Rate and Foreign Exchange Risk Mitigation requirements of
corporate clients. The Treasury actively tried to benefit from the
arbitrage opportunities available between various asset classes
including Money market, CBLO, Market Repo, Government Securities and
resources generated through the USD/INR swaps.
During the year under review, the Treasury mobilized long term
resources for the Bank through a mix of Upper Tier II and Perpetual
Bond instruments. The total amount raised was Rs 2,211.50 crore in four
tranches at the finest terms supported by the Banks strong credit
story.
Post financial crisis of 2008, the Indian economy showed strong growth
for a second consecutive year. However, the Industrial production
slowed down in the second half of 2010-11 impacted by the rising input
cost pressures. There were robust FII inflows in the first half of the
financial year 2010-11. Reflecting the
investor confidence, the BSE Sensitive Index touched a high of 21,108
during the year. However, the equity investors booked profits and there
was a net FII outflow in the last quarter of 2010- 11 on account of
events in the Middle East and North Africa, high oil prices and
continuing inflation. Taking advantage of the market movements, the
Equity Desk of the Banks Treasury actively churned its portfolio and
recorded good profits. During the year, the Banks Equity Desks
turnover increased by more than 60.0% over previous year, and it
doubled its profit over the corresponding period.
The Foreign Exchange Desk of the Banks Treasury too retained its
prominence as a key market maker in the Indian Banking Industry. The
Proprietary trading desk was active in encashing the arbitrage between
the Futures and OTC markets. The Foreign Exchange Desk was able to
manage the volatility efficiently with more than 25.0% increase in the
turnover in both the Inter-Bank and Merchant Desks. The Inter-Bank to
Merchant Forex turnover ratio for the Bank was 8.28 against Market
ratio of 2.85.
During the year 2010-11, the Bank inaugurated a new State of the Art
Dealing Room at Baroda Sun Tower at its Corporate Office in Mumbai.
Through this new Dealing room, the Bank is well positioned to scale up
its Treasury Operations in the coming years. The Treasury handles the
Banks Domestic Treasury Operations and covers activities in various
markets i.e. Foreign Exchange, Interest Rates, Fixed Income, Equity and
other alternative assets. The advanced technology platforms are being
used by the Bank to offer a basket of financial products to its clients
including Interest Rate and Currency Swaps, Forwards and Options.
Through the enhanced Automated Dealing System, the Bank is able to
offer auto generated real time foreign exchange rates to its clients
through the authorised branches in India.
Under the Business Process Reengineering (BPR), the Bank has
successfully implemented a Global Treasury Solution across major
financial centres. The Global Treasury Platform is running smoothly in
Mumbai, Europe (London and Brussels), Dubai, Bahrain, Singapore,
Bahamas and Hong Kong. During the year 2010-11, the roll out of the
Global Treasury Platform was initiated in the Banks New York
operations.
The Treasury Mid Office monitors market exposures and limits fixed by
the Banks Board of Directors on real time basis. The
Risk Management measures such as Value at Risk (VaR) is used to measure
Market Risk on all portfolios. These measures are backed up by the Back
Testing on risk numbers and Stress Testing of portfolios.
Corporate Social Responsibility (CSR)
Like in business, the Bank aspires to score high on Corporate
Conscience. As a responsible corporate citizen, it is the vision of the
Bank to empower the community through socio-economic development of
underprivileged and weaker sections. In its continued efforts to make a
difference to the society at large, the Bank further intensified its
efforts in this direction during the year 2010-11.
The Bank has established Baroda Swarozgar Vikas Sansthan (Baroda
R-SETI) for imparting training to unemployed youth, free of cost for
gainful self employment and entrepreneurship skill development which
help them improve their family economic status and also gives a boost
to the local economies from where they operate.
So far, 36 such Santhans have been established by the Bank in which
more than 79,000 young persons have been trained and around 50,000 have
been gainfully self employed.
The Bank has established 52 Baroda Gramin Paramarsh Kendra for
knowledge sharing, problem solving and credit counseling for rural
masses across the country. In order to spread awareness among the rural
masses on various financial and banking services and to speed up the
process of financial inclusion, the Bank has also established 14
Financial literacy and Credit counseling Centres (FLCCs) during the
year 2010- 11 taking the total number of FLCCs to 18.
Asset Quality Management
Bank of Baroda has rightly earned a reputation for excellence in the
Asset Quality management. Even during the year 2010- 11, the Bank was
able to maintain the best asset quality in the Indian banking system by
smartly and strategically managing its Non Performing Asset (NPA)
portfolio.
A close monitoring and follow up systems for recovery of NPA together
with a well-defined mechanism to catch early warning signals to prevent
slippages has helped the Bank to maintain its NPA at the lowest
possible levels.
In spite of higher slippages observed in general in the Indian banking
industry because of continuing adverse effects of economic downturn and
high volatility in the financial indicators, the Bank could restrict
its Gross NPA to 1.36% of Gross Advances as at 31st March, 2011 - the
same level as in the previous year. Even its Net NPA ratio was
contained at 0.35% as at 31st March, 2011 versus 0.34% as on 31st
March, 2010.
The Banks outstanding performance in the asset quality management was
reflected in the modest level of incremental delinquency ratio at 1.09%
in 2010-11 as against 1.17% in 2009-10. This ratio is measured as
“Additional Delinquencies as a per cent of the Opening Standard
Advances of the Bank at the beginning of the year”.
Consistent with its past record, the Bank maintained higher Loan Loss
or Provision Coverage Ratio against its NPA portfolio than the
mandatory norm of 70% set by the RBI. The Banks NPA Coverage Ratio as
on 31st March, 2011 was 74.91% as against 74.90% as on 31st March,
2010. The Loan Loss or Provision Coverage Ratio taking into account the
technical write-offs worked out to 85.0% as on 31st March, 2011 as
against 87.0% as on 31st March, 2010.
The Bank also adopted a strong follow-up mechanism for speedy
recovery/resolution of its NPAs by expediting the legal action as well
as through the compromise/OTS route. This strategy yielded the Bank
Cash Recovery of over Rs 455.49 crore during 2010-11 as against Rs
383.27 crore during the previous year. This is over and above Rs 189.17
crore in accounts upgraded to Standard Category during the year under
review. Furthermore, Cash Recovery from the Prudentially/ Technically
written off accounts amounted to Rs 272.65 crore during 2010-11.
The Banks experience in effecting speedy recovery in smaller accounts
with balance outstanding of up to Rs 10 lakh through its special drives
was highly rewarding. For instance, a Campaign SANKALP-3 launched
during the year under review resulted in the Cash Recovery of over Rs
77.78 crore. The Bank also launched special OTS scheme for its SME
accounts with balance outstanding up to Rs 10 crore, viz. “SME OTS
2010”. This scheme was also very successful and resulted in the Cash
Recovery of over Rs 53.18 crore.
The Banks consistent performance in delivering the best Asset Quality
in the Indian banking industry is borne out by the table given below.
(Rs. crore)
Asset Category 31st March 31st March
(Gross) 2011 2010
Standard 2,28,173.03 1,74,736.43
Gross NPA 3,152.50 2,400.69
Total 2,31,325.53 1,77,137.12
Gross NPA is comprising of:
Sub-standard 1,097.23 894.83
Doubtful 1,336.64 743.22
Loss 718.63 762.64
Total Gross NPA 3,152.50 2,400.69
Information Technology
The Bank has adopted a total end-to-end business and IT strategy
project covering the Banks domestic, overseas and subsidiary
operations. The key features of the Banks Technology Infrastructure
are as follows.
- All branches and extension counters of the Banks Indian operations
are on the Core Banking Solution (CBS) platform. Additionally, during
the year 2010-11, the CBS was implemented in Banks five Regional Rural
Banks in record time covering 1,218 branches and three extension
counters. As regards the Banks international operations, the CBS was
implemented during the course of the year in New Zealand and Belgium
territories. In all, 44 branches in thirteen overseas territories and
28 branches in eight overseas subsidiaries are on the CBS covering
97.0% of the Banks overseas business. In April 2011, with the
implementation of CBS in the Banks New York office, the entire
overseas business of the Bank too was covered under the CBS.
- Moreover, the Banks IT setup has been developed for account opening
process and transactions, both online and offline, to be carried out
through the Business Correspondents thus enabling Financial Inclusion.
The Mobile Van Banking too is launched by the Bank in Gujarat, UP and
Bihar as a Financial Inclusion initiative.
- The Bank has built the best of technology infrastructure by
implementing a state-of-the-art Data Centre conforming to the Uptime
Institute Tier-3 standard and also a Disaster Recovery Site in
different seismic zones with redundancy built in every single point of
failure to ensure uninterrupted banking service delivery to customers.
During the year under review, the Bank successfully migrated its
existing Data Centre to a new Data Centre in Banks own premises,
without disrupting the banking operations. Various Green IT initiatives
are also taken by the Bank in its new Data Centre.
- The Banks Internet Banking facility (Baroda Connect) provides speedy
and secured facility to transfer funds to self, third party (within the
Bank) and inter-bank. Other facilities available are online payment of
Direct and Indirect Taxes and certain State Government Taxes, utility
bills, rail tickets, online shopping, donation to temples and
institutional fee payment. Corporates also have the facility of direct
salary uploads, trade finance. State Tax payments, viz., Maharashtra
Virtual Treasury, Maharashtra Sales Tax, Tamil Nadu Commercial Tax,
Gujarat Cyber Treasury (Motor Vehicle Tax) have been enabled during the
year. SMS Alerts, RTGS / NEFT transactions are also provided in the
Banks internet banking portal. The ASBA (Application Supported by
Blocked Amount) functionality has been provided in Baroda Connect for
Online subscription to Initial Public Offers and Follow-on Public
Offers to apply for Equity Shares. Transaction based Internet Banking
has also been implemented in Uganda, Botswana, New Zealand, UAE, Kenya,
Mauritius, Seychelles and Fiji providing facilities such as funds
transfer to self and third party, bill payments, corporate salary
upload and online
shopping. The view-based internet banking has also been implemented
overseas in Oman and Tanzania.
- The Bank has implemented a Fraud Management Solution for two factor
authentication for e-banking transactions in India. The roll out in
International Territories will synchronize with the roll out of new
versions of e-banking.
- The SMS Alerts Delivery gateway has been upgraded by the Bank for
delivering Internet Banking alerts in India, UAE, Botswana, Uganda, New
Zealand, Kenya, Mauritius and Seychelles. This will be further extended
to all customers of the Bank shortly.
- Internet Payment Gateway services for debit cards/ credit cards are
increasingly offered to merchants and internet shoppers as a safe and
secure channel for online purchases.
- The Bank has made operational an ATM Switch in India, UAE, Oman,
Mauritius, Fiji, Tanzania, Botswana, T&T and New Zealand. An
integration with Paymark Switch in New Zealand National, Linx Switch
Trinidad & Tobago, FIS switch in UK is planned to provide convenience
to customers by increasing delivery points through ATMs covered under
these switches. As a customer centric initiative, the Bank has
implemented multiple accounts being linked to a single Debit Card
(Verified by VISA, CVV2) and enabled e-Tax Payments through the ATMs.
The Mobile ATMs have also been launched in Ahmedabad, Pune, Lucknow and
New Delhi.
- Mobile Banking - BARODA M-CONNECT - has been implemented on a pilot
basis in January 2011 and provides various facilities to customers,
viz., Balance Enquiry, Mini Statement, Linking of Multiple Accounts,
Fund Transfer, Request to the Bank, Bill Payments, Ticket Booking,
Shopping, Feedback/ Complaints etc.
- Also, the Retail Depository Services are made available to the Banks
customers. With a centralized depository application, branches are
equipped to provide depository services for both the NSDL as well as
CDSL.
- The Bank has launched an Online Trading System for Institutional
Trading. The Online Trading for Retail is in its final stage of
implementation and will be launched during the year 2011-12.
- The Banks Cash Management System is a full-function web-enabled cash
management solution offered to the Banks customers, covering services
like Receipt Management (Collections), Payment Management and Invoice
Management (Receivable and Payable Management).
- The CBS branches of the Bank are enabled for interbank remittances
through RTGS and NEFT The RTGS and NEFT have also been interfaced with
the Banks internet banking portal. The Straight-Through-Processing of
NEFT inward messages have been implemented in July 2010.
- The SWIFT facility for worldwide inter-bank financial communication
is provided at the Banks Foreign Exchange Authorised Branches in India
as also in overseas territories.
- The Bank has implemented a Payment Messaging Solution (PMS) in its 20
overseas territories and also in all authorised branches in India. The
PMS facilitates validation and formatting of SWIFT messages generated
from the CBS as per the SWIFT standards, and also goes through the AML
check.
- The Bank has also implemented a new Credit Card Management System.
The SMSes for all types of transactions viz., purchases, e-com
transaction etc. are generated online and e-statements are being sent
to customers.
- The Bank has implemented an Integrated Global Treasury Solution in
its territories like UK, UAE, Bahamas, Bahrain, Hong Kong, Singapore,
Belgium and in India, reducing the cost of operations and better funds
management.
- For improving the Banks service delivery, the Back Office functions
have been centralised at City Back Offices and five Regional Back
Offices (RBOs) have been set up at Baroda, Jaipur, Lucknow, Bhopal and
Coimbatore. The roll out of Personalised Cheque Books has been
implemented in the Banks five RBOs. The Bank has also developed
modules for the centralised FCNR operations.
- The Bank has implemented the Automated Cheque Processing Centre
(Inward & Outward) in February 2011 in its Service Branch in Mumbai on
a pilot basis, as a part of the Business Process Re-engineering
project.
- For regulatory compliance, the Anti Money Laundering (AML) has been
implemented in India and 20 overseas territories. The Bank has also
implemented Risk Management solution.
- The Enterprise-wide GL Solution (EWGL) has been implemented by the
Bank on 13th December 2010 in all of its CBS branches (domestic &
overseas). This provides variety of inputs to the Bank for strategic
decision making in business development and also generates enterprise
wide consolidated reports.
- The Centralised Payroll, Salary module, e-TDS module and Leave Module
have been implemented for all the Banks offices in India.
- The Human Resource Networking for Employees Service has been
implemented with the objective of creating a central database of Bank
employees for facilitating decision-making, promotion and selection
exercise as also for automating other HR processes.
- The Solar Power Generation System (SPGS) was implemented by the Bank
during the year in some of its rural branches to ensure uninterrupted
banking services to customers in rural branches. The SPGS is expected
to provide an alternate source of energy through the UPS at branches
that face acute power shortage or have large load shedding.
- A robust Information Security Management System has been put in place
by the Bank to protect the technology against security threat.
- Other major projects of the Bank like Customer Relationship
Management, Data Warehouse/OFSA and Knowledge Management commenced
during the year under review. While some phases of these projects are
completed, some phases are still under implementation.
Future Plans in IT
- The Bank has plans for consolidation of IT infrastructure by way of
Server Virtualisation, Storage Virtualisation, Backup Consolidation,
Desktop Virtualisation for more efficient utilisation of resources and
to refresh and upgrade the existing IT infrastructure.
- The Bank also proposes to upgrade the ATM switch to handle increased
volume of ATM transactions and more ATMs.
- The Bank has planned a Contact Centre Solution implementation to
enhance customer experience.
- The Bank has planned additional customer-centric initiatives through
internet banking, ATM and other delivery channels to make possible
seamless and efficient services across multiple channels.
- As a part of the Banks Business Process Re-engineering exercise, it
has strategically planned to centralise certain back office functions
of the branches so as to facilitate conversion of branches into sales
and service outlets.
- Five more Regional Back Offices at Delhi, Pune, Kokata, Jamshedpur
and Mumbai have been planned to be set up during 2011-12.
E-business
The Banks E-business department provides for different types of
Alternate Delivery Channels (ADCs) such as ATMs, Internet Banking
(Baroda Connect), RTGS/NEFT, Phone Banking, Internet Payment Gateway
(IPG) etc. In addition to this, the Department looks after Depository
Services, Cash Management Services, NRI Services and Sale of Gold
Coins. Following are the highlights of the performance of various
sections under the E-Business Department during 2010-11.
ATM/DEBIT Card Operations
Particulars 31/03/2010 31/03/2011
No. of ATMs operationalised 1,315 1,561
No. of Debit Cards Issued 4 5.95 lakh 62.71 lakh
New Initiatives in 2010-11
a) Payment of taxes through ATMs.
b) Cash withdrawal limit increased to Rs 25,000 per day from Rs 15,000
per day.
Baroda Connect (Internet Banking)
Particulars 31/03/2010 31/03/2011
No. of Users 3,66,605 5,73,575
No. of A/cs. Linked 12,91,847 21,90,700
New Initiatives in 2010-11
a) Online subscription of IPO/FPO (ASBA) was enabled.
b) Daily transaction limits were increased for the retail users.
Phone Banking
a) The Bank introduced this facility on 19th March, 2009.
b) The number of users registered under this facility as on 31st March,
2011 was 4,13,234 indicating a new addition of 1,70,464 users during
2010-11.
c) On this facility, the per day average hits were more than 600.
Baroda RTGS/NEFT
Particulars 2009-10 2010-11
RTGS NEFT RTGS NEFT
No. of Inward 8,85,527 15,83,158 13,98,612 34,24,515
Transactions
No. of Outward 12,93,970 6,61,923 19,25,969 14,88,661
Transactions
Avg Transactions
per 4,774 7,674 5,793 17,035
day (Inward)
Avg Transactions
per 6,516 3,105 7,235 8,015
day (Outward)
Baroda Cash Management Services
- During financial year 2010-11, the total number of transactions in
BCMS were 10,08,000 with total turnover of Rs 11,027 crore.
- It is proposed to extend these services to 100 more centres in a
phased manner.
Non-Resident Indian (NRI) Services
- Total NRI Deposits increased to Rs 17,578 crore as on 31st March,
2011 from the level of Rs 16,792 crore as on 31st March, 2010,
reflecting a modest growth of 4.68% during the year.
- This year also the Bank participated in Pravasi Bhartiya Divas-2011
in January 2011 at New Delhi.
Baroda e-Gateway (Internet Payment Gateway)
- As on 31st March, 2011, 52 Merchants were registered for this
facility and total turnover was Rs 11.73 crore.
Sale of Gold Coins
- The Bank started selling the gold coins since October 2007.
- At present, gold coins in denomination of 2gm, 4gm, 5gm, 8gm, 10gm
and 20gm are being sold. During the year 2010- 11, 1,08,743 gold coins
weighing 730.01 kg were sold.
- A profit of Rs 9.23 crore was earned from this activity during the
year 2010-11.
New Products to be Launched Shortly
1. Extension of Mobile Banking
2. Pre-paid Cards
3. Establishing Contact Centres at Baroda and Lucknow.
4. Launch of different variants of Debit Cards:
a) Platinum Debit Card
b) Maestro Debit Card
c) Combi Gold Debit Card
d) Debit Cards for Biometric ATMs.
As a customer centric initiative, the contact centres (Call Centres)
are being established at Baroda and Lucknow.
Human Resources
Human Resource strategies have been a key component of the Banks
overall efforts for business transformation and augmenting performance
of its operational units. The prime objective of the HR function is to
harness the employee potential for serving the customers better. The
Bank is endowed with a competent and highly motivated employee base of
around 39,385 who are engaged in handling the mammoth business
operations of the Bank.
Some of the major HR initiatives taken by the Bank during 2010-11 were
as follows.
Implementation of HR Technology
The Bank has created a very comprehensive HR technology platform
covering HRM, Training, Payroll & Leave modules enabling automation of
various functionalities. Various other modules too were continued to be
implemented during the year.
HR Initiatives in Capability Building
Substantial training and developmental activities were carried out
during 2010-11, which included comprehensive grooming programmes in the
area of Credit, Forex Dealings, Branch Management, Planning, Risk
Management, etc. besides all- round development and grooming of young
officers and new recruits.
The Bank conducted 1,544 training programmes in-house (through its
network of 12 Training Centres across the country, one IT training
center and an Apex Training College at Ahmedabad) and thereby trained
35,843 people during the year. Besides, the Bank also sent around 1,509
employees for undergoing training in various reputed external training
institutes of the country and even abroad.
Leadership Development
Taking into account the critical need for building leadership
competencies in people, the Bank has launched a comprehensive
leadership development program Project UDAAN covering Branch Heads of
all Urban and Metro Branches and all the Assistant General Managers and
Deputy General Managers with the objective of creating leaders for the
future. Such a massive and comprehensive leadership development effort
is
unparalleled in the industry and first of its kind for an Indian
state-owned Bank.
Recruitment Drive
Various recruitment exercises were undertaken to address the emerging
manpower requirements in the Bank. Recruitment of Specialist
agricultural officers, probationary officers, recruitment of young MBAs
direct from the campuses of renowned Business Schools were initiated in
large numbers to meet the needs of the Bank, both in terms of
replacements for normal attrition and factoring in the business growth
needs. The Bank recruited 1,871 Officers in various Grades/Scales (both
Generalists & Specialists), 1,131 Clerks and 632 Subordinate staff
members, thereby inducting a total of 3,634 new employees in the Bank
during the period 2010-11. The recruitment process would continue in
the year 2011-12 also with various recruitment projects underway for
filling up almost 2,000 posts of officers and 2,000 posts of clerks.
Framework for Career Progression
Special efforts were made during the year under review to fulfill the
growing aspirations of the employees for faster career progression,
thereby, motivating employees for higher productivity. Keeping this in
view, a large number of promotion exercises were undertaken during the
year 2010-11, the result of which are given below:
I Sub-Staff to Clerk 302
Clerk to Officer 519
JM-I to MM-II (Officer to Manager) 1001
MM-II to MM-III (Manager to Sr Manager) 971
MM-III to SM-IV (Sr. Manager to Chief Manager) 240
SM-IV to SM-V (Chief Manager to Asstt. Gen. 70
Manager)
SM-V to TEG-VI (Asstt. Gen. Manager to Dy. 33
Gen. Manager)
TEG-VI to TEG-VII (Dy. Gen. Manager to General 15
Manager)
Review of HR Policies and Systems
A focused review of all major HR policies and schemes was undertaken
during the year 2010-11 in order to bring about more employee friendly
rules, ease of processes and more transparency.
Special Thrust on Development of SC/ST/Other Backward Communities
The Bank is committed to the constitutional safeguards and social
objectives for development and welfare of persons belonging to SCs, STs
and other backward classes in society. The Bank is one of those banks
in the entire banking industry that have the highest number of
employees belonging to SCs and STs, which itself shows the commitment
of the Bank towards their development and upliftment. Some of the
highlights of the Banks efforts for development and welfare of people
belonging to SCs and STs are enumerated as under.
Reservation in Employment
The Bank observes all guidelines stipulated by the Government of India
for reservation of posts in employment in All India recruitment and
local recruitment. Around 15.0% posts are reserved for SCs and 7.5%
posts are reserved for STs in all India recruitments. For other
recruitments made on regional basis, appropriate percentage prescribed
for various States is being observed.
Special efforts are made like offering pre-recruitment orientation
training to SC/ST applicants for recruitment in the Bank. Relaxation in
age limit and qualifications are given and interviews of SC/ST
candidates are taken on relaxed standards in order to ensure that
appointment of candidates to the reserved posts happens. In the
Interview Panel for recruitment, a member belonging to SC/ST is
invariably associated. Candidates belonging to SC/ST, who are called
for interview, are reimbursed traveling expenses. In addition to
providing reservation in employment, the Bank is also providing
reservation and other enabling mechanisms in career growth and
promotions for SC and ST employees as per the guidelines in vogue.
Pre-promotion training before participating in promotion exercises is
also provided. Around 10.0% of the available residential accommodation
of the Bank is also reserved for SC/ST candidates.
The staff strength and representation of SCs and STs as of 31st March
2011 is as under.
Cadre Total SC SC % ST ST%
Officers 15,759 2,743 17.41 1,024 6.50
Clerks 15,628 2,317 14.83 943 6.03
Substaff 7,998 2,834 35.43 724 9.05
Total 39,385 7,894 20.04 2,691 6.83
SC/ST Cell
An exclusive SC/ST Cell in the Bank has been set up to monitor the
reservation and other enabling provisions for SC/ST employees in the
Bank. An Executive in the rank of General Manager is appointed as Chief
Liaison Officer for SC/
ST employees who ensures compliance of various guidelines pertaining to
the SC/ST employees. A Liaison Officer for SC/ ST has been appointed in
each Zone of the Bank who takes care of all matters and grievance
redressal of SC/ST employees of that Zone.
Meeting with SC/ST Welfare Association
With a view to have direct dialogue and review of reservation and other
special provisions for SC and ST, the Bank holds quarterly meetings
with the representatives of SC/ST Welfare Association of our employees
in the Bank. The Banks Chairman and Managing Director and Senior
Executives including the Chief Liaison Officer for SC/ST participate in
the meeting.
Bharat Ratna Dr. Babasaheb Ambedkar Memorial Trust
The Bank established the “Bharat Ratna Dr. Babasaheb Ambedkar Memorial
Trust” in 1991 for promoting welfare activities for the benefit of
SC/ST employees and their family members. Apart from scholarships to
children of employees belonging to SC/ST, the Trust also provides
scholarship to needy students belonging to SC/ST community, in general,
in major centres of the country.
Visit of National Commission for Scheduled Castes
The National Commission for Scheduled Castes visited the Bank on 17th
March, 2011, had discussions and interactions and examined the level of
implementation of policies and programmes. The suggestions and guidance
of the Commission are being scrupulously observed by the Bank.
Marketing
During the year 2010-11, the Bank focused on coming up with a
breakthrough marketing communication path. In view of the competitive
environment and multiple messages, the advertisements of different
banks get cluttered, which results in lack of differentiation in the
communication. To conquer the cut-throat environment and capture the
mind space of viewers, the Banks marketing communication focused on
enhancing the recall value of the brand, thereby, providing absolute
support to the field staff.
Creation of Brand Recall
The year 2010-11 saw the launch of the “Reinforcement Campaign II”
using the Banks already recognized sub-brand “Baroda Next - State of
the Art - Straight from the Heart”. The twin objectives of this
campaign were to remind the market of the product and services of the
Bank, reinforced with a robust technological infrastructure for
efficient and effective delivery and reach, and extend the scope of
“Baroda Next” to a younger and tech savvy generation. The Bank, as a
part of its strategy created 360 degree campaign consisting of
electronic, print, on-line, out-of-home, on-ground & in-branch
activities which supported the Banks drive to make more customers
using its retail products (Saving Bank/Current Account/Retail Loans)
strongly supported by the alternative electronic delivery channels.
The new “Reinforcement Campaign II” was innovatively designed using
different forms of communication viz. animated characters weaving
through real life sequences, attractively depicted with illustrations
and pictorial presentations. The Bank felt that there was a need to
move away from the regular photographic imagery of products and
satisfied customers. The Bank came up with a revolutionary, eye
catching visual element of a stick-man figure which was accepted by
its stakeholders and was highly appreciated in advertising and banking
industry.
The success of the campaign, in terms of reach, impact and exposure was
corroborated by the unaided feedback emanating from various target
segments.
Product Support
During the year 2010-11, a number of product promotion campaigns were
conducted to promote Retail Loans, Current Deposits, Savings Deposits,
SME products, NRI products and Sale of Gold Coins. A combination of all
media vehicles (print, electronic and OOH media) was used to support
the sales effort of field-level units. Their efforts were also aided by
suitable in- branch publicity through display of banners, posters,
leaflets and promotional events at the ground level.
Focus on Selling
The City Sales Offices (CSO), along with Retail Loan Factory and SME
Loan Factory, are envisaged to support the efforts of the branches in
improving the sales performance under various product categories. As on
31st March, 2011, there are 26 CSOs operational across the country.
Other Marketing Endeavours
Various on-ground activities undertaken by the Marketing Division
greatly helped to broaden the Banks competitive edge by improving
visibility, image, prestige and credibility. The Bank organized and
participated in many promotional
events. Some of the major events where Banks branding was enhanced
included Pravasi Bharti - New Delhi, Vibrant Gujarat Summit 2011,
Mumbai Marathon, Polo Tournament, Vadodara Marathon, Mint, Annual
Banking Conclave - “Banking & Beyond - New Challenges Facing India
Financial System”. The out-of-home media was also well leveraged to be
on the radar of customers constantly.
Out of the Box Thinking
- The Bank came up with a completely innovative idea by developing a
micro site to aid the “Reinforcement Campaign II”. The campaign
objectives were to promote the usage of alternate delivery channels
i.e. Internet Banking & ATMs and, also, to enhance the Banks image as
a tech savvy bank.
- This medium is now being continuously used to promote lead generation
for Retail Loan and Saving Bank campaigns.
- The animated Stick man figure has slowly evolved to capture the
imagination of both the Banks internal and external stakeholders as
the first of its kind in the Banking segment.
Awards and Industry Recognition for Bank of Baroda
The Bank has received several awards during 2010-11, for its consistent
outstanding and all-round performance (both business & financial),
superior management, dedication to excellence and contribution to rural
economy and financial inclusion.
Given below are a few select awards won by the Bank during the course
of 2010-11.
- Business Standard- Best Banker Award given by Dr Manmohan Singh to
the Banks Chairman & Managing Director at New Delhi.
- Best SME Business Start-up Scheme Award in the Banker Middle East
Product Awards 2011 ceremony held on 23rd March, 2011 at Emirates
Towers in Dubai.
- Skoch Financial Inclusion Award- 2011
- President Zuma Award- For outstanding contribution to advancement of
South Africa. - 9th Jan 2011 at Durban
- IBA- Banking Technology Award 2011 - Runner UP- Award given by Dr APJ
Abdul Kalam.
- Consumer Super Brands Award for one of the top brands of Indian
Status- by Consumer Super brands Volume 3- January 2010
- DSIJ PSU Award for Excellence in performance and contribution to the
Indian economy by the PSUs - by Dalal Street Investment Journal - 6th
April 2010
- Silver Award by Dainik Bhaskar group (DNA) under its Annual India
Pride Award 2010
- Business India - Best Bank Award- 2010 - 5th October 2010
- National Award 2010 - for Excellence in the field of Khadi and
Village Industries Central Zone for PMEGP.
- Bank of the Year 2010 (for India) by the Banker Magazine UK- London
- ABCI- Silver- Corporate Social Responsibility Column (Bobmaitri)
- ABCI- Silver- Bilingual Publication (Bobmaitri)
- ABCI- Silver- Indian Language Publications - Akshayyam
- My FM Stars of the Industry Brand Leadership Award 2010
Premises Re-Engineering and Ambience Enhancement
During 2010-11, the Bank made operational its second corporate building
located in Bandra-Kurla Complex Mumbai that was constructed and fitted
with latest gadgets and systems and with energy-efficient apparatus,
christened as “Baroda Sun Tower. Various important departments of the
Bank like Treasury Operations, Project Office, Data Center, E Business,
and BPR team moved to this new location along with some other support
departments during the year
Additionally, the Lucknow Zonal Office premises were handed over to the
Banks UPU Zone. The Zonal Office (UPU), Regional Office (Lucknow) and
Zonal Inspection Centre Lucknow occupied the premises in May/June 2010.
Similarly, the premises for Baroda Swarojgar Vikas Sansthan (BSVS) at
Pantnagar has been completed and handed over to the UP Zone. The
premises for branch office and currency chest at Vishva Karma
Industrial Area (VKI) Jaipur were also completedl and handed over to
the Banks Rajasthan Zone.
Moreover, the Auditorium, with seating capacity of 1,000 plus seats, at
Vadodara is almost complete and formalities for obtaining Occupation
Certificate are under way.
Around 15 branches of the erstwhile Memon Co-operative Bank Ltd. in
Mumbai taken over by the Bank during 2010-11 were remodeled,
refurbished and renovated to bring them at par with the branches of the
Bank in Mumbai. During the year under review, 120 branches were
sanctioned for refurbishment by Estate Management Department over and
above the branches sanctioned by the Zones for refurbishment.
Other Initiatives in Estate Management
In tune with its philosophy to use the best technology for saving power
and reducing expenditure, the Bank installed the Variable Air Volume
(VAV) technology and Air balancing system in the Air Handling Units of
the Heating Ventilation and Air Conditioning (HVAC) system at the
Baroda Sun Tower (BST) situated at Bandra Kurla Complex (BKC), Mumbai.
In the Baroda Corporate Centre (BCC) situated at Bandra Kurla Complex
(BKC), Mumbai, sewerage water was passed through a Sewerage Treatment
Plant (STP) and several litre of cleaned water was put to alternative
use like gardening etc.
In the canteens at BCC and BST, the Bank introduced a gas- based
cooking system, instead of an electric power based cooking system and
saved huge amount of electrical energy. Similarly the flow of water
from various taps at BCC is monitored and the use is reduced to the
minimum necessary, thereby saving substantial amount of potable water
every day.
The Bank installed light sensors on all the floors and solar lighting
and windmill at the Baroda Sun Tower, BKC Mumbai to save on electricity
expenses. The process of energy audit at all corporate offices in
Mumbai was also initiated for maximising energy efficiency.
Projects under Implementation
- Commercial complex at Mylapore for Zonal Office and a branch are in
the advanced stage of completion.
- Residential complex for constructing 29 flats for Executives and
Officers at Cenotaph Road, Chennai is in progress.
- Construction of the residential complex at Janakpuri and East of
Kailash, New Delhi has commenced operation.
- The administrative office and residential complex at Ghod Dod Road
Surat are also in the advanced stage of completion.
- The work for administrative office and residential complex at
Jamshedpur is in progress
Future Plans for Estate Management
To provide residential accommodation to the transferred officers in
Mumbai and to take benefit of the State Governments policy on
redevelopment of properties, the Bank has decided
to redevelop Bhandup staff quarters building and construct about 200
flats and also initiate redevelopment process for the dilapidated
Jogeshwari staff quarters to construct a building for residential and
commercial use.
The renovation of Bank of Baroda Institute of Information Technology
(BOBIIT) Centre at Gandhinagar is also on cards so as to make optimum
use of the available space at the centre. Renovation and face-lifting
of Mumbai Main Office (MMO) has also begun along with the facelift for
Parliament Street premises at New Delhi.
In tune with the Banks policy to have its administrative offices in
owned premises, the Bank has purchased plot of land at Jaipur and
Indore for construction of commercial building. The Bank has also
initiated process to acquire a plot of land at New Raipur in the State
of Chhatisgarh for commercial purpose.
The BCC Mumbai started functioning almost ten years back with a view to
satisfy the needs of a span of a decade or so. Now, it has become
necessary to redesign the seating arrangement and layout at BCC so as
to accommodate the increased staff strength in all the departments in
this building. Moreover, it has become necessary to consider a face
lift of the Top Management floors and the Ground floor of BCC Mumbai so
as to enhance the brand image of the Bank as Indias International
Bank.
Branch Network
Given below is the information on the Banks brick and mortar
distribution channels as on 31st March, 2011, which are observed to be
closer to common customers as compared to the E-Banking channels, which
are generally preferred by the tech savvy urban masses.
Area Classification Number of % Share in
(India) Branches Total
Metro 730 22
Urban 631 19
Semi-urban 832 24
Rural 1,171 35
Total 3,364 100
Overseas 54 --
Domestic Subsidiaries and Associates
The performance of “Subsidiaries, Joint Venture & Associates” of Bank
of Baroda was satisfactory and in line with the expectations during
2010-11.
The BOBCARDS Limited has turned around and made profits during the year
under review. A Memorandum of Understanding (MoU) was signed on 15th
December 2010 by Bank of Baroda, Bobcards Ltd. and BBVA (Banco Bilbao
Vizcaya Argentaria), a leading international Bank, headquartered in
Madrid, Spain to form a joint venture credit card business. Upon
regulatory approval, the agreement between the entities will allow BBVA
to acquire 51.0% stake in the existing credit card subsidiary of Bank
of Baroda.
The BOB Capital Markets Ltd. has been activated by appointing a
professional CEO and recruiting a professional team. The
focus is on Debt Syndication, Private Equity Syndication and marketing
activities. The company commenced institutional broking business in
October 2009 and will be commencing retail broking shortly.
The Baroda Pioneer Asset Management Company Ltd. is in its third year
of operation. The Company has launched five new products during 2010-11
- Baroda Pioneer Infrastructure Fund, Baroda Pioneer Short Term Bond
Fund, Baroda Pioneer PSU Equity Fund, Baroda Pioneer FMP 90 days Series
I and Baroda Pioneer FMP 380 days Series I.
The IndiaFirst Life Insurance Company Ltd., a joint venture company,
has received an overwhelming response from the Banks customers across
the country making the fastest ever insurance company to reach Rs 100
crore premium collections in the first 100 days of its operations. The
IndiaFirst is the first company to cross New Business Premium of Rs 202
crore in its first year of operations. With Rs 703 crore of new
business in 2010-11 and Rs 200 crore in the four and a half months of
2009-10, IndiaFirst crossed Rs 900 crore mark of the total new business
in exactly 500 days of commencement of its business operations on 16th
November 2009.
(Rs. lakh)
Entity (with date of Owned
Country Total Assets
registration) Funds
BOB Capital Market India 12,257.34 13,076.38
Ltd., 11 March, 1996
BOBCARDS Ltd., 29 India 11,343.65 19,070.11
Sept., 1994
Associate Baroda
Pioneer Asset Mgmt India 4,933.81 7,362.97
Co. Ltd., 5 Nov., 1992
IndiaFirst Life Insurance India 33,826.93 1,68,079.07
Co. Ltd., 19 June, 2008
Nainital Bank Ltd., 31 India 32,298.84 3,29,206.83
July, 1922
Entity (with date of
registration) Net Profit Offices Staff
BOB Capital Market
Ltd., 11 March, 1996 406.30 1 27
BOBCARDS Ltd., 29
Sept, 1994 1,026.91 34 117
Associate Baroda
Pioneer Asset Mgmt -1,538.37 1 59
Co. Ltd., 5 Nov., 1992
IndiaFirst Life Insurance -6,475.25 13 1,181
Co. Ltd., 19 June, 2008
Nainital Bank Ltd., 31 4,568.76 101 816
July, 1922
Implementation of Official Language (OL) Policy
During the year 2010-11, the Bank made significant progress in
promoting and propagating the use of Official Language and ensured
compliance of various other statutory requirements
framed under OL Act/OL Rules. The Bank could achieve all major targets
set by the Government of India under its Annual Programme. In
recognition of the Banks outstanding performance, the Bank was
appreciated at various levels.
The Town Official Language Implementation Committees functioning at
Jaipur and Baroda under the convenorship of the Bank have discharged
their responsibilities excellently and provided suitable guidance to
their member Banks. Both the committees were awarded first prize by the
Government of India for their outstanding performance and functioning.
Besides, our Zonal Office, Jaipur and New Delhi were awarded with First
Prize and Zonal Office Kolkata was awarded with second prize by the
respective Regional OL. Implementation office, Ministry of Home Affairs
for implementation of OL. Policy of Government of India in their area
of operations.
The Bank successfully completed more than two years of computer
training programme on use of Hindi based Unicode fonts for their
employees with a view to promote use of Hindi in day-to-day Banking.
During the year 2010-11, more than 550 employees were trained at the
Banks Corporate Office apart from the training imparted by various
other administrative offices across the country.
The Third Sub-Committee of Parliament on Official Language visited the
Banks Kasuli branch at the Regional Office, Mehsana, at the Zonal
Office, Kolkata and the Kottayam branch (Kerala Region) and appreciated
the efforts undertaken by the Bank in the area of Official Language
Implementation.
The Bank was awarded with Second Prize in linguistic Region B and
Fourth Prize in Linguistic Region A by the RBI under the “RBI Rajbhasha
Shield” competition.
The Banks in-house Hindi magazine “Akshayyam” was awarded by the ABCI,
Mumbai with Silver prize under the Indian Language Publication
category. The Bank has launched Baroda Hindi.Com E-bulletin with a view
to promote the use of Hindi through technology.
The members of the Banks Top Management regularly give interviews in
Hindi on Radio and various TV channels to reach a large audience of
investors, analysts and also to promote financial literacy.
Board of Directors
Shri Ajay Mathur was nominated as part time non-official director with
effect from 5th May, 2010 by the Central Government u/s 9 (3) (g) of
The Banking Companies (Acquisition and Transfer of Undertakings) Act,
1970/1980 for a period of three years or until further orders,
whichever is earlier.
Shri R. Gandhi was nominated as a Director with effect from 30th July,
2010 by the Central Government u/s 9 (3) (c) of the Banking Companies
(Acquisition and Transfer of Undertakings) Act, 1970/1980 to hold the
post until further orders. He was nominated as RBI nominee Director in
place of Shri A. Somasundaram, who ceased to be the Director with
effect from 30th July, 2010.
Shri Satya Dev Tripathi was nominated as part-time non- official
Director with effect from 31st August, 2010 by the Central Government
u/s 9 (3) (h) and (3-A) of The Banking Companies (Acquisition and
Transfer of Undertakings) Act, 1970/1980 for a period of three years or
until further orders, whichever is earlier.
Shri V. B. Chavan was nominated as Officer Employee Director with
effect from 11th March, 2011 by the Central Government u/s 9 (3) (f) of
the Banking Companies (Acquisition and Transfer of Undertakings) Act,
1970/1980 for a period of three years or until he ceases to be an
officer of Bank of Baroda or until further orders, whichever is
earlier.
Shri Milind N. Nadkarni, appointed as a Workmen Employee Director with
effect from 1st May, 2007 by the Central Government u/s 9 (3) (e) of
the Banking Companies (Acquisition and Transfer of Undertakings) Act,
1970, ceased to be Director with effect from 1st May, 2010, on
completion of his term.
Dr. Atul Agarwal nominated as a part time non-official Director with
effect from 23rd November, 2007 by the Central Government u/s 9 (3) (h)
of The Banking Companies (Acquisition and Transfer of Undertakings)
Act, 1970, ceased to be Director with effect from 23rd November, 2010,
on completion of his term.
Shri Ranjit Kumar Chatterjee nominated as Officer Employee Director
with effect from 20th December, 2007, by the Central Government u/s 9
(3) (f) of the Banking Companies (Acquisition and Transfer of
Undertakings) Act, 1970, ceased to be Director with effect from 20th
December, 2010, on completion of his term.
Directors Responsibility Statement
The Directors confirm that in the preparation of the annual accounts
for the year ended March 31, 2011:
- The applicable accounting standards have been followed along with
proper explanation relating to material departures, if any;
- The accounting policies framed in accordance with the guidelines of
the Reserve Bank of India, were consistently applied.
- Reasonable and prudent judgment and estimates were made so as to give
true and fair view of the state of affairs of the Bank at the end of
financial year and of the profit of the Bank for the year ended on
March 31, 2011;
- Proper and sufficient care was taken for the maintenance of adequate
accounting records in accordance with the provisions of the applicable
laws governing Banks in India; and
- The accounts have been prepared on a going concern basis.
Acknowledgement
The Directors express their sincere thanks to the Government of India,
Reserve Bank of India, Securities and Exchange Board of India, other
regulatory authorities, various financial institutions, banks and
correspondents in India and abroad for their valuable guidance and
support.
The Directors acknowledge with appreciation the assistance and
cooperation extended by all stakeholders of the Bank like customers,
shareholders and well wishers in India and abroad.
The Directors place on record deep appreciation for the hard work and
dedication of the members of the Banks staff at different levels,
which enabled the Bank to record high quality consistent growth year
after year despite economic challenges and consolidate its position as
one of the premier banks in the country.
For and on behalf of the Board of Directors,
M. D. Mallya
Chairman and Managing Director
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