Some nations, though, have done exceptionally well. With 8.7 per cent
GDP growth in 2009, and double-digit performance over the last three
consecutive quarters, China seems set to hit 10 per cent GDP growth in
the calendar year 2010. And having posted 7.4 per cent growth in 2009-
10, India ought to be able to grow by at least 8.5 per cent in 2010-11.
In general, Asia has shown remarkable rebound. According to The
Economist, Indonesia is expected to grow by 5.9 per cent in 2010;
Malaysia by 6.8 per cent; South Korea by 6.3 per cent; and Taiwan by
7.7 per cent. These are impressive growth rates.
The importance of Asia is also evident in the writing and printing
paper industry. In 2009-10, growth in demand was driven primarily by
the emerging Asian economies. The developed world witnessed a
contraction in demand, while the Asian pulp and paper market increased
its global share to around 39 per cent.
With this backdrop, let me start with your Companys objective of
sustainable growth in scale, size and profitability. There are three
critical guidelines that BILT continues to adopt in its growth
strategy. These are: O Positioning and operating in markets that have
strong domestic demand. As of now, BILTs manufacturing facilities are
in India and Malaysia. India continues to have one of the lowest per
capita paper consumption of around 8 kg. Given Indias growth
trajectory and the size of the population, there is considerable scope
of steadily growing and developing this market across a wide array of
products. The Malaysian market, too, has strong domestic demand. O
Developing cost effective manufacturing and distribution. BILTs
production facilities are in low cost economies, namely India and
Malaysia. In addition, the Company continues to strive to squeeze out
every element of cost in its day to day operations. You will get some
details of the managements initiatives on the cost front in the
section on Operations in the chapter on Management Discussion &
Analysis. O Focusing on technology and innovation.
In a mature industry like writing and printing paper, technology and
innovation are critical for reaping incremental benefits. BILT has a
strong focus on R&D, which is continuously leveraged to improve
operational efficiencies. Your Company continues to be very innovative
in marketing. It has actively created new segments, introduced new
products and restructured its distribution. These improvements
continued through 2009-10 and played a very important role in helping
BILT grow or maintain its market share while fulfilling the all
important objective of profitability.
A brief outline of your Companys performance for 2009-10 shows
encouraging progress: O Net sales grew by 34 per cent to Rs.3,795
crore. O EBIDTA increased by about 26 per cent to Rs.838 crore.
0 PAT (after minority interest and profits of associated companies)
rose by 17 per cent to Rs.197 crore.
While the details are given in the chapter on Management Discussion &
Analysis,
1 will highlight some of the underlying developments that have
contributed to this performance.
The paper industry is about creating, and making the best use of scale.
Not surprisingly, therefore, BILT has been on an expansion drive over
the last few years. In India, it has successfully commissioned and
started commercial production of 190,000 metric tonnes per annum (MTPA)
of additional capacity at Bhigwan; and another 165,000 MTPA of extra
capacity at Ballarpur.
These new capacities have come on stream when several other players in
India have also increased their scale of operations. It is estimated
that some 1.2 million metric tonnes (MT) will be added to the existing
capacity of 10.8 million MTPA during the next two years. While there is
no doubt about the long term growth in demand, in the short run, this
additional capacity does create competitive pressures. In this context,
a major achievement for your Company in 2009-10 was to successfully
sell almost all its extra output — of around 116,000 MT of new
production at Bhigwan and 73,000 MT at Ballarpur — without compromising
on pricing. This was achieved by a judicious selection of product mix,
creation of new market segments and enhancing efficiencies of the
distribution network to reach a larger market.
This strength of sales and marketing is critical to your Companys long
term goals. It is important that as we continue to strategically
develop or acquire new production capacities, we have a team in place
that has the ability to profitably sell all that we produce.
Your Company acquired Sabah Forest Industries Sdn. Bhd. (SFI) in 2007.
You may recall that in 2008-09, given the demand downturn, operations
at SFI were under severe stress. There were losses and large stock pile
up.
I am pleased to inform you that the situation has completely turned
around in 2009-10. SFI has posted its highest ever revenue and profits.
This was achieved through a focused effort at improving internal
systems and processes and by strategic market repositioning. A revival
in demand in Malaysia also helped in the cause. Today, your Company is
well positioned to service the Malaysian and related markets with an
operational base that has excellent access to raw materials. I expect
SFI to contribute significantly to BILTs improved performance in the
years to come.
I am also happy to report to you that your Company has increased its
exports. In 2009-10, some 14 per cent of its output from India was
exported. While this is a modest beginning, it has opened doors to
several new geographies and created a bridgehead for BILT in new
markets. Despite being at a nascent stage, this export growth has given
encouragement to the strategic premise of catering to world demand from
technologically capable, low cost production facilities.
The other related businesses, including office stationary supplies and
retail, have continued to expand according to plan. Some highlights are
given below: O The rayon grade pulp business at
Kamalapuram, which was under stress in 2008-09 due to a dip in demand
for viscose fibre, its main consumer segment, has recovered and
generated profits, thanks to a revival in demand. O BILTs market
share in India in the coated wood-free segment increased from 39 per
cent in 2008-09 to 48 per cent in 2009-10. O BILT continues to be the
largest player in the uncoated wood-free segment. Within this, it is
also the leader in the higher value Hi Bright segment, with a market
share of 37 per cent in 2009-10.
O With its well known brands in the copier market — Copy Power, Image
Copier and BILT Matrix — your Company accounts for a 25 per cent share.
O Driven by three key brands — BILT Matrix, Royal Executive Bond and
BILT Ten on Ten — your Companys office supplies and stationery
business grew by over 30 per cent, taking the total turnover to Rs.244
crore in 2009-10. Today, BILTs foray in office supply products has
grown to 40,000 outlets across 300 locations in India.
O Your Company entered the office supply retailing business with the
launch of its first store in June 2008 under the brand name ‘P3
(Paper, Print and Pens). These are early days. Even so, I am happy to
inform you that the business achieved a turnover of Rs. 52 crore in
2009-10, and the management expect to double this in 2010-11. Your
Company currently has 11 stores with a plan to add 50-odd stores in the
next three years.
BILT has always focused on being a good corporate citizen, and has
stressed upon sustainable growth and community development — especially
so, given that most of its units are located in deep hinterlands and
use natural resources like wood. We continue to stress on corporate
social responsibility (CSR). I urge you to read the chapter on CSR
which details some of your Companys achievement on this front.
In the last few years, your Company launched an extensive programme for
growth. This included capacity creation, acquisitions and new market
entries. These required many investments and significant capital
outlays. As of today, it is clear that BILT has proved its project
execution skills. 2009-10 is a step in the right direction. Potential
has been converted to value, which is a reflection of your Companys
operating capabilities, marketing skills and financial acumen. As your
Companys Chairman and chief fiduciary, I expect the management to
achieve similar, if not better results, in the years to come.
My thanks to all your Companys employees who have done a marvellous
job. And to you, for believing in this business and being with us. We
remain committed to enhancing shareholder value in every aspect of the
business.
GAUTAM THAPAR
CHAIRMAN
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