Dear Shareholders,
Despite multiple domestic challenges and weak global recovery, the
Indian economy has demonstrated its thirst for sustained growth,
driving a qualitative change in lifestyles and aspirations. The media
and television industry in India reflects this transformation
significantly, and is today a sector that has evoked global interest.
2010-11 will be remembered as the precursor of significant
transformation in media and entertainment in India. The advanced
digitization is evolving the industry at a speed never seen before. The
consumers are gradually realizing the benefits of advanced technology,
and consequently, the High Definition channels are enjoying greater
penetration in the Indian market. On the other hand, the regional
markets are also growing rapidly. With more opportunities for rural
income generation, India''s rural market for entertainment has grown
phenomenally
In fact, rural market was the major growth driver for the digital TV
growth in India. The Indian film industry is also growing attractively.
Domestic box office revenues registered high growth in 2010-11, backed
by growing multiplex penetration. Even though the traditional formula
of big budgets and star power continues to be accepted, the audience
has started appreciating experimental and niche content. This is an
unmistakable paradigm shift of viewer preferences which Balaji seeks to
capitalize on
At Balaji, we have always acknowledged the fact that ''content is king''.
Nothing can overcome a powerful and a convincing storyline. We have
evolved significantly with the changing entertainment requirements of
viewers and provided unmatched creative content to our shows. Our
versatility in content helped us to fulfill specific entertainment
requirements for multiple viewer categories. To leverage the burgeoning
opportunities in the Indian film industry, we have enhanced our focus
on film production and successfully established BMPL as a serious
player in the film industry.
We have encountered many hardships in the current fiscal and this has
impacted our financial performance, but we are confident to overcome
the challenges by virtue of our deep market insight and understanding
of evolving viewer aspirations. Moreover, we are thriving to create a
professionalized working environment with a rationalized cost model and
optimum utilization of talent and resources.
At Balaji, we have come a long way since inception, but our job is only
half done. We will continue our mission with greater vigour, to ensure
that we retain our leadership and continue to create game changing
content. I am confident that our team has the capabilities to take on
the industry challenges and move forward. I would like to convey my
gratitude to all our investors, business partners, viewers and all the
members of the Balaj family for their guidance and support.
Warm regards,
Jeetendra Kapoor
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