Dear Shareholder,
Five years ago, in my annual letter to you I first informed you of your
companys strategic plan to reach a turnover of $ 2 billion by the year
2010-11. Many in the industry looked doubtfully at a company that was
then less than $ 500 million. However you, our shareholders, once again
reposed in us your full faith and trust, and it is a matter of great
delight for me to report to you that yet again the team at Apollo has
lived up to your confidence. Targets are set, and targets are achieved.
However, what is often critical is the manner in which a goal is
attained. My confidence in the future stems more from the work that has
gone into putting systems and processes in place for the coming years,
than the achievement which is already behind us.
Whatnext for Apollo Tyres?
We exist in an industry, and indeed a world, that is going through a
period of ever-escalating change. Whether in our markets, or in our raw
materials or indeed in our people and processes, we have to keep
pushing the envelopetoensure thatweremainaheadofthe game. Our
imperative is to bemastersofour fate, and the only way to do that
is to be flexible, alert,scaledupand yet agile.
For your Company, at all points in time, the mantra has been to deliver
maximum value to each of our stakeholders.We believe that realising our
own potential - as an institution, as employees, as guardians of your
trust - is what allows us to deliver value year on year. This means
that as we reach a milestone, it is time again to begin a journey in
pursuit of the next – this time one that stretches and challenges us
even more than before, and one that seems more audacious than the last.
Your Companys aim is to be ranked among the Top 10 tyre manufacturers
in the world! We believe, realising our potential, is no different from
dreaming dreams and then working hard to make them a reality.
In these past few years, your Company has made certain significant and
large scale investments towards the future. These relate to building a
series of world class infrastructure of plants and machinery across
India, South Africa and Netherlands, to be able to produce efficiently
to satisfy rising market demands, including a state-of-the-art plant in
Chennai. Significant investments are planned in research and
development, which will move your Company to a more sustainable future,
with the use of green materials, and increased fuel efficiency from
our tyres. Most importantly, we will continue investing in our people,
empowering and enabling them to make all this possible, while adhering
to the highest standards of transparency and governance.
In short, we continue to create a foundation for future growth, which
your Company will now use as a springboard to realise its true
potential. Our plans going forward continue to remainas ambitious
a sever.
Expansion across geographies: A widening of our product range and
providing best-in-class services continue to remain focus areas. Even
as we plan the path ahead to becoming one of the Top 10 tyre
manufacturers in the world, the challenges of operating in a global
world are a reality like never before.
For the tyre industry as a whole, it has become increasing difficult to
secure profits – the much-needed resources to fuel future growth. The
challenges before your Company and the industry are multiple. Uneven
levels of growth, and the inability of some economies to recover fully
from the slowdown, might be dampeners, but definitely are not
deterrents for your Company. These are global realities. What works to
mitigate this is a team that is in place, capable of strategic
planning, continued innovation and quick implementation to work around
todays global issues.
However, one critical area continues to plague our industry –
unmitigated rise in the price of our raw materials. As you well know,
this year, we have witnessed unprecedented naturalrubber prices which
shownosigns of softening. Moreover, the gap between the demand for
natural rubber across the world, and its supply, is also increasing
every day. I assure you, your Company is workingon this issue, on all
fronts toaddress it effectively. Our research teams are working to
find ways and means to decrease this unconditional dependence on
natural rubber to whatever extent possible. Simultaneously, your
Company is working to decisively enter the area of rubber plantations
to secure for ourselves a captive source of natural rubber. We have
made a small beginning, which we are now looking to grow to its
complete potential.
As I look ahead, I am confident and optimistic about the direction
being taken by your Company. We believe that realising our potential is
not a one time job. The horizon expands every day. Your Company will go
the distance to bring to you its real potential in all that it does,
year on year.
I would like to thank you for being an active partner throughout our
journey so far,and seek your supportinthe growth years that area head
of us.
With all good wishes to you and your families.
ONKAR S KANWAR
Chairman & Managing Director
|