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2.25 (1.74%)
2.2 (1.7%) | Chairman's Speech (Amrutanjan Health Care) | Year : Mar '12 |
Dear Valued Stakeholders, This year marks your Company''s 75th anniversary as a public corporation. This is a feat achieved by very few companies both in India and around the world. One of the reasons for this is delivering consistent consumer satisfaction.Last year was a testimony to this in that your Company delivered top line and bottom line growth inspite of inflationary pressures and stiff competition. The substantial growth seen in 2011-12 was a result of investments made in brand and distribution process the prior year. Some of the areas of improvement are as follows: - Focus on secondary sales (sales of our distributors to the market) which brought in consistency in revenue month on month and growth in direct coverage - Relaunch of Brand Amrutanjan - Growth in new products - Growth in markets beyond South and East: Market share gain in West Zone which is the largest market for rubs and balms (Nielsen report) Another area of focus for the Company is Cost Management. I strongly and passionately believe in one thing and I espouse this at every interaction I get with my team: Costs should be managed in house before passing on to the consumer. I think companies have a moral obligation to do this. While inflation in our Country is being driven up due to structural and macro-economic factors, collectively companies are choosing the easy way out of passing the costs on down the value chain and perpetuating this vicious cycle. The recent foray into beverages also started off well with top line growth of 30% in the very first year of acquisition and the brand Fruitnik achieving the number 3 spot in terms of market share in Tamil Nadu. Our pilot foray into pain services business under the banner Amrutanjan Care, resulted in treatment of 2500 patients in the very first year of operation. The vision is to be present across the spectrum from products to services and to be a true Specialist in Pain Management. As we interacted with these patients we have truly seen the trust and credibility your brand carries. The pain center is operational in Chennai at this moment and plans are underway to take this model to other metros. In spite of heavy competition from multinationals and larger domestic companies, your company is thriving and growing and will continue to do so due to a strong focus on process and customer. S. Sambhu Prasad Chairman and Managing Director Amrutanjan Health Care Limited |
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| Source : Dion Global Solutions Limited | |
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