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Ambuja Cements
BSE: 500425|NSE: AMBUJACEM|ISIN: INE079A01024|SECTOR: Cement - Major
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Directors Report Year End : Dec '12    « Dec 11
Dear Members,
 
 The is a pleasure to present the Annual Report of the Company for the
 year 2012,
 
 1.  THE JOURNEY OF EXCELLENCE CONTINUES
 
 The Company continues to occupy an important and benchmarked position
 in the cement industry through continual capacity enhancement,
 operational efficiencies, financial excellence and focused
 sustainable Hoity efforts which promote the well-being of society. With
 sound tactical and strategic initiatives and the indomitable spirit of
 I can'' the Company is well poised to continue its journey of
 excellence in the short and long time frame,
 
 2.  BRAVING THE SLOWDOWN
 
 INDIAN ECONOMY LOOKING FOR SILVER LINING IN SPATE OF REFORMS
 
 The Indian economy has shown remarkable resilience compared to other
 global economies.  However, the stress was visible in below 6%
 projected GDP growth in £012 vis-a-vis aspirations of over 7% growth,
 in stark contrast to an average of 8% growth achieved during 2007-2011.
 
 Economic growth declined across all the sectors due to domestic and
 external factors, high inflation, wide fiscal deficit and unfavorable
 domestic savings and investment rate. Despite strong fundamentals and
 structural support, uncertainty and consequent lack of confidence held
 back investments in capital formation. Output was disrupted due to
 power outages and stalled projects. Services also slowed down due to
 both cyclical and structural factors.
 
 High inflation was a cause of worry, with wholesale price Index
 hovering over 7%. The weak rupee.  Settling around 7 55 against USD,
 increased the import bill of crucial fuel supplies, thus driving up the
 current account deficit.
 
 In an attempt to rekindle India''s economic slowdown, the Government
 unveiled a series of economic reforms. These have certainly led to a
 revival in investors'' sentiment. Though the first half of the financial
 year 2012-13 grew by just 5.4%, the reforms- driven positive sentiment
 is expected to help achieve growth rate of approx 5.5% by the end of
 the financial year. Manufacturing PM1 data for December 2012 published
 by HSBC, reflects this sentiment as it surged to 6-month high, backed
 by Strong factory Output and a spike in new orders.
 
 Steps taken by the Government to reform the economy has given a
 positive tone to (he challenging scenario,
 
 A MIXED YEAR FOR THE CEMENT INDUSTRY The first half of £012 augured
 well with robust demand backed by states holding elections and due to
 extended construction period owing to a delayed monsoon. This demand
 was largely driven by rural housing and road construction while other
 infrastructure activities remained sluggish.
 
 In the second half, demand faltered as construction activities remained
 sub clued with the onset of the monsoon, which extended till late
 October and uneven distribution of rain across the country, leading to
 floods in some parts Of the country while some areas faced
 drought/drought-like situation.
 
 Cement industry also suffered due to shod age of essential construction
 materials like sand, bricks, water {due to drought), etc. High interest
 rates and an overall slowdown in the economy kept demand suppressed
 
 In spite of slowing down of capacity additions, supply side pressures
 continued to remain. Adverse demand supply situation, mainly post
 monsoon, resulted m lower capacity utilization.
 
 On the cost front, India''s cement industry continues to reel under the
 pressure of rising input costs and high inflation rates. In March 2012,
 the railways rationalized freight rates, by effecting major changes in
 freight slabs which resulted in approximately 20''25% increase in
 freight charges. The Government also hiked diesel pence''s by 15/- per
 later (excluding VAT) in the middle of September, putting further
 pressure on freight & distribution costs. Some respite came in the form
 of reduced imported coal prices in the later part of the year, however,
 the cost benefit was restricted by a volatile rupee. Overall, The cost
 of coal increased in double digits.
 
 3.  FINANCIAL RESULTS 2012
 
 AT A GLANCE (STAND ALONE RESULTS):
 
 - Cement production increased modestly by 3,1% to reach 21.62 million
 Non tonnes, from 20-97 million tonnes while clinker production went up
 to 15-91 million tonnes registering growth of 7,5% over 14,7Q million
 tonnes in the year 2011.
 
 - Domestic cement sales volume reflected sluggish demand scenario by
 growing at 3.8% to reach 21.31 million tonnes from 20.54 million tonnes
 a year ago. Cement exports fell to 0.12 million tonnes From 0.37
 million tonnes a year ago. Clinker sales (including exports) grew by
 2.4%, settling at 0.55 million tonnes from 0.54 million tonnes In 2011.
 
 * Met sales at Rs. 9,675 crores were 13.8% higher than that of previous
 year * 8,504 crores.  Average sales realization improved by around 11%
 at Rs. 4.400 per tonne against approx Rs. 3,960 per ton in 2011.
 
 * Total {operating) expenses for the year 2012 increased by 11.4% over
 that of year 201J.
 
 * The company achieved an absolute EBITDA of Rs. 2,473 crores in 2012.
 This is higher by 25.0&% over the corresponding regrouped figure (Rs.
 1.977 crores) of 2011.
 
 * Net Profit at Rs. 1,297 crores improved by 5.6% over corresponding
 figure of Rs. 1229 crores for previous year:
 
 Amounl in 7 crores
 
                         Stand alone               Consolidated
 
                     Current year   Previous      Current 
                                    Year          year        Previous 
                                                              Year 
                     31,12-2012     31.l2.2011    31.12.2012  31.12.2011
 
 Sales (net of 
 excise duty)           9674.94        8504.32       9739.54     3521.03
 
 Profit before 
 Interest and 
 depreciation           2821.04         2224.9       2021.95     2225.13
 
 Less: Interest           75,66          52.63         78.46       53.44
 
 Gross profit           2746.18        2172.17       2743.49     2171,69
 
 Less: Depreciation       56122         445.15        563.53      446.24
 
 Profit before tax 
 and exceptional 
 item?                  2180.96        1727-12       2174,61     1726.49
 
 Less: Exceptional 
 items                   279-13          24.25        279.13       24.25
 
 Profit before tax      1991.03        1702.87       1895.68     1701,24
 
 Less: Provision 
 tor tax                 694.77         474.01        603.36      473.75
 
 Profit alter lax 
 bill balance 
 minority interest      1297,06        1226.36       1291.02     1227.49
 
 Less: Minority 
 interest                 -               -            (1.39}      (0.25)
 
 Net profit after 
 tax                    1237.06        1228.86       1293.21     1227,74
 
 Add Balance 
 bough lowland
 form previous 
 year                    264.76         325-85        598.72      649.44
 
 Profit available 
 for appropriation      1581.81        1554.21       1891.93     1868.18
 
 
 
 Amount in Tenino''s
 
                            Stand alone               Consolidated
 
                    Current Year   Previous 
                                   Year          Currant 
                                                 Year         Previous
                                                              Year
                    31.12.2012     31.12.2011    31.12.2012   31.12,2011
 
 Appropriations:
 
 Consequent to 
 change In 
 group''s
 interest                -             -            (0.36)         -
 
 General reserve      200.00         700.00        200.00       700.00 
 Provision for 
 dividend
 distribution
 
 Tax written 
 back                    -             0.83           -           0.83
  
 Dividend on 
 equity shares 
 (including 
 interim)             554.00         490.69        551.00       490.69
 
 Dividend 
 distribution 
 tax                   90,00          79.00         90.00        75.60
 
 Total Appro
 prialions            844.80        1269.46        843.84      1269.46
 
 Balanoe carried 
 forward to 
 Balance Sneef        737.01         204.75       1043.09       593.72
 
 4.  DIVJDEND
 
 The Company has paid an interim dividend of 70%
 
 1.40 per share) during the year. The Directors are pleased to recommend
 a final dividend of 110% (Rs. 2.20 per share). Thus the aggregate
 dividend for the year 2012 works out to 100% Rs. 3.60 per share) and
 the total payout with be Rs. 644.80 crores.  including dividend
 distribution tax of  90 crores.  Tiles represents a payout ratio of
 50%.
 
 5, MARKET DEVELOPMENTS
 
 That Company''s domestic cement sales in 2012 grew by 3.3% lo 21.31
 million lonnes 3$ compared to 20.&4 million tonnes achieved in 2011.
 Total cement sales (including exports) grew by £.5% lo 21 -43 million
 tonnes as compared to £0-91 million tonnes achieved in 3011 The
 company''s clinker sales in 2012 grew by £.4% to 0.55 million loners
 as compared to 0,54 million tonnes achieved in 2011.
 
 REGION WISE SALES VOLUME / GROWTH In the North region, domestic cement
 sales of I he Company grew by 8.9% to 8.79 million tonnes in 2012 as
 compared to B.07 million tonnes in 2011. Clinker safes during 2012 were
 at 0.10 million loners as compared to 0.12 million tonnes achieved in
 2011.
 
 In the Eastern region, the Company achieved sates of 4,22 million
 tonnes of cement in the domestic market, registering a growth of 7%
 over the previous year sales of 3.95 million tonnes. Clinker sales also
 grew by 7% to 0,45 million tonnes in 2012 as compared to 0,42 million
 tonnes in. 2011.
 
 In I he Weal A South region, the Company''s domestic cement sales in
 2012 declined by 2.6% to a.30 million tonnes as compared to 6,52
 million lonnes achieved in 2011. This was mainly on account of poor
 demand ?winy to tile drought-like situation In many parts of
 Maharashtra, extended shortage of essential construction materials,
 poor liquidity, fewer new projects, etc.
 
 Cement exports were reduced further lo 0.12 million lonnes as compared
 to 0-37 million tonnes in 2011 due to adverse international market and
 diversion of material to domestic market. The Company continues to
 develop and leverage its large and cable network of around 3000 dealers
 and 25.00Q retailers across India. Their reach and penetration helps
 the Company across the country in core rural and semi-urban markets.
 This, coupled with the strong brand equity and efficient channel
 management, helped the Company to withstand severe competition in an
 over-supply market.
 
 While the company''s network of ports, bulk cement terminals and captive
 ships on (the west coast has supported a sustainable and strong market
 position in Mumbai, Seurat and Cochin, the Mangalore Bulk Cement
 Terminal, which is expected to commence commercial operations in the
 first half of 2013, will further strengthen Company''s position and
 enhance footprints in the southern region.
 
 With the support of Holcomb''s rich experience of operating in 70
 countries, the Company has now added sophisticated IT and channel
 management tools to its traditional Indian model. This has enhanced
 Company''s capability to face stiff competition more convincingly and
 maintain a strong market position.
 
 The Company has embarked upon Marketing and Commercial excellence
 program {MaCX) lo further Sharpen its marketing, sales and distribution
 functions, This ambitious program is part of comprehensive Holmic
 Leadership Journey (HLJ), announced by Holmic management across the
 globe, to deliver substantial tangible and intangible gains and create
 value in competitive environment over next few years. MaCX aims to
 supplement in-house skills with global expertise of Holmic and that of
 advisory firms, to revamp customer interfacing functions by focusing on
 core value levers. This is an investment to future proof the company
 and to promote environment of innovation and excellence-
 
 COST DEVELOPMENTS
 
 The major cost elements of the Company continued their upward movement
 in line with unyielding inflation in the economy and volatile foreign
 exchange rates.
 
 MAJOR COST MOVEMENTS:
 
 i} Cost of major raw materials, namely, fly ash and gypsum, increased
 by 14% and 25% respectively on per ton basis, mainly on account of
 increase in transportation costs. Excise burden on fly ash introduced
 In the Union Budget 2011 continues. Overall, the absolute raw material
 costs increased by approx 15% over the previous year. During the year,
 the Company did not purchase clinker from open market. Costs on account
 of raw materials consumed, excluding purchased clinker, increased hy a
 little over 18% as compared to over 2011 costs.
 
 li) Power and fuel costs registered an Increase of around 16% in terms
 of absolute costs over last year. These costs account for approximately
 30% of total operating costs of the Company and are mainly driven by
 movement in cost of fuel, especially coal.
 
 Cost of coal used in kilns and power plants increased by 12.5% and 8.6%
 respectively on an average basis, over the year 2tJt 1. Concerns
 associated with linkage coal, like non availability commensurate with
 increased production, inordinate delay in conversion of allotted
 linkages into Fuel Supply Agreements (FSA) and deteriorating quality
 continues to be an issue.  The Company is proactively taking measures
 to mitigate expenses by trying cost effective fuel mix, exploring
 energy efficient technologies, and increasing the use of pet coke in
 lieu of coal.  Significant volatility and devaluation in Indian
 currency in 2012, especially in the second half, has made imported coal
 costlier, even when USD denominated coal prices relaxed- Cost of grid
 power continued its upward movement with per kwh rate Increasing at
 approximately 6% over the previous year.  Expensive thermal power was
 substituted by relatively cheaper grid power. Captive power generation
 Supported 60% of total power requirements of the Company in 2012 as
 against 70% in 2011.
 
 Savings on account of efficiency in operations helped reduction of
 costs by 2% of total energy costs.
 
 Freight forwarding costs, makes around 29% of total operational cost,
 also hardened by approx 18% in absolute terms over previous year.
 
 iv) Cost of packing went up by around 15% driven by increase in PP
 granule prices in line with oil price Increase.
 
 COST MITIGATION MEASURES / EFFICIENCY
 
 IMPROVEMENT INITIATIVES:
 
 I) Tine Company continued to focus on production of fly ash based PPC
 and maintained an average blending ratio of approximately 1-48.
 
 i) The Company has embarked upon an ambitious journey, named ''Holmic
 Leadership Journey'' (HLJ), as a pair of global efforts launched by its
 parent, Holmic, to add higher value for its shareholders.
 
 The Company is channelizing its efforts into exploring and utilizing
 excellence in the areas of customer development and cost leadership.
 Focus on customers, products and services Innovation, constructive
 pricing policies and empowered sales force Is expected to deliver
 Customer excellence. Incisive studies have been initiated to find the
 most efficient use of energy resources, maximizing usage Of Alternative
 Fuels and Raw materials (AFR}, optimization of clinker and cement
 movement to save on logistics costs.
 
 iii) Railway siding at Bhatinda grinding unit was made operational in
 mid January 2013. This will help us to optimize transportation costs
 for the unit and reduce dependence on road transport.
 
 Iv) A dedicated corridor (road), measuring B.5 km, connecting highway
 to our captive jetty at Muldwarka port has been completed to enable the
 company to shift the entire transport to Muldwarka port through own
 road. This would ensure seamless flow of dispatches to coastal markets
 using jetty at Muldwarka port, which makes 60% of total dispatches from
 Amhujanagar plant. Besides, this would also address some serious
 concerns of road safety.
 
 v) Dumas Channel. I he shorter sea route to BCT Surat explored in year
 2011, is being used extensively and facilitating transportation cost
 savings in coastal freight.
 
 7.  EXPANSION PROJECTS AND NEW INVESTMENTS
 
 The Company took up several projects to serve Its customers In a more
 efficient, cost-effective, reliable and environmentally-friendly
 manner, while bolstering its market position In the industry.
 
 CAPACITY EXPANSION DURING THE YEAR:
 
 In the Eastern region, the Company commissioned a pre-grinder at its
 Bhatpara unit in the Slate of Chhattisgarh at an approximate cost of
 Rs. 40 crores resulting in an increase in total cement capacity by 0,60
 million tonnes per annum. With the above addition, the Company has
 achieved cement grinding capacity of 27.95 million tonnes as at 31st
 December 2012.
 
 EFFICIENCY IMPROVEMENT MEASURES:
 
 The Company focused on consolidation and optimization of its existing
 capacities in all the three regions. Capital investments kept Mowing in
 during the year, to ensure the highest standards of safely in order to
 meet the company policies of ''Zero Harm1, clean arid energy efficient
 infrastructure, cost efficient and environment-friendly material
 handling systems and process optimization.
 
 i} Waste Heat Recovery (WHR) project at Rabriyawas umt in Rajasthan was
 initiated in year 2011 to bring efficiency in fuel utilization and
 optimize power costs. This is expected to complete by September 2013 at
 a total cost of Rs. 75 cnores. The Marat ha Cement Works unit in
 Maharashtra has also taken up this project (or implementation in
 2013-14 at approximate cost of Rs. 90 crores,
 
 ii) In order to Strengthen logistics capability and extend, reach to
 customers, a new railway siding project has been initiated at
 Rabriyawas unit in Rajasthan.
 
 sis) An automatic wagon loading system at Farrakhan unit in West Bengal
 being built at a cost of approximately T 32 crores, Is nearing
 completion. This will reduce the cost and improve the efficiency of
 material handling,
 
 Upcoming CAPACITIES AND INVESTMENTS:
 
 i) A new Sulk Cement Terminal (SCT) ss nearing completion at Manga)ore.
 With operations to commence early 2013, it will help I he company to
 expand its footprints in southern markets of India.
 
 ii) A new brown-field expansion project was announced in 2011 at
 Sank rail Grinding Unit in the eastern region comprising of a roller
 press and related logistics. The project has started progressing, with
 extended scope to include advanced technical specifications. This would
 add 0.00 million tonne grinding capacity to the unit, along with other
 facilities.
 
 iii) Significant cement capacity addition of approximately 4.50 MT at
 proposed integrated plant (with extended grinding capacities) is coming
 up at Marwar Mundwa, Nagaur district in Rajasthan, with associated
 dinkerisation capacity of 2.20 million tonnes. Environmental clearances
 for the project are already in place while mining land acquisition is
 in an advanced stage. The Company is also in the process of tying-up
 water sources required for construction and operations. Full-fledged
 construction work is expected in the later part of year 2013.
 
 Iv) The Company has taken up 13 new ambitious projects at different
 locations worth f 272 crores to Optimize and enhance efficiency. These
 projects have a quick payback of 2.5 to 4 years and likely to be
 completed in first half of 2014.
 
 v) A new brown-field expansion project at the Rabriyawas until in
 Rajasthan, for commissioning a roller press air a cost of Rs. 70 crores,
 will add 0.30 million tonne grinding capacity hy the end of the year
 2013.
 
 vij Plans are afoot to Set up a state-of-the-art blending facility at
 Sanand in Gujarat with grinding and mechanized packing facilities at an
 investment of 7 267 chores. This facility, once operational by the 3rd
 quarter of 2015, will lend a competitive edge in the nearby central
 markets of Gujarat.
 
 The year 2013 would see capital expenditure worth T 1100 crores, over
 and above Rs. 600 crores investment made in the year 2012. The entire
 proposed expenditure would be financed by internal accruals.
 
 ALTERNATIVE FUELS - THE GREEN ENERGY An ambitious project, named
 ''GeD20'', taken up by the Company to substitute costlier traditional
 fossil fuels by Alternative Fuels {AF), is progressing welt and
 supporting cost-cutting. Holcim is actively supporting our efforts by
 making available its world-wide experience and technical expertise in
 the area of clean and green technology and burning all sorts of wastes
 without corresponding release of harmful gases and CO2 in the air,
 Besides, Holcim''s rich experience in the area has helped devise in
 nova live ways of sourcing.
 
 The Company envisions being the most sustainable Company in the cement
 industry and draws heavily on Holcim''s sustainability policy on CO: and
 energy, eco-efficient products, atmospheric emissions, sustainable
 construction, etc. The strategic stress on environment tally-friendly
 and cost effective resources resulted in the establishment of the
 Recycle department to focus on Alternative Fuels and Raw Material
 (AFR).
 
 In order to optimize the furnaces at 5 of the integrated plants, lo
 support higher utilization Of lower cost, environment tally-friendly.
 alternative fuels, Ihe Company has planned investments involving
 capital expenditure of 7 200 crores. Some work on these am bilious
 projects has already started.
 
 During SOI2, the Company increased use of
 
 alternative fuels in its kilns From 0.59% in 2011 to M0% in 2012. The
 company is determined to achieve higher thermal energy substitution
 rates in the coming years.
 
 a, OUTLOOK
 
 REFORMS WILL RESULT IN ECONOMIC REVIVAL India''s growth story remains
 attractive in comparison with many developed and developing economies,
 although the nation''s adverse fiscal deficit and negative current
 account balance calls for some bold rectification measures from the
 Government. The Government appears to be focusing on consolidation of
 the economic recovery through expeditious clearances for the projects,
 selective disinvestment and accelerating foreign direct investments
 through policy reforms.
 
 While the impact of some recently announced progressive reforms would
 reflect only in a year and a half, the Company agrees with experts and
 expects GDP to grow in £013 at around 6% plus and the cement industry
 at 7,5 - 8%. This optimism relies On the positive outlook for
 infrastructure and construction, upcoming state and national elections,
 improvement in monetary conditions and also possible upturn in
 investments post the structural reforms. Higher agricultural income,
 lower interest rates, pre-election welfare and Five Year Plan induced
 spending by the Government is expected to raise private consumption
 growth and improve capacity utilization in the economy.
 
 GROWTH PROSPECTS FOR THE CEMENT INDUSTRY Cement demand emanates from
 four key segments.  Namely housing, which accounts for approx 67% of
 cement demand, infrastructure (13%}. commercial construction (11%) and
 industrial construction (9%), Economic reforms announced by the
 Government and RBI. including the expected lowering of i rile re si
 rates in 2013, will surely boost sentiments and rejuvenate the economy.
 
 The cement industry is looking for an up-cycle after muted growth for
 the last three years, backed by an increase in rural consumption and
 the recovery in the infrastructure activity. The recent government
 measures to fast-track infrastructure projects & with general elections
 a year away, construction activity is expected to pick up steam,
 leading lo strong demand for cement.
 
 Long-term growth prospects for cement demand are favorable, riding on
 the back of a growing economy and the impetus provided lo the busing
 and infrastructure construction activities in the 12th Five-Year Plan
 period (2012-17}, The total investment in infrastructure sectors m the
 Twelfth Five Year Plan is estimated to be Rs. 56 lakh crores (one
 trillion USD).
 
 Rising input costs, particularly energy, raw material, freight &
 distribution, will remain a key challenge few the cement industry. Any
 adverse changes to existing laws/taxes may impact the industry. Land
 acquisition, environment clearances, inadequate supply of raw materials
 like limestone, linkage coal & fly ash are likely to hamper expansion
 plans of many cement companies.
 
 The Company plans to militate such cost escalations through varied
 measures, including the increased use of alternative fuels and higher
 production of blended cement. The leadership journey adopted by the
 company will drive cost efficiency and customer excellence to increase
 margins. The Company will continuously strive to further strengthen its
 operational platform to manage cost, remain competitive and create
 value-addition for stake holders with a long-term perspective.
 
 3.  RISKS AND AREAS OF CONCERN
 
 ENERGY COSTS
 
 Coal price escalations, stressed supplies and faltering quality
 continue to remain a major area of concern. Depleting coal linkages and
 volatility in the Indian rupee is escalating the cost concern.  Tine
 company constantly works on efficiency improvement by plugging heal
 loss at every possible stage of Coal consumption, looking af cost
 effective fuel mixes and increasing the usage of alternative fuels
 These measures would partly address cost concerns. As a long term
 solution to energy security, capability development in area of
 utilization of alternative fuels involving large investments has been
 taken up under the banner of ''Geo20\ Waste
 
 Heat Recovery (WHR) systems that improve fuel utilization, and the
 tapping of renewable energy sources are lop priorities. Going forward
 the company realizes the importance of technological innovations and
 the extensive usage of alternative fuels for the sustainable reduction
 in energy costs.
 
 A long term solution to the problem resides in the development of
 alternative fuel (AF) sources, in particular industrial and
 agricultural waste materials, for which the Company is making huge
 investments under the banner of Geo20\ Waste Heat Recovery (WHR)
 systems to improve fuel utilization efficiency would help mitigate
 fuel-associated risks. Renewable energy sources, such as wind and
 hydro, are being tapped as far as possible to mitigate the high costs
 associated with traditional energy sources. This is in line with the
 company''s vision and mission and to fulfill the Renewal Power Obligation
 (RPO) recently imposed by many stales across India.
 
 ORDER OF THE COMPETITION COMMISSION OF INDIA
 
 On 20th June £012, the Competition Commission of India (CCI) passed
 an order imposing unprecedented penalties Of more than Rs. 6300 erg res
 against some cement manufacturers of the country, including the
 Company, in the matter of a complaint filed by the Builders Association
 ot India for the alleged contravention of the Competition Law, The
 penalty imposed on the Company is Rs. 1164 crores. The Company has
 filed an Appeal before the Competition Appellate Tribunal (COMPAT)
 against the order and for granting stay against deposit of penalty.
 The matter is pending before the COM PAT. The management, backed up by
 a legal opinion from the external legal counsel, strongly believes that
 the Company has a good case lo succeed before the COMPAT and
 accordingly, no provision has been made in the books of accounts tor
 the year 2012.  However, the amount of penalty has been considered as
 contingent liability.
 
 0E-ALLOCATION OF COAL BLOCK The Ministry of Coal allotted a coal block
 in the State of Maharashtra along with 1ST Steel & Power Ltd and
 Lafarge India Pvt. Ltd. The block was allotted for the captive
 consumption of the allotters. A joint venture company was formed for
 coal mining with the company holding 27-27% of shares. The JV company
 was in the process of achieving various milestones as per the terms of
 allocation letter. However, alleging delay in achieving the milestones,
 the Ministry of Coal passed an Order on 15th November, 2012 de
 allocating the said coal block and invocation of partial bunk
 guarantee. The Company immediately filed a writ petition in the Delhi
 High Court against the said order and the Hon''bie High Court was
 pleased to pass the stay order on 30th November 2012 against the
 encashment of hank guarantee The Appeal is pending before Hon''bie High
 Coud- The Company believes that the progress made by the JV company in
 achieving the milestones was quite satisfactory.  The alleged delay is
 either misconstrued or is for the reasons beyond the control of the JV
 company. In view of these facts, the management strongly believes that
 the Company has a good case to succeed in the writ pending before the
 Hon''bie High Court.
 
 ECONOMIC SLOWDOWN COUPLED WITH SURPLUS CAPACITY IN INDUSTRY
 
 Implementation of various reforms and macro- economic Initiatives being
 initiated by Government is important. In the absence of the
 rejuvenation of the national economy, aspired GDP growth may not be
 achieved, leading to restricted growth in cement demand- ft is
 perceived that, in this scenario, demand from infrastructure and
 commercial reality segments would be constricted- Coupled with capacity
 additions, the adverse demand supply scenario would continue, leading
 to pressure on volumes and prices.
 
 The Company, having clear sight of this risk, is weJI equipped to
 continue the growth plan leveraging and building up on its strong brand
 equity and channel network in the core retail segment. Marketing and
 Commercial Excellence [MaCX) would give the desired impetus to achieve
 excellence and provide a clear mitigation plan.
 
 TAXATION / ADMINISTRATIVE BURDEN
 
 External and internal pressures in the economy, the rising fiscal
 deficit and falling savings and investment rates are some of the
 challenges before the Government calling for strict fiscal discipline,
 rollback of incentive and experimentation with tax laws to mobilize
 additional sources and improve Tax to GOP ratio. Retrospective tax
 proposals still haunt investors. Introduction of domestic transfer
 pricing provisions would necessitate change in the way business is
 conducted in many areas besides entailing administrative costs.
 
 The much awaited reforms in the field of taxation, i.e.  the
 implementation of Goods and Services Tax [GST) and Direct Tax Code
 (DTC) are yet to come in. Though the Government has taken steps towards
 GST by introducing negative list in service tax, aligning provisions
 for excise and service tax. these have incremental cost impact without
 corresponding simplification and reduction in the overall
 administrative burden on the Industry. Thus, the lack of uncertainty on
 tax policies remains a concern,
 
 10.  HUMAN RESOURCES
 
 BUSlNE5S EXCELLENCE THROUGH HR LEADERSHIP Our HR systems and processes
 are aimed towards making us an employer of choice with sustainable
 talent. This is in perfect alignment with the company vision of being
 the most sustainable and competitive company in the industry. Towards
 this end, there have been constant efforts to ensure a capable talent
 pipeline
 
 The core of achieving business excellence lies in a dedicated and
 talented employee base. The first step towards (his is attracting the
 right talent through our streamlined and structured recruitment
 process. We have structured systems for performance management and for
 planning individual development with a vision of creating a wealth of
 high performance employees. The organization also believes in
 home-grown talent through various management development programs
 conducted in association with renowned business schools like IIM, ISB,
 NMIMS as well as international B-Schools.  We are focusing on creating
 leaders across levels and in the early stages of an employee''s career.
 The company has recently launched an initiative called Sustainable
 Talent for Enhanced Performance [STEP) to develop a sustainable pool
 of leaders equipping them with essential leadership skills and
 competencies and enhancing their coaching skill capacity. Our people
 are also exposed to the Holcim way of working through leadership
 development programs through talent movements to various
 
 Holcim operating companies across the globe specially in lha areas of
 finance, safely, projects, manufacturing and commercial.
 
 We believe that the success and milestones achieved during this year
 has been possible because Of Our people and robust systems and
 processes across the organization,
 
 PEOPLE POWER
 
 Over the last couple of years, we have initiated a very important and
 major Change Management program called People Power, This
 comprehensive program has evolved to manage plant performance at each
 of our locations, as well as to develop a very strong leadership
 pipeline. We have completed the roll out of this program at 16
 locations of the Company and have invested significant time and
 resources for its I''m pie mutation and to make this a way of life.
 
 During 2012. we made significant progress to strengthen all four basic
 pillars Of this program vie:
 
 - Organization Structure and Manning
 
 - Performance Management
 
 * Technical Model and Capability Building
 
 * Cultural Change and Sustainability
 
 This program will make the Company a Continuously Improving
 Organization in a true sense. As a part of this program, we have set up
 a People Power Academy at different plant locations and have introduced
 the Academy White Paper and the Academy Certification Program to ensure
 we get best quality people and offer them a visible career progression
 towards future leadership. This has now been embedded into our formal
 HR systems. Like any change management program, there are still tots of
 challenges that remain to be addressed lo main lain the level of energy
 and commitment of our people and to this end, we have developed a
 comprehensive and objective oriented ''People Power Excellence Index.
 The index comprises of more than 50 Indicators that give a fair idea of
 where each location stands in terms of sustaining The People Power
 momentum and what specific actions are required to excel further.
 
 We have also set up a dedicated PMO (Program Management Organization)
 at the corporate office for driving this change management program.
 Specific focus is given to capability-building through various
 customized programs. We have pull In place 7 community practices to
 replicate proven ideas with the help of plant champions. Conscious
 efforts are being made on unit-specific cultural aspects to build on
 their strengths and improve development areas,
 
 We are confident that this program which continue to contribute very
 significantly to realize our vision lo he the most sustainable and
 competitive Company in our industry,
 
 11, SUSTAINABILITY AND ENVIRONMENT
 
 NURTURING SUSTA1NABIUTY AT THE CORE OF THE COMPANY We renewed our
 commitment to sustainable development by revising our vision to be the
 most sustainable and com pet I live company in our industry.  We
 continued to pursue our sustainability goals under the overarching
 ''Sustainability Policy'', In addition we initiated the implementation of
 Sustainable Procurement Guidelines aimed at our supply chain. This is
 aligned to the Holmic Supplier Code of Conduct.
 
 To embed sustainability as a strategic factor in our framework,
 Sustainability Steering Committees were constituted last year. These
 have continued to assess sultana bilgy risks and opportunities both at
 the until and corporate level, and monitor the various sustainability
 initiatives. The Company''s focus among others is on low carbon growth,
 being water positive, use of alternative I tie], renewable energy,
 bio-mass etc. Continuing our participation in the Global Programme of
 Clean Development Mechanism (CDM) we are currently pursuing two CDM
 projects on Smokeless Chelas in the Community around our plants and
 Waste Heat Recovery.
 
 We released our 5th Corporate Sustainable Development Report. Tine
 report is aligned with Global Reporting Initiative (GRI) G3 guidelines
 for A  Level of reporting, having been ''Assured'' by an independent
 certifying agency. Additionally this year''s repot has also been GR1
 checked.
 
 We continue to focus on developing our renewable
 
 energy portfolio in the with Renewable and Clean Energy Roadmap till
 £020. We installed 330 KV of Solar energy at Bhatapara, Chhattisgarh I
 his year, in addition to the existing 7.5 MW of wind emery at Kutch,
 Gujarat comm. is jinxed last year. A 6-5 MW Waste Heat Recovery based
 power generation system is being installed which is expected 10 be
 operational by 2013,
 
 The Company is currently monitoring and reporting COS emissions as per
 the WBCSD Cement Sustainability Initiative (CSI) protocol. The Company
 is one ot the Co-chairs of CSI India and has been part of the Working
 Group on a Low Carbon Technology Road Map to the Indian Cement
 Industry. The Low Carbon Technology Roadmap report has been released in
 December Z012.
 
 We attained independent third-party assurance tor our water footprint,
 it was established [hat we are water positive by a factor of two.
 Further, we meticulously estimated our carbon footprint that included
 our all operations, bulk cement terminals, shipping activity, and
 offices, as well as offsets due to our plantation initiatives for the
 year £010. This was verified independently by a third party in
 accordance with the international standard ISO 14064:2006.
 
 In recognition of our endeavors in streamlining Corporate
 Sustainability within our operations, we have been awarded the CM
 Sustainability Award in the category of commendation for ''significant
 achievement'' bettering our previous year''s performance where we were
 adjudged winners in the category of commendation for ''strong
 commitment''.  Further, we have been rated at Gold Level in the
 Sustainability Plus rating done by Cll. The 100 largest companies by
 market cap and market share were rated against ESG Indicators by the
 Cl! for the Sustainability Pius rating. The rating was done across
 
 3 categories, namely Platinum, Gold and Bronze.
 
 PROACTIVE ENVIRONMENT MANAGEMENT
 
 The Company ensured availability of Continuous Emission Monitoring
 Systems (CEMS) round the year at all the 9 kiln stacks above 95% for
 online monitoring of all vital pollution parameters.
 
 Three of our grinding units have attained certifications
 
 to the Energy Management System as per ISO 50001:2011. Our Rabriyawas
 unit is in the process of implementing the standard. In addition to
 mapping the energy saved, corresponding greenhouse gas mitigation
 achieved through this initiative shall also be monitored.
 
 The company has taken steps to ensure it meets its commitments under
 the PAT scheme and RPO-REC obligations. Further, we are anticipating
 emission standards to be notified for S02 and NOx emissions.  We are
 taking steps to monitor and control our emissions so that we can meet
 the requirements of the new standard as and when they are notified.
 
 Most of our panels have done well in the Holcim Plant Environment
 Profile (REP] annual assessment. While the Company average equaled the
 Holcim average score in the integrated units, 4 of them scored above
 the Holcim average. Both individually and Company lever I, all the
 grinding units have scored above the Holcim average PEP 2011 score.
 
 As in previous years, this year we participated in Carbon Disclosure
 Project to make our carbon emissions public as per CSI protocols.
 
 CORPORATE SOCIAL RESPONSIBILITY (CSR)
 
 STRENGTHENING COMMUNITIES ACROSS THE COUNTRY Ambuja Cements Ltd. is
 among very few companies that invest more than 2% of their net profit
 in CSR, much before the new Companies Bill makes it mandatory for the
 corporate sector. The Company has clearly identified the community as
 one of the significant stakeholders, and is keenly interested in
 responding to their needs in a systematic manner.  This guides our
 efforts in community development.
 
 Ambuja Cement Foundation (ACF), (he CSR arm of the Company, has
 identified a broad spectrum of development initiatives, addressed macro
 level issues by stratagems a! the micro lever, and subsequently
 replicated and scaled-up work, leading to larger impact.
 
 When Ambuja Cements initially began identifying the needs of the
 communities, water emerged as a prime requirement in Gujarat and
 Rajasthan -
 
 amongst the most ecologically fragile regions of the country. Gujarat
 faces the problem of sea water intrusion and ingress; while Rajasthan
 faces perennial droughts and scarcity of water. Our multi-pronged
 approach resulted in several projects aimed at I water con Enervation and
 its effective usage, hath for domestic as well as agricultural
 purposes.  This extensive effort in water resource development over a
 period of time, has resulted in contributing to the water-positive
 status of the Company. The scale of work has been possible only due to
 extensive networking with other development organizations and
 project-based partnerships with various government departments.
 
 In Gujarat this year, aside from continuing to build and interlink
 water harvesting structures, promoting micro irrigation and creative
 awareness on elective utilization of water, ACF, in cob I a boo ration
 with the Government of Gujarat completed construction of a major check
 dam at Bhekheshwar to help recharge ground water The Bhekeshwar dam has
 a water storage capacity of 1.01 MCM.
 
 In Rajasthan, ACFs approach consists of reviving
 
 traditional water harvesting systems tike village ponds, khadins - a
 system of runoff farming, Innovations like sub-surface dykes on sandy
 river beds and promoting Roof Rainwater Harvesting Systems (RRWHS) in
 the region. These methods have had an impact on the drinking water
 availability as well as the irrigation potential 1o increase the area
 under cultivation, RRWHS has proved itself as a sustainable solution to
 address the issue of access to drinking water at the household level.
 Amajuba Cements, with its sustamability agenda, now has a clear goal
 for each functional unit to be water positive. ACF is now focusing its
 efforts on various water resource developments in each location,
 
 Lack of employment opportunities and access to skill up gradation is
 another complex issue taken up at ACF through its livelihood promotion
 programs.  Water agriculture being a primary occupation tor the
 majority people around our plants, our C5R activities focus on
 agro-based livelihood programs which include promotion of System of
 Rice Intensification (SRI), organic farming, mushroom cultivation,
 honey collection, horticulture promotion, training programme on
 scientific and recommended agricultural practices through Krishi Vigyan
 Kendra at Kodinar.  Additionally, in Rajasthan, with the support of
 Rajasthan State Seed Corporation, a large project on seed production is
 enabling higher returns for farmers.
 
 By way of promoting weather-based insurance.  ACF is also enabling
 farmers to better manage risk in agriculture crops. Since March £010,
 ACF has participated in the Better Cotton Initiative, a global project
 lo makes cotton production sustainable for producers and the
 environment- the projects now reaches out to over 7000 farmers and
 about 93% of the participating farmers have qualified as per BCI
 parameters
 
 To create alternate sources of employment and bridge the gap between
 required and available skills, ACF''s. 17 Shill and Entrepreneurship
 Development Institutes (SEDI) have trained over 9000 candidates in over
 40 different trades. Systematic study, analyzing local demands for
 skills and maintaining market and Industry linkages has helped these
 institutes promote gainful employment with a placement rate of over
 75%,
 
 Health and Sanitation are important indicators Tor Human Development
 Index (HDIJ, and have prime significance in ACF''s efforts in the area
 of social development. The comprehensive program, evolved over a period
 of time, places emphasis on clinical, preventive, as well as pro motive
 healthcare. Across locations, a large team of 312 Sakhis (Village
 Health Functionaries] play a vital role in ensuring improved access to
 health facilities for all in the communities.  These Sakhis are
 periodically trained by ACF lo enhance their knowledge, capacities and
 skills in handling primary healthcare needs all the village level, and
 working closely with the gram pane hay at and village health and
 sanitation committees (VHSCs) to improve health and sanitation
 facilities in the villages. Many of our units have taken measures to
 link Sakhis with government/government Supported programs. Currently
 over 115 Sikhism have been absorbed as ASHA workers under NRHM,
 angina workers or as angina helpers.
 
 We have continued to work on education and prevention of HIV/AIDS with
 truckers and migrant workers around our plants by providing services
 such as Still treatment, counseling and awareness sessions,
 
 Ambuja (Vlanovikas Kendra (AMK) al Ropar, is a Centre of special
 education working for the welfare of persons with autism, cerebral
 palsy, mental retardation and multiple disabilities Since 1999- The
 school provides various therapies and programmers'' for children along
 with a strong emphasis on outdoor games To reach the maximum number of
 special children in need, this year AMK introduced a ''home- based
 rehabilitation programme'' under which special educators from the school
 visit children at home on a weekly basis. This way the school creates
 access for those children in need of specialized services, but cannot
 go to school.
 
 After the stellar performance of d of our AMK students in World Special
 Olympics 2011 held in Greece this year, our athletes won 13 Gold, 07
 silver and 02 Bronze medals In athletic events in the Special Olympics
 Bharat. Punjab Chapter Five students from AMK were adjudged best
 athletes Of the tournament. AMK also won the ''Overall Championship
 Trophy of the tournament and was adjudged the Best Institution tn
 sports in Punjab for a record 7th year in a row.
 
 STAKEHOLDER ENGAGEMENT
 
 Clearly identifying groups of stakeholders helps the Company to respond
 lo I heir needs in a focused manner. We Endeavour to evolve active
 participation of various stakeholders in the process of planning,
 implementation and monitoring of various programs.  We set up a
 Community Advisory Panel (CAP] al each of our locations. This panel has
 representatives from the Company as well as from the host com main
 lies, including the local administration, and is constituted to present
 the views and opinions of the people and discuss and build consensus on
 initiatives for the Company to implement jointly with the people in the
 area.
 
 fn the year 2012. all operational sites reviewed our CSR Through our
 Social Engagement Scorecard (SES), The exercise provided an opportunity
 for the community lo review and evaluate ACF''s work.  The scorecard
 result this year has been a rating of 75-100% across locations.
 
 The Abuja Volunteerism Program launched Iasi year provides an
 opportunity for our employees lo engage and participate In the
 Company''s social development projects. In 2012 Abuja Cements saw 1695
 employees dedicating
 
 I heir services. Their value long efforts amounted to approximately
 16.885 hours,
 
 12.  OCCUPATIONAL HEALTH AND SAFETY (OH&S)
 
 WORKING TOWARDS ZERO HARM FOR OUR PEOPLE We believe QH&S is one of
 our core values and we strive for Zero Harm lo our employees,
 contractors and visitors.
 
 A review of the Company''s OH&S performance has led to addition of some
 key action areas and a further re iteration of the earlier objectives.
 The key to us areas are:
 
 t) Increase visible leadership in OH&S by the Front Line Management.
 Apart from the annual OH45 targets, each operational plant undertook
 one additional initiative based on the Fatality Prevention Element
 (FPE) of Ambuja Cement.
 
 2) Fatality Prevention Elements include working at heights, isolation
 and lockout, vehicle and traffic safety. These were Implemented across
 our sites with a target of 40-60%. The quality of implementation was
 assessed through an external certifying agency.
 
 3) A formal OH&S management system, aligned with the Holcim OH&S
 Pyramid System and other directives, has been established over the past
 few years across the organization. All sites were assessed for
 implementation of the Holmic GH&S Pyramid System through an external
 certifying agency. The scores from the OH&S pyramid assessment were
 excellent and a clear demonstration of the implementation of an
 integrated OH£S management system in our operations.
 
 4) Each of our plants has taken steps to ensure there is no
 reoccurrence of fatal incidents within the organization, on the basis
 of investigation reports. A similar initiative was also undertaken for
 fatalities reported within ACL since 1st January 2008, potential
 fatalities reported within ACL and fatalities reported within Holmic
 World Since 1st January 2012.
 
 5) To reduce Risk Exposure through the application of the QH&S
 Management system, the following actions were Initiated:
 
 '' An interface between ACL QH&S Management system. Maintenance Cement
 (MAC) and the integration of Alternative Fuel A Raw Materials (AFR)
 OH&S (ACerl requirements) in the ACL OH&S management system was
 established.
 
 * A road map was developed for the implementation of OH&S directive for
 the Contractor Safety Management System (CSM).  Implementation of CSM
 was initiated among the high-risk category of contractors.
 
 A process was Initiated tor the integration of QH&S requirements during
 the planning and elution of a shutdown by applying the ACL OH&S
 management system. Risk assessments were conducted for all activities
 during the shutdown,
 
 6) We established risk-specific and competency- based training as per
 the requirements of the targeted Fatality Prevention Elements and other
 OH&S directives.
 
 The Company is committed to reduce OH&S risks through continuous
 efforts and the integration of Obis requirements with other business
 processes. It makes us proud that two of our integrated plants -
 Rabriya was and MCW have received National safety awards and FICCI Gold
 respectively, in recognition of their safety performance.
 
 13.  EMPLOYEE STOCK OPTION SCHEME
 
 During the year, the Company has not granted any fresh stock option to
 its employees.
 
 CUMULATIVE DISCLOSURE
 
 The particulars as on 31st December, 2012 as required to be disclosed
 pursuant to Clause 12 of SEBF (Employees Stock Option Scheme)
 Guidelines 1999, in respect of past ESOS are as follows:
 
 CUMULATIVE POSITION AS ON 31ST DECEMBER, 2012:
 
 Nature of disclosure            Particulars
 
 a.  Options granted             37776300
 
 b.  The pricing formula         2007 to 20l0
 
                                 The exercise price was determined 
                                 by averaging the daily closing price
                                 of the Company''s equity shares during 
                                 1 [seven) days on I he National
                                 Stock Exchange immediately preceding
                                 (the grant
 
 
                                 2004-05 & 2006-06
 
                                 The exercise price was determined by
                                 averaging the daily closing price
                                 of the Company''s equity shares during 
                                 is (fifteen) days on the National
                                 Stock Exchange immediately preceding
                                 the grant
 
                                 2003-2004
 
                                 The exercise price was deemed by
                                 averaging two weeks'' Hogtie and Low
                                 price of the Company''s equity shares
                                 on the National Stock Exchange
                                 immediately preceding the grant
 
                                 1999 2000 to 2002-2003
 
                                 The exercise price was tile Average of
                                 the daily closing price of equity 
                                 shares of I he Company on the Slosh 
                                 Exchange. Mutual during the
                                 period of 30 (Intertie) days immediately
                                 preceding the dale on which the 
                                 options were granted
 
 c.  Options vested              32045925
 
 d.  Options exercised           22630900
 
 e.  The total number 
     of Shares prizing as 
     result                      Total number of Shares arising as a 
                                 result of exercise of Options shall 
     of exercise of options      be 44041507 shares of Rs.2 each
 
 f.  Options lapsed/
     surrendered                 4030075
 
 g.  Variation of terms 
     of option                   -
 
 h.  Money realized by 
     exercised option            Rs,303.91 crores 
 
 i   Total number of 
     option in force             10165025
 
 j   (i) Details of 
     options granted/
     exercised                   No. of options
                                 granted             No. of
                                                     options exercised
 
     by the former 
     Managing Director       
     and the former Whole-
     time Directors
 
                                 32.85.000          26,00,000
 
 ii) Any other employee who 
     received a grant            NIL                NIL
     In any one year of 5% 
     or more of option 
     granted during that 
     year
 
 k.  Employees who were 
     granted options             NIL
     during any one year, 
     equal to or exceeding 
     1% of the issued 
     capital of the Company 
     all the time of grant
 
 I   Diluted earning prestart 
     (EPS) pursuant to issue
     shards on exercise of 
     options ealeulted In 
     accordance with 
     Accounting Standard 
     AS-20
 
                              2003-
                              04     2004-
                                      05   2005-
                                             00   2007  2003  2009 2010
 
 m. Weighted average 
    exerts price of 
    options in                310*   443*   69.60  13    62    96   119
    Weighted average                        **     **    **    **   **
    fair value of 
    options in                67.44  96.73 19,23  29.28 16.95 26.36 39,37
                              *         *   **     **     **   **   **
 
 
 14.  CORPORATE GOVERNANCE
 
 The company has complied with the corporate Governance requirements as
 stipulated under the listing agreement with the stock exchanges. A
 separate section on corporate governance, along with a certificate from
 the auditors confirming the compliance, is annexed and forms part of
 Ihe Annual Report,
 
 CORPORATE GOVERNANCE VOLUNTARY GUIDELINES:
 
 The majority of the Corporate Governance Voluntary Guidelines, 20Q9.
 stand complied while complying with the requirements under the
 Companies Act.  1956, the Listing Agreement, and the Company''s own
 governance policies.
 
 15.  BUSINESS RESPONSIBILITY REPORT
 
 The Business Responsibility Report for the year ended 31st December,
 2012 as stipulated under clause 55 of the Listing Agreement is annexed
 and forms part of the Annual Report
 
 16.  INTERNAL CONTROL SYSTEM
 
 The Company has documented robust and comprehensive internal control
 systems for all the major processes to ensure reliability of financial
 reporting, timely feedback on achievement of operational and strategic
 goals, compliance with policies, procedures, laws, and regulations,
 safeguarding of assess and economical and efficient use of resources.
 
 The formalized systems of control facilitate effective compliance as
 per Clause 49 of the Listing Agreement, and article 728 {a) of the
 Swiss Code of Obligations applicable to the Holcim Group from 2008,
 
 [The Company''s internal Audit department tests, objectively and
 independently, the design and operating effectiveness of the internal
 control systems to provide a credible assurance about their adequacy
 and effectiveness to the Board and the Audit Committee. The internal
 Audit function assesses the effectiveness of controls to provide an
 objective and independent opinion on the overall governance processes
 within the company, including the application of a systematic risk
 management framework.
 
 The scope and authority of the Intimae Audit activity are well defined
 in the Internal Audit Charter, approved by the Audit Committee,
 Internal Audit plays a key role by providing an assurance to the Board
 of Directors and value adding consultancy service to the business
 operations.
 
 17.  MANAGING THE RISKS OF FRAUD, CORRUPTION AND UNETHICAL BUSINESS
 PRACTICES
 
 Fraud and corruption-free work culture has been the part of the
 Company''s ONA all along. In view of the potential risk of fraud and
 corruption due to rapid growth and geographical spread of the
 operations, the Company has put even greater emphasis to address this
 risk. To meet this objective a comprehensive Fraud Risk Management
 Policy (FRMP) has been laid down. More details on FRMP have been given
 in the Corporate Governance Report.
 
 In furtherance to the Company''s philosophy of conducting business in a
 honest, transparent and ethical manner, the Board has laid down the
 Anti- Bribery and Corruption Directives (ABCD) as part Of the Company''s
 Code of Business Conduct and Ethics, As a Company, we lake a ;erectile
 range approach to bribery and corruption and we are committed to acting
 professionally and fairly in all our business dealings.
 
 To spread awareness about the Company''s commitment to do its business
 professionally, fairly and free from bribery and corruption, training
 and awareness workshops are conducted through an Independent consulting
 firm for all the relevant employees of the Company.
 
 These policies and their implementation are closely monitored by the
 Audit and the Compliance Committees of Directors and reviewed by the
 Board from time to lime.
 
 18.  DIRECTORS retirement at rotation
 
 In accordance with the provisions of Artifice 147 of the Articles of
 Association of the company, (i) Mr. M.L Bhakla (ii) Mr. Naresh Chandra
 and (iii) Mr. One van deer Weirder will retire by rotation at the
 ensuing Annual General Meeting of the Company.
 
 (i) Mr, M L Bhakta,
 
 Mr. Bhakla will retire at the ensuing Annual General Meeting of the
 Company. Mr Bhakta has conveyed that he does not intend to seek
 re-election and will reline upon completion of his term at the ensuing
 Annual General Meeting.
 
 Mr. IYI.L. Bhakta joined the Board in September, 1935.  He was amongst
 the first Non-exec utile Independent Directors on the Company''s Board,
 much before the Term Independent Director became common in the Indian
 corporate sector. Over I lie tats two-and-a-huff decades, Mr. Bhakta
 played an active role by providing expert advice and guidance to the
 Board and its committees on issues ranging from legal, taxation,
 governance etc.
 
 (it) Mr, Naresh Chandra
 
 Mr. Chandra will retire at the ensuing Annual General M eel mg of the
 Company. Mr, Chandra has conveyed that he does not intend to seek
 reflection and will retire upon completion of his term at the ensuing
 Annual General Meeting, Mr, Naresh Chandra joined the Company''s Board
 in July, 3003 and during this period he guided the Board and its
 committees on the issues of governance, compliance, health and safety,
 etc.
 
 The Board placed on record its appreciation for the valuable services
 rendered by Mr, M.L Bhakta and Mr. Naresh Chandra.
 
 In terms of Section 256(4) of the Companies Act, 1956.  the vacancies
 created by the retirement Of Mr. M.L Bhakta and Mr. Naresh Chandra
 shall no! be filled and a resolution to that effect is proposed for the
 approval Pf the Members at the ensuing Annual General Meeting.
 
 (lit) Mr. One vender Weirder will retire by rotation at the ensuing
 Annual General Meeting and being eligible, offers himself for
 re-appointment. The Board recommends his appointment.
 
 APPOINTMENT
 
 Mr, Haig re ve Khaitan and Mr. 8.L Tapana have been appointed as
 Additional Directors under; Section 260 of the Companies Act, 1956 to
 hold office up to the date of ensuing Annual General Meeting and being
 eligible, has offered themselves for appointment.
 
 (i Mr. Haigreve Khaitan
 
 Mr. Khaitan. aged 42 years is a Law graduate and is a partner of
 Khaitan 4 Cos Mumbai office. He heads Khaitan & Co''s Mergers £
 Acquisition (M&A) practice and over the years he has successfully
 handled many M&A, private equity and project finance transactions. He
 has published books and articles on foreign investments and
 arbitrations and has been a distinguished speaker at various
 conferences. He is also affiliated with various Bar Councils and Law
 Institutes of India and abroad.  He has been appointed as Non-executive
 Independent Director on the Board of the Company w.e,f. 27th July,
 2012.
 
 (ii) Mr. B.L. Taparia
 
 Mr. Taparia. aged 62 years is Commerce and Law graduate and a fellow
 member of the Institute of Company Secretaries of India, He has over 40
 years of experience in the fields of Legal. Secretarial, Finance and
 Accounts, Commercial, Corporate Strategies, HR, Health and Safely. CSR,
 Sustainability, etc. He joined the Company in the year 1905 as a Deputy
 Company Secretary and after working at different positions, he was
 appointed as Whole-time Director in the year 1999, where he served till
 the year 2009 After stepping down from the Board, Mr. Taparia continued
 on the Executive Committee as a Legal Head, Company Secretary and Head
 of some key corporate functions. He superannuated from the Company in
 July, 2012. Considering his vast knowledge and experience and expertise
 in handling critical functions, he was appointed as Non-executive
 Director on the Board of the Company w.e,f, 1st September, 2012.
 
 The board of directors recommends their appointment. Further details
 about these Directors are given in the Corporate Governance Report as
 well as in the Notice of the ensuing Annual General Meeting being sent
 to the shareholders along with the Annual Report,
 
 19, DIRECTORS''RESPONSIBILITY
 
 Pursuant to Section 217 (2AA) of the Companies Act, 1056 as amended,
 the Directors confirm that; i} In the preparation of the annual
 accounts, the applicable accounting standards have been followed along
 with proper explanations relating to material departures.
 
 ii) Appropriate accounting policies have been selected and applied
 consistently, except (or the change in accounting policies stated in
 notes to the accounts and judgments and estimates made are reasonable
 and prudent, so as to give a true and fair view of the slate of affairs
 of the Company as on 31st December 2012, and of the statement of profit
 £ loss and cash flow of the company for the period ended 31st
 December, 2012.
 
 iii) Proper and sufficient care has been taken for the maintenance of
 adequate accounting records in accordance with the provisions of the
 Companies Act, 1956 for safeguarding the assets of the Company and for
 preventing and detecting fraud and other irregularities,
 
 iv) The annual accounts have been prepared on a going concern basis,
 
 20.  AUDITORS
 
 STATUTORY AUDITORS
 
 M/s S. R. Balboa & Co. Statutory Auditors, will retire at the ensuing
 Annual General Meeting and are eligible for re-appointment. M/s S. R.
 Ballyhoo 4 Co.  have confirmed that their re-apartment, if made, shall
 be within the limits specified under Section 24(10) of the Companies
 Aprilr 1956.
 
 The Board recommends their re-appointment as Statutory Auditors and to
 fix their remuneration.
 
 COST AUDITORS AND COST AUDIT REPORT
 
 Pursuant to section 233S(2} of the Companies Act 1956. the Board of
 Directors on the recommendation of the Audit Committee appointed M/s.
 PM.  Na nab hoy & Co. Cost Accountants, as the Cost Auditors of the
 Company for the Financial Year 2013.  M/s. PM, Na nab hoi & Co. have
 confirmed that their appointment is within the limits of the Section
 224 (18) of the Com pan res Act. 1956 and have also certified that they
 are free from any disqualifications specified under Section 233B(5)
 read with Section 224 sub-sect ion (3) or sub-sect ion {4} of Section
 225 of the Companies Act 1956
 
 The Audit Committee has also received a certificate from the Cost
 Auditor certifying Their independence and arm''s length relationship
 with the Company.  Pursuant to Cost Audit (Report) Rules 200T, the Cost
 Audit Report for the financial year 2012 was filed on 27th December,
 2012 vide SRN No. S19608567 on the Ministry of Corporate Affairs
 website,
 
 21. TRANSFER TO JNVESTOR Education AND PROTECTION FUND
 
 The Company has transferred a sum al  59 50 laces during the financial
 year 2012 lo the Investor Education and Protection Fund established by
 the Central Government, in compliance with Section 205C of the
 Companies Act, 1956, The said amount represents unclaimed dividends
 which were lying with the Company for a period Of 7 years from Their
 respective due dates of payment. Prior lo transferring the aforesaid
 sum. the Company has sent reminders to the shareholders for submitting
 their claims for unclaimed dividend.
 
 22.  ENERGY, TECHNOLOGY AND FOREIGN EXCHANGE
 
 Information on conservation of energy, technology absorption, foreign
 exchange earnings and outgo, is required to be given pursuant to
 Section 217 (1) (e) of the Companies Act. 1956 read with the Companies
 (Disclosure of Particulars in the Report of the Board of Directors}
 Rules, 1988 is annexed hereto marked Annexure- I, and forms part of
 this report.
 
 23.  PARTICULARS OF EMPLOYEES
 
 The information required under Section 217 (2A) of the Companies Acl,
 1956 read with Companies (Particulars of Employees) Rules, 1975 as
 amended, in respect of the employees Of the Company, is provided in the
 Annexure forming part of this Report, in terms of Section 2l9(l)(b)(iv}
 of the Act.  the Report and Accounts are being sent to the members and
 others entitled thereto, excluding the aforesaid Annexure. The Annexure
 is available for Inspection by the members at the Registered Office of
 the Company during business hours on working days up to the date of the
 ensuing Annual General Meeting. IF any member is interested in
 obtaining a copy thereof, such member may write to the Company
 Secretary, whereupon a copy would be sent.
 
 24.  SUBSIDIARY COMPANIES
 
 Ministry of Corporate Affairs. Government of India, vide its circular
 dated 8lh February, 2011 has exempted companies from attaching the
 Annual Reports and other particulars of its subsidiary companies along
 with the Annual Report of the Company required u/s 212 of the Companies
 Act 1956. Therefore, the Annual Reports Of the subsidiary companies
 viz. (1) Chemical Limes Mundwa Pvt, Ltd. (2) M,G-T. Cements Pvt, Ltd.
 [3} Kaklnada Cements Ltd. (4) Dang Cement Industries Pvt. Lid. (5) Dirk
 India Pvt. Ltd. and (6) Dirk Pozzocrete (MP) Pvt. Ltd. are not attached
 with this Annual Report. However, a statement giving certain
 information as required vide aforesaid circular dated 8th February.
 2011 is placed along with the Consolidated Accounts
 
 The annual accounts of the subsidiary Companies are kept for inspection
 by the shareholders at the Corporate (Head) Office of the Company. The
 Company shall provide free of cost, the copy of the Annual Accounts of
 its subsidiary companies to the shareholders upon their request.
 
 25.  CONSOLIDATED FINANCIAL STATEMENTS
 
 As stipulated by Clause 32 of the listing agreement with the stock
 exchanges, the consolidated financial statements have been prepared by
 the Company in accordance with the applicable accounting standards
 issued by The institute of Chartered Accountants of India. The audited
 consolidated financial statements together with Auditors'' Report form
 part of the Annual Report.
 
 The consolidated net profit of the Company and its subsidiaries
 amounted to T 1293-21 crores for the corporate financial year ended on
 31st December, £012 as compared to Rs. 1297.06 crores on a standalone
 baste-
 
 26.  EQUAL OPPORTUNITY EMPLOYER
 
 The Company has always provided a congenial atmosphere for work to all
 sections ol the society.
 
 II has provided equal opportunities of employment to all without regard
 to their caste, religion, color marital status and sex.
 
 27.  AWARDS AND ACCOLADES
 
 (a) It is a matter ol great pride that in recognition to the
 Company''s efforts in the area of sustainability, the Company was
 presented the Act Sustainability Award, 2012 (Commendation Certificate
 for Significant Achievement] by the Hon''bie President of India, Shri
 Pranab Mukherjee,
 
 At the same award ceremony, the company''s MCW unit at Chandrapur was
 also presented with Commendation on Strong Commitment1'' in
 sustainability by the Hon''bie President of India.
 
 (b) Our mines continued to be adjudged among the best mines in their
 respective regions by the Director General of Mines on various
 parameters such as mine working, maintenance, innovations, health &
 safety, training, environment protection, etc.
 
 to) The Cll conferred the National Award for Excellence in Water
 Management''1 to our Rabriyawas unit and Mar war Manawa project site in
 the ''Beyond the Fence1 Category.
 
 (d) Our Rabariyawas unit won the runner-up prize at the in National
 Safety Awards from the Ministry of Labor,
 
 fe) Our MCW unit al Chandrapur received the Maharashtra Safety Award
 from the National Safety Council,
 
 (f) Our MCW unit at Chandrapur also received the Environment Excellence
 Award from the Green tech Foundation.
 
 (g) Ambuja won the Zee Business Good Homes Awards in the J''Best
 Amongst Equals Brand category.
 
 28.  CAUTIONARV STATEMENT
 
 Statements in the Directors'' Report and the Management Discussion and
 Analysis describing the Company''s objectives, expectations or
 predictions, may be forward looking within the meaning of applicable
 securities laws and regulations. Actual results may differ materially
 from those expressed in the statement. Important factors that could
 influence the Company''s operations include: global and domestic demand
 and supply conditions affecting selling prices, new capacity additions,
 availability of critical materials and their cost, changes in
 government policies and tax laws, economic development of the country,
 and other factors which are material to the business operations of the
 Company.
 
 29. ACKNOWLEDGEMENTS
 
 Your Directors take this opportunity to express their deep sense of
 gratitude to the banks. Central and State governments and their
 departments and the local authorities for their continued guidance and
 support.
 
 We would also like to place on record our sincere appreciation for the
 commitment, dedication and hard work put in by every member of the
 Ambuja family. To them goes the credit for the Company''s achievements.
 
 And to you. our Shareholders, we are deeply grateful for the confidence
 and faith that you have always reposed in us.
 
 
 For and on behalf of the Board,
 
 
 N S. Sekhsaria 
 
 Chairman
 
 Mumbai. 7th February, 2013
Source : Dion Global Solutions Limited
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