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14.6 (5.98%)
14.65 (6%) | Chairman's Speech (Amara Raja Batteries) | Year : Mar '12 |
Dear Shareholder''s FISCAL 2011-12 WAS ONE OF THE CHALLENGING YEARS FOR THE INDIAN ECONOMY AND INDIA INC., AS WE WERE FACED WITH THE DIFFICULT TASK OF MANAGING ADVERSITY. Challenging times Stubborn inflation compelled the RBI to resort to interest rate hikes primarily due to lack of innovation in managing inflationary pressures. This adversely impacted capital intensive initiatives by India Inc. Besides, the surfacing of various high-level improprieties forced the active involvement of the Indian judiciary which diverted the policy makers'' attention on managing tough situations and compulsions of coalition politics have resulted in a freeze on growth- oriented policies. The other roadblock that severely challenged economic progress was the sharp rupee depreciation and increasing fuel prices. The prevailing overall uncertainty and lack of optimism, bulging fiscal deficit, rising cost of funds and increased cost of living forced India Inc., and the average Indian to postpone investment and consumption respectively - clearly borne out in India''s economic progress - a 6.5% GDP growth, lower than what we achieved in the 2008 global slowdown. Inspired response Our performance in 2011 -12 was very satisfying even as the external environment remained challenging. We sustained the growth momentum, increased market share and reinforced our leadership across our key business verticals. Net sales grew 34% and profit after tax grew 45%. The Company''s ability to grow in the rapidly evolving and adverse external environment was due to its customer- centric approach, balanced nature of the business portfolio and entrenched presence across India and strengthening footprint in international markets - which resulted in a positive divergence - high sales growth and an even higher profit growth. For the automotive battery business, we focused on strengthening our presence in the aftermarket segment. We filled the gaps in our product offering, widened our distribution network and invested in enhancing brand visibility resulting in increased market share. Besides, we developed batteries for some fast-moving OEM diesel platforms which improved the share of business and strengthened our market share. In the industrial battery business, our alliance with Bharti Airtel generated large exports to Africa, Sri Lanka and Bangladesh. Besides, our transformation from a product vendor to a solution provider generated good business in the telecom space. Strengthening penetration, enhanced recognition of product performance in BFSI, government and corporate circles delivered sizeable volumes for our UPS batteries - we grew faster than the industry. On the cost front, our shop floor teams successfully implemented various measures germinating out of their rich knowledge capital and lateral thinking ability - partly neutralizing the impact of inflationary headwinds on business profitability. The result is that we exceeded our business target for 2011 -12 even as the country passed through economic slowdown. Prospects for 2012-13 The challenges posed by an adverse external environment are expected to continue. India''s economy is expected to grow at 6.5-7%. Inflation remains high at 7.5%-plus levels. The political instability continues to withhold the passage of important growth-oriented policies. The rupee value continues to hover around 55 against the US$, making imports dearer. As a result, the performance of India Inc., will largely remain subdued during the current fiscal. This is already reflected in low IIP growth and significant underperformance by the automobile segment. The immediate action plan At Amara Raja, we continue to defy these challenging times. We have created a business plan with stretch targets. We are confident that we will be able to catalyse growth and meet aggressive targets through stronger capabilities. Leadership and management: We plan to expand our operations - new capacities, new products, new technologies and new markets. As a precursor to this expansion, we are reinforcing the leadership team and nurturing leaders to make our targeted goals a reality. We are fast-tracking the growth of star performers to undertake larger organisational responsibilities. Research and development: We will continue to invest in R&D and engineering capabilities that strengthen innovation, widen product offerings and improve our performance. Technology alliance: We leveraged the rich intellectual capital of Johnson Controls for the manufacture of automotive batteries leading to sectoral leadership in a short time. We will explore strategic alliance for the industrial battery business and cater to dynamic technology changes in the standby power segment. Information technology: We will strengthen our investments in IT solutions that provide the critical backbone for strategic and informed 1 decision-making. Visibility & Reach: Our objective is to transform the ''give some battery'' customer response to ''give Amaron®'' through innovative branding and visibility initiatives and widespread reach. The big question The big question is whether Amara Raja will now reconcile to a mature growth rate on a larger base or sustain its growth percentage. At our Company, the answer is clear: having crossed an important revenue milestone of Rs20 billion in 2011 -12, we are forging ahead to emerge as Rs40 billion revenue company in the next four years. The medium-term aspiration In the next three years, we will invest more than what we invested in the past. Our medium-term blueprint comprises a dual strategy: create demand faster than what the industry provides and augment supplies in existing and new technologies. Automotive battery space Creating demand: As India strengthens its position to emerge as a global automotive hub, we work with leading global and domestic OEMs to customise products that meet their standby power requirements and to position us as a preferred vendor of automotive majors (four-and two-wheelers). We intend to continue the growth momentum in the aftermarket by increasing visibility, through attractive product offering and enhancing Amaron''Bl and Power Zone™ network pan- India. We will enable PowerZone™ to emerge as the second national brand, accelerating off take. We will also make exports more strategic in certain geographies in the Indian Ocean Rim. Augmenting supply: We will be expanding our four-wheeler and two- wheeler battery capacity to six million units during 2013-14 in our existing location. We also intend to commission new manufacturing facilities to further augment four-wheeler automotive capacities at a strategic second location, while we continue to augment the two- wheeler capacities, as and when required, at the existing location. Innovation: We are evaluating novel process technologies that promise cost optimization and enhanced product performance. We also intend to introduce new range of products for micro hybrid application, inverter batteries and will explore opportunities for introducing VRLA four-wheeler batteries. Industrial battery space Creating demand: As the telecom space upgrades its operating platforms to 3G and 4G and deepens its presence in rural India, incremental demand will be derived through new roll- outs and upgrades; while the replacement demand for existing infrastructure will continue to provide enough opportunity. Besides, as India''s power demand and supply gap continues to widen, we expect that the demand for UPS batteries will increase. We will strengthen our dominance in these spaces through collaborative customer partnerships with the objective to develop customized products and comprehensive solutions. Besides, we are analyzing market realities to establish a presence in the tubular flooded/gel space, widening our opportunities. Augmenting supply: We are expanding the medium VRLA product line capacity from existing 1.80 million units to 3.00 million units in a strategic second location, which will go on stream in the next 12-1 6 months. We will also create tubular flooded/gel product lines in existing or new location in line with emerging market dynamics. The proposed investment in the second location will provide enough room for future expansions both in industrial and automotive battery businesses. Concluding remarks We are very much excited about the long-term prospects of the industry and our Company. In the past, we demonstrated our ability to provide superior shareholder returns than they would otherwise have earned through alternative investment options. We continue to be confident of doing the same over the foreseeable future. On behalf of the Company, the management takes this opportunity to convey their sincere thanks to all shareholders and place on record their gratitude to their employees, customers, channel partners, bankers, suppliers and our joint-venture partner Johnson Control Inc. Warm regards, |
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| Source : Dion Global Solutions Limited | |
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